How to effectively use HubSpot's AI assistants to create ad campaigns: A complete guide

Let's be real about the built-in AI tools popping up in platforms like HubSpot. They promise to transform the way we work: saving time, sparking creativity, and just generally making our marketing lives easier. When you use these tools strategically, you'll find they provide a robust foundation for your campaigns, helping you get from a blank page to a live ad faster than ever.

I'm here to provide a practical, no-fluff guide on how to use HubSpot's AI assistants to create ad campaigns the right way. We'll go through the exact steps to generate ad copy that works for your brand. I'll also share tips on how to maximize the tool's effectiveness so you know how to get the best possible results from it.

What you'll need to get started

Before we jump in, let's get our ducks in a row. The process is straightforward, and having these things ready will make it a whole lot smoother.

• A HubSpot account with a Marketing Hub Professional or Enterprise subscription.

• Connected ad accounts: You’ll need to have your Google, Facebook, or LinkedIn ad accounts hooked up to HubSpot already.

• A clear campaign objective: You should have a good idea of what you want to achieve (like generating leads or driving website traffic) and who you're trying to reach.

A step-by-step guide to using HubSpot's AI assistants to create ad campaigns

HubSpot’s AI assistant works for a few different ad types, including Facebook, LinkedIn, and Google ads. The process is designed to be consistent for all of them, so I’ll use a Google Search Ad as our example to walk you through it.

1. Find the ads tool and pick your campaign type

Alright, first things first, you need to navigate to the right spot in your HubSpot account. Just head over to Marketing > Ads.

Once you’re there, click the Create ad campaign button in the top right corner. You'll get a list of the different ad types you can build. For this walkthrough, let's choose Search ad, but feel free to pick whatever fits your goal, whether it's a Facebook lead generation ad or one meant to get website visits. From there, you'll click through a few setup screens to connect the right ad account and link it to a HubSpot campaign.

2. Write your first prompt

You should now be in the ad creation editor. This is a vital part of the process where you can really set the AI up for success. Find the Headlines or Text/Body copy section and click that little AI assistant icon.

Take your time with this step. The quality of the copy the AI generates is a reflection of the detail you provide in your instructions. A specific prompt leads to a more tailored result. Here’s what makes a good prompt:

• Get specific: Don't just say, "Write an ad for our CRM." That's a bit broad. Try something more like, "Write three snappy headlines for a Google Search Ad targeting small business owners. Emphasize that our CRM is easy to use, affordable, and connects with the tools they already use."

• Set the tone: Give the AI some direction on the vibe you're going for. Use words like "professional," "friendly," "witty," or "urgent" to help it find the right voice for your brand.

• Give it the details: Help the AI out by being descriptive. Mention your specific offer, the challenges your audience faces, and the exact call to action you want them to take.

3. Tweak the AI-generated copy

Once you’ve put together a solid prompt, hit Generate. The AI will process your request and provide several copy options for you to review.

You can use the little arrow icons to flip through the different suggestions. It is helpful to think of the AI as a brilliant starting point. If you want to see more variety, use the "More like this" or "Generate again" buttons to explore different angles.

When you find an option that has potential, click Insert to pop it into your ad. From there, you can add your final polish. Adjust the text to match your brand's unique voice, ensuring it has the clarity and impact you need.

4. Finish and publish your ad

With your headlines and descriptions ready, the only thing left is to fill out the rest of the ad details. This includes the final URL, your targeting settings, and your budget.

Before you set it live, take a second to look at the ad preview. HubSpot does a great job of showing you how your ad will look on different platforms, which is perfect for ensuring everything looks professional. Once you’re happy with the result, click Publish, and you're good to go.

This video provides a quick walkthrough of how you can use HubSpot's campaign assistant to build a campaign in just a few minutes.

Pro tips and common mistakes to avoid

So now you know the basic steps. Using HubSpot’s AI effectively is about understanding its strengths as a creative partner and knowing when you might want to layer in additional data.

Pro tip: Treat the AI as a brainstorming partner

For copy that truly connects with people, you can refine the AI's output with insights from your actual customer interactions. While HubSpot provides an excellent starting point, some teams choose to complement it with specialized tools. For example, eesel AI is an option that works alongside your ecosystem. It can learn from your company’s own data - like past support tickets and internal docs - to help you understand your brand voice in real conversations. Using an AI that understands your real-world data is a great way to ensure your messaging stays resonant across all channels.

Pro tip: Think about the full funnel, not just the ad

It is helpful to consider what happens after someone clicks your ad. Having a plan for how new leads are routed and answered ensures a smooth customer experience. This is where a dedicated AI automation engine can be a valuable addition to your tech stack. Tools like eesel AI provide a customizable workflow engine that works within your support environment. You can even simulate workflows to see how they behave, giving you peace of mind that every lead is handled with care.

Common mistake: Trusting the first draft blindly

One of the most effective ways to use AI is to treat the first draft as a foundation rather than the finished product. To create ads that stand out, a quick human review is always a good idea.

Always have a team member look it over. Here's a quick checklist:

• Brand voice: Does this copy accurately reflect our brand's personality?

• Clarity: Is the message simple and direct for the reader?

• Accuracy: Are the features and claims in this ad 100% correct?

HubSpot's AI assistants: A reliable foundation for your ad strategy

HubSpot's AI assistant is an impressive feature that helps get ad campaigns off the ground with ease. It is a powerful tool for brainstorming headlines, drafting copy, and saving time during the setup phase. For many core marketing tasks, it serves as a highly capable and reliable helper.

The tool provides a strong starting point that you can further customize with your own strategic insights. It simplifies the creation process, allowing you to focus on the bigger picture of managing your customer journey.

For teams looking for specialized automation that works alongside HubSpot, you can look into tools that learn from your unique data. Creating great ads is a vital piece of the puzzle, and the success of those ads is supported by how you handle the conversations they start. While HubSpot helps you get the word out, eesel AI can complement your support strategy by learning from your help docs and internal knowledge. As a purpose-built AI agent, eesel can help triage tickets and assist your team in providing excellent service.

See how you can go live in minutes and enhance your support with an AI that works within your ecosystem.