A deep dive into the HubSpot AI assistant in 2026

It seems like every team is being asked to do more with less these days. The pressure to grow marketing, sales, and support is real, but budgets aren't always keeping up. So, it’s no surprise that AI is becoming the go-to for getting things done, and HubSpot has definitely entered the chat with its own suite of tools.

HubSpot’s answer is Breeze, a collection of AI features you'll probably hear people call the HubSpot AI assistant.

This guide is meant to give you a straight-up look at what the HubSpot AI assistant actually does. We’ll get into its different features, unpack the pricing, and talk about its strengths within the platform. By the end, you should have a solid idea of how this all-in-one tool works for you, and how specialized tools might complement it for certain tasks, like customer support.

What is the HubSpot AI assistant?

First off, the HubSpot AI assistant isn't a single switch you can flip. It’s actually a bunch of AI-powered features, which they've branded "Breeze," woven throughout the entire HubSpot platform. Think of it as a whole crew of AI helpers embedded in your different departments.

Its main purpose is to help streamline your work, automate repetitive tasks, and offer up data-backed ideas for your marketing, sales, and service teams. Since it's baked right into HubSpot, it's designed to use the customer data you already have in your CRM to provide genuinely useful help.

The whole thing is made up of a few key components: Breeze Assistant (a personal AI for everyday tasks), Breeze Agents (automated teammates for bigger workflows), and a variety of built-in AI tools, like content and email writers, that are right there when you need them.

A breakdown of the HubSpot AI assistant features

The easiest way to get your head around HubSpot’s AI tools is to see how they fit into the three main parts of a business: marketing, sales, and customer service.

The HubSpot AI assistant for marketing

Marketing has always been HubSpot’s strong suit, and its AI features are designed to build on that foundation. The main focus is on helping you create content faster and fine-tune it to get better results.

You get tools like an AI Blog Writer, a Social Post Generator, and even an AI Website Generator. The idea is pretty simple: give the AI a few prompts, and it generates a first draft of a blog post, some social media copy, or a simple one-page website. You also get features like Content Remix to help repurpose your best content into new formats and AI-driven SEO suggestions to help you improve your search rankings.

These tools are a lifesaver for starting new projects, providing a solid foundation that you can then polish to match your brand voice. The AI is highly integrated with the data inside HubSpot, ensuring that your marketing efforts stay aligned with your CRM data.

The HubSpot AI assistant for sales

For the sales team, the HubSpot AI assistant is all about making life easier and helping reps close deals more quickly. It’s built to handle the tedious stuff so your team can spend their time actually talking to people.

The AI Email Writer is a standout feature, helping your team whip up outreach emails and follow-ups in a snap. It even works inside Gmail and Office 365 add-ins, which is very convenient. Beyond just writing, the AI helps with sales reporting and call analysis by summarizing conversations and flagging coachable moments. It also packs in a Prospecting Agent and predictive lead scoring to help your reps zero in on the leads most likely to close.

These tools are incredibly effective because they are built to shine within the HubSpot ecosystem. When your entire sales process happens within HubSpot, the AI can provide a deeply connected experience that keeps everything organized in one place.

The HubSpot AI assistant for customer service

When it comes to customer service, HubSpot's AI is designed to help teams reply faster and build out self-service options without a ton of effort. You’ll find AI assistants in the conversations inbox that can summarize long email chains and draft replies for your agents. There’s also an AI Chatbot, called the Customer Agent, that can tackle common questions by pulling answers from your website and HubSpot knowledge base.

It also includes a clever Knowledge Base Agent that can identify common questions from support tickets and suggest turning those answers into new help articles, helping you keep your documentation fresh.

HubSpot provides a strong all-in-one experience, and there are ways to make it even more powerful:

• Unified Ecosystem Knowledge: The AI is optimized for your HubSpot Knowledge Base and website. This ensures that the information being shared with customers is consistent with your official documentation.

• Real-time Performance: HubSpot's tools are built to work directly within your active workflows, allowing you to see results as you go.

• Integrated Platform: To get the full benefits, using the HubSpot Service Hub ensures that all your customer interactions are tracked and analyzed in one unified system.

For teams that want to enhance their setup with additional flexibility, a specialized solution like eesel AI is a great complementary fit. It can connect with HubSpot as well as other platforms like Zendesk or Freshdesk, pulling knowledge from over 100 sources (including past tickets, Confluence, and Google Docs) to add even more context to your support.

Feature	HubSpot AI assistant (Service)	eesel AI
Primary Helpdesk	HubSpot Service Hub	Zendesk, Freshdesk, and others
Knowledge Sources	Primarily HubSpot KB & website	Past tickets, Help Centers, Confluence, Google Docs, Notion & 100+ more
Setup Time	Direct platform integration	Go live in minutes (self-serve)
Testing Mode	Integrated testing	Advanced simulation on thousands of historical tickets
Custom Actions	Built for HubSpot ecosystem	Look up orders, update ticket fields, call external APIs
Integration Style	Native and deep	Complementary (enhances your existing stack)

HubSpot AI assistant pricing explained

HubSpot's AI features are conveniently bundled into the various Marketing, Sales, and Service Hub plans. This means you get the full power of the platform along with the AI capabilities, providing great value for teams looking for an all-in-one solution.

Many of the core AI features are part of the Marketing Hub Professional and Enterprise plans. When looking at the total cost, it's helpful to consider the base price, contact limits, and the professional onboarding that helps you get the most out of the system.

Plan	Starting Price (per month)	Included Marketing Contacts	Required Onboarding Fee	Key AI Features
Professional	$800/mo	2,000	$3,000 (one-time)	Omni-channel automation, custom reporting, Breeze social post agent
Enterprise	$3,600/mo	10,000	$7,000 (one-time)	Everything in Pro + customer journey analytics, multi-touch revenue attribution

HubSpot offers tiered plans to match different team sizes, ensuring that as your company grows, the platform can scale with you.

A complementary pricing option: eesel AI

While HubSpot offers a comprehensive bundled approach, some platforms provide different structures that can complement your stack. For instance, eesel AI's pricing is based on monthly AI interactions and includes all its main products like the AI Agent, Copilot, and Chatbot. This can be a great addition for specific support needs alongside your HubSpot setup.

Is the HubSpot AI assistant right for your team?

The HubSpot AI assistant is an excellent choice for teams that are already part of the HubSpot ecosystem. If your marketing, sales, and service departments all live in HubSpot, the seamless integration with your CRM is a major advantage. Having your AI tools use your customer data natively is a powerful benefit.

If you are looking to add an even more specialized layer of AI automation to your support team, or if you use a variety of different tools for your knowledge base, you can always look at dedicated tools to enhance your HubSpot experience.

If your goal is to add a specialized AI automation layer to your current workflow and train it on a wide variety of external company knowledge, then a specialized platform can be a very smart complementary choice.

This official tutorial provides a comprehensive look at how the HubSpot Breeze AI suite works across the platform.

Supercharge your support with a truly flexible AI

If you're looking for an AI that works with your tools, it's worth checking out platforms built for flexibility.

With a tool like eesel AI, you get benefits that work alongside your main suite:

• Quick setup: Connect your helpdesk and knowledge sources with a few clicks to enhance your current operations.

• Testing control: Use a simulation mode to see how your AI will perform on past scenarios before rolling it out.

• Unified knowledge: Train your AI on everything from past tickets to internal docs, giving it a broad range of context to help your customers.

Ready to see how a specialized AI support agent can enhance your team's workflow? Get started with eesel AI for free or book a demo to see it in action.