How to edit AI written blog posts: A complete guide

Stevia Putri

Stanley Nicholas
Last edited January 30, 2026
Expert Verified
AI content generators are appearing everywhere, promising a 1,500-word blog post in the time it takes to make coffee. While convenient, the initial output can often be generic, repetitive, and lack a distinct personality.
Publishing a raw AI draft carries certain risks. These drafts may contain factual inaccuracies, clichés, or a robotic tone that can impact your brand's credibility and SEO. This guide offers a solid framework to turn that generic AI draft into an engaging post people will actually read.
Naturally, the less editing required, the better. That's why specialized tools like the eesel AI blog writer exist. They're built to create content that is closer to a publish-ready state, saving you editing time.

Why editing AI-written blog posts is essential
Ever get the feeling you're reading the same AI article for the tenth time? You're not imagining it. Large language models (LLMs) learn from huge amounts of internet data, so they often recycle similar patterns, phrases, and article structures. The end product can be content that feels sterile. To help you spot these issues, here's a breakdown of common characteristics of unedited AI content.
Here are a few common characteristics of unedited AI content:
- Repetitive Language: AI has its favorite words. If an article is full of phrases like "delve into," "vast tapestry," "leverage," or "in today's fast-paced world," an AI probably wrote it. It’s the kind of writing that can be labeled as forgettable "AI slop." It doesn't always sound human.
- No Personality: An AI has never had a bad day at work, a funny story to tell, or a strong opinion on anything. It can't share a personal anecdote or a controversial take on an industry trend. Without a real brand voice, the content can feel cold and may not connect with readers.
- Factual Inaccuracies: AI models can "hallucinate," which means they can generate incorrect information. They might invent facts, stats, and sources that sound real but are completely fake. Publishing unchecked AI content is a gamble with your brand's reputation.
- Monotonous Rhythm: AI tends to write with a very predictable rhythm. Sentences are often the same length, or it will use a bunch of short, one-sentence paragraphs that can make the piece feel choppy to read.
- Shallow Insights: Most AI tools are good at summarizing what's already out there. They may not be as effective at offering fresh perspectives, deep analysis, or highly actionable advice. The content might just skim the surface, leaving your readers with little new value.
A strategic framework for editing AI-written blog posts
So, you've got a draft from a generic AI tool. Instead of just a quick grammar check, it's best to use a system. This approach is less like proofreading and more like a total content renovation.
We've broken it down into three phases, taking you from big-picture problems down to the final polish.
Phase 1: Structural and factual edits
Before you start worrying about word choice, you need to fix the foundation. Is the article correct? Does it flow well? Does it actually help the reader?
- Verify every claim: This is not optional. You have to fact-check every statistic, date, quote, and technical detail. AI is a decent starting point for research, but it's not a definitive source of truth. It can easily invent plausible-sounding sources, so you have to confirm everything yourself. If you see a stat like "47% of marketers agree," find the original study. If you can't find it, cut it.
I'm finding AI to be a great tool - but not so great of a writer, especially for my blog posts. It generates ideas, builds outlines, and things like that - but it's still not quite trustworthy and does stupid things like making up links when it needs external links - it thinks something 'should' be there.. so it creates 'it.' Lol. - Strengthen the flow: Read the whole draft from start to finish. Does it make sense? AI-generated content can sometimes jump between ideas without smooth transitions. You might need to reorder entire sections to create a clear path for the reader, usually from understanding a problem to learning the solution.
- Align with your audience: Who are you writing this for? A total beginner or a seasoned expert? You need to edit the content to match their knowledge level. This could mean cutting jargon for a novice audience or adding more technical depth for pros. The goal is to answer the question your reader typed into Google.
- Deliver on the headline's promise: Your title is a promise to the reader. Does the article keep it? If your headline is "The 5 Best Ways to Improve Team Productivity," the post better have five clear, actionable methods. If it doesn't, you either need to update the content or rewrite the headline.
Phase 2: Voice, tone, and style
With a solid structure and verified facts, it's time to make the content sound like it came from a person, specifically a person at your company.
- Inject your brand's personality: This is how you make the piece uniquely yours. Rewrite sentences to match your brand's voice. Are you witty and informal? Authoritative and serious? Helpful and friendly? Put that personality into the text. This is a crucial step to stand out.
- Add personal anecdotes and examples: AI doesn't have real experiences, but you do. Weave in real-world stories, customer case studies, or personal insights that make your points stick. As one editor puts it, sharing real-life stories is the quickest way to add a layer of authenticity that AI often can't replicate.
- Cut the fluff and weak words: AI drafts can be loaded with filler. Go through and slash them. Get rid of redundant phrases ("for all intents and purposes"), weak words ("might," "could," "perhaps"), and vague buzzwords. Replace them with direct language that sounds confident.
- Vary your sentence structure: To break up that monotonous AI rhythm, mix up your sentences. Use a long, complex sentence followed by a short, punchy one. It makes the reading experience more dynamic and keeps people engaged.
- Use the active voice: Passive voice can make your writing feel weak. Flip sentences to be more active. Instead of "The blog post was written by AI," say "AI wrote the blog post." It's a small tweak that makes a big difference.
Phase 3: The final polish
You're almost done. This last phase is about catching any final errors and making sure the post is easy to read.
- Read it out loud: It might feel silly, but it's one of the best editing tricks. Reading your text aloud helps you catch awkward phrasing and clunky sentences that your eyes might have missed.
- Run a final grammar check: After all that rewriting, it's easy for small typos to sneak in. Use a tool like Grammarly or Hemingway Editor for one last check.
- Optimize for readability: Nobody wants to read a wall of text. Break up your content with clear headings, subheadings, and short paragraphs. Use bullet points for lists and bold text to highlight key points. This makes the article scannable and way less intimidating.
Editing AI blog posts faster with eesel AI
The eesel AI blog writer is built to streamline the editing process. It's not just another text generator; it produces complete, high-quality blog posts that are nearly ready to publish. We built it to scale our own content, which took us from 700 to 750,000 impressions a day in just three months by publishing over 1,000 optimized blogs.

