Let’s be honest, AI in eCommerce is no longer some sci-fi concept. It’s here, and it’s quickly becoming a key part of how online brands can grow faster and work smarter. If you’re running a store on BigCommerce, you’re probably looking for an edge, and that’s exactly where AI can help.
BigCommerce has been making big moves with its "BigAI" initiative, rolling out a suite of tools to help merchants boost sales and simplify their day-to-day operations. But what does that actually mean for your business? This guide will give you a clear, no-fluff overview of the BigCommerce AI landscape for 2025. We’ll look at their built-in tools, explore the partner apps, and cover the biggest piece many brands miss: customer support.
What is BigCommerce AI?
First off, "BigCommerce AI" isn’t a single switch you can flip. It’s more of an ecosystem with two main parts: AI tools built directly into the BigCommerce platform and an open marketplace of third-party AI apps you can connect to your store. This gives you a lot of flexibility.
They’ve teamed up with Google Cloud AI for their native features, so there’s some serious tech behind their tools. This means you get AI features that are already integrated and ready to go. At the same time, you have access to an entire marketplace of specialized apps. While this is great for choice, it can be tricky to figure out which combination of tools will give you a complete AI setup that actually works for you.
A look at the built-in BigCommerce AI tools
BigCommerce has been focused on weaving AI features directly into its platform. These tools are mostly designed to make your storefront perform better, improve your product listings, and smooth out the checkout process. The main goal is to optimize the customer experience before the sale to drive more conversions.
The BigCommerce AI copywriter for product descriptions
We’ve all stared at a blank screen trying to write a product description that sells. The BigAI Copywriter, powered by Google’s Gemini 1.5 Pro, is designed to handle that for you. It helps you generate SEO-friendly product descriptions that match your brand’s voice, which can be a huge time-saver. As Jason Cadden, the Ecommerce Manager at Smoky Mountain Knife Works, said, "BigAI Copywriter has allowed us to provide well worded, lengthy, SEO-friendly product descriptions on a large scale." It’s a practical tool that solves a common headache for merchants.
BigCommerce AI product recommendations and search
Getting the right products in front of the right people is crucial. BigCommerce uses Google Vertex AI for its real-time, personalized product recommendations. The platform also has AI-powered semantic search, which just means it’s better at understanding what shoppers are actually looking for, even if they don’t type the exact keywords. The results are pretty impressive. In their own tests, BigCommerce saw a "greater than 20% increase in click-through rates" with the new AI recommendations. That kind of lift can have a real impact on your revenue.
BigCommerce AI for B2B quotes and predictive analytics
BigCommerce is also thinking ahead with tools that are currently in development. A B2B Quotes AI Assistant is being built to help generate custom proposal emails, which could be a huge help for B2B sales teams. They’re also working on predictive analytics to forecast the future lifetime value of new customers. These upcoming features show that BigCommerce is looking at the full sales cycle, from first contact to long-term customer relationships.
Why storefront BigCommerce AI isn’t enough
The native tools from BigCommerce are great for optimizing your storefront and driving sales. They help you attract customers and make it easier for them to buy. But there’s a big piece of the customer journey they don’t address: what happens after the purchase.
Once a customer clicks "buy," your support team takes over. They’re the ones who have to handle the wave of repetitive questions that storefront AI can’t answer:
- "Where is my order?"
- "What’s your return policy?"
- "How do I start an exchange?"
- "Can I change my shipping address?"
While your storefront might be converting well, your support team could be stuck answering the same questions over and over. This is where the BigCommerce AI partner ecosystem comes into play. While some partners like Klevu or Searchspring offer even more advanced merchandising tools, what you likely need is a different kind of AI, one designed specifically for customer support.
Pro Tip: An AI strategy that only focuses on getting customers in the door is incomplete. If the post-purchase support is slow or frustrating, you risk losing the customer loyalty you worked so hard to build.
