The 7 best AI tools for 24/7 sales in 2025

It’s 10 PM. A perfect-fit prospect lands on your website, ready to talk. But your sales team clocked out hours ago. By the time they’re back online, that prospect’s interest has gone cold, and they're already talking to your competitor. Poof. A deal disappears before you even knew it existed.

I think we've all felt that pain. It's why the idea of 24/7 sales is catching on. The goal isn't to make your team work around the clock. It's about using smart AI to build an always-on engine that can engage, qualify, and capture leads, even while you sleep.

To help you figure out what's what, I went through and tested the seven best AI tools that can turn your website into a sales machine for 2025.

What exactly is a 24/7 sales model?

A 24/7 sales model is pretty much what it sounds like: using AI and automation so you're always ready to talk to potential customers. It's about making sure that no matter when someone lands on your site, they can get their questions answered right away and get pointed in the right direction.

Your website goes from being a static brochure to an active salesperson. This usually means an AI chatbot that can answer product questions, maybe some automated emails to keep leads warm, and a way to grab contact info without a human needing to step in. The main upside is simple: you get more out of the traffic you already have, and no hot lead ever gets the cold shoulder.

How I picked the best 24/7 sales tools

Not all AI tools are created equal. To cut through the marketing fluff, I focused on a few things that actually matter when you're trying to build a 24/7 sales engine.

• How fast can you get it working? I looked for tools you can set up yourself in a few hours, not ones that require a six-month project with a team of consultants.

• How smart is the AI? The best tools can handle tricky questions and let you control their personality, knowledge, and what they're allowed to do.

• Does it connect to your existing knowledge? An AI is useless if it doesn't have the right info. I prioritized tools that can plug directly into your website, internal docs, and help centers for accurate answers.

• Is the pricing honest? I looked for clear, predictable pricing. No one wants a surprise bill just because they had a good sales month.

Comparison of the top 24/7 sales tools for 2025

The top 7 tools for building a 24/7 sales machine in 2025

Now let's dive a little deeper into what makes each of these tools tick, including their strengths, weaknesses, and what you can expect to pay.

1. eesel AI

eesel AI is built to be the "brain" that plugs into the tools you already use. For 24/7 sales, its AI Chatbot is incredibly effective because you can train it on your website, internal documents, and even your Shopify catalog with just a few clicks. It gets up to speed and starts answering detailed prospect questions almost immediately.

What I liked:

• It's actually self-serve. You can connect your knowledge, set up the chatbot, and get it live on your site in under an hour. No need to schedule a demo or talk to a sales rep.

• It pulls from everywhere. It connects to your public website, but also to private knowledge in Google Docs or Confluence. This means its answers are always based on your most complete, up-to-date info.

An infographic showing how eesel AI connects with various knowledge sources to power its chatbot for 24/7 sales.

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• The pricing is simple. The plans are straightforward. You pay a flat fee for a certain number of interactions. No weird per-resolution fees that penalize you for being busy.

What to watch out for:

• It’s not a CRM. eesel AI is meant to be the smart layer on top of your existing sales and support tools, not a total replacement.

Pricing:

• Team Plan: $299/month ($239/mo if billed annually) for up to 1,000 AI interactions, which includes the AI Chatbot and Copilot features.

• Business Plan: $799/month ($639/mo if billed annually) for up to 3,000 AI interactions, adding the ability to train on past tickets and use AI actions.

• Custom: Enterprise-grade plans with unlimited interactions and advanced features.

2. HubSpot Sales Hub

HubSpot is the big all-in-one CRM that does a bit of everything. They've recently added a bunch of AI tools for sales and prospecting. If you want one single system to run your entire sales process, it's definitely one to look at.

What I liked:

• Everything is in one place. Since it's a full CRM, all your sales activities from lead capture to closing are connected.

• The automation is solid. You can build out pretty complex email sequences and nurturing workflows.

What to watch out for:

• You have to be all-in on HubSpot. If you’re using another CRM, switching over is a massive project.

• The costs can climb fast. The starting price looks good, but the useful AI features and mandatory onboarding fees for the better plans get expensive.

Pricing:

• Starter: Starts at $15/seat/month (billed annually).

• Professional: Starts at $90/seat/month and requires a one-time $1,500 onboarding fee. This is where most of the useful automation and AI features unlock.

• Enterprise: Starts at $150/seat/month with a one-time $3,500 onboarding fee for the most advanced features.

3. Intercom

Intercom is a huge name in conversational marketing. Their whole platform is designed to use AI chatbots to proactively talk to website visitors, figure out what they need, and send them to the right place or person.

What I liked:

• It's great for proactive chat. You can set up custom messages for different types of visitors to get more people to engage.

• The handoff from bot to human is smooth. It does a good job of blending the automated and live chat parts.

What to watch out for:

• The pricing is famously confusing and can get really expensive. They charge you per seat and per AI resolution, so your bill can be a total surprise at the end of the month.

• It takes a lot of work to get it set up properly. It's not a "set it and forget it" kind of tool.

