Klaviyo AI: A realistic look at what it can (and can’t) do in 2025

Klaviyo has been a big name in marketing automation for a long time, helping e-commerce brands connect with customers over email and SMS. Lately, they’ve been pushing hard into the future with Klaviyo AI, a set of tools that weaves artificial intelligence into just about every corner of the marketing process.

But what does that really mean for you? If you’re running a business, you need to know if this is just another tech buzzword or something that will actually save you time and boost your revenue. This post will give you a complete, no-fluff look at what Klaviyo AI is, what it does well, and, just as important, where its limits might have you looking for other options, especially if you also manage a customer support or internal IT team.

What is Klaviyo AI?

First off, Klaviyo AI isn’t a separate product you need to buy. It’s a collection of AI and machine learning features built right into the Klaviyo platform you might already be using. The main idea is to help B2C brands work smarter, not harder. You can think of it as an assistant that helps you write content, deliver personalized experiences to customers, and fine-tune your campaigns to get better results.

To make this happen, Klaviyo uses a mix of its own tech and partnerships with big players like OpenAI and AWS Bedrock for its content-creation tools. For everything else, it leans on its in-house machine learning models, which have been trained on huge amounts of e-commerce data. This means it’s using a few different flavors of AI:

• Generative AI: This creates new content from a simple text prompt, like email copy, subject lines, or even images.

• Predictive AI: This tries to guess what your customers will do next, like when they might place their next order or if they’re about to stop buying from you.

• Analytical AI: This digs through your data to find patterns, like figuring out what customers are really saying in their product reviews.

A breakdown of the core Klaviyo AI features

Klaviyo AI has a lot of tools that touch everything from writing an email to segmenting your audience. Let’s walk through the main features you’d actually use day-to-day.

Getting help with content and campaigns with Klaviyo AI

This is where you’ll probably find the most immediate time-savers. Instead of staring at a blank screen, you can use AI to get your campaigns running in a few minutes.

• Email & SMS AI: This one’s a big deal. You can give the AI a simple prompt like, "Write an email for a 20% off flash sale on our new summer collection," and it will whip up subject lines and body copy. It also has a built-in tool for A/B testing subject lines, so you can let the AI figure out which one will get more people to open the email.

• Image Remix: We’ve all been there, you have a decent product photo, but the background just doesn’t fit the vibe of your campaign. Image Remix lets you edit images with text prompts right inside Klaviyo. You can tell it to "change the background to a sandy beach" or "make the product’s color pop," and it gets to work.

• Flows AI: Building automated marketing flows from scratch can be a real grind. With Flows AI, you can just describe what you want in plain English, like "Create a flow for people who abandon a cart with a high-value item," and the AI will build the whole sequence for you, triggers, timers, and all.

See how Klaviyo AI helps you generate on-brand email content instantly without starting from a blank page.

Smarter audience segmentation and personalization with Klaviyo AI

Sending the perfect message is pointless if it goes to the wrong person. Klaviyo’s AI tries to make sure your campaigns are always hitting the right audience.

With Segments AI, you can stop messing around with complicated rules and logic. Just describe the audience you want in a simple sentence, like "loyal customers who haven’t purchased in 90 days but have opened an email in the last month." The AI translates that into a segment you can use immediately, which is a huge timesaver.

Another interesting tool is Personalized Campaigns AI. It’s a clever spin on A/B testing. Instead of sending version A to half your audience and version B to the other half, this feature looks at each person individually and predicts which version they’re more likely to click on. It then sends that specific version to them automatically, tweaking the campaign for each recipient.

Klaviyo AI tools for predictions and optimization

These features are all about looking ahead and making decisions based on data, without you needing to be a data scientist.

Klaviyo’s Predictive Analytics studies each customer’s behavior to forecast some important numbers. It can predict when they’ll place their next order, estimate their total lifetime value, and even flag customers who are likely to churn. This gives you a chance to step in with a special offer to keep them around.

And we all know not everyone checks their email at 9 a.m. on a Tuesday. Smart Send Time looks at when each subscriber has opened your emails in the past and automatically sends future campaigns at the time they’re most likely to be online and paying attention.

Finally, manually reading through hundreds of product reviews is a drag. Review Sentiment AI analyzes all that feedback, groups it by topics (like "shipping," "product fit," or "customer service"), and tells you if the overall feeling is positive or negative. It’s a fast way to spot trends or fix problems before they blow up.

