How do I install Shopify Magic? A step-by-step guide for 2025

If you’re a Shopify store owner, you’ve probably heard whispers about Shopify Magic, the platform’s built-in AI tools. And if you’re like most people, your next thought was probably, "Okay, so how do I install Shopify Magic?"

Well, I’ve got good news that will save you a bit of time: you don’t.

Shopify Magic isn’t some clunky app you have to find and download. It’s a whole suite of features already baked right into your Shopify admin, ready and waiting for you to use them. The real trick isn’t installing it, but knowing where to find these features and how to make them work for you.

This guide will show you exactly where to find the "magic." We’ll walk through how to use its key features to automate content, streamline your marketing, and generally make running your store a little bit easier. The goal is to help you spend less time on the repetitive stuff and more time on what really matters: growing your business.

What you need to get started

Before we jump in, let’s make sure you have the basics covered. All you really need is:

• An active Shopify account: Shopify Magic is included for free on all paid plans (like Basic, Shopify, and Advanced). You might find some features are limited if you’re on a trial account.

4 Shopify Magic features to explore

Step 1: Generate product descriptions that sell

Let’s be honest, writing unique and persuasive product descriptions for dozens (or hundreds) of items can be a total drag. It’s one of the most time-consuming parts of managing a store. This is the first and most obvious place Shopify Magic can help.

Instead of installing a separate tool, you just have to head over to your product editor.

Here’s how you do it:

1. From your Shopify admin, go to Products and either pick an existing product or click Add product.

2. Look at the Description field. In the toolbar, you’ll see a little sparkle icon. That’s the "Generate text" button, and it’s your gateway to Shopify Magic.

3. Click that icon, and a window will pop up asking for some details.

   • Add features or keywords: This is where you feed the AI. Be specific! Instead of just "warm jacket," try something like "waterproof, down-filled, hooded winter jacket, made from ethically sourced materials." The more detail, the better.

   • Select a tone of voice: You can pick from tones like Expert, Playful, or Sophisticated to make sure the copy matches your brand’s vibe.

4. Click Generate. Shopify Magic will spit out a few different descriptions for you to look over. You can pick your favorite or hit Generate again if nothing feels quite right.

5. Once you find one you like, click Keep to pop it into your description box. My advice? Always give it a final proofread to add your own personal flair and double-check that all the details are accurate.

Step 2: Level up your email marketing and customer chat

Shopify Magic doesn’t just stop at product pages. It’s also woven into your customer communication tools, helping you write better emails and answer customer questions faster.

Using AI in Shopify Email

If you’re using the Shopify Email app, Magic can be a huge help in writing subject lines and email copy that gets people to click.

• Getting set up: First, you’ll need to have the free Shopify Email app installed from the Shopify App Store.

• Generate subject lines: When you’re drafting a new email, just click the sparkle icon in the Email subject field. Give it a few keywords about your campaign, like "summer sale," "new arrivals," or "20% off," and Magic will suggest a handful of catchy options.

• Write email body content: You can also generate entire sections of your email from scratch with a simple prompt or highlight existing text to have the AI rephrase, shorten, or expand on it.

Using AI for quick answers in Shopify Inbox

Shopify Magic also helps power the instant answers feature in the Shopify Inbox app, which is great for handling common customer questions around the clock. It can suggest automated replies to things like, "Where is my order?" or "What’s your return policy?"

This is a great starting point for basic automation. But it mostly works off of pre-set answers and can’t really learn from past conversations or pull real-time order info from your store. For growing stores that want to offer more detailed, personalized support, you’ll eventually hit a wall.

Step 3: Create content for your theme and blog

The copy on your storefront, from the headline on your homepage to your blog posts, is your first impression. Shopify Magic is built right into the theme editor and blog post creator to help you get that copy written faster.

Inside the theme editor

1. From your Shopify admin, head to Online Store > Themes.

2. Click the Customize button on your current theme.

3. Click on any section that has text, like an image banner or the announcement bar at the top.

4. In the settings sidebar on the left, click into a text field like Heading. You should see the familiar Generate text sparkle icon appear.

5. You can use this to whip up headlines, promotional text, or descriptive paragraphs. Just give it some direction, like "free shipping announcement" or "welcome headline for new visitors."

For your blog posts

1. Go to Online Store > Blog Posts and click Create blog post.

2. Generate a title: Click the sparkle icon in the Title field and give it a topic, for example, "blog post about the benefits of organic cotton."

3. Generate the content: In the main Content editor, you can use that same icon to generate an entire blog post. Give it an outline or a few key points, and Magic will flesh it out for you. Just remember to read through and edit it to make sure it sounds like you and reflects your expertise.

Step 4: Use Sidekick as your personal AI assistant

Sidekick is the conversational AI assistant that’s part of Shopify Magic. Think of it as a helpful business consultant you can chat with right inside your Shopify admin. It’s for more than just writing copy; it helps with store management and analysis, too.

You can ask Sidekick to do things or give you information, just like you would a personal AI assistant:

• "Create a 15% discount code for my summer sale called SUMMER15." Sidekick will just go ahead and create that discount for you.

• "Show me my best-selling products from last month." It will pull up a report right there in the chat.

• "What’s a good idea for a blog post about sustainable fashion?" It can help you brainstorm marketing ideas on the fly.

• "Help me set up a new product collection for t-shirts." It can walk you through processes that might otherwise feel a bit complicated.

Sidekick is pretty good at understanding what you’re asking for and turning your requests into actions. It’s one of the most powerful parts of the Shopify Magic suite for cutting down your daily to-do list.

Tips for getting the best results

Shopify Magic is a great assistant, but the quality of its output really depends on the quality of your input. Here are a few tips to make sure you’re getting good, on-brand results.

• Be specific with your prompts. Don’t just say, "write a description." Give it details, features, benefits, and tell it who you’re trying to sell to. The more context you provide, the better the result will be.

• Always review and edit. Think of the AI-generated text as a solid first draft, not the final product. Always read it over to check for accuracy, inject your brand’s personality, and make sure it actually sounds like a human wrote it.

• Use it as a partner, not a replacement. Let Shopify Magic get you started or help you bust through writer’s block. Then, use the time you save to focus on bigger-picture strategies, like your next marketing campaign or product launch.

• Don’t expect it to handle tricky customer support. Shopify Magic is great for creating content, but it can’t solve nuanced customer problems. A common mistake is assuming it’s a full-service support bot. For that, you really need a dedicated AI solution.

This video explains what Shopify Magic and Sidekick are and how to use the AI features that are already built into your dashboard.

It’s not about installing, it’s about exploring

So, what’s the secret to installing Shopify Magic? There isn’t one. You already have it. It’s a powerful set of free tools woven right into the platform you use every day, all designed to help you create content and manage your store more efficiently.

By following the steps above, you can start using Shopify Magic today to write product descriptions, draft emails, create blog posts, and even get strategic advice from your AI assistant, Sidekick. It’s an incredible asset for saving time and helping you scale.

And when you feel like you’ve hit the limits of what the built-in tools can do for your customer support, that’s the time to look at the next step. Moving from simple content generation to true, action-based automation with tools like eesel AI is how you can really start to scale your support.

Ready to see how a dedicated AI support agent can transform your Shopify store’s customer experience? Try eesel AI for free and get your first agent up and running in just a few minutes.