A complete guide to the Gorgias multilingual help center
Kenneth Pangan
Katelin Teen
Last edited October 26, 2025
Expert Verified
So, your e-commerce store is going global. That's awesome. But it also means your customers are literally everywhere, and they all speak different languages. Nothing builds trust quite like getting help in your own language, which is why a multilingual help center isn't just a nice-to-have, it’s essential.
This guide will walk you through everything you need to know about the Gorgias multilingual help center. We'll look at its features, what it can do out of the box, where it falls short, and what it really costs. We’ll also explore a more powerful, integrated alternative for when you’re ready to scale your global support without making your tech stack a complicated mess.
What is the Gorgias multilingual help center?
At its core, the Gorgias multilingual help center is a feature designed to help e-commerce businesses offer their help articles in different languages. Basically, it tries to figure out a visitor's browser language and automatically show them the right version of your content. If it can't find a match, it just shows your default language. Simple enough.
This isn't just for your help center, either. Gorgias extends this to other parts of its platform, like their Chat, automated Flows, and article recommendations. The idea is to give shoppers a consistent, localized experience, no matter where they're from. For brands just starting to think about global customer support, it’s a decent place to start.
Core features and native language support
Before we get into the limitations, let's give credit where it's due. Gorgias's built-in multilingual features offer a solid foundation for businesses that are just beginning to expand internationally.
Automatic language detection
The system is pretty straightforward. When a customer lands on your help center, Gorgias peeks at their browser's language setting. If you’ve set up a version of your help center in that language, it displays it automatically. This makes for a smooth, hands-off experience for the customer, they get the content they need without having to fiddle with a language dropdown menu.
Supported components and languages
Gorgias tries to keep the experience consistent by applying its multi-language support across a few key areas of its platform. This includes the Help Center, Chat, Campaigns, Flows, Article Recommendation, and Order Management features.
The catch? The native language support is limited. Gorgias natively supports about 15 languages. That covers a lot of major markets, but for a truly global audience, there are some pretty big gaps.
| Language | Supported Natively in Gorgias |
|---|---|
| English (US & UK) | ✔️ |
| French (FR & Canada) | ✔️ |
| Spanish | ✔️ |
| German | ✔️ |
| Italian | ✔️ |
| Dutch | ✔️ |
| Danish | ✔️ |
| Swedish | ✔️ |
| Norwegian | ✔️ |
| Czech | ✔️ |
| Brazilian Portuguese | ✔️ |
| Japanese | ✔️ |
| Finnish | ✔️ |
| 100+ Other Languages | ❌ |
Setup and configuration
Getting started is fairly simple. An admin can go into the Gorgias settings and add the languages they want from the available list. After that, it's a manual job of pasting in the translated text for each help article, chat campaign, and automated flow. You'll need to get your content translated first, but plugging it into Gorgias isn't too complicated.
Limitations and the reliance on third-party apps
While Gorgias gives you a starting point, you might notice some cracks forming as you start to scale your global support. The system’s limitations often push you toward using a collection of third-party apps, which can lead to more complexity, higher costs, and a less efficient team.
The 15-language ceiling
The most glaring limitation is that hard cap on native languages. If your business has customers in places like Asia, Eastern Europe, or the Middle East, being stuck with only 15 languages just won’t cut it. This creates a jarring experience where some customers get support in their native language, while others are left to struggle with translation tools on their own. That's a tough hurdle for any brand trying to build a global presence.
Integrating translation apps
To work around the language limit, Gorgias suggests heading to its app marketplace for tools like Lingpad. These apps use AI for real-time translation in over 100 languages, which sounds great at first. But this approach has some serious downsides that can affect your team’s workflow and your budget.
It adds another bill to pay
Right off the bat, you're looking at another monthly subscription. On top of your Gorgias plan, you now have to pay for a separate translation service. This increases your total cost and makes it much harder to predict your monthly expenses, especially if the app's pricing is based on usage.
It makes for a clunky workflow
The process for agents is far from smooth. To translate a response with an app like Lingpad, an agent has to type a special command (like "!") inside an internal note just to trigger the translation. This adds extra clicks and manual steps to every single ticket, slowing down response times and creating a pretty frustrating day-to-day for your support team.
It creates fragmented management
Suddenly, you’re juggling two different platforms. That means two sets of bills to pay, two support teams to contact when something goes wrong, and two interfaces to manage. This fragmentation adds a layer of administrative headache and creates a messy, disjointed tech stack.
Inconsistent knowledge sources
Maybe the biggest problem with this patched-together approach is that the AI is working with one hand tied behind its back. Gorgias and its translation apps can only see the data inside your helpdesk: your past tickets, macros, and help center articles.
But what about all the other places your company knowledge lives? Important troubleshooting guides in Confluence, detailed product specs in Google Docs, or official policies in Notion are completely invisible to the AI. This means the answers it generates will often be incomplete or, even worse, inaccurate, because it simply doesn't have the full picture.
