A practical guide to Zendesk Zero-training AI Agents

Kenneth Pangan
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Kenneth Pangan

Katelin Teen
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Katelin Teen

Last edited October 15, 2025

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If you're running a support team, you know the feeling: the pressure is always on to do more with less. AI agents get thrown around as the magic solution, and a big name in the game, Zendesk, has put its "Zendesk Zero-training AI Agents" in the spotlight. But what does "zero-training" actually mean when you're the one in the trenches? Is it really the right move for your team?

This guide is here to cut through the marketing jargon and give you a straight-up, practical look at what you're getting into. We’ll break down what this feature is, how you actually set it up, what it’s good at (and what it’s not), and maybe most importantly, what it’s going to cost you.

What are Zendesk Zero-training AI Agents?

Let's clear something up right away. "Zero-training AI Agents" isn't some standalone product you can just grab. It's a specific feature that comes bundled with the Zendesk Advanced AI add-on.

Here’s the basic idea: these agents use generative AI to get the gist of what a customer is asking. It then tries to match that question to a "use case" that you've already set up, like a customer wanting to check their order status or ask for a refund. Once the AI figures out the use case, it triggers a "dialogue," which is basically a pre-written conversational script you've built to handle that exact problem.

So, what's the deal with the "zero-training" name? It's Zendesk's catchy way of saying you don't have to spend hours spoon-feeding the AI hundreds of different ways a customer might ask the same question (a process they used to call "expressions"). While that sounds like a dream, it doesn't mean there's zero work involved. You're basically swapping one tedious job (creating training lists) for another, arguably more complex one: mapping out every single customer issue and building conversation scripts for each from scratch.

This is a pretty different way of doing things compared to platforms that can figure out what customers want and how to solve their problems just by looking at your team's past support tickets. That approach can give you a much more accurate and automated starting point without you having to build the entire brain yourself.

Key features and the setup process

Let's get real about what it takes to get a Zendesk AI agent off the ground and what it can do once it’s live.

Setting up your first AI agent

Getting started isn't as simple as flipping a switch. Going by Zendesk's own guides, here's the path you'll have to walk:

  1. First off, you need to be on at least a Zendesk Suite Professional or Enterprise plan. No exceptions.

  2. Then, you have to open up the wallet again for the Advanced AI add-on.

  3. Once that's sorted, you hop into the AI Agent Builder to create your agent, give it a name, and decide on its personality.

  4. Here comes the heavy lifting: you have to manually define every single "use case" to cover all the reasons customers might get in touch.

  5. Finally, for each of those use cases, you have to build out the "dialogues" (the conversational scripts) using their Dialogue Builder tool.

It’s a structured process, for sure, but it means you've got to get comfortable with several different tools and configuration screens. It's not exactly a plug-and-play experience.

<protip text="This is where the real time sink is. You might not be "training" the AI with example phrases, but you are literally building its entire decision-making process from the ground up, one conversation flow at a time. It requires a lot of forethought and planning to get right.">

Building conversation flows and integrations

The Dialogue Builder is your command center for mapping out every turn a conversation can take. If a customer wants to make a return, you’d build a flow that asks for their order number, confirms which product they want to return, gives them the shipping instructions, and then closes out the ticket. It’s a powerful tool, but it also means you have to think of every possible conversational detour and build a path for it. What if they enter the wrong order number? What if the item isn't eligible for a return? You have to build it all.

Zendesk also gives you an Integration Builder, which is a no-code tool that helps your AI agent talk to other systems using APIs. This is how you empower the agent to do useful things like look up an order in Shopify or grab a customer's contact details from your CRM.

A practical alternative: While Zendesk gives you the tools to build these connections, it's still on you to do the building. This is where a platform like eesel AI really changes the game. Instead of you having to manually construct these complex flows for every little task, eesel AI learns directly from your team's past actions. It analyzes your old tickets to see how your agents handle order lookups or process refunds and then learns to copy those workflows on its own. It's a huge time-saver.