Here’s how it helps you avoid common pitfalls and cut down on editing time:
- Generates human-like drafts: We've spent over a year refining our models to create content that sounds more like a person wrote it. It avoids the robotic tone and repetitive phrases that can plague other AI tools.
- Automates research and adds social proof: Instead of you spending hours looking for stats and quotes, eesel AI does it for you. It automatically pulls in real Reddit quotes and relevant YouTube videos, adding authenticity that builds trust.
- Understands your brand context: Just give eesel AI your website URL. It scans your site to understand your company, products, and brand voice. This makes sure any product mentions feel natural and the tone fits your existing content.
- Includes assets automatically: A blog post needs more than just words. eesel AI automatically generates relevant images, tables, and infographics to illustrate your points, saving you the trouble of making them yourself.
- Offers built-in AI editing: Even with a great draft, you might want to make a few tweaks. eesel AI has a built-in editor that lets you select any section and refine it with a simple prompt, making the final polish fast and simple.
Comparing editing workflows: ChatGPT vs. eesel AI
To see the difference, let’s compare the process of editing a draft from a general tool like ChatGPT with generating a post from a specialized platform like eesel AI.
| Feature/Task | Manual Editing (Using ChatGPT) | Automated Generation (Using eesel AI) |
|---|---|---|
| Initial Draft Quality | Typically requires significant editing to align with brand voice and improve flow. | Generates drafts with a more human-like tone, structured for SEO from the start. |
| Research & Fact-Checking | Requires a manual process to find sources and verify claims. | Deep research with source citations included automatically. |
| Adding Social Proof | Manually digging through Reddit and YouTube for relevant discussions and videos. | Automatically embeds relevant Reddit quotes and YouTube videos. |
| Creating Visual Assets | A separate, manual step using other tools to create images or tables. | Automatically generates images, infographics, and tables within the post. |
| Cost | ChatGPT Plus is priced at $20/month, with additional time needed for editing. | Starts at $99 for 50 blog posts, which includes automated features. |
| Overall Time Investment | Can involve several hours of rewriting, research, and formatting. | Minutes to generate, with minimal time needed for a final review. |
For a more visual guide on these editing techniques, here's a detailed walkthrough that covers the process from start to finish, helping you turn a basic AI draft into a high-ranking article.
This video tutorial walks through the CLEAR framework, a secret recipe for editing AI-generated blog posts to rank effectively.
Final thoughts
AI is a powerful assistant for content creation. The final quality and credibility of any blog post still rely on a human touch. Output from general AI tools often needs significant editing to become something you can be proud to publish.
While our editing framework will definitely help you fix those generic drafts, it can also be a time-intensive process. If you want to scale your content production without sacrificing quality, the trick is to start with a much better draft.
That’s what the eesel AI blog writer is all about. It’s designed to produce complete, well-researched, and engaging blog posts that are ready to go with just a final human look-over.
Try the eesel AI blog writer for free and see how quickly you can create content that’s actually ready to rank.
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Article by
Stevia Putri
Stevia Putri is a marketing generalist at eesel AI, where she helps turn powerful AI tools into stories that resonate. She’s driven by curiosity, clarity, and the human side of technology.



