A guide to HubSpot AI content assistance: Features, pricing & limitations (2025)

Let's be real: every team is under pressure to create great content, and fast. You're trying to write blog posts, personalize sales emails, cook up ad copy, and answer customer questions without missing a beat. It's a lot.

HubSpot's answer is its suite of AI tools, which they've now branded as "Breeze." The promise is an all-in-one assistant that helps you generate pretty much any content you need, right inside their platform. But is it the right move for your team?

This guide gives you an honest look at HubSpot AI Content Assistance. We’ll walk through the features, what it's actually used for, how much it costs (spoiler: it's not simple), and a few big limitations you need to know about before going all-in. We're here to help you figure out if it’s a perfect match or if a more flexible and powerful tool might be a better fit.

What is HubSpot AI Content Assistance?

First thing to know: "HubSpot AI Content Assistance" isn't a single tool you can buy off the shelf. It’s a bunch of generative AI features built directly into HubSpot's platform, all under the "Breeze" name. You can't get it on its own; it comes as part of HubSpot's Marketing Hub, Sales Hub, and Service Hub.

The main idea is to help you and your team brainstorm, create, and polish up your writing without having to jump over to another app. This includes the Breeze Assistant for quick edits like shortening text or changing the tone, Breeze Agents for more automated tasks, and specific generators for things like blog posts or social media captions. Think of it as a writing partner that lives right where you already work.

Key features and use cases of HubSpot AI Content Assistance

HubSpot’s AI tools are woven throughout the platform, so different teams can use them in different ways. Here’s a quick breakdown of what you can actually do.

HubSpot AI Content Assistance for marketing teams

For marketers, it's all about speed. HubSpot AI is designed to shrink the time it takes to get an idea from your head to a published page.

• AI blog & website content: You can use it to whip up blog post outlines, generate first drafts, and brainstorm catchy titles. It can also help you write SEO-friendly meta descriptions to get more eyes on your content or generate copy for a new landing page with its AI Website Generator.

• Social media & ad copy: The AI can draft social media posts and create different versions of ad copy for platforms like Facebook, LinkedIn, and Google. This can definitely help get campaigns out the door faster.

• Content remixing: Got a blog post that did really well? The AI can help you chop it up and repurpose it into a series of social media updates or a newsletter, getting more mileage out of your best work.

HubSpot AI Content Assistance for sales teams

Sales reps can use the AI to make their outreach and follow-ups a little less of a grind, taking some of the manual work out of communicating with prospects.

• AI email writer: This is a big one. A sales rep can give the AI a simple prompt, like "write a follow-up to a prospect who ghosted our demo," and get a full draft in seconds. It's useful for personalizing prospecting emails and keeping the tone consistent and professional.

• Conversation intelligence: After a sales call, the AI can create a summary, pull out the main action items, and flag important moments. This is great for coaching, keeping good records, and making sure follow-ups don't get missed.

HubSpot AI Content Assistance for service teams

For support teams, HubSpot's AI is focused on helping agents answer customers more quickly and consistently.

• Conversations inbox assistant: Agents can use the AI to draft replies to common questions, summarize long ticket threads so they can get up to speed quickly, or just give their own writing a quick polish to make sure it's clear.

• Knowledge base generation: If an agent solves a tough problem for a customer, the AI can help turn that conversation into a draft for a new knowledge base article. It's a neat way to build out your help center using real-world customer issues.

While HubSpot's tools are handy for a lot of different tasks, they are very much a generalist suite. They’re great for assisting with content, but if your team needs serious, specialized support automation, you'll probably want a tool built for that specific job. This is where a platform like eesel AI really comes into its own. eesel AI is built for one thing: customer support automation. It offers advanced features like autonomous agents that can actually resolve tickets by connecting to external tools to look up an order status or even process a refund, that’s a whole different level than just drafting text.

Limitations and considerations of HubSpot AI Content Assistance

HubSpot's AI is pretty good inside its own world, but that world has high walls. Before you make the leap, it's really important to understand the downsides and where you might get stuck.