The new Klaviyo AI agent for customer service

In a pretty big move, Klaviyo is stepping outside of marketing and into the world of customer service. This is where things get interesting, because their approach tells you a lot about their long-term plans and where some potential issues might pop up.

How the conversational Klaviyo AI is supposed to work

Klaviyo recently rolled out its Conversational AI Agent, which is basically an AI shopping assistant for e-commerce websites. The idea is for it to live on a brand’s site and be the first point of contact, answering common questions, recommending products, and helping customers with orders 24/7.

This agent is part of their new Klaviyo Service package, which also includes a "Customer Hub" for self-service and a new, built-in Helpdesk product. The AI is trained on your product catalog, shipping policies, and FAQs, so it should be able to handle many basic customer questions on its own.

The Klaviyo AI catch: a closed system vs. an open approach

Here’s the thing: to really get the benefits of Klaviyo’s new service AI, they’re pushing you to use their new, built-in helpdesk. This creates a "walled garden" where all their tools work perfectly together, but they don’t play so nicely with anything outside of it.

This brings up a huge question for thousands of businesses: What if you’re already using, and happy with, a great helpdesk like Zendesk, Freshdesk, or Gorgias?

This is where a different model starts to look much more practical. Instead of making you move your entire support operation, a platform like eesel AI is built specifically to integrate with the tools you already have. With one-click integrations, eesel AI connects right into your current helpdesk and can be up and running in minutes. This approach doesn’t disrupt your workflows, saves a ton of engineering time, and lets your team keep using the tools they already know.

Where Klaviyo AI falls short for support and IT teams

While Klaviyo’s AI is powerful for marketing, its closed-off approach creates some real problems for any team that isn’t purely focused on marketing, like customer support, IT, or internal operations.

Why Klaviyo AI can’t connect to your other knowledge bases

Klaviyo’s AI learns from data inside its own platform: your products, customer profiles, and its help content. But where does most of your company’s real, in-depth knowledge actually live? For most of us, it’s scattered across places like Confluence, Google Docs, Notion, or years of conversations in Slack.

Klaviyo AI can’t see any of that. This means its answers will always be incomplete, creating a situation where the marketing AI has no idea what the rest of the company knows. By comparison, a tool like eesel AI is designed to unify all your knowledge sources. It connects to your external wikis, internal documents, and past support tickets to make sure the AI has the full story and can give accurate answers to both customers and employees.

The Klaviyo AI "rip and replace" problem for your helpdesk

Let’s be blunt: if you want the full power of Klaviyo’s service AI, you’re being nudged to ditch your current helpdesk and move everything to theirs. This "rip and replace" strategy is a massive project that is expensive, time-consuming, and honestly, pretty risky.

Your support team has years of ticket data, custom workflows, and training invested in your current system. Forcing a migration can lead to lost data, a frustrating learning period, and a drop in customer satisfaction. An alternative like eesel AI adds powerful automation to your existing helpdesk, with either a fully autonomous AI Agent or an agent-assist AI Copilot, without ever asking you to switch platforms. It lets you automate support on your own terms.

No way to safely test the Klaviyo AI for support

Klaviyo’s A/B testing is fine for an email campaign, but that’s a completely different world from testing a customer-facing support bot. Launching an AI agent without knowing exactly how it will behave is a big gamble. One wrong answer can break a customer’s trust in your brand for good.

This is where a tool built for support automation really stands out. For example, eesel AI has a simulation mode that lets you test everything safely first. Before the AI talks to a single customer, you can run it on thousands of your past support tickets in a practice environment. You get to see exactly how it would have answered real customer questions, get an accurate prediction of your resolution rate, and tweak its behavior with a simple editor. It allows you to test with confidence and roll out automation without the risk.

So, is Klaviyo AI the right tool for you?

There’s no question that Klaviyo AI offers an impressive set of tools for e-commerce brands that are all-in on the Klaviyo ecosystem. For marketing automation, its content creation and predictive features can save teams a ton of time and help bring in more revenue.

But when you look beyond marketing to customer service and internal knowledge, its closed system is a major drawback. The pressure to adopt a brand-new helpdesk and its inability to connect with the places your company knowledge already lives make it a tough choice for teams with established tools and workflows.

For businesses that want a flexible, powerful, and truly connected AI solution, one that works with your entire existing tech stack from Zendesk to Confluence, a specialized platform built for integration is the smarter, safer, and faster choice.

Ready to see how AI can automate support without forcing you to change tools? Discover how eesel AI integrates with your helpdesk in minutes and unifies all your company knowledge.