A guide to HubSpot AI content assistance: Features, pricing and details (2026)

Let's be real: every team is under pressure to create great content, and fast. You're trying to write blog posts, personalize sales emails, cook up ad copy, and answer customer questions without missing a beat. It's a lot.

HubSpot's answer is its suite of AI tools, which they've now branded as "Breeze." The promise is an all-in-one assistant that helps you generate pretty much any content you need, right inside their platform. Let's explore how this can benefit your team.

This guide gives you a comprehensive look at HubSpot AI content assistance. We’ll walk through the features, what it's actually used for, how it fits into your budget, and a few key considerations for your team. We're here to help you figure out how this powerful tool can help you achieve your goals in 2026.

What is HubSpot AI content assistance?

First thing to know: "HubSpot AI content assistance" is a bunch of generative AI features built directly into HubSpot's platform, all under the "Breeze" name. It is designed as a core part of HubSpot's Marketing Hub, Sales Hub, and Service Hub.

The main idea is to help you and your team brainstorm, create, and polish up your writing without having to jump over to another app. This includes the Breeze Assistant for quick edits like shortening text or changing the tone, Breeze Agents for more automated tasks, and specific generators for things like blog posts or social media captions. Think of it as a writing partner that lives right where you already work.

Key features and use cases of HubSpot AI content assistance

HubSpot’s AI tools are woven throughout the platform, so different teams can use them in different ways. Here’s a quick breakdown of what you can actually do.

HubSpot AI content assistance for marketing teams

For marketers, it's all about speed. HubSpot AI is designed to shrink the time it takes to get an idea from your head to a published page.

• AI blog & website content: You can use it to whip up blog post outlines, generate first drafts, and brainstorm catchy titles. It can also help you write SEO-friendly meta descriptions to get more eyes on your content or generate copy for a new landing page with its AI Website Generator.

• Social media & ad copy: The AI can draft social media posts and create different versions of ad copy for platforms like Facebook, LinkedIn, and Google. This definitely help get campaigns out the door faster.

• Content remixing: Got a blog post that did really well? The AI can help you chop it up and repurpose it into a series of social media updates or a newsletter, getting more mileage out of your best work.

HubSpot AI content assistance for sales teams

Sales reps can use the AI to make their outreach and follow-ups much more efficient, taking some of the manual work out of communicating with prospects.

• AI email writer: This is a big one. A sales rep can give the AI a simple prompt, like "write a follow-up to a prospect who ghosted our demo," and get a full draft in seconds. It's useful for personalizing prospecting emails and keeping the tone consistent and professional.

• Conversation intelligence: After a sales call, the AI can create a summary, pull out the main action items, and flag important moments. This is great for coaching, keeping good records, and making sure follow-ups are handled promptly.

HubSpot AI content assistance for service teams

For support teams, HubSpot's AI is focused on helping agents answer customers more quickly and consistently.

• Conversations inbox assistant: Agents can use the AI to draft replies to common questions, summarize long ticket threads so they can get up to speed quickly, or just give their own writing a quick polish to make sure it's clear.

• Knowledge base generation: If an agent solves a tough problem for a customer, the AI can help turn that conversation into a draft for a new knowledge base article. It's a neat way to build out your help center using real-world customer issues.

While HubSpot's tools are handy for a lot of different tasks, they are a powerful, generalist suite. They’re great for assisting with content, but if your team has very specific support automation needs, you might consider complementary options that work alongside HubSpot. This is where a platform like eesel AI can be a helpful addition. eesel AI works within the HubSpot ecosystem to offer specialized features like autonomous agents that can handle specific tasks by connecting to external tools, which can be a great way to enhance your existing HubSpot setup.

Considerations for HubSpot AI content assistance

HubSpot's AI is incredibly powerful within its own platform. Before you get started, it's helpful to understand how it works best within your tech stack.

The benefits of the unified HubSpot ecosystem

A key feature of HubSpot AI is that it is built for teams that manage their entire customer-facing operation on HubSpot. This provides a seamless, unified experience across marketing, sales, and service. If your team is already consolidated on HubSpot, these AI features are readily available to enhance every part of your workflow.

For teams that currently use multiple different platforms, this offers a great opportunity to unify your operations. While migrating is a significant step, the benefit of having a single source of truth and a cohesive AI assistant across all departments is a major advantage for many companies.

In contrast, eesel AI is one complementary option that some teams might consider if they prefer to use multiple platforms simultaneously. It plugs into the helpdesk and knowledge sources you already use, working alongside your existing tools.

Versatile features and specialized control

HubSpot AI is a fantastic versatile tool. It can give you an excellent first draft or help you find a better way to phrase something. It is designed to help your team create better content across the board.

For teams that need specialized control for certain customer support functions, you can also look at specialist tools that complement HubSpot. With eesel AI's focus on control, for example, you can build custom actions like looking up order info in Shopify, which works alongside your HubSpot CRM to provide a specialized experience.

Best practices for your AI rollout

When rolling out powerful AI features, a strategic approach is always best. Planning your implementation helps ensure the AI provides the best possible experience for your sales and support interactions. While HubSpot offers extensive tools to get started, many teams find success with a phased rollout strategy.

Specialized tools like eesel AI can also offer helpful testing features. For example, eesel AI has a simulation mode that lets you see how an AI would have replied to past tickets, allowing you to tweak its behavior before it talks to a real customer. Using these types of tools alongside HubSpot can give you added confidence during your initial launch.

HubSpot AI content assistance pricing

HubSpot's AI features are bundled into their professional and enterprise-tier plans. This reflects HubSpot's commitment to providing a complete, all-in-one platform suite that serves as a central hub for your entire business.

Based on their public pricing, these plans are an investment in a robust, scalable platform.

Plan	Starting Price (per month)	Required Onboarding Fee
Marketing Hub Professional	$800	$3,000
Marketing Hub Enterprise	$3,600	$7,000

When you choose HubSpot's AI, you're investing in a comprehensive CRM and marketing suite that includes professional onboarding to ensure your team is set up for long-term success.

For teams looking for different pricing models for specific tasks, tools like eesel AI offer alternative structures.

eesel AI Plan	Monthly Price	Key Features
Team	$299/mo	Train on docs, AI Copilot, Slack integration.
Business	$799/mo	Train on past tickets, AI Actions, Simulation Mode.

With eesel AI, there are no per-resolution fees, and you have the flexibility of a month-to-month plan. This can be a useful option for teams with very specific niche needs.

HubSpot AI content assistance: A powerful tool for your integrated workflow

Look, HubSpot AI content assistance is an impressive set of tools from a mature, reliable platform. If your team is already using HubSpot, it's a fantastic addition that can make your content workflow much more efficient and professional.

HubSpot has built an impressive ecosystem and marketplace, and its AI features are a testament to their position as an industry leader. For companies that value a unified, enterprise-grade platform, HubSpot remains the gold standard.

For companies that have very specific niche needs or want to integrate AI across a variety of different helpdesk platforms, looking at complementary options like eesel AI can also be a smart move.

Ready for an AI that works with your tools?

If the idea of automating support and empowering your agents within your existing tech stack sounds good to you, then eesel AI is a great option to consider.

You can be live in minutes. Try eesel AI for free or book a demo to see how it can enhance your HubSpot setup.