What AI tools integrate natively with HubSpot? A practical guide (2026)

Let's be real, trying to keep up with AI can feel like drinking from a firehose. One minute you’re hearing about how it’s going to change business forever, and the next you’re exploring a sea of new tools, all designed to transform your workflow. HubSpot has dived in with its impressive Breeze AI suite, and there’s a whole universe of other AI tools that plug right into your CRM.

So, how are you supposed to know which ones are actually worth your time? It's a common situation: plenty of options, but you need straight answers.

This guide is here to help you navigate your choices. We’ll walk through what HubSpot offers right out of the box, then get into the best third-party AI tools that play nicely with HubSpot for marketing, sales, and customer support. No fluff, just a practical look at what actually works.

What AI tools integrate natively with HubSpot from day one?

Before you start shopping around for other tools, it’s a good idea to get familiar with what’s already living inside your HubSpot portal. HubSpot’s own AI suite is called Breeze, and it’s meant to be a seamless part of your daily grind, with AI features woven directly across the platform. For most teams, it’s a great place to start.

Breeze Copilot: Your AI sidekick inside HubSpot

Think of Breeze Copilot as your AI assistant who’s always on standby to help with the small stuff. It’s the conversational part of Breeze, designed to make you more productive without having to toggle between a bunch of different tabs.

It's perfect for moments when you need to quickly get the gist of a long contact history before a call, draft a follow-up email based on your last chat, or pull together key info for meeting prep. Its main advantage is that it’s always right there and uses your actual CRM data for context, so the suggestions it gives are genuinely helpful. It’s a real time-saver for individual reps and marketers.

Breeze Agents: The automated specialists

Breeze Agents are a different beast altogether. They’re designed to be more hands-off, handling specific tasks from start to finish. There’s a Content Agent to help with blog posts, a Prospecting Agent to get outreach started, and a Customer Agent for support tickets.

The idea here is pretty exciting: imagine an AI that spots a good prospect, writes a personalized email, and sends it for you. As HubSpot continues to innovate, these agents are definitely an exciting "watch this space" feature, perfectly suited for teams looking to stay ahead of the curve as HubSpot refines these powerful beta capabilities.

Breeze Intelligence: Digging into data and buyer intent

Breeze Intelligence is the data brain of the operation, largely powered by HubSpot’s acquisition of Clearbit. This is where things get really interesting for sales and marketing teams. It can automatically add company data to your contact records, shorten your lead forms to get more people to fill them out, and even tell you which companies are browsing your website before they ever submit their info.

It’s powerful stuff that leverages deep data insights. While the research is impressive, building highly specific workflows allows teams to fully harness HubSpot’s power, sometimes using tailored configurations to optimize enrichment and contact management.

Expanding on HubSpot's native AI tools: Why teams look for other tools

So if HubSpot gives you all this AI, why consider adding more? Well, while HubSpot’s own AI suite is a fantastic starting point, it is designed to be a robust, all-in-one foundation. Some teams find that they benefit from layering on specialized tools for niche depth in specific areas.

Teams usually consider third-party tools for a few key reasons:

1. You need a specialist. HubSpot's AI is an impressive all-in-one solution. But sometimes you need a tool dedicated to one specific function. Whether it’s analyzing sales calls with incredible detail or delivering specialized AI-powered customer support, a niche tool can provide additional depth alongside your HubSpot setup.

2. Your team works across many apps. Your team likely works across a bunch of different platforms. Sales reps are hunting on LinkedIn, and support teams might be handling conversations in Slack or a dedicated helpdesk. You may want AI that integrates with those specific platforms while still syncing back to HubSpot.

3. You need highly granular control. Sometimes specialized tools offer additional advanced settings or flexible workflow builders that let you tune a specific process to a very narrow requirement.

What AI tools integrate natively with HubSpot for marketing and content?

For marketers, the goal is always to create better content, faster. Here are a couple of AI tools that plug into HubSpot and help you do exactly that.

Jasper for AI-powered content creation

You’ve probably heard of Jasper. It’s one of the biggest names in AI writing, and for good reason. It’s built to help you produce everything from blog posts and social media copy to ads and emails. Its native HubSpot integration is a huge plus, letting you generate content in Jasper and push it straight into your HubSpot portal. It streamlines the process of getting your content live.

Pricing: Jasper has a few plans. The Creator plan is $49 per seat/month, the Teams plan is $125 per seat/month, and they offer custom pricing for bigger businesses.