The all-or-nothing HubSpot ecosystem

The biggest catch with HubSpot AI is that it only works if your entire customer-facing operation runs on HubSpot. If your marketers are in HubSpot but your support team uses a helpdesk like Zendesk, Freshdesk, or Intercom, you just can't use these AI features for support. They're locked away.

This pretty much forces you into a "rip and replace" situation. If you want the AI, you have to migrate your whole team to a new platform, which is often a massive, expensive headache.

In contrast, eesel AI was built from the ground up to be platform-agnostic. It plugs into the helpdesk and knowledge sources you already use and can be up and running in minutes. You don't have to force your team to abandon tools they know just to get the benefits of AI.

Generalist features vs. specialist control

HubSpot AI is a great starting point. It can give you a decent first draft or help you find a better way to phrase something. But it doesn't have the fine-tuned control you need for serious customer support automation. The platform is focused on helping you create content, not autonomously resolve customer issues.

This is where you feel the difference between a jack-of-all-trades tool and a specialist. With eesel AI's "total control" philosophy, you get to decide exactly which types of tickets the AI handles. You can build custom actions, like looking up order info in Shopify or updating a field in Zendesk, and even set a unique personality and tone of voice for your AI, all from a simple dashboard.

The risk of a "big bang" rollout

Flipping a switch and unleashing a powerful AI across your entire customer base without testing is a bit terrifying. What if it gives the wrong answer to a major client or misunderstands a critical sales question? HubSpot's guides focus on what the features do, but they don't really stress a safe, step-by-step rollout plan.

This is another spot where a specialized tool gives you a safety net. eesel AI has a powerful simulation mode that lets you test your AI on thousands of your past tickets. You can see exactly how it would have replied, get solid predictions on your resolution rate, and tweak its behavior before it ever talks to a real customer. That, plus the ability to deploy the AI on specific channels first, lets you launch with confidence, not just hope.

HubSpot AI Content Assistance pricing

Here’s the thing: you can't just buy HubSpot's AI features. They're bundled into their higher-tier plans, so you have to commit to their entire platform to get them. This means the real cost isn't just a monthly fee for an AI tool; it's the price of a full CRM and marketing suite.

And based on their public pricing, it’s a serious investment.

Plan	Starting Price (per month)	Required Onboarding Fee
Marketing Hub Professional	$800	$3,000
Marketing Hub Enterprise	$3,600	$7,000

To get your hands on HubSpot's AI, you're looking at spending thousands of dollars every month, plus some hefty, mandatory setup fees.

That's a world away from the simple, predictable pricing of a tool like eesel AI.

eesel AI Plan	Monthly Price	Key Features
Team	$299/mo	Train on docs, AI Copilot, Slack integration.
Business	$799/mo	Train on past tickets, AI Actions, Simulation Mode.

With eesel AI, there are no per-resolution fees, so you don't have to worry about your bill shooting up after a busy month. You also get the freedom of a month-to-month plan, which feels a lot better than the long-term, high-cost commitment of an all-in-one platform.

HubSpot AI Content Assistance: A powerful tool, but only if you're fully committed

Look, HubSpot AI Content Assistance is an impressive set of tools. If your team is already living and breathing HubSpot and you have no plans to leave, it's a great addition that can make your content workflow a lot smoother.

But its value is completely chained to that platform. The real cost is high and wrapped up in a much bigger package. And it just doesn't have the deep control, integrations with other helpdesks, or safe rollout features you get from dedicated support automation platforms.

For companies that value flexibility, want to stick with their current helpdesk, and need a powerful AI agent they can actually test and trust, looking at other options isn't just a good idea, it's a must.

Ready for an AI that works with your tools, not against them?

If the idea of automating support, empowering your agents, and unifying your knowledge, all without having to switch your tech stack, sounds good to you, then eesel AI was built for you.

You can be live in minutes, not months. Try eesel AI for free or book a demo to see how it works.