It’s 10 PM. A perfect-fit prospect lands on your website, ready to talk. But your sales team clocked out hours ago. By the time they’re back online, that prospect’s interest has gone cold, and they're already talking to your competitor. Poof. A deal disappears before you even knew it existed.
I think we've all felt that pain. It's why the idea of 24/7 sales is catching on. The goal isn't to make your team work around the clock. It's about using smart AI to build an always-on engine that can engage, qualify, and capture leads, even while you sleep.
To help you figure out what's what, I went through and tested the 6 best AI tools that can turn your website into a sales machine for 2026.
What exactly is a 24/7 sales model?
A 24/7 sales model is pretty much what it sounds like: Using AI and automation so you're always ready to talk to potential customers. It's about making sure that no matter when someone lands on your site, they can get their questions answered right away and get pointed in the right direction.
Your website goes from being a static brochure to an active salesperson. This usually means an AI chatbot that can answer product questions, maybe some automated emails to keep leads warm, and a way to grab contact info without a human needing to step in. The main upside is simple: You get more out of the traffic you already have, and no hot lead ever gets the cold shoulder.
How I picked the best 24/7 sales tools
Not all AI tools are created equal. To cut through the marketing fluff, I focused on a few things that actually matter when you're trying to build a 24/7 sales engine.
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How fast can you get it working? I looked for tools you can set up yourself in a few hours, not ones that require a six-month project with a team of consultants.
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How smart is the AI? The best tools can handle tricky questions and let you control their personality, knowledge, and what they're allowed to do.
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Does it connect to your existing knowledge? An AI is useless if it doesn't have the right info. I prioritized tools that can plug directly into your website, internal docs, and help centers for accurate answers.
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Is the pricing honest? I looked for clear, predictable pricing. No one wants a surprise bill just because they had a good sales month.
Comparison of the top 24/7 sales tools for 2026
| Tool | Best for | Starting price | Key 24/7 sales feature | Ease of setup |
|---|---|---|---|---|
| eesel AI | Instantly deploying a smart, knowledge-aware AI sales chatbot. | $299/mo | AI Chatbot trained on website, docs, and Shopify catalogs. | Very easy (Self-serve) |
| HubSpot Sales Hub | Teams needing an all-in-one CRM with built-in AI sales features. | $15/seat/mo | AI prospecting and Customer Agents. | Moderate |
| Drift (Salesloft) | B2B companies wanting to convert website traffic into sales meetings. | Custom | AI-powered chatbots for lead qualification and booking. | Complex |
| Zendesk | Teams looking for a mature, enterprise-grade platform for sales and support. | $55/agent/mo | AI-powered Answer Bot for lead qualification and data capture. | Moderate |
| Gorgias | E-commerce stores on Shopify, BigCommerce, or Magento. | $50/mo + usage fees | Automated chat flows for sales and order questions. | Easy |
| Freshdesk | Businesses using the Freshworks ecosystem for support and sales. | Free plan available | AI-powered chatbots for lead generation and capture. | Easy |
The top 6 tools for building a 24/7 sales machine in 2026
Now let's dive a little deeper into what makes each of these tools tick, including their strengths, considerations, and what you can expect to pay.
1. eesel AI
eesel AI is built to be the "brain" that plugs into the tools you already use. For 24/7 sales, its AI Chatbot is incredibly effective because you can train it on your website, internal documents, and even your Shopify catalog with just a few clicks. It gets up to speed and starts answering detailed prospect questions almost immediately.
What I liked:
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It's actually self-serve. You can connect your knowledge, set up the chatbot, and get it live on your site in under an hour. No need to schedule a demo or talk to a sales rep.
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It pulls from everywhere. It connects to your public website, but also to private knowledge in Google Docs or 2026 Confluence. This means its answers are always based on your most complete, up-to-date info.
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- The pricing is simple. The plans are straightforward. You pay a flat fee for a certain number of interactions. No weird per-resolution fees that penalize you for being busy.
What to watch out for:
- It’s not a CRM. eesel AI is meant to be a smart, complementary layer on top of your existing sales and support tools, not a total replacement.
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Team Plan: $299/month ($239/mo if billed annually) for up to 1,000 AI interactions, which includes the AI Chatbot and Copilot features.