Pricing:

• Essential: Starts at $29/seat/month + $0.99 per AI resolution.

• Advanced: Starts at $85/seat/month + $0.99 per AI resolution.

• Expert: Starts at $132/seat/month + $0.99 per AI resolution.

• A standalone "Fin AI Agent" that works with other helpdesks is also available for $0.99 per resolution with a 50-resolution monthly minimum.

4. Drift (from Salesloft)

Drift pretty much invented the "conversational marketing" space. They are hyper-focused on one thing: helping B2B companies turn website visitors into scheduled meetings. Their AI bots are built to find the best prospects, qualify them on the spot, and book a time on a sales rep's calendar.

What I liked:

• It's built for B2B. The targeting and routing features are designed for complicated B2B sales processes.

• It plays well with other B2B tools like Salesforce.

What to watch out for:

• It's definitely enterprise-grade. For smaller businesses or B2C companies, it’s probably overkill in both features and price.

• No public pricing. You have to sit through a sales demo to get a price, which usually means it's expensive.

Pricing:

• Custom pricing is provided after a demo.

5. Zendesk

Most people know Zendesk for customer support, but they have sales tools and AI features too. You can use their Answer Bot on your site to answer basic questions and grab lead info, giving you a 24/7 front line.

What I liked:

• It's a natural fit if you're already a Zendesk shop. Adding their sales tools gives you a single view of each customer.

• A basic FAQ bot is pretty easy to get going.

What to watch out for:

• The built-in AI isn't as smart as the others. It tends to get stuck unless the question matches an answer in your help center almost exactly.

• The pricing is complicated, with lots of different tiers and add-ons. The good AI stuff costs extra.

Pricing:

• Suite Team: $55/agent/month (billed annually). Includes "Essential" AI agents.

• Suite Professional: $115/agent/month (billed annually).

• Suite Enterprise: $169/agent/month (billed annually).

• Advanced AI agents are a paid add-on for all plans.

6. Gorgias

Gorgias is built specifically for e-commerce stores on platforms like Shopify, BigCommerce, and Magento. It automates answers to all those common pre-sales questions about products, shipping, and order status, 24/7.

What I liked:

• The Shopify integration is fantastic. The AI can pull customer order info right into the chat, which is a huge help.

• It’s a lifesaver for handling the flood of repetitive questions that every online store deals with.

What to watch out for:

• It's really only for e-commerce. If you're not selling physical products online, it's not the right fit.

• The pricing is based on "billable tickets." As your store grows and you get more questions, your bill can grow unpredictably.

Pricing:

• Basic: $50/month for 300 tickets.

• Pro: $300/month for 2,000 tickets.

• Advanced: $750/month for 5,000 tickets.

• AI Agent resolutions are an additional cost on top of the base plan, starting at $1.00 per resolution on monthly plans.

7. Freshdesk

Freshdesk is part of the big Freshworks family of products. Its AI chatbots can be used for both sales and support to talk with visitors, collect their info, and create contacts in their CRM, Freshsales.

What I liked:

• The free plan is pretty generous and includes basic chatbots, so it's a good starting point for new teams.

• If you're already using other Freshworks products, it all fits together nicely.

What to watch out for:

• The powerful AI and customization features are only available on the more expensive plans.

• It really works best if you're already bought into the whole Freshworks ecosystem.

Pricing:

• Free: Up to 10 agents with basic ticketing.

• Growth: $15/agent/month (billed annually).

• Pro: $49/agent/month (billed annually).

• Enterprise: $79/agent/month (billed annually).

• Freddy AI features are sold as extras. The Freddy AI Copilot is an extra $29/agent/month, and the Freddy AI Agent is priced based on usage at $100 for every 1,000 "sessions."

How to choose the right 24/7 sales tool for your business

Okay, that's a lot of options. So how do you actually pick one? It really boils down to your situation. Here are a few questions to ask yourself:

• What's my main goal? If you're a B2B company trying to book more demos, Drift is built for that. If you're an e-commerce store buried in product questions, Gorgias or an e-commerce-savvy tool like eesel AI makes more sense.

• Where is all our information? Does the info your prospects need live on your website, or is it spread across internal Google Docs and random PDFs? If it's scattered, you'll need a tool like eesel AI that can connect to all those different sources.

• What tools are we already using? The last thing you want is something that makes you switch your CRM or helpdesk. Look for a tool that plugs into what you already have.

• Can I try it out first? Look for a free trial. Platforms like eesel AI let you test the AI on your own content, so you can see exactly how well it will work before you pay for anything.

Let your sales team sleep (and still hit quota) with 24/7 sales

Using AI to build a 24/7 sales model isn't some far-off idea anymore, it's just a smart way to grow your business. The right tool turns your website from a passive page into your best salesperson, one that knows everything, works all the time, and never needs a coffee break.

This frees up your actual team to focus on what humans do best: building relationships and closing deals.

Ready to get your own 24/7 sales engine running? Try eesel AI for free and see how its AI chatbot can start talking to your prospects today.