7 best AI tools Salesforce sellers use daily in 2025

Let's be real for a second. How much of your day as a Salesforce seller do you actually spend selling? If your calendar looks anything like mine used to, you're probably drowning in admin work, hunting for that one piece of product info, and constantly updating your CRM. It’s the worst. And it's not just a feeling; some research shows that sales reps spend a wild 72% of their time on stuff that isn't selling. That’s most of your week gone on work that doesn’t inch a deal closer to the finish line.

The good news? AI is finally starting to fix this mess. The right tools can plug straight into your Salesforce setup, take the tedious work off your plate, and surface insights that actually help you win. They give you your time back.

So, I dug through dozens of apps to find the ones that aren't just hype. This guide lays out the 7 best AI tools Salesforce sellers use daily to hit their numbers in 2025. No fluff, just the stuff that works.

What exactly are the AI tools Salesforce sellers use daily?

So, what are we actually talking about when we say "AI sales tools"?

Think of them as smart assistants that hook into your CRM and give it a serious upgrade. They aren't just another feature baked into Salesforce. They're more like specialized teammates who can automate tasks, analyze what's happening in your deals, and generally help with the daily grind.

Sure, Salesforce has its own built-in AI, Einstein, and it's pretty useful. But a lot of the most powerful tools are actually third-party apps you can grab from the AppExchange or connect with a few clicks.

Their whole purpose is to lift the tedious work off your shoulders. This could be anything from researching a new lead and drafting a first-touch email to summarizing your last call and finding the answer to that obscure question your prospect just threw at you. They help turn Salesforce from a database you have to update into a partner that helps you sell better.

Why top sellers are using AI sales tools

Top sellers get it: their most valuable currency is time spent with customers. AI isn't here to replace salespeople. It's here to clear away the junk so you can have better conversations. Here’s why the best reps are folding AI into their Salesforce workflow.

Get more time for selling

Let's be real, logging call notes, updating CRM fields, and scheduling follow-ups is soul-crushing. AI can handle that kind of repetitive work automatically. This frees you up to do what you're actually paid for: building relationships and closing deals.

Get insights that help close deals

AI can act like a second pair of ears on your calls and a second pair of eyes on your emails. It catches things you might miss while you're in the moment, like subtle buying signals or mentions of a competitor. It can even flag potential roadblocks before they become deal-breakers. Think of it as having a sales coach who reviews every single one of your interactions.

Personalize outreach without burning out

We all know personalized emails get replies, but who has the time to craft a perfect, unique message for every single prospect? It's a huge time sink. AI assistants can generate tailored drafts using data from your CRM and the web, giving you a solid starting point so you’re not staring at a blank page.

Find company info without the scavenger hunt

You know the feeling. You're on a call and a prospect asks a super specific question about pricing, a new feature, or how you stack up against a competitor. You draw a blank. With AI, you can get an instant answer pulled from your company's shared brain, whether the info lives in your help center, Google Docs, Confluence, or even a random Slack thread. No more saying, "Let me check on that and get back to you."

How we picked these AI tools

To put this list together, I wasn't looking for the flashiest tools. I was looking for tools that actually make a seller's day easier without adding a bunch of new headaches. Here’s what mattered most:

• Does it play nice with Salesforce? The tool had to have a smooth integration. If it doesn't sync data easily and fit into your current workflow, it's a non-starter.

• Will you actually use it every day? I focused on tools that solve those small, annoying problems you face constantly. The little time-wasters that add up to hours by the end of the week.

• Is it easy to use? Nobody has time for a three-month setup process. The best tools are the ones you can get up and running in a few minutes, not a few months.

• Is it worth the money? Does the tool pay for itself, either by saving you a ton of time or by directly helping you win more deals? Simple as that.

A quick comparison of the top AI tools

Here's a quick look at our top picks and what they do best.

Tool	Best For	Integration Type	Starting Price
eesel AI	Instant internal knowledge & lead capture	Managed Package / API	$299/mo
Salesforce Einstein	Native forecasting & lead scoring	Native Salesforce	Included in Enterprise+
Gong	Conversation intelligence & coaching	AppExchange / API	Custom
Outreach	Sales engagement & prospecting	AppExchange / API	Custom
Apollo.io	All-in-one prospecting & data	API	Free plan available
Lavender	Real-time email writing coaching	Chrome Extension / API	$27/mo
Clari	Revenue intelligence for leadership	API	Custom

7 best AI tools Salesforce sellers use daily in 2025

Let's dive into each tool, what makes it great, and what you should know before jumping in.

1. eesel AI

A screenshot of the eesel AI landing page, one of the best AI tools Salesforce sellers use daily.

• Best for: Getting instant answers from company docs and capturing website leads.