Customizing your AI agents with 'instructions'

Zendesk has a feature called "Instructions" which lets you lay down the law for your AI agent. You can tell it to adopt your brand's friendly tone, for example, or to steer clear of certain corporate-speak. This gives you a good amount of control, but it all hinges on you manually typing out the AI's entire personality and rulebook.

The alternative? A system that can just learn your brand’s voice by analyzing thousands of successful conversations your human team has already had. This approach gives your AI a much more authentic and natural personality right from the start, because it’s based on how your best agents actually talk to customers, not a list of rules you wrote.

Limitations and what to watch out for

The marketing pitch always sounds great, but there are a few real-world hurdles you should know about before you jump in.

The reality of the 'zero-training' promise

We've touched on this already, but it's worth repeating: "zero-training" just means the kind of work changes. You're not saving work, you're just trading the task of creating training phrases for the much bigger project of designing, building, testing, and maintaining dozens of rigid conversation scripts.

The biggest problem with this approach is that the AI is only as smart as the scripts you've built. If a customer asks a question that doesn't fit perfectly into one of your pre-made boxes, the agent is going to stumble. It will likely fail and hand the ticket off to a human agent, which defeats the purpose. Its knowledge is stuck inside the specific dialogues you’ve created.

An infographic showing how eesel AI connects to multiple knowledge sources like Confluence and Google Docs, overcoming the limitations of Zendesk Zero-training AI Agents.::
An infographic showing how eesel AI connects to multiple knowledge sources like Confluence and Google Docs, overcoming the limitations of Zendesk Zero-training AI Agents.

A better approach: A truly helpful AI agent should be able to learn from all your company's knowledge, wherever it lives. Something like eesel AI can connect directly to your help center, your past tickets, and even internal docs in places like Confluence or Google Docs. This gives it a complete picture of your business, letting it answer a much, much wider range of questions without needing a special script for every single topic.

The challenge of rolling out with confidence

Pushing a new AI agent live can be nerve-wracking. How do you know if it's actually going to work with real customers? Zendesk offers a testing sandbox, but it’s tough to get a reliable, data-driven forecast of your automation rate or how much money you might save before you go live.

This is a huge area where more modern tools can take the risk out of the equation. For instance, eesel AI has a simulation mode that is a total game-changer. Before your bot says a single word to a customer, you can run it against thousands of your past tickets. The simulation tells you exactly what its resolution rate would have been, shows you its would-be responses, and highlights the topics it can handle with confidence. This lets you start small, automate the easy wins, and then expand your AI's responsibilities over time without any nasty surprises.

A screenshot of the eesel AI simulation mode, a key advantage over Zendesk Zero-training AI Agents for testing effectiveness before launch.::
A screenshot of the eesel AI simulation mode, a key advantage over Zendesk Zero-training AI Agents for testing effectiveness before launch.

Pricing explained

Let's talk money, because this is often where the decision gets made. Zendesk's pricing has a few layers you need to peel back. The Zendesk Zero-training AI Agents are part of the Advanced AI add-on, which you can only get if you're already on a Zendesk Suite Professional plan or higher.

So, the costs you need to budget for are:

  1. The Base Plan Cost: You have to pay for your Zendesk Suite subscription first.

  2. The Add-On Cost: Then, you pay an extra fee on top of that for the Advanced AI features.

Here’s a quick look at the minimum plans you'll need to even get in the door:

PlanPrice (Billed Annually)Key Limitation
Suite Professional$115 per agent/monthRequired for Advanced AI Add-on
Suite Enterprise$169 per agent/monthRequired for Advanced AI Add-on

On top of that, Zendesk bases its add-on billing on something called Automated Resolutions (AR). Each plan comes with a certain number of ARs included, but if you go over your allowance, you get charged extra. This can lead to a real headache. A busy month with an unexpected spike in customer questions could mean a surprisingly high bill, making it almost impossible to forecast your support costs accurately.

