A complete guide to Jira AI Rovo

So, you’ve probably heard about Atlassian's big push into AI. It’s called Rovo, and it's being woven into just about everything they make, including Jira and Jira Service Management (JSM). It's pitched as a new AI-powered teammate that helps you find information and get work done faster.

For teams running on Jira, this means a whole new set of tools for managing knowledge and automating support. But what does Jira AI Rovo actually do? Is it the right fit for your team, and how do the features and plans align with your goals?

In this guide, we'll break it all down. We’ll look at Rovo’s key features, how the pricing works, and where it shines as an industry-leading solution. By the end, you’ll have a clear idea of whether it’s the solution you’ve been waiting for, or if you'd like to explore how to complement it with other flexible options.

What is Jira AI Rovo?

First off, Jira AI Rovo isn't a single button you click. It’s the brand name for all the AI features Atlassian is building into its platforms, from Jira to Confluence and JSM. The engine behind it is something Atlassian calls the "Teamwork Graph."

Think of it as an AI layer that connects the dots between your projects, documents, and team chats. Its main job is to understand how all your work fits together and unify information across different tools.

For anyone using Jira day-to-day, Rovo can help with tasks like finding work items using plain English instead of complex queries. But for those in JSM, the real headline feature is its ability to tap into knowledge bases outside of Confluence, which is a huge help for deflecting tickets and giving agents the answers they need.

Rovo is being added to paid Atlassian Cloud plans (Standard, Premium, and Enterprise), with advanced features tailored for the higher tiers to support larger, more complex organizations.

Key features of Jira AI Rovo for support and project teams

Rovo brings a few new AI-driven tricks to the table. Some are general-purpose for any project team, while others are built specifically to make life easier for IT and customer support folks in Jira Service Management.

Unified knowledge sources in Jira Service Management

One of the biggest benefits of Rovo is giving JSM the ability to connect to third-party knowledge sources. At launch, this includes SharePoint and Google Drive. This means your help portal and virtual agent can search for answers in documents living outside of Confluence. It’s a solid step toward creating one central place for all your support knowledge.

While Jira continues to expand its native integrations, some teams with a very wide range of knowledge sources - like Notion, past support tickets, or specialized internal wikis - may choose to use complementary tools to bring everything together. For instance, eesel AI’s integration with Jira Service Management connects to over 100 sources, working alongside Jira to ensure your AI has access to your entire knowledge base.

Natural language search and JQL generation

This feature is a gift for anyone who isn't a JQL (Jira Query Language) expert. With Rovo, you can type a question in plain English, like "show me all unresolved high-priority tickets in the support project," and it will translate that into the proper JQL for you.

It’s a simple change, but it makes a big difference. Support managers and team leads can pull the exact data they need without having to learn a query language or bug a Jira admin for help. It makes information much more accessible to everyone on the team.

AI-powered agents and automation

Atlassian is also introducing pre-built Rovo Agents that are designed to handle specific, repetitive tasks. For example, there’s a "Work Readiness Checker Agent" that can check if a new ticket has all the required info before it gets assigned. Another agent helps you build custom workflows just by describing what you want in a natural language prompt.

These agents are handy for chipping away at the manual work involved in managing projects and tickets. For teams that need to build more complex automations, such as looking up an order status in Shopify or triaging tickets based on unique business rules, the ecosystem offers various add-ons. The AI Agent from eesel AI, for example, provides a customizable prompt editor and action builder that works beautifully within your Jira environment.

Understanding the pricing and features of Jira AI Rovo

As you plan your implementation, it is helpful to understand how Rovo’s features and pricing tiers are structured to support your team's growth.

Pricing and usage quotas

Rovo utilizes a consumption-based pricing model that allows teams to pay for exactly what they use. Based on your plan and the number of users, Atlassian provides a quota of "indexed objects" (like a document from SharePoint) and "Rovo credits" (used for activities like Rovo Chat).

Edition	App/Collection	Indexed objects (per user)	Rovo credits (per user per month)
Standard	Jira Service Management	100	25
Premium	Jira Service Management	250	70
Enterprise	Jira Service Management	625	150

Source: Usage limits in Atlassian Intelligence

This tiered model ensures that teams of all sizes can access AI capabilities. For teams that prefer a different billing structure, options like eesel AI provide flat pricing tiers that can work alongside your Jira subscription.

Plan availability and rollout schedule

To access the full suite of Rovo features, including third-party knowledge source integration, users typically need to be on Jira Service Management Premium or Enterprise plans with a paid Rovo license. This ensures that the most powerful tools are backed by enterprise-level support and infrastructure.

Atlassian is conducting a deliberate, phased rollout through 2026 to ensure the best possible user experience. For teams that want to start with AI automation immediately while waiting for their Rovