A guide to HubSpot Breeze agent use cases (and a more flexible alternative)

It feels like every team is trying to do more with less these days. AI automation is popping up everywhere, promising to take over the repetitive stuff so we can all focus on work that actually requires a human brain. For marketing, sales, and service teams, the story is the same: find a way to be more efficient without drowning in manual tasks.

HubSpot’s Breeze Agents are one of the tools making a lot of noise in this space. They offer a set of AI features designed to automate work right inside the HubSpot platform. But what do they really do, and are they the right call for your team?

This guide will walk you through the most common Breeze Agent use cases, how they operate, and what it costs to get them running. We'll also get into the important limitations you should know about. For companies that want more flexibility without being locked into one platform, there are other tools that might be a much better fit.

What are HubSpot Breeze agents?

HubSpot Breeze Agents are basically specialized AI tools built to manage entire workflows within the HubSpot platform. Don't think of them as simple chatbots; they're more like digital team members assigned to specific roles. The idea is for them to handle a task from beginning to end, whether that's drafting a blog post or answering a customer's question.

The agents are designed to cover the whole customer journey, with each one handling a different job:

• Content Agent: Helps you whip up blog posts, landing pages, and other marketing content.

• Social Media Agent: Creates and schedules your social media posts.

• Prospecting Agent: Lends a hand with sales outreach and digging up info on leads.

• Customer Agent: Acts as your 24/7 support bot for common customer questions.

• Knowledge Base Agent: Spots gaps in your help center and drafts new articles to fill them.

The main thing to remember is that these agents are built to work with data that's already sitting inside your HubSpot CRM. Their biggest plus is how tightly they're integrated, but as we're about to see, that's also their biggest weakness.

A look at common Breeze Agent use cases by department

Breeze Agents can definitely help streamline some tasks, but their total reliance on the HubSpot ecosystem creates some pretty big blind spots. Let’s break down how they work for each department and where a more flexible tool could do a better job.

Breeze Agent use cases for marketing teams

For marketers, the Breeze Content and Social Media agents are meant to act as a content creation engine. You can feed the Content Agent a prompt to get a first draft of a blog post, or have the Social Media Agent chop up an article into a few tweets. It's a decent way to get past writer's block and keep your content schedule from looking empty.

But here’s the snag: these agents only know what’s in HubSpot. If your company's actual knowledge, the important product specs, internal research, and brand guides, lives in other places, the AI is flying blind. This is a huge problem for teams whose collective brain is spread across different apps.

A more connected AI platform can unify all your knowledge. For instance, eesel AI plugs into dozens of sources your team already relies on, like Google Docs, Confluence, and Notion. This gives the AI a complete view of your business, so it generates content that's not just quick, but also accurate and genuinely informed.

An infographic demonstrating how eesel AI connects with various knowledge sources, a flexible alternative to siloed Breeze Agent use cases.

Breeze Agent use cases for sales teams

Sales reps can use the Breeze Prospecting Agent to cut down on some of the tedious parts of outreach. It can sift through your CRM to find info on a lead and then draft a personalized email to kick things off. It’s a definite improvement over manually researching every single person you contact.

The problem is that its insights are stuck in the past, limited to whatever static data is in your CRM. A real sales conversation happens in the moment, and you need live information. The Prospecting Agent can’t check an order status, look up subscription details, or pull real-time inventory numbers, which are often the details that seal the deal.

This is where a more capable AI agent can make a huge difference. Tools like eesel AI offer customizable AI actions that can tap into external APIs. In plain English, this means your AI can pull live data from platforms like Shopify or your own company's database. Instead of just summarizing old notes, it gives your sales team the exact, up-to-the-minute information they need to close deals.

Breeze Agent use cases for customer service teams

The Customer and Knowledge Base agents are HubSpot’s duo for support. The Customer Agent answers common questions using your help articles, and the Knowledge Base Agent scans support tickets to find topics that need a new article.

Here's the thing, though: launching an AI to talk to your customers is a big deal. If it gives out wrong or weird answers, you risk making customers angry and hurting your brand's reputation. Breeze gives you a basic setup, but it doesn't have a safe place to test things out. You're pretty much forced to test it on live customers, which can feel like walking a tightrope without a net.

