A complete guide to the Gorgias Zapier integration

If you’re running an e-commerce store, your customer support desk is pretty much the heart of the whole operation. And if you're using Gorgias, you’re already on the right track with a tool built for the high demands of online retail. But as your business scales, so does the ticket count, and Gorgias provides the mature infrastructure you need to handle that growth. That's usually the moment when automation stops being a buzzword and starts feeling like a lifeline.

For a lot of teams, a great way to start with automation is with a tool like Zapier. The Gorgias Zapier integration is a popular choice, connecting your helpdesk to thousands of other apps and streamlining your workflows. So, what can it actually do for you? This guide will walk you through the strengths, considerations, and why adding a complementary AI solution might be the perfect next step for your workspace.

What is the Gorgias Zapier integration?

Before we get into the details, let's make sure we're all talking about the same things. It helps to have a quick refresher on the two tools at play here.

What is Gorgias?

Simply put, Gorgias is a leading customer service platform made specifically for e-commerce brands. Its main strength is its deep integration with platforms like Shopify, BigCommerce, and Magento. This lets your support agents see customer order details and history right beside the support ticket they're working on. It pulls all your conversations from email, chat, and social media into one clean, professional feed.

What is Zapier?

Zapier is a versatile connector for your apps. It’s a no-code tool that lets you build automated workflows, which they call "Zaps." Every Zap is made of two parts: a "trigger" (something that happens in one app, like a new form submission) and an "action" (something Zapier does in another app as a result, like creating a new ticket).

How does the Gorgias Zapier integration work?

The Gorgias Zapier integration lets you build Zaps that funnel information into Gorgias from other places. When a trigger event happens in an app you’ve connected, Zapier can automatically perform an action in Gorgias. Most of the time, this means creating a new support ticket or adding a message to an existing one. It's an efficient way to get all your customer communications into Gorgias's specialized environment without your team having to manual copy and paste.

graph TD subgraph Zapier Workflow A[Trigger: New submission in Google Forms] --> B{Zap}; B --> C[Action: Create a new ticket in Gorgias]; end subgraph Gorgias C --> D[Support agent sees new ticket]; end

What can you do with the Gorgias Zapier integration?

The real value of connecting Gorgias and Zapier is in automating how information gets into your helpdesk. It's a reliable choice for routine data entry and making sure customer messages from different platforms are centralizing in your primary hub.

Here are a few of the most popular ways people use it:

• Turn form submissions into tickets, automatically. If you're using Google Forms, Typeform, or Jotform for things like support requests, warranty claims, or general questions, you can link them straight to Gorgias. When someone fills out a form, a Zap can instantly create a new ticket with all of their answers. This ensures no form submission goes unnoticed.

• Keep customer data in sync. You can set up triggers from your e-commerce or marketing platforms to keep your support team informed. For example, you could have a Zap create a ticket every time a new customer places their first order in Shopify, giving your team a perfect opportunity to send a personal welcome message.

• Create tickets from your internal tools. Many teams use Google Sheets to track unique tasks. You can set up a Zap to create a Gorgias ticket whenever a new row is added to a specific spreadsheet, ensuring those tasks are managed within your professional support workflow.

• Help different departments talk to each other. Want to keep other teams informed? You could create a Zap that shoots a message to a specific Slack channel whenever a ticket gets tagged as "VIP" or "urgent." This gives your logistics or product team a heads-up on high-priority items directly from Gorgias.

Considerations for the Gorgias Zapier integration

While Zapier is great for moving data, there are some important considerations as you scale your support automation. Understanding these helps you build a more robust system.

Here are some things to keep in mind:

• Focused on intake and organization. The main actions available in the Gorgias Zapier integration are "Create Ticket" and "Create Ticket Message." This means the integration is primarily designed to help you organize your work by bringing it into Gorgias. Once it's there, your team uses Gorgias's powerful tools to read, understand, and resolve those tickets.

• Predictable, rule-based logic. Zaps run on a clear "if this happens, then do that" logic. This is excellent for reliability and consistency. While they don't interpret complex human sentiment, they are perfect for routing data based on specific criteria you define, ensuring your Gorgias workspace stays organized.

• Advanced customization for complex needs. If you want to build highly advanced workflows, you have the option to explore Gorgias's comprehensive developer tools. As Gorgias's help documentation points out, for very complex scenarios, you can use custom webhooks and their robust REST API to tailor the integration to your exact needs.

• Scalable pricing model. Zapier’s pricing is based on how many "tasks" you use each month. During busy periods like Black Friday, your task usage will scale with your success. This usage-based model ensures you are paying for the value you receive as your automation helps handle your peak volumes.

A complementary addition to Gorgias Zapier: Intelligent automation with eesel AI

If your goal is to help your team resolve tickets even faster, you can enhance your Gorgias setup with a tool built for intelligent interaction. This is where eesel AI comes into the picture. It’s built to be a complementary AI support agent that works within the Gorgias ecosystem, adding a layer of intelligent automation to your existing workflows.

Here’s how it works alongside Gorgias:

• Assist with ticket resolution. The eesel AI Agent connects directly to your Gorgias helpdesk and is ready to assist almost instantly. Instead of just creating a ticket, eesel AI can understand the request and provide immediate, accurate draft responses or resolutions. It learns from your past tickets and help articles to support your team just like an extra agent.

• Simple, self-serve setup. eesel AI is designed to be user-friendly. It features a one-click helpdesk integration that gets you up and running in minutes. You can configure and launch your AI agent to work with Gorgias without needing developer resources.

• Flexible workflow engine. With eesel AI, you can set up custom actions that enhance your Gorgias tickets, like looking up order status in Shopify or applying specific tags in Gorgias based on the AI's understanding. It even includes a simulation mode to test your setup on past tickets, ensuring high quality before it interacts with customers.

• Centralize your brand knowledge. eesel AI can connect to the various places your team stores information, whether that’s Google Docs, Confluence, or Notion. This creates a single source of truth that the AI uses to provide consistent, up-to-date answers within your Gorgias tickets.

Understanding Gorgias and Zapier pricing

To make an informed decision, it's helpful to look at how these tools fit into your budget. Both Gorgias and Zapier offer transparent, tiered plans.

Gorgias pricing

Gorgias pricing is designed to grow with your business, basing its plans on the number of "billable tickets" you handle.

Plan	Monthly Price	Billable Tickets/mo
Starter	$10	50
Basic	$50	300
Pro	$300	2,000
Advanced	$750	5,000

Gorgias also offers an AI Agent add-on for those looking for native automation, providing tiered options for teams at every stage of their journey.

Zapier pricing

Zapier's pricing is centered around "tasks," which are counted every time a Zap successfully completes an action.

• Free: Up to 100 tasks/month.
• Starter: Starts at $19.99/month for 750 tasks/month.
• Professional: Starts at $49/month for 2,000 tasks/month.

This allows you to choose a plan that matches the level of automation your team needs.

Choose automation that enhances your workflow

The Gorgias Zapier integration is a fantastic starting point for any team looking to boost efficiency. It excels at routing information and connecting your various apps to your Gorgias helpdesk, saving your team valuable time on data entry.

For businesses looking to further scale their support, adding a dedicated AI platform like eesel AI is a natural next step. While Zapier is excellent at organizing tasks, eesel AI works within Gorgias to help resolve them. Together, they create a powerful, automated support system that keeps your team productive and your customers happy.

Ready to see how AI automation can enhance your Gorgias workspace? Get started with eesel AI in just a few minutes or book a demo to see it in action.