This is the exact problem a dedicated AI support platform solves. Instead of replacing your entire helpdesk, you can add a tool like eesel AI right on top of your current setup. It integrates with your BigCommerce store and the support tools you already use, like Gorgias or Zendesk, to automate your support workload without a major overhaul.
Supercharge your support with a BigCommerce AI agent
Think of eesel AI as a natural extension of the BigCommerce AI ecosystem. While BigCommerce helps you acquire customers, eesel AI ensures they have a great experience after they’ve made a purchase.
The main difference is that eesel AI is a flexible layer that works with your existing tools. You don’t have to migrate your helpdesk or change your established workflows. It connects to your knowledge sources, like your help center, past support tickets, and internal documents, and your e-commerce platform to give customers fast, accurate answers. This approach neatly fills the gap left by a storefront-only AI strategy.
| Feature Area | BigCommerce Native AI Tools | eesel AI |
|---|---|---|
| Primary Focus | Storefront (Sales & Merchandising) | Customer Support & Service Operations |
| Key Use Case | Product descriptions, search, recommendations | Answering support tickets, order status lookups, policy questions |
| Data Sources | Product catalog, storefront behavior | Past tickets, help center docs, BigCommerce data, internal wikis |
| Main Benefit | Increased conversion rates, higher AOV | Reduced support costs, faster response times, improved CSAT |
| Integration | Built into BigCommerce admin | Plugs into your existing helpdesk & BigCommerce |
How eesel AI works with BigCommerce AI to automate support
So, how does it actually work? eesel AI acts like a member of your team, handling the repetitive tasks so your human agents can focus on conversations that require their expertise.
- Catalog-aware chatbots: The eesel AI Chatbot can be trained on your BigCommerce product catalog. It can answer pre-sales questions about product specs, availability, and features, helping turn curious visitors into customers.
- Automated order inquiries: By connecting directly with your e-commerce platform, the AI Agent can look up live order information. When a customer asks, "Where is my order?", the agent provides an instant update, no human intervention needed.
- Learns from your real data: This is the most important part. eesel doesn’t use generic scripts. It trains on your past support conversations, help center articles, and internal FAQs. This ensures the answers it gives are accurate and match your brand’s unique tone of voice.
Conclusion: Build a complete BigCommerce AI strategy for your store
BigCommerce AI gives you a solid set of tools to improve your storefront, attract new customers, and increase sales. They’ve made it much easier to write compelling product copy and create a personalized shopping experience.
But a smart AI strategy doesn’t stop when the customer clicks "buy." It needs to cover the entire customer lifecycle, from their first visit to any support they need afterward. If you only use storefront AI, you leave your support team handling repetitive questions and risk creating a clunky experience for your customers.
By adding a dedicated support automation platform like eesel AI to your BigCommerce setup, you can create a smooth, end-to-end customer journey. You get the best of both worlds: a high-converting storefront from BigCommerce and an efficient, automated support system from eesel. This combination not only helps drive revenue but also builds the kind of customer loyalty that keeps people coming back.
Ready to see how AI can handle over 70% of your support tickets? Book a demo of eesel AI today and complete your BigCommerce AI toolkit.
Frequently asked questions
Native BigCommerce AI tools are built directly into the platform for tasks like product descriptions and search. Partner apps, like eesel AI, are specialized solutions you add to your store to handle specific functions the native tools don’t cover, such as automated customer support.
While BigCommerce’s native AI focuses on the storefront, you can integrate a partner AI app like eesel to handle post-purchase support. This AI can answer common questions like “Where is my order?” and look up order details, freeing up your human agents for more complex issues.
No, you don’t. The built-in AI tools are integrated directly into your BigCommerce admin, and partner apps are designed for easy installation and connection to your store and helpdesk without needing to write any code.
Not at all. BigCommerce AI offers tools that scale for businesses of all sizes. Features like the AI Copywriter can be a huge time-saver for small teams, while larger operations can leverage advanced analytics and support automation to improve efficiency.