A smarter way to go about it is to use a tool built for a risk-free launch. With eesel AI, you can run a simulation on thousands of your past support tickets before the AI ever interacts with a real person. This gives you a clear picture of its resolution rate and shows you exactly how it will handle different types of questions. You can fine-tune its behavior and launch it knowing it will work. Plus, eesel AI can train on your team's past conversations, so it learns your specific brand voice and solutions from the get-go.

A screenshot of the eesel AI simulation feature, which allows for risk-free testing, a key advantage over live-only Breeze Agent use cases.

The reality of setting up Breeze agents: You're locked in

Getting started with Breeze Agents is fairly simple, but it comes with a massive catch: you have to be completely bought into the HubSpot ecosystem.

If your company uses a mix of different tools for different jobs, you’re out of luck. Do you run support on Zendesk or Freshdesk? Does your team communicate in Slack? Is your IT service managed in Jira Service Management? Breeze Agents can't talk to any of them. They are built to live in HubSpot's world, and they can't leave.

This puts you in a tough spot. To use HubSpot's AI, you have to ditch the tools your team already knows and replace them with HubSpot's versions. That’s an expensive and disruptive process that can slow your team down for months.

This is where a tool like eesel AI offers a much better path. Instead of making you switch, eesel AI is designed to make your current tools smarter. With one-click integrations, it connects directly to your existing helpdesk and workflows in just a few minutes. It upgrades your tech stack instead of forcing you to rebuild it, saving you the headache and cost of a platform overhaul.

eesel AI's integration capabilities with platforms like Slack and Zendesk, highlighting flexible alternatives to HubSpot-centric Breeze Agent use cases.

A look at pricing and scalability

When you check the price, HubSpot’s approach can be a little deceiving. Breeze Agents aren't sold on their own; they come bundled into the Professional and Enterprise plans. To get them, you have to make a major investment in the entire HubSpot platform. Pro plans typically start around $800 per month, and Enterprise plans can go up to $3,600 per month or even higher.

The hidden cost is that you're paying for a massive suite of tools, even if you just need a good AI agent. It's like buying a whole toolbox when all you needed was a wrench. This bundled model isn't very efficient for businesses that are already happy with their other tools and just want to automate their support.

On the other hand, eesel AI’s pricing model is straightforward and flexible. You can start with a monthly plan and cancel anytime, giving you the freedom to try it without getting locked into a long-term contract.

The eesel AI pricing page, showing a transparent and flexible model compared to the bundled pricing of Breeze Agent use cases.

Best of all, eesel AI has no per-resolution fees. This is a huge deal. Many AI tools actually charge you more as you become more successful, with costs rising as your ticket volume grows or the AI resolves more issues. With eesel AI, your costs are predictable, so you won’t get a nasty surprise on your bill after a busy month.

Feature	HubSpot Breeze Agents	eesel AI
Availability	Bundled with Pro & Enterprise plans (starting ~$800+/mo)	Standalone plans starting at $239/mo (billed annually)
Billing Model	Fixed plan cost for entire HubSpot suite	Based on AI interactions, no per-resolution fees
Contract	Often requires annual commitment for best pricing	Flexible monthly plans available; cancel anytime
Scalability	Tied to upgrading entire HubSpot subscription	Clear tiers based on usage, predictable costs

The verdict: When to choose Breeze agents vs. when you need more

So, what's the bottom line? HubSpot Breeze Agents can be a decent choice, but only if your company is already living and breathing HubSpot and its features are a perfect fit for you. If your whole business runs on HubSpot and you don't rely on outside tools for critical tasks, they can provide a smooth, integrated experience.

But for any business that values flexibility, control, and the freedom to pick the best tool for each job, Breeze's walled-garden approach is a serious problem.

For those teams, eesel AI is the clear winner. It's the perfect solution for companies that want a powerful, easy-to-use AI agent that:

• Works with their current helpdesk, whether it's Zendesk, Freshdesk, Intercom, or another top platform.

• Pulls knowledge from all your business apps, not just your CRM.

• Offers powerful simulations and fine-grained control for a confident, stress-free rollout.

• Has transparent, predictable pricing without sneaky fees.

Get started with an AI agent that's truly flexible

If you’re tired of being boxed in by your software, it’s time to check out a more open and powerful alternative. See for yourself how eesel AI can plug into your existing support workflows in minutes and start automating customer support with confidence.

Start your free trial of eesel AI today and see how easy it is to deploy an AI agent that works with your tools, not against them.