Let’s be real, trying to keep up with AI can feel like drinking from a firehose. One minute you’re hearing about how it’s going to change business forever, and the next you’re drowning in a sea of new tools, all claiming they’ll transform your workflow overnight. HubSpot has obviously dived in with its Breeze AI suite, but there’s a whole universe of other AI tools that promise to plug right into your CRM.
So, how are you supposed to know which ones are actually worth your time and which are just another distraction? It’s a common problem: too many shiny objects, not enough straight answers.
This guide is here to help you cut through that noise. We’ll walk through what HubSpot offers right out of the box, then get into the best third-party AI tools that play nicely with HubSpot for marketing, sales, and customer support. No fluff, just a practical look at what actually works.
What AI tools integrate natively with HubSpot from day one?
Before you start shopping around for other tools, it’s a good idea to get familiar with what’s already living inside your HubSpot portal. HubSpot’s own AI suite is called Breeze, and it’s meant to be a seamless part of your daily grind, with AI features woven directly across the platform. For most teams, it’s a great place to start.
Breeze Copilot: Your AI sidekick inside HubSpot
Think of Breeze Copilot as your AI assistant who’s always on standby to help with the small stuff. It’s the conversational part of Breeze, designed to make you more productive without having to toggle between a bunch of different tabs.
It’s perfect for moments when you need to quickly get the gist of a long contact history before a call, draft a follow-up email based on your last chat, or pull together key info for meeting prep. Its main advantage is that it’s always right there and uses your actual CRM data for context, so the suggestions it gives are genuinely helpful, not just generic nonsense. It’s a real time-saver for individual reps and marketers.
Breeze Agents: The automated specialists
Breeze Agents are a different beast altogether. They’re designed to be more hands-off, handling specific tasks from start to finish. There’s a Content Agent to help with blog posts, a Prospecting Agent to get outreach started, and a Customer Agent for support tickets.
The idea here is pretty exciting, imagine an AI that spots a good prospect, writes a personalized email, and sends it for you. But it’s important to know that many of these agents are still a work in progress and in public beta. As
Breeze Intelligence: Digging into data and buyer intent
Breeze Intelligence is the data brain of the operation, largely powered by HubSpot’s acquisition of Clearbit. This is where things get really interesting for sales and marketing teams. It can automatically add company data to your contact records, shorten your lead forms to get more people to fill them out, and even tell you which companies are browsing your website before they ever submit their info.
It’s powerful stuff, but it can be a bit quirky. Some users have found that while the deep-dive research is impressive, trying to build a specific workflow, like automatically enriching a lead and updating their contact record, can sometimes feel clunky or require a clever workaround.
The limits of HubSpot’s native AI tools: Why teams look for other tools
So if HubSpot gives you all this AI, why bother looking anywhere else? Well, while HubSpot’s own AI suite is a fantastic starting point, it can’t be a master of everything. As many people discover, the AI features built into big software platforms can sometimes feel a bit tacked on or not as deep as you need them to be.
Teams usually start looking for third-party tools for a few key reasons:
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You need a specialist. HubSpot’s AI is a jack-of-all-trades, which is great. But sometimes you need a master of one. Whether it’s analyzing sales calls with incredible detail or delivering AI-powered customer support, a specialized tool will almost always have more powerful, in-depth features than a generalist platform.
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Your team doesn’t live in HubSpot. Let’s face it, your team works across a bunch of different apps. Sales reps are hunting on LinkedIn, and support teams might be handling conversations in Slack or a dedicated helpdesk like Zendesk. You need AI that meets them where they are, instead of forcing them to jump back into the CRM for every little thing.
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You just need more firepower. Sometimes the built-in tools just don’t offer the level of customization or granular control you need. A third-party tool might have a more flexible workflow builder or more advanced settings that let you tune it to your exact process.
What AI tools integrate natively with HubSpot for marketing and content?
For marketers, the goal is always to create better content, faster. Here are a couple of AI tools that plug into HubSpot and help you do exactly that.
Jasper for AI-powered content creation
You’ve probably heard of Jasper. It’s one of the biggest names in AI writing, and for good reason. It’s built to help you crank out everything from blog posts and social media copy to ads and emails. Its native HubSpot integration is a huge plus, letting you generate content in Jasper and push it straight into your HubSpot portal. It cuts out that annoying step of writing in one app and then copy-pasting everything over.
Pricing: Jasper has a few plans. The Creator plan is $49 per seat/month, the Teams plan is $125 per seat/month, and they offer custom pricing for bigger businesses.
Claude for a more natural brand voice
If you’re tired of AI content that sounds, well, like AI, Claude is worth a look. The AI model from Anthropic is known for its ability to produce sophisticated, context-aware writing that feels remarkably human. It’s especially good at nailing a specific brand voice. With its new native HubSpot integration, Claude can pull from your CRM data to create even more relevant and personalized content for your campaigns.
Pricing: Claude Pro costs $20 per month. The team plan is $30 per user/month, with custom options for enterprise needs.
What AI tools integrate natively with HubSpot for sales and prospecting?
For sales teams, AI is all about finding smarter ways to work. These tools help reps automate outreach and get the insights they need to close more deals.
Gong for conversation intelligence
When it comes to understanding what’s actually happening on sales calls, Gong is the gold standard. It records, transcribes, and analyzes your sales conversations, using AI to pinpoint what your top reps are doing differently. Its two-way sync with HubSpot is fantastic; it automatically pushes call summaries, full transcripts, and key moments right into the contact’s timeline. This means anyone on the team can see the full story without having to chase down the sales rep for an update.
Pricing: Gong doesn’t list its pricing publicly, which usually means it’s aimed at larger companies. You’ll need to book a demo to get a quote, so keep that in mind if you’re a smaller team.