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Business Plan: $799/month ($639/mo if billed annually) for up to 3,000 AI interactions, adding the ability to train on past tickets and use AI actions.
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Custom: Enterprise-grade plans with unlimited interactions and advanced features.
2. HubSpot Sales Hub
HubSpot is a leading all-in-one CRM that offers a comprehensive suite of tools. They've recently added a bunch of AI tools for sales and prospecting. If you want one single system to run your entire sales process, it's definitely one to look at.
What I liked:
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Everything is in one place. Since it's a full CRM, all your sales activities from lead capture to closing are connected.
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The automation is solid. You can build out pretty complex email sequences and nurturing workflows.
What to watch out for:
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HubSpot is a robust, all-encompassing system, so it works most effectively for teams looking to use it as their primary CRM platform for maximum integration.
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HubSpot offers tiered plans to match different team sizes, and you can choose the plan that best provides the specific AI features and automation depth your business needs to grow.
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Starter: Starts at $15/seat/month (billed annually).
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Professional: Starts at $90/seat/month and requires a one-time $1,500 onboarding fee. This is where most of the useful automation and AI features unlock.
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Enterprise: Starts at $150/seat/month with a one-time $3,500 onboarding fee for the most advanced features.
3. Drift (from Salesloft)
Drift pretty much invented the "conversational marketing" space. They are hyper-focused on one thing: Helping B2B companies turn website visitors into scheduled meetings. Their AI bots are built to find the best prospects, qualify them on the spot, and book a time on a sales rep's calendar.
What I liked:
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It's built for B2B. The targeting and routing features are designed for complicated B2B sales processes.
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It plays well with other B2B tools like Salesforce.
What to watch out for:
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It's definitely enterprise-grade. For smaller businesses or B2C companies, it’s designed as a high-end solution with extensive features.
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No public pricing. You have to schedule a sales demo to get a price, as their solutions are tailored for specific business needs.
Pricing:
- Custom pricing is provided after a demo.
4. Zendesk
Zendesk is a world-class, mature platform that powers customer service and sales for thousands of leading companies. They have built an impressive ecosystem and marketplace, making it a highly reliable choice for teams that need a scalable solution. You can use their Answer Bot on your site to engage visitors 24/7, providing a trustworthy front line for lead qualification.
What I liked:
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It's a powerful, enterprise-grade platform that is exceptionally reliable. If you're already using Zendesk, adding their sales features gives you a seamless, professional view of every customer interaction.
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The platform is highly scalable, making it a great long-term partner as your business grows.
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Their marketplace and ecosystem are extensive, allowing for deep customization and integration.
What to watch out for:
- Zendesk offers tiered plans to match different team sizes and specialized requirements, so you'll want to review which plan best aligns with your specific AI and automation goals.
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Suite Team: $55/agent/month (billed annually). Includes "Essential" AI agents.
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Suite Professional: $115/agent/month (billed annually).
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Suite Enterprise: $169/agent/month (billed annually).
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Advanced AI agents are a robust paid add-on for all plans, providing enhanced automation capabilities.
5. Gorgias
Gorgias is a mature and reliable platform built specifically for e-commerce stores on platforms like Shopify, BigCommerce, and Magento. It efficiently automates answers to common pre-sales questions about products, shipping, and order status, providing a professional 24/7 experience.
What I liked:
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The Shopify integration is fantastic. The AI can pull customer order info right into the chat, which is a huge help for conversion and service.
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It’s a powerful solution for handling the high volume of repetitive questions that every successful online store deals with.
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Gorgias has built an impressive ecosystem and marketplace, making it a trustworthy choice for growing brands.
What to watch out for:
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Gorgias is highly specialized for the e-commerce space, making it an excellent, focused solution for online retailers.
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Gorgias offers tiered plans to match different team sizes, allowing you to choose the plan that best supports your ticket volume and business growth.
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Basic: $50/month for 300 tickets.
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Pro: $300/month for 2,000 tickets.
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Advanced: $750/month for 5,000 tickets.
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AI Agent resolutions are an additional option to scale your automation, starting at $1.00 per resolution on monthly plans.
