Yellow.ai pricing in 2025: A transparent breakdown and cost analysis

Yellow.ai positions itself as an enterprise-grade conversational AI platform. It’s designed to automate customer and employee chats, calls, and emails. But what’s the actual price tag on “enterprise-grade”?

We did the digging for you. We sifted through marketplace listings, read user reviews, and combed through their documentation to give you a straightforward, data-backed breakdown of Yellow.ai‘s pricing. We’ll look at their free plan, decode the enterprise tiers, and uncover the hidden costs you won’t see on their homepage.

What is Yellow.ai?

So, what exactly is Yellow.ai? Think of it as a comprehensive AI platform built to help large businesses automate conversations across more than 35 channels, including web chat, voice, and social media. According to their profiles on G2 and Capterra, its main job is to deploy AI agents for customer support, employee helpdesks, and even sales conversations.

With a client list featuring big names like Sony, Domino’s, and Hyundai, it’s clear Yellow.ai is aimed at large companies that need an all-in-one system for automation. Their platform is built to be a central hub for everything conversational AI, from building bots to managing marketing campaigns and analyzing how it’s all performing.

An overview of Yellow.ai pricing plans

Yellow.ai‘s official pricing page keeps things simple, maybe a little too simple. You’ll find a two-tier model: a free plan to let you dip your toes in the water, and a custom enterprise plan for everyone else. But after a little research on public marketplaces, a much clearer picture of the real costs begins to form.

The free Yellow.ai pricing plan: What you actually get

The free plan is basically a sandbox for testing the platform’s core features. It’s a decent way to see how the bot-builder feels, but its strict limitations mean it’s not practical for running any real business operations.

Here’s a closer look at what the free plan includes:

• 1 bot. You can build a single automated workflow. This is fine for one simple task, but you can’t build out a full support system.
• 2 channels. You can deploy your bot on two platforms, like your website and Facebook Messenger.
• 2 agents. Only two human team members can log in and manage the platform.
• 100 Monthly Tracked Users (MTU). The bot will only talk to 100 unique users per month before it stops working.
• Limited integrations. You get one custom API hook and restricted access to their app marketplace.
• Limited features. You can only run one active marketing campaign, and you don’t get access to custom dashboards or the bot’s underlying code.

Basically, it’s a trial. The moment you need to handle more than 100 conversations or build a second bot, you have to move up to the Enterprise plan.

The Yellow.ai pricing enterprise plan: Decoding the ‘contact us’ model

This is Yellow.ai‘s main offering, and it’s where the pricing gets fuzzy. The “Contact us for pricing” model is common for enterprise software, but it usually comes with a few headaches for the buyer. It often signals a long sales cycle, custom quotes that can vary wildly from one customer to another, and a general lack of transparency that makes it tough to compare your options.

The Enterprise plan says it offers unlimited bots, agents, channels, and integrations. However, the cost is based on your usage, and the specific metrics (like the price per conversation or user) aren’t shared publicly. This makes it impossible to guess what your budget might look like without getting on the phone with their sales team.

Uncovering the hidden costs: What AWS marketplace reveals about Yellow.ai pricing

Fortunately, we found a crack in the wall. Yellow.ai‘s listing on the AWS Marketplace gives us a peek at their enterprise costs, because vendors on that platform are required to provide concrete pricing for their contracts.

Here’s what we found for their annual deals:

• Basic Plan: $10,000 per year. This plan is structured around a single use case (for example, a bot that only checks order statuses).
• Standard Plan: $25,000 per year. This plan expands your access to four use cases.

These prices are very likely the starting point for enterprise deals. Your final cost will almost certainly go up based on your conversation volume, the complexity of your bots, or if you need add-ons like their Voice AI or generative AI tools.

A complete breakdown of Yellow.ai pricing tiers

To make it all a bit clearer, here’s a table summarizing all the pricing information we gathered from their site and the AWS Marketplace.

The total cost of ownership for Yellow.ai pricing: What user reviews reveal

The price on the contract is just the beginning. The true cost of any platform includes the time it takes to get it running, how easy it is for your team to use, and how flexible it is. This is where user reviews give us some real insight into the total cost of owning Yellow.ai.

The challenge of platform lock-in with Yellow.ai pricing

Yellow.ai is an all-in-one platform, which often leads to a “rip-and-replace” project. To get the most from it, you’re encouraged to move your entire support operation into their world. This approach comes with some serious downsides.

First, it’s a huge upfront investment of time and money to move all your data, retrain your team, and rebuild your workflows from scratch. Second, it creates vendor lock-in. If the platform doesn’t live up to the hype or your business needs change down the line, a-massive, expensive headache. You’re effectively stuck.

Hidden costs in Yellow.ai pricing: Implementation and support

Reviews on sites like G2 and Capterra paint a picture of a powerful but complicated tool that can bring on some unexpected costs.

• Implementation Time: G2 data shows an average implementation time of four months for Yellow.ai. That’s a third of a year before you even start to see a return on your investment, and all that time, your team is tied up in the setup.
• Ease of Use: Reviewers often mention a “steep learning curve” and “integration complexity.” One user pointed out that any small change to a conversation flow requires “additional tech effort,” which means you can’t adapt quickly without a developer on hand.
• Support: While some users have good things to say about their support team, others report “horrible communication” and service that isn’t consistent. When you’re spending five figures a year, waiting around for support is a costly problem.

A more transparent alternative: eesel AI’s predictable pricing

If all this talk of murky pricing, vendor lock-in, and four-month setups gives you a headache, you’re not alone. There’s a different, more modern way to bring AI into your support workflow. Instead of replacing everything you have, you can add a smart AI layer right on top of the tools you already know and love.

No rip-and-replace: An AI layer for your existing tools

eesel AI is built on a simple idea: you shouldn’t have to change your help desk just to get powerful AI. It works directly with the tools you already use, like Zendesk, Freshdesk, and Intercom.

This approach has some huge advantages. There’s no big, expensive migration project, so you can get set up in a fraction of the time. eesel AI learns from the knowledge you already have, whether it’s in your help docs, past support tickets, or internal wikis on Confluence and Google Docs.

Best of all, you can take the risk out of the equation. eesel AI’s Simulation feature lets you test the AI on your past support tickets in a safe environment. You can see its accuracy, how much it could save you, and find any gaps in its knowledge before you ever turn it on for your customers.

Simple, transparent, and scalable pricing

Unlike Yellow.ai‘s custom quotes, eesel AI’s pricing is completely transparent and based on usage. All of its core products, including the AI Agent, AI Copilot, AI Triage, and AI Chatbot, are included in every plan. You just pay for AI interactions (like an AI-generated reply or an automated action), not for a bunch of separate features.

Yellow.ai pricing vs. eesel AI: A head-to-head comparison

So how do the two platforms really stack up on cost and setup? Here’s a quick side-by-side look.

Choosing the right AI partner for your budget and team

Yellow.ai is a powerful, feature-rich platform for large companies ready to make a big investment in a single automation system. But that power comes with a hefty price tag and a lot of commitment. Its pricing is unclear, the starting point is high (at least $10,000 a year), and the “rip-and-replace” model means you face the risks of vendor lock-in and a long, resource-heavy setup process.

For teams that value transparency, flexibility, and a much faster return on their investment, an AI-layering solution is a more modern and efficient path. It lets you upgrade your existing support tools with best-in-class AI, without the huge upfront commitment and hidden costs that come with traditional enterprise platforms.

Tired of opaque pricing and being locked into one vendor? See how eesel AI’s transparent, interaction-based model can deliver value faster. Book a demo or try it for free today.