Clay for data enrichment and personalized outreach
Clay is like a super-powered prospecting assistant. It uses AI to pull lead data from over 50 different sources and helps you build incredibly personalized outreach sequences at scale. The native integration with HubSpot lets you sync your enriched lead lists and log all your outreach activity directly in the CRM. This keeps HubSpot as your single source of truth and makes sure no prospect slips through the cracks.
Pricing: Clay’s pricing is pretty flexible. They have a free plan to get you started, a Starter plan at $149/month, an Explorer plan at $349/month, and a Pro plan at $800/month for teams doing a lot of outreach.
What AI tools integrate natively with HubSpot for customer support?
When it comes to customer support, HubSpot’s Customer Agent is a decent start, but many teams need something more robust, knowledgeable, and controllable right now. Most generic chatbots are designed to capture leads, not to walk a frustrated customer through a tricky support issue. This is where adding a specialized AI tool on top of your existing helpdesk can make a huge difference.
eesel AI: The specialist AI layer for your helpdesk
And that’s exactly the problem eesel AI was built to solve. It’s not another general-purpose chatbot; it’s an AI platform designed specifically for customer support. It integrates with the helpdesks you already use, like Zendesk, Intercom, or Freshdesk, and unifies knowledge from all over your company to provide genuinely helpful support.
Here’s what makes it different:
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Get it running in minutes, not months. Forget about long, painful implementation projects. The setup for eesel AI is completely self-serve. You can sign up and have a basic AI agent running over your knowledge sources in a matter of minutes, for free, without ever having to talk to a salesperson.
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Pull in all your scattered knowledge. This is the big one. eesel AI connects not just to your helpdesk but also to internal wikis like Confluence, shared folders in Google Docs, and even your team’s Slack conversations. It learns from your past support tickets to understand your brand voice and common problems, solving the issue of siloed information that trips up most generic AI.
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Test it out with simulations. Worried about letting an AI loose on your customers? eesel lets you run it in a simulation mode first. It processes thousands of your historical tickets and shows you exactly how it would have responded, giving you a clear picture of its performance and potential resolution rate. It’s a completely risk-free way to roll out automation.
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You stay in complete control. With eesel AI’s easy-to-use workflow engine, you’re in the driver’s seat. You decide exactly which types of tickets the AI should handle and what actions it can take, whether that’s tagging a ticket, escalating it to a human, or even calling an external API to check an order status.
| Plan | Monthly Price (Billed Monthly) | Key Features |
|---|---|---|
| Team | $299 | Up to 1,000 AI interactions/mo, train on docs, Copilot, Slack integration. |
| Business | $799 | Up to 3,000 AI interactions/mo, train on past tickets, MS Teams, AI Actions, Simulation. |
| Custom | Contact Sales | Unlimited interactions, advanced security, custom integrations. |
| Tool | Primary Use Case | Key Strength |
|---|---|---|
| HubSpot Breeze AI | General Productivity | Deeply embedded within the HubSpot platform. |
| Jasper / Claude | Content Creation | Generating high-quality, on-brand marketing copy at scale. |
| Gong / Clay | Sales Intelligence & Outreach | Analyzing sales calls and automating personalized prospecting. |
| eesel AI | Customer Support Automation | Unifying scattered knowledge to automate support in your existing helpdesk. |
How to choose the right AI tool for HubSpot
Okay, that was a lot of information. If your head is spinning a little, here’s a simple table to help you compare your options at a glance.
Build a smarter stack
Look, HubSpot’s built-in AI is a solid foundation for any team. But building a truly efficient operation isn’t just about using one tool; it’s about creating a smart stack where each piece of software does its job exceptionally well. It’s not about adding more tools for the sake of it, but about choosing the right ones that solve specific problems better than anything else.
For customer support, that means moving past basic chatbots to a solution that can truly understand your entire business and provide real, helpful answers. It means giving your team an AI partner they can actually trust.
Ready to see how a specialized AI layer can transform your customer support? Try eesel AI for free and deploy an AI agent trained on your unique knowledge in minutes.
Frequently asked questions
HubSpot’s own Breeze AI suite, including Breeze Copilot, Agents, and Intelligence, is an excellent starting point. These features are deeply embedded within the platform, offering seamless AI assistance across your marketing, sales, and service activities. They leverage your CRM data directly, making them highly relevant.
For content creation, Jasper and Claude are popular choices. Jasper helps you produce various content types like blog posts and social media copy, while Claude is known for generating more human-like, context-aware writing that aligns with your brand voice, both integrating directly with HubSpot.
Gong and Clay are highly effective for sales and prospecting. Gong analyzes sales conversations to provide valuable insights, automatically syncing summaries to HubSpot. Clay helps enrich lead data and personalize outreach at scale, logging all activity directly into your CRM.
While HubSpot’s Customer Agent is available, specialized tools like eesel AI offer more robust support automation. eesel AI unifies knowledge from various sources, integrates with your existing helpdesk, and can provide genuinely helpful, brand-consistent answers for your customers.
Teams often look for third-party tools when they need a specialist AI for more in-depth features, when their team works across multiple apps outside of HubSpot, or when they require more firepower and customization than the generalist native tools provide. Specialized tools often offer deeper functionality for specific use cases.
The ease of setup varies by tool. Many, like Jasper and Claude, offer straightforward integrations designed to push content directly into HubSpot. Specialized tools like eesel AI pride themselves on quick, self-serve setup processes, often allowing you to deploy an AI agent trained on your knowledge in minutes.
Pricing structures vary significantly. Some tools like Jasper and Claude offer tiered monthly subscriptions, while others like Gong require custom quotes due to their enterprise focus. Clay has a free tier and various paid plans, and eesel AI also offers different plans starting from a few hundred dollars monthly depending on usage and features.