Pricing
To understand the full cost of a Gorgias multilingual help center, you have to look beyond the list price. The platform has a tiered pricing structure based on ticket volume, but that's only part of the story.
| Plan | Price (Monthly) | Included Tickets | Key Features |
|---|---|---|---|
| Starter | from $10/mo | 50 | Basic helpdesk, social integrations |
| Basic | from $50/mo | 300 | Includes chat, macros, rules |
| Pro | from $300/mo | 2,000 | Revenue statistics, more integrations |
| Advanced | from $750/mo | 5,000 | Dedicated email server |
| Enterprise | Custom | Custom | Custom features and volume |
The key thing to remember is that these prices are only for Gorgias itself. If you need to support more than the ~15 native languages, any third-party translation app you add is an entirely separate cost. This makes your total investment for true multilingual support unpredictable and likely much higher than you first planned for.
A better alternative: Unifying knowledge with eesel AI
Instead of trying to patch multiple tools together, a more modern approach is to use a single AI platform that connects with all of your existing systems. eesel AI was built to solve the exact problems of fragmentation and siloed knowledge that you run into with the Gorgias ecosystem.
Go beyond 15 languages without the complexity
eesel AI offers advanced AI capabilities, including translation for a huge number of languages, all within one platform. There’s no need to bolt on separate, clunky applications. Because eesel AI plugs directly into your helpdesk, you get the best of both worlds: you can keep your existing Gorgias setup and the workflows your team already knows, while boosting it with powerful AI that just works.
Connect all your knowledge, not just your helpdesk
And here’s where things get really interesting. The eesel AI Gorgias integration allows it to learn from your past tickets and macros, just as you'd expect. But it doesn't stop there. eesel AI also connects to Confluence, Google Docs, Notion, Slack, and over 100 other sources with simple, one-click integrations.
The benefit is huge: your AI gets a complete, 360-degree view of your company’s knowledge. This lets it give far more accurate and helpful answers in any language, because it’s pulling information from every relevant document you have.
This image shows how a tool like eesel AI can connect various knowledge sources, overcoming a key limitation of the native Gorgias multilingual help center.A simpler workflow and predictable pricing
Forget about that clunky "internal note" workflow. With the eesel AI Agent, the entire process is autonomous. It understands a customer's question in their native language, finds the right answer from any connected knowledge source, and drafts a perfect reply in the correct language, all in one smooth step.
The pricing is also refreshingly straightforward. eesel AI has transparent, predictable plans that aren’t based on how many tickets you resolve. All of its features are included, so you don't have to worry about surprise bills or paying for multiple software subscriptions just to do one job well.
| Feature | Gorgias + 3rd Party App (e.g., Lingpad) | eesel AI |
|---|---|---|
| Language Support | Limited to ~15 languages; requires an extra app for more | Broad language support built-in |
| Knowledge Sources | Only knows what's in Gorgias (tickets, help center) | Unifies Gorgias, Confluence, GDocs, Notion & more |
| Agent Workflow | Complicated; requires manual triggers and extra steps | Seamless and fully autonomous |
| Pricing Model | Two separate subscriptions; unpredictable costs | Single, predictable subscription |
| Setup | Multi-step setup across two different tools | Go live in minutes with one-click integrations |
Building a truly global help center
Gorgias offers a solid starting point for e-commerce brands looking to dip their toes into multilingual support. However, its native language limits, reliance on a fragmented app ecosystem, and siloed approach to knowledge make it difficult to scale for truly global companies. To keep up with today's customer expectations, you need more than just basic translation.
A modern, effective approach calls for a unified AI platform that can access all of your company's knowledge and work seamlessly within your team's existing tools. Trying to tape multiple tools together often leads to high costs, an inefficient team, and a disconnected customer experience. Investing in a single, integrated solution is the key to providing world-class support, no matter where your customers live.
Make your Gorgias multilingual help center work smarter
You don't need to rip out and replace the tools your team already uses every day. Instead, you can make them better. See for yourself how eesel AI connects to your Gorgias account and all your other knowledge sources in just a few minutes.
You can immediately see how a unified AI platform can transform your global customer support, get rid of complexity, and provide more accurate answers in an instant.
Ready to see it in action? Start your free trial or book a demo today.
Frequently asked questions
The Gorgias multilingual help center helps e-commerce businesses offer help articles and support in various languages by detecting a visitor's browser language. It aims to provide a localized experience for customers across its help center, chat, and automated flows.
The Gorgias multilingual help center natively supports about 15 languages. If your customers speak other languages, you'll need to integrate third-party translation apps, which introduces additional costs and workflow complexities.
Integrating third-party apps with the Gorgias multilingual help center adds extra subscription costs, creates a clunky workflow for agents, and leads to fragmented management across multiple platforms. This can slow down response times and complicate your tech stack.
The full cost for a Gorgias multilingual help center involves your Gorgias plan (based on ticket volume) plus the separate subscription fees for any third-party translation apps. This makes the total investment unpredictable and often higher than initially planned.
The native Gorgias multilingual help center, and most integrated translation apps, primarily access knowledge only within your Gorgias helpdesk, past tickets, and macros. They typically cannot see or pull information from external sources like Confluence, Google Docs, or Notion.
Setting up the Gorgias multilingual help center involves selecting desired languages from a list in admin settings. After that, you'll manually paste translated text for each help article, chat campaign, and automated flow into the platform.
Your business might find the Gorgias multilingual help center insufficient when you exceed its 15-language native support, encounter workflow inefficiencies with third-party apps, or require AI to draw answers from a wider range of company knowledge sources beyond Gorgias.
