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Tips, guides, and insights on AI teammates, smarter support, and building better teams.

Illustration of AI routing support tickets in HubSpot Service Hub
Customer Support

AI ticket routing for HubSpot Service Hub: how it works

How ticket routing works in HubSpot Service Hub, why the smartest routing is locked to Enterprise, and how to add AI-driven routing on any tier.

Riellvriany IndriawanRiellvriany IndriawanJun 17, 2026
Illustration of Gladly's Sidekick AI resolving customer conversations
Customer Support

Gladly AI deflection: does the anti-deflection platform actually deflect?

Gladly markets itself against 'deflection bots', but its Sidekick AI resolves tickets autonomously. Here's what Gladly AI deflection really is, what it costs, and the trade-offs.

KiraKiraJun 17, 2026
Illustration of an AI agent deflecting customer support tickets in Dixa
Customer Support

Dixa AI deflection: how Mim deflects tickets and what it costs

How Dixa's AI deflection works through its Mim agent, the flat-rate pricing angle, where it's gated, and how to think about deflection on your own terms.

Rama Adi NugrahaRama Adi NugrahaJun 17, 2026
Illustration of AI drafting and sending automatic replies inside Kustomer
Customer Support

Kustomer AI auto-reply: how it works and what to expect

How Kustomer's AI auto-reply works, the difference between Concierge and Envoy, the real numbers behind it, and the trade-offs to weigh before you switch it on.

Riellvriany IndriawanRiellvriany IndriawanJun 17, 2026
Illustration of AI sorting incoming support tickets in a Help Scout inbox
Customer Support

AI ticket triage for Help Scout: a practical guide

Help Scout's native AI is built to answer tickets, not triage them. Here's how AI ticket triage for Help Scout actually works, and how to add it without leaving your inbox.

KiraKiraJun 17, 2026
Illustration comparing AI tools for writing customer case studies
AI Writing

What is the best AI for writing case studies?

The best AI for writing case studies isn't the one with the smoothest prose, it's the one that can ground the story in real customer data. Here's how the options compare.

Rama Adi NugrahaRama Adi NugrahaJun 17, 2026
Illustration contrasting a generic AI blog post with a specific, research-grounded one
AI Writing

How do I stop AI blog posts from sounding generic?

AI blog posts sound generic because the inputs are generic. Here's what actually makes AI writing forgettable, and the fixes that make it read like a real person wrote it.

Riellvriany IndriawanRiellvriany IndriawanJun 17, 2026
Illustration of support tickets moving safely from one helpdesk to another during a migration
Customer Support

How do I switch helpdesks without losing ticket history?

A practical 2026 guide to switching helpdesks without losing ticket history: what to export, how to map it, and the migration you might not even need to do.

KiraKiraJun 17, 2026
Illustration of a marketer and an AI writing assistant drafting a B2B blog post that climbs search rankings
AI Writing

Can AI write B2B blog posts that convert? An honest answer for 2026

Yes, AI can write B2B blog posts that convert, but not the generic way most teams use it. Here's what actually converts, what doesn't, and how to do it at scale.

Riellvriany IndriawanRiellvriany IndriawanJun 17, 2026

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