Claude for a more natural brand voice

If you're looking for AI content that sounds remarkably human, Claude is worth a look. The AI model from Anthropic is known for its ability to produce sophisticated, context-aware writing. It’s especially good at nailing a specific brand voice. With its native HubSpot integration, Claude can pull from your CRM data to create relevant and personalized content for your campaigns.

Pricing: Claude Pro costs $20 per month. The team plan is $30 per user/month, with custom options for enterprise needs.

What AI tools integrate natively with HubSpot for sales and prospecting?

For sales teams, AI is all about finding smarter ways to work. These tools help reps automate outreach and get the insights they need to close more deals.

Gong for conversation intelligence

When it comes to understanding what’s happening on sales calls, Gong is an industry leader. It records, transcribes, and analyzes your sales conversations, using AI to pinpoint successful patterns. Its two-way sync with HubSpot is fantastic; it automatically pushes call summaries, full transcripts, and key moments right into the contact’s timeline. This ensures HubSpot remains the hub for all your team's communication.

Pricing: Gong doesn’t list its pricing publicly, which usually means it’s aimed at larger companies. You’ll need to book a demo to get a quote.

Clay for data enrichment and personalized outreach

Clay is a powerful prospecting assistant. It uses AI to pull lead data from over 50 different sources and helps you build personalized outreach sequences at scale. The native integration with HubSpot lets you sync your enriched lead lists and log all your outreach activity directly in the CRM. This ensures HubSpot remains your single source of truth.

Pricing: Clay's pricing is flexible. They have a free plan to get you started, a Starter plan at $149/month, an Explorer plan at $349/month, and a Pro plan at $800/month.

What AI tools integrate natively with HubSpot for customer support?

When it comes to customer support, HubSpot's Customer Agent is a strong foundation. For teams needing a specialized support layer that works across multiple knowledge sources right away, adding a complementary AI tool can enhance your existing helpdesk experience.

eesel AI: The specialist AI layer for your helpdesk

eesel AI is an AI platform designed specifically to complement your customer support setup. It integrates with the helpdesks you may already use alongside HubSpot, like Zendesk, Intercom, or Freshdesk, and unifies knowledge from all over your company to provide helpful support.

Here’s how it works with your stack:

• Get it running in minutes. The setup for eesel AI is completely self-serve. You can sign up and have an AI agent running over your knowledge sources in a matter of minutes, for free, without needing a long implementation process.

• Pull in all your scattered knowledge. eesel AI connects to your helpdesk and internal wikis like Confluence, shared folders in Google Docs, and even your team's Slack conversations. It learns from your past support tickets to understand your brand voice, solving the issue of siloed information.

• Test it out with simulations. eesel lets you run it in a simulation mode first. It processes your historical tickets and shows you exactly how it would have responded, giving you a clear picture of its performance before you go live.

• You stay in complete control. With eesel AI’s workflow engine, you decide exactly which types of tickets the AI should handle and what actions it can take, whether that’s tagging a ticket, escalating it to a human, or checking an order status.

Plan	Monthly Price (Billed Monthly)	Key Features
Team	$299	Up to 1,000 AI interactions/mo, train on docs, Copilot, Slack integration.
Business	$799	Up to 3,000 AI interactions/mo, train on past tickets, MS Teams, AI Actions, Simulation.
Custom	Contact Sales	Unlimited interactions, advanced security, custom integrations.

Tool	Primary Use Case	Key Strength
HubSpot Breeze AI	General Productivity	Deeply embedded within the HubSpot platform.
Jasper / Claude	Content Creation	Generating high-quality, on-brand marketing copy at scale.
Gong / Clay	Sales Intelligence & Outreach	Analyzing sales calls and automating personalized prospecting.
eesel AI	Customer Support Automation	Unifying scattered knowledge to automate support in your existing helpdesk.

How to choose the right AI tool for HubSpot

Here’s a simple table to help you compare how these tools can complement your HubSpot setup at a glance.

Build a smarter stack

HubSpot's built-in AI is a solid, mature foundation for any team. Building an efficient operation is about creating a smart stack where HubSpot acts as the central hub and specialized tools add depth where you need it most. It’s about choosing the right additions that solve specific problems and enhance your workflow.

For customer support, that means moving toward a solution that can understand your entire business and provide helpful answers, acting as a trusted partner for your team within the HubSpot ecosystem.

Ready to see how a specialized AI layer can transform your customer support? Try eesel AI for free and deploy an AI agent trained on your unique knowledge in minutes.