Artificial intelligence has shown up everywhere lately, and social media management is no exception. Juggling content creation, scheduling, analytics, and the never-ending stream of customer support requests across different channels is a lot to handle. For many teams, it feels like a constant race just to keep up.
While most people talking about AI for social media get excited about marketing and content, that’s only half the picture. A solid strategy also needs a plan for handling customer support. This guide will walk you through 12 of the best AI tools for social media in 2025, covering everything from generating posts to automating customer service, so you can find the right fit for your team.
What are AI tools for social media?
So, what exactly are these AI tools for social media? In short, they’re software that uses artificial intelligence to help streamline and improve your social media efforts. Think of them as super-smart assistants that can handle the tedious stuff, letting you focus on strategy and creativity.
These tools can do a lot, like drafting text and creating images for your posts, scheduling them to go live at the best times, and analyzing data to show you what’s hitting the mark. They can also keep an eye out for mentions of your brand and even handle common customer questions automatically. The main point is to help your team get more done, give you useful insights, and create a better experience for your followers.
How we chose the best AI for social media tools
We sifted through dozens of platforms to put this list together. Our final choices boiled down to a few key things:
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Core functionality: We picked tools that are genuinely good at what they’re designed to do, whether that’s creating content, analyzing performance, or automating customer support.
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Integration power: How well does it play with others? The best AI tools connect right into the help desk, chat apps, and other software you already use. You shouldn’t have to completely change your workflow just to add one new thing.
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Ease of use: You don’t need to be a tech genius to use the tools on this list. We focused on platforms that are easy to navigate so you can get up and running without a major headache.
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Value for money: We looked for straightforward and fair pricing. Whether it’s a per-seat, usage-based, or flat-rate plan, the cost should make sense for the value you get.
AI for social media tools: a quick comparison
| Tool | Best For | Standout Feature | Starting Price (Billed Annually) |
|---|---|---|---|
| eesel AI | Automating social media customer support | Integrates with existing help desks to automate replies | $239/month |
| Jasper | High-quality marketing copywriting | Brand Voice & Knowledge Base | $39/user/month |
| Buffer | Simplified scheduling & content planning | AI Assistant for multi-channel post adaptation | $5/channel/month |
| Flick | Social media planning & hashtag optimization | AI Strategy & Content Calendar Creation | £11/month |
| Socialinsider | In-depth content & competitive analysis | AI-powered content pillar analysis | $99/month |
| Hootsuite | All-in-one social media management | OwlyWriter AI for post ideas & copywriting formulas | $149/user/month |
| VEED | Fast AI-powered video generation | Text-to-video and AI avatar creation | €10/user/month |
| Canva | Quick visual content creation | Magic Design™ for instant templates and visuals | $120/year (for Pro plan) |
| Brandwatch | Enterprise-level social listening | Iris™ AI for analyzing large consumer datasets | Custom |
| ContentStudio | Content discovery and automation | AI chatbot with a library of pre-made prompts | $19/month |
| SocialBee | Content recycling and publishing | AI Copilot for generating strategic posting plans | $24/month |
| Zapier | Connecting apps and automating workflows | AI-powered Chatbots for cross-platform support | $19.99/month |
The 12 best AI for social media tools in 2025
Let’s take a closer look at the tools that made our list and what makes each one worth considering.
1. eesel AI – Best AI for social media for automating customer support
While lots of tools help you post content, eesel AI handles the other side of the coin: managing the customer conversations that come after. It’s an AI platform that works with your current help desk (like Zendesk or Freshdesk) and knowledge bases to automatically answer common questions, draft replies for your agents, and sort inquiries coming in from social media.
This tool is a great fit for customer service teams, e-commerce brands, or any business that wants to offer quick, 24/7 support on social media without hiring more people.
Pros:
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Works with your current tools, so there’s no need to switch your help desk.
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Learns from your company’s actual data, like past tickets and help articles.
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Has a simulation mode so you can test its accuracy before you turn it on for customers.
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Can automatically take actions like tagging, routing, or closing tickets.
Cons:
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It doesn’t create or schedule content.
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The pricing is based on how much you use it, which might be a change if you’re used to per-user fees.
Pricing: Starts at $239/month (billed annually) for the Team plan, which covers up to 1,000 AI interactions.
2. Jasper – Best AI for social media for high-quality marketing copywriting
Jasper is a generative AI platform made for marketing teams. It’s really good at writing on-brand copy for social media captions, ads, and even blog posts. It can learn your specific brand voice, which helps keep your messaging consistent everywhere.
It’s perfect for content marketers and copywriters who need to create more content without sacrificing quality.
Pros: It has over 90 templates for different marketing tasks, sticks to your brand voice, and can write in over 30 languages.
Cons: It can be pricier than more basic text generators, and you need to write clear prompts to get the best results.
Pricing: Starts at $39/user/month (billed annually) for the Creator plan.
3. Buffer – Best AI for social media for simplified scheduling & content planning
Buffer has been a favorite for a long time because of its clean design and easy-to-use scheduling. Its AI Assistant helps you brainstorm post ideas, rewrite content for different social networks, and turn simple thoughts into full posts, making it easier to keep your content calendar full.
This one is ideal for small businesses and solo entrepreneurs who want a simple tool to maintain a consistent posting schedule.
Pros: Super user-friendly, the AI Assistant tweaks content for each network, has a tool for tracking ideas, and the per-channel pricing is affordable.
Cons: The AI features are mostly for writing text, not for advanced analytics or visuals. The cost can also add up as you connect more social accounts.
Pricing: A free plan is available. Paid plans start at $5/channel/month (billed annually).
4. Flick – Best for AI for social media planning & hashtag optimization
Flick aims to be your AI sidekick for everything social media. Its assistant, Iris, helps with the whole process, from brainstorming strategy and writing captions to finding the right hashtags to expand your reach.
It’s a good choice for creators and social media managers who want an AI to help them plan from start to finish.
Pros: Creates an AI-powered strategy based on your business goals, has great tools for finding and managing hashtags, and offers a simple, step-by-step content process.
Cons: The AI can sometimes be a bit slow, and the entry-level plan has limits on scheduling.
Pricing: Starts at £11/month (billed annually) for the Solo plan.
5. Socialinsider – Best AI for social media for in-depth content & competitive analysis
Socialinsider is an analytics tool that’s all about giving you detailed reports and showing you what your competitors are up to. Its AI can analyze your competitors’ content to tell you which themes and topics are working in your industry, so you can fine-tune your own strategy.
It’s best for marketing agencies and data-focused brands that want a deep dive into analytics and competitor activity.
Pros: Strong competitor analysis, automatically tags content by theme, and generates reports that are ready to share.
Cons: It’s more focused on analytics than creating or scheduling content, and it can be more complicated than some all-in-one tools.
Pricing: Starts at $99/month for the Adapt plan.
6. Hootsuite – Best for all-in-one AI for social media management
Hootsuite is a long-time player with a tool for just about everything in social media. Its AI tool, OwlyWriter, helps you come up with post ideas, write captions using classic copywriting formulas (like AIDA), and find new ways to use your best-performing content.
This platform is geared toward larger teams and companies that want a single place for scheduling, monitoring, analytics, and team collaboration.
Pros: Puts all DMs and messages in one inbox, offers solid analytics and reporting, and its AI gives you a variety of prompt templates.
Cons: It’s one of the most expensive options out there, which can put it out of reach for smaller businesses.
Pricing: Starts at $149/user/month.
7. VEED – Best AI for social media for fast AI-powered video generation
VEED is an online video editor that uses AI to seriously speed up content creation. You can create a video just by typing a text prompt, use an AI avatar to read your scripts, and automatically add subtitles or resize videos for different social platforms.
It’s great for marketers and creators who churn out a lot of short-form video for platforms like TikTok, Reels, and YouTube Shorts.
Pros: Easy-to-use text-to-video feature, a full set of AI editing tools (like subtitles and magic cut), and automatically resizes videos for all social formats.
Cons: The quality of the AI avatars can be hit-or-miss, and rendering can be slow for more complicated projects.
Pricing: A free plan is available. Paid plans start at €10/user/month (billed annually).
8. Canva – Best AI for social media for quick visual content creation
Canva has added a bunch of AI tools called Magic Studio™ into its already popular design platform. Now you can generate images, write copy, and even create entire presentations from a single prompt. Its biggest selling point is that it makes creating visuals easy for anyone.
It’s a fantastic option for individuals and teams who need to make a lot of good-looking social media graphics quickly, even without professional design skills.
Pros: Extremely easy to use, Magic Design gives you multiple template options instantly, and it all works smoothly within the familiar Canva interface.
Cons: AI-generated images can sometimes look a bit generic, and you need the Pro plan to access the best AI features.
Pricing: A free plan is available. Canva Pro, which has most of the AI tools, is $120/year for one person.
9. Brandwatch – Best AI for social media for enterprise-level social listening
Brandwatch is a consumer intelligence platform that uses AI for listening in on online conversations at a huge scale. Its AI companion, Iris™, analyzes billions of posts to spot trends, check consumer sentiment, and give you a big-picture view of the market.
It’s built for large companies and research teams that need to keep tabs on their brand’s reputation and understand what’s happening in their industry globally.
Pros: Gives you access to a massive dataset of online conversations, provides powerful sentiment and trend analysis, and delivers high-level strategic information.
Cons: It’s complex and expensive, making it overkill for most small and medium-sized businesses. It’s more of a research tool than a daily management platform.
Pricing: Custom pricing is available upon request.
10. ContentStudio – Best AI for social media for content discovery and automation
ContentStudio helps social media managers find relevant topics by using AI to discover trending articles and content. It also has a built-in AI writer and automation "recipes" to recycle your best posts and schedule a bunch of content at once from a spreadsheet.
It’s best for content marketers and agencies that focus on curating content and publishing it efficiently.
Pros: Great for finding relevant content to share with your audience, automation recipes save time on repetitive tasks, and the AI chatbot comes with a library of prompts.
Cons: The user interface can take a little time to get used to.
Pricing: Starts at $19/month (billed annually) for the Standard plan.
11. SocialBee – Best AI for social media for content recycling and publishing
SocialBee uses its AI Copilot to create a posting plan just for you and generate content for different platforms. A cool feature is its ability to sort your content into categories and recycle evergreen posts, which keeps your social feeds active with a good mix of content.
This tool is a good match for solo entrepreneurs and small businesses that want to get the most out of their content and stay active on social media without a ton of effort.
Pros: Strong content recycling and categorization features, AI helps create a balanced content calendar, and it integrates with Canva for easy visual creation.
Cons: The analytics are not as detailed as what you’d find in more specialized tools.
Pricing: Starts at $24/month (billed annually) for the Bootstrap plan.
12. Zapier – Best AI for social media for connecting apps and automating workflows
While not strictly a social media tool, Zapier is a must-have for automation. Its new AI features let you build chatbots and automated workflows (called "Zaps") that connect your social media accounts to thousands of other apps. For instance, you could automatically create a support ticket in Zendesk from a tweet or get a Slack notification for negative comments.
It’s best for tech-savvy marketers and teams who want to build custom automations to handle social media tasks and support requests.
Pros: Connects with over 6,000 apps, AI-powered chatbots can handle basic questions, and it’s extremely flexible for creating custom workflows.
Cons: It can have a bit of a learning curve, and building complex Zaps takes some planning.
Pricing: A free plan is available. Paid plans start at $19.99/month (billed annually).
How to choose the right tools for your AI for social media strategy
With so many options, picking the right tool can feel like a big decision. Here’s a simple way to think about it:
- Find your biggest headache. Before you start looking at tools, figure out what’s taking up the most time or causing the biggest problems. Is it creating content? Scheduling posts? Or are you drowning in customer DMs and comments? Pick a tool that solves your most annoying problem first.
- Look for tools that connect, not replace. The best tools work with what you already have. Look for platforms that integrate with your help desk, CRM, or design software. An AI layer like eesel AI is a great example, as it improves the tools you already use without forcing you to switch.
- Test before you invest. Almost every tool on this list offers a free trial or a limited free plan. Use it. See if the workflow feels right and if the AI’s output is up to your standards. For support tools, look for a simulation mode to see how the AI would perform with your real data before you let it talk to customers.
- Think beyond marketing posts. A great social media presence isn’t just about what you post; it’s about how you interact. Think about how AI can help you manage your community and customer support. Automating that side of things can free up your team to do more creative work.
The right AI for social media tool balances creation and conversation
Picking the right AI tool for social media isn’t just about making cool posts. While creating and scheduling content is important, managing the conversations and support requests that follow is what really builds a loyal community. The tools on this list cover all the bases, from making viral videos with VEED to getting competitor insights with Socialinsider.
The best setup usually involves a mix: tools for making content, tools for checking your stats, and another tool for handling support automatically. By combining them, you free your team to focus on what really matters: building genuine connections with your audience.
How can I measure whether using AI for social media is actually improving my engagement and saving my team time?
Track key metrics before and after implementing a tool. For content creation, look at engagement rates and how many more posts you can create. For support, measure average response times and the number of inquiries handled automatically, while also tracking hours saved.
Ready to automate your social media support and see how AI can handle customer inquiries for you? Book a demo of eesel AI and learn how it integrates with the tools you already love.
Frequently asked questions
Not if you use it correctly. Many tools allow you to train the AI on your brand’s specific voice, and all AI-generated drafts should be reviewed by a human to add the final touch. Think of it as an intelligent assistant that creates the first draft, not the final product.
Start small by identifying your single biggest time-waster, whether that’s brainstorming captions or answering the same DMs over and over. Choose one tool from this list that solves that specific problem and master it before adding more to your workflow.
It’s definitely worth it, as many affordable tools are designed specifically for small businesses. The time you save on repetitive tasks can be redirected toward growing your business, which often provides a clear return on the investment.
This is where AI truly shines. Tools like eesel AI can integrate with your existing help desk to automatically answer frequent questions, analyze comment sentiment, and route complex issues to the right agent, saving your team hours each day.
The main risk is over-reliance, which can lead to generic content or factual errors if not supervised. Always have a human in the loop to review AI output, handle sensitive customer issues, and ensure your brand’s quality standards are met.
