If you use HubSpot, you've probably played around with its native AI tools like Breeze. They’re handy for whipping up a quick email draft or summarizing notes right inside the platform. But eventually, you hit a wall. What if you want to automatically snoop on a new lead's website before a demo? Or handle customer support tickets that aren't even in HubSpot?
That’s a problem a lot of us run into. The built-in AI is a decent starting point, but to really automate your work and connect all the pieces of your customer's journey, you need something more. You need specialized AI tools to fill in the gaps. I’ve spent a good chunk of time digging into the most popular options to find the best AI tools that integrate with HubSpot and solve actual business headaches. This list is the result of that deep dive, breaking down the top 5 so you can find the right one for your sales, marketing, or support team.
What are AI tools that integrate with HubSpot?
Simply put, AI tools for HubSpot are third-party apps that give your HubSpot portal superpowers. While HubSpot’s own AI can do things inside your CRM, these external tools connect to your account to handle more advanced jobs.
They shine in areas where the native AI is still finding its feet, like:
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Digging for outside info: They can scrape websites or search the web to find juicy details about your leads.
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Handling complex automation: Think triggering a whole sequence of events across different apps, like creating a task in Asana and pinging a Slack channel all from one HubSpot trigger.
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Using specialized AI brains: Some tools let you tap into specific large language models (LLMs), like Perplexity, for seriously smart web searches.
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Automating customer support: A lot of teams use HubSpot for sales and marketing but manage support in dedicated helpdesks like Zendesk or Intercom. These tools can automate support right where it happens.
Basically, they let you build the smart, automated workflows you thought you were getting with HubSpot alone, but could never quite figure out how to build.
How I picked the best AI tools that integrate with HubSpot
To make this list useful, I focused on tools that solve real, nagging problems for people who live in HubSpot all day. Here’s what I looked for in each one:
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How well does it actually connect to HubSpot? Is it a simple, one-click setup, or are you going to need to bribe a developer with coffee and donuts to get it working?
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What problem does it solve? I wasn't looking for vague promises. I wanted tools that nail common pain points like lead research, meeting notes, and customer support.
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Is it powerful but still usable? The sweet spot is a tool that’s strong enough to make a difference without being so complicated you need a PhD to use it.
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Does it help beyond the sale? I looked for tools that improve the entire customer journey, not just the part where you're trying to get them to sign on the dotted line.
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Is the pricing straightforward? No thanks to confusing pricing models with hidden fees. I gave extra points to tools with clear, predictable costs.
A quick comparison of the top 5 AI tools that integrate with HubSpot
Here's a bird's-eye view of how the top tools stack up.
| Tool | Best For | Starting Price | Key HubSpot-Related Feature |
|---|---|---|---|
| eesel AI | Automating customer support in your helpdesk | $299/mo | Works alongside HubSpot by automating support in helpdesks like Zendesk & Intercom. |
| Clay | In-depth lead research and data enrichment | Approx. $800/mo (with HubSpot integration) | Triggers workflows to find rich prospect data and automatically add it to HubSpot. |
| n8n | Building custom, complex automations | Free (self-hosted) / $20/mo (cloud) | Connects HubSpot to just about any app with an API using a visual builder. |
| Daeda Essentials | Using different AI models in your workflows | Not publicly available | Lets you use models like Perplexity for web searches directly within HubSpot workflows. |
| Read.ai | Automating meeting notes and CRM updates | Free / $19.75/user/mo | Syncs AI-generated meeting summaries and action items to HubSpot contacts and deals. |
The 5 best AI tools that integrate with HubSpot
1. eesel AI
A screenshot of the eesel AI landing page, one of the best AI tools that integrate with HubSpot.While most tools on this list are all about sales and marketing, eesel AI looks at a different piece of the puzzle that’s just as important: customer support. It's common for businesses to use HubSpot as their CRM but handle support in a dedicated helpdesk like Zendesk, Freshdesk, or Intercom. eesel AI is an AI agent that plugs right into those helpdesks to act as your first line of defense.
This is a big deal for HubSpot users because a bad support experience can undo all the great work your sales and marketing teams did. eesel AI learns from your past tickets, help center articles, and internal docs in places like Confluence or Google Docs to solve customer problems on its own. If it gets stumped, it knows how to escalate the ticket to a human.
What I really like is how easy it is to get started and how much control you have. You can get it running in a few minutes without having to sit through a sales demo. Plus, its simulation mode lets you test the AI on your old tickets before you turn it on, so you can see exactly how it will perform and figure out your ROI without any risk. For teams that want to offer amazing support to match their HubSpot growth machine, eesel AI feels like a missing piece.
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Pros:
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Incredibly easy to set up yourself in minutes.
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The simulation mode lets you test on past tickets before going live.
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Pulls knowledge from everywhere (helpdesk, docs, tickets).
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Clear pricing without weird per-resolution fees.
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Cons:
- It doesn't plug directly into HubSpot's workflow builder; it connects to the helpdesk tools your support team is already using.
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Pricing: The Team plan is $299/month for up to 1,000 AI interactions. The Business plan is $799/month for 3,000 interactions and adds features like learning from past tickets and taking actions. You get a 20% discount if you pay annually.
2. Clay
A screenshot of the Clay landing page, one of the best AI tools that integrate with HubSpot.Clay is the tool that got me started on this whole quest.
Clay is basically the answer. It's a seriously powerful platform for digging up information online and dumping it into your CRM.
With Clay, you can build "waterfall" searches that check one source after another. For example, when a new lead lands in HubSpot, you could have Clay automatically find their company's LinkedIn page, look for recent news articles, scrape their website for certain keywords, and then have an AI summarize everything. That summary gets pushed right into a field on their HubSpot contact record. Just like that, your sales team gets a deep-dive report without lifting a finger.
The main catch? The price tag. While Clay has some cheaper personal plans, the business version that actually connects to HubSpot is a hefty investment, reportedly around $800 a month.
If your team lives and dies by personalized outreach, though, it could easily pay for itself.
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Pros:
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Incredibly powerful for web scraping and finding data.
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Connects with tons of different data providers.
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Shoves all that rich data right back into HubSpot for you.
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Cons:
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It’s expensive, especially the plan you need for the HubSpot integration.
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It can take a while to get the hang of it.
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Pricing: The public pricing is for a personal CRM (starting at $10/mo). The business automation platform with the HubSpot integration is a whole other beast, reportedly starting around $800/month.
3. n8n
A screenshot of the n8n landing page, one of the best AI tools that integrate with HubSpot.If you're a bit of a tinkerer and want total control, n8n is for you. It's a workflow automation tool (think a more technical version of Zapier) that lets you connect HubSpot to thousands of other apps using a visual, drag-and-drop editor.
Frequently asked questions
Specialized AI tools offer deeper capabilities like advanced web scraping, complex cross-app automations, and access to unique AI models. They excel where native HubSpot AI might hit limits, allowing for more comprehensive workflow enhancements across your customer journey.
Most third-party AI tools connect to HubSpot via its API, often through a straightforward, one-click authorization process. This allows them to read and write data to your HubSpot contacts, companies, and deals, or trigger workflows within the platform.
For sales, they can automate in-depth lead research, enrich contact data, and streamline meeting note synchronization. For marketing, these tools can power complex multi-app automations and personalize outreach based on external data points.
Start by identifying your biggest pain point, whether it's lead research, meeting notes, or support automation. Then, assess your team's technical comfort level and look for tools that offer clear pricing and a way to test their effectiveness, like a simulation mode.
Absolutely. Tools like eesel AI are designed to integrate with dedicated helpdesks such as Zendesk or Intercom, even if you use HubSpot as your CRM. They can automate ticket resolution and improve service quality, indirectly benefiting your HubSpot-managed customer journey.
The required technical skill varies greatly by tool. Some, like Read.ai or eesel AI, are designed for quick, non-technical setup. Others, like n8n, offer immense power but require a more technical user comfortable with APIs and workflow logic.