• Why we like it: You know the pain. You need an answer right now, but it's buried somewhere in Slack, Confluence, Google Docs, or some old support ticket. eesel AI is built to stop that frantic searching. It acts like a central brain for your entire team. Sellers can just ask a question in Slack, like, "What's our enterprise pricing for EU customers?", and get an immediate, accurate answer pulled straight from your internal docs. When a prospect is waiting, that kind of speed is a huge advantage. As a bonus, its AI Chatbot can hang out on your website, qualify visitors 24/7, and drop new leads right into Salesforce for you.

• What's great:

  • Set up in minutes: This is genuinely self-serve. You can connect your knowledge sources and get your AI assistant running without needing to sit through a sales demo.

  • Connects to everything: It plugs into over 100 sources, including your wikis and help desks like Zendesk.

  • Test before you go live: You can see how the AI will answer questions using your own data before you roll it out to the team. No unpleasant surprises.

• What to consider:

  • While it's built for support, IT, and internal knowledge, the internal chat feature is a bit of a secret weapon for sales teams who need quick answers.

• Pricing: The pricing for eesel AI is refreshingly straightforward and based on how much you use it, not how many people are on your team.

  • Team: $299/month gets you up to 1,000 AI interactions.

  • Business: $799/month gives you 3,000 interactions and adds handy features like training on past tickets.

  • Custom: Available if you need unlimited interactions and other advanced stuff.

2. Salesforce Einstein

A screenshot of the Salesforce Einstein landing page, highlighting one of the top AI tools Salesforce sellers use daily.

• Best for: Forecasting and lead scoring without leaving Salesforce.

• Why we like it: As Salesforce's own AI, Einstein feels like a natural fit if your team lives and breathes in the platform. Its biggest strength is digging through your historical CRM data to automatically score leads and opportunities. It helps you stop guessing and start focusing your energy on the deals that are most likely to close.

• What's great:

  • It’s built right into the Salesforce interface, so you don’t have to jump between different apps.

  • It works with the data you already have in your CRM, so there’s no messy setup with third-party tools.

• What to consider:

  • Getting it to work well isn't exactly a "plug-and-play" situation. It often requires a Salesforce admin to spend significant time on setup and configuration.

  • Many of the best features are only available in the pricier Sales Cloud editions, which can be a bummer for smaller teams.

• Pricing: Core Einstein features come with Salesforce Sales Cloud Enterprise ($175/user/month) and Unlimited ($350/user/month) plans. More advanced stuff is available as add-ons.

3. Gong

A screenshot of the Gong landing page, showcasing one of the essential AI tools Salesforce sellers use daily for conversation intelligence.

• Best for: Analyzing sales calls and coaching your team.

• Why we like it: Gong is pretty much the gold standard for understanding what’s really happening in your sales conversations. It records, transcribes, and uses AI to analyze your calls and meetings, giving you an honest look at what’s working. For individual sellers, it points out key moments in a deal and flags risks you might have missed. For managers, it’s an amazing coaching tool that shows you what your top performers do differently so you can teach it to the whole team.

• What's great:

  • It provides deep, practical insights that help you understand the reality of your pipeline, not just the highlights.

  • It’s fantastic for getting new hires up to speed quickly and providing ongoing, data-driven coaching.

• What to consider:

  • It’s a premium tool with a premium price tag, so it tends to be a better fit for mid-market and enterprise companies.

  • They don't list their pricing publicly. You have to go through their whole sales process to get a quote, which can slow things down if you’re trying to move fast.

• Pricing: Gong's pricing is custom. You’ll need to chat with their sales team to get a quote for your team.

4. Outreach

A screenshot of the Outreach landing page, one of the most effective AI tools Salesforce sellers use daily for sales engagement.

• Best for: Automating your prospecting and sales engagement.

• Why we like it: Outreach is an absolute workhorse for managing your prospecting efforts. It lets you build out sequences with multiple steps, emails, calls, social touches, to make sure no lead falls through the cracks. Its AI helps you tweak your messaging and timing to get more replies, turning your outbound process into something you can actually scale.

• What's great:

  • It seriously streamlines outbound workflows and makes sellers way more productive.

  • It gives you great analytics on which sequences, templates, and messages are actually working.

• What to consider:

  • It’s a big platform, and there's definitely a learning curve to get the most out of it.

  • Its effectiveness really hinges on having clean, accurate data in Salesforce to begin with. Garbage in, garbage out.

• Pricing: Outreach has different pricing packages, but you have to request a custom quote for all of them. No public prices are available.

5. Apollo.io

A screenshot of the Apollo.io landing page, a versatile option among the AI tools Salesforce sellers use daily for prospecting.

• Best for: An all-in-one tool for prospecting and finding data.

• Why we like it: Apollo.io is like a Swiss Army knife for prospecting. It gives you a massive B2B contact database and sales engagement tools all in one place, so you can find leads and contact them without switching between apps. If you need good data and a way to automate outreach without paying for multiple tools, Apollo is a fantastic value.

• What's great:

  • It combines data and engagement features, which can save you a lot of money on your tech stack.

  • The free plan is surprisingly generous, making it super easy for any team to give it a try.