The eesel AI pricing page, which shows a clear, predictable cost structure compared to the variable pricing of Zendesk Zero-training AI Agents.::
The eesel AI pricing page, which shows a clear, predictable cost structure compared to the variable pricing of Zendesk Zero-training AI Agents.

A transparent alternative: This is a night-and-day difference from eesel AI's pricing. With eesel AI, you get simple, predictable plans based on a flat number of AI interactions each month. There are no per-resolution fees, which means your bill is the same every single month, no matter how many tickets your AI crushes. You can even start on a flexible month-to-month plan and cancel anytime if it's not working out.

Are Zendesk Zero-training AI Agents right for you?

Zendesk's Zero-training AI Agent is a solid tool for companies that are already all-in on the Zendesk platform and have the dedicated time, budget, and technical staff to build and constantly update custom conversation flows.

It integrates deeply within its own ecosystem, but that comes with a heavy setup burden. The "zero-training" claim is a bit misleading, and the pricing model can make budgeting a guessing game. It's a decent choice if you're committed to keeping everything under the Zendesk roof, but if you're looking for speed, flexibility, and predictable costs, there are frankly better options out there.

A more flexible alternative for AI support

For support teams that want real automation without the platform lock-in, the marathon setup process, or the unpredictable bills, eesel AI is built for you. It’s designed to work with the tools you already love and to get you results in a fraction of the time.

Here’s a quick rundown of the key differences:

  • Go live in minutes: You can get set up entirely on your own with a one-click integration for your helpdesk. No mandatory sales calls or demos needed.

  • Unify all your knowledge: Train your AI on everything, past tickets, help articles, and internal knowledge from places like Confluence, Google Docs, and Notion, not just a single help center.

  • Test with confidence: Use the simulation mode to see an accurate resolution forecast before you launch, so you can roll out automation without any risk.

  • Predictable pricing: Simple, transparent monthly or annual plans. No confusing per-resolution fees. Your bill is always the same.

Ready to see how fast you can launch an AI agent that actually gets the job done? Get started with eesel AI for free.

Frequently asked questions

Zendesk Zero-training AI Agents are a feature of the Advanced AI add-on that use generative AI to understand customer queries. They match these queries to predefined "use cases" and then trigger "dialogues," which are pre-built conversational scripts designed to resolve specific issues.

No, "zero-training" refers to not needing to provide example phrases (expressions). The effort is instead shifted to manually defining every possible customer "use case" and meticulously building out comprehensive conversational scripts or "dialogues" for each one.

To utilize Zendesk Zero-training AI Agents, your organization must be subscribed to at least a Zendesk Suite Professional or Enterprise plan. Additionally, you need to purchase the separate Advanced AI add-on, which comes with its own cost.

A primary limitation is that the AI's knowledge and capabilities are confined to the specific dialogues you manually build. If a customer's question doesn't fit perfectly into a pre-made script, the agent may struggle to assist, often leading to a hand-off to a human.

The pricing involves the cost of your base Zendesk Suite plan, plus an additional fee for the Advanced AI add-on. Crucially, billing for the add-on is based on "Automated Resolutions," meaning exceeding your included allowance can lead to unpredictable and potentially high extra charges.

Zendesk provides a testing sandbox where you can simulate conversations. However, getting a precise, data-driven forecast of your expected automation rate or concrete cost savings before launching can be challenging compared to alternative tools offering robust simulation modes.

These agents are best suited for companies deeply committed to the Zendesk ecosystem that also have dedicated time, budget, and technical staff. They require significant upfront planning to build out comprehensive conversation flows and ongoing maintenance to keep them effective.

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Kenneth Pangan

Writer and marketer for over ten years, Kenneth Pangan splits his time between history, politics, and art with plenty of interruptions from his dogs demanding attention.