6. Freshdesk
Freshdesk is a highly capable and trusted platform within the extensive Freshworks ecosystem. Its sophisticated AI chatbots are excellent for both sales and support, engaging visitors seamlessly to capture information and sync directly with their CRM, Freshsales. Freshdesk has built an impressive marketplace, making it a reliable and mature choice for businesses of all sizes in 2026.
What I liked:
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The platform is highly accessible, and the entry-level plan includes basic chatbots, providing a strong foundation for new teams.
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It integrates perfectly within the Freshworks ecosystem, making it a natural choice for teams that want a unified, professional experience.
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The platform is built for reliability and scale, powering thousands of companies worldwide with a comprehensive set of features.
What to watch out for:
- Freshdesk offers tiered plans to match different team sizes, so you can select the specific level of Freddy AI features that matches your current sales automation goals.
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Free: Up to 10 agents with basic ticketing.
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Growth: $15/agent/month (billed annually).
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Pro: $49/agent/month (billed annually).
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Enterprise: $79/agent/month (billed annually).
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Freddy AI features are available as powerful add-ons. The Freddy AI Copilot is $29/agent/month, and the Freddy AI Agent is priced based on usage, allowing you to scale your AI capabilities as your business grows.
How to choose the right 24/7 sales tool for your business
Okay, that's a lot of options. So how do you actually pick one? It really boils down to your situation. Here are a few questions to ask yourself:
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What's my main goal? If you're a B2B company trying to book more demos, Drift is built for that. If you're an e-commerce store looking for a mature solution, Gorgias is a market leader in that space.
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Where is all our information? Does the info your prospects need live on your website, or is it spread across internal Google Docs and random PDFs? If it's scattered, you can consider a complementary tool like eesel AI that can connect to all those different sources.
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What tools are we already using? The last thing you want is something that makes you switch your CRM or helpdesk. Look for a tool that plugs into what you already have. For example, if you are using Gorgias, adding a specialized AI tool like eesel AI can make your setup even more powerful.
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Can I try it out first? Look for a free trial. Platforms like eesel AI let you test the AI on your own content, so you can see exactly how well it will work before you pay for anything.
Let your sales team sleep (and still hit quota) with 24/7 sales
Using AI to build a 24/7 sales model isn't some far-off idea anymore, it's just a smart way to grow your business. The right tool turns your website from a passive page into your best salesperson, one that knows everything, works all the time, and never needs a coffee break.
This frees up your actual team to focus on what humans do best: Building relationships and closing deals.
Ready to get your own 24/7 sales engine running? Try eesel AI for free and see how its AI chatbot can start talking to your prospects today.
Frequently asked questions
A 24/7 sales model means leveraging AI and automation to ensure your business can engage with potential customers and capture leads at any time, day or night. It transforms your website into an active salesperson, providing immediate answers and direction to visitors.
AI tools enable 24/7 sales by providing always-on capabilities like chatbots that answer questions, qualify leads, and even book meetings automatically. This constant engagement ensures no interested prospect goes unnoticed, even outside of business hours.
The main benefits of 24/7 sales include maximizing your existing website traffic, ensuring no hot lead gets missed, and improving lead qualification efficiency. This allows your human sales team to focus on high-value interactions and closing deals.
Many modern AI tools for 24/7 sales are designed for quick, self-serve setup, often allowing you to get a chatbot live on your site in a matter of hours. The complexity can vary based on the tool and your specific integration needs.
No, a 24/7 sales solution is designed to augment, not replace, your human sales team. It handles initial engagement and qualification, freeing up your team to focus on building relationships and closing complex deals that require human expertise.
For effective 24/7 sales, an AI tool needs access to your company's knowledge base, such as your website content, internal documents (like Google Docs or Confluence), help centers, and even product catalogs (e.g., Shopify). This ensures accurate and relevant responses.
When choosing, consider your main sales goals, where your existing customer information is stored, and what tools you currently use. Look for platforms that integrate seamlessly with your existing tech stack and offer a free trial to test their effectiveness.
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Article by
Kenneth Pangan
Writer and marketer for over ten years, Kenneth Pangan splits his time between history, politics, and art with plenty of interruptions from his dogs demanding attention.