• What to consider:

  • While the database is huge, the accuracy of the contact info can be a bit hit-or-miss sometimes.

  • The outreach tools aren't quite as advanced or customizable as what you'd get from a dedicated platform like Outreach.

• Pricing: Apollo's pricing is very transparent and affordable.

  • Free: $0 for basic prospecting with some limitations.

  • Basic: $49/user/month (annual billing) for more credits and CRM integration.

  • Professional: $79/user/month (annual billing) unlocks unlimited sequences, A/B testing, and call recordings.

  • Organization: $119/user/month (annual billing) for the most advanced features.

6. Lavender

A screenshot of the Lavender landing page, demonstrating why it's one of the top AI tools Salesforce sellers use daily for email coaching.

• Best for: Real-time coaching to help you write better emails.

• Why we like it: A huge chunk of selling is just writing emails that people will actually open and respond to. Lavender is an AI coach that lives in your inbox and gives you feedback on your emails as you write them. It offers instant, simple suggestions on how to improve your tone, clarity, and personalization to boost your reply rates.

• What's great:

  • It’s incredibly easy to use, it just works in the background as a browser extension.

  • The feedback is immediate and genuinely helps you become a better writer over time.

• What to consider:

  • It’s a very focused tool. It does one thing, improving emails, and does it really well.

• Pricing: Lavender has a few plans.

  • Basic: Free forever for up to 5 emails a month.

  • Starter: $29/month for unlimited emails.

  • Individual Pro: $49/month adds integrations with platforms like Outreach.

  • Team: $99/seat/month adds a coaching dashboard for managers.

7. Clari

A screenshot of the Clari landing page, an enterprise-level choice among AI tools Salesforce sellers use daily for revenue forecasting.

• Best for: Revenue forecasting for sales leadership.

• Why we like it: While individual reps can use Clari, it’s a huge help for managers and RevOps leaders. It plugs into Salesforce, your calendar, and your email to build a shockingly accurate, AI-driven revenue forecast. It replaces messy spreadsheets and gut-feel guesses with a single source of truth about the health of your business.

• What's great:

  • It delivers highly reliable revenue predictions powered by AI.

  • It gives leadership a clear, real-time view of the pipeline, which makes forecast calls way less painful for everyone involved.

• What to consider:

  • This tool is less about the day-to-day tasks of an individual seller and more about the big picture.

  • It’s an enterprise-level platform, and the price tag reflects that.

• Pricing: Clari's pricing is not public. You’ll have to get in touch with their sales team for a custom quote.

This video breaks down some of the best AI sales tools available to boost productivity and close more deals.

How to choose the right AI tool for your team

Seeing all these options can feel like a lot. Don't sweat it. Here’s a simple way to think about picking the right tool.

Start with your biggest headache

Seriously, don't just buy an AI tool because it's the cool new thing. Figure out the single biggest time-waster for your sales team. Is it digging for internal info? Writing cold emails? Logging call notes? Find a tool that solves that one problem first. If you fix the most annoying part of their day, you’ll get immediate buy-in and see the value right away.

Pick tools your team will actually use

The most powerful AI on the planet is useless if your reps hate it. Look for tools that are easy to set up, have a clean interface, and don’t require a week of training. A tool that a rep can start using and feel good about in their first couple of days is a clear winner.

Try before you buy

Before you sign a big contract, have one or two of your reps test drive a tool for a couple of weeks. Their honest feedback is worth more than any polished sales demo. They’ll tell you straight up if the tool is genuinely helpful or just another app they have to log into.

The secret weapon: A single source of truth

Even with the best tools, reps often hit a wall for a simple reason: they can't find the information they need. Think about your own team. Product specs are in Confluence, pricing lives in a Google Sheet, competitor battle cards are floating around in a Slack channel, and real-world troubleshooting tips are buried in old Zendesk tickets. This information chaos is a massive drag on productivity.

The quickest way to make your sales team more effective is to give them one place to get an instant answer to any question.

This is why a tool like eesel AI can be a secret weapon for a sales team. It pulls all your scattered knowledge into one place. Instead of frantically searching through five different apps while a customer is waiting, your reps can just ask a question and get a reliable answer in seconds.

And unlike some clunky enterprise search systems, eesel AI is incredibly simple to set up. You can connect your sources and launch your AI assistant in minutes. It’s the unfair advantage your team needs to stay ahead and close deals faster.

Putting it all together

AI tools are no longer some futuristic "nice-to-have" for Salesforce sellers, they're becoming essential for keeping up. The right tools help you ditch the low-value work that drags you down and give you the smarts to focus on what you're best at: building relationships and solving problems for your customers.

The best way to start is by tackling your biggest pain points first. Whether that’s getting better insights from your calls, making prospecting less of a grind, or just finding the right answer to a customer question, the goal is always the same: to help you sell smarter, not just harder.

Ready to stop the endless searching and give your sales team instant answers from all your company knowledge? Give eesel AI a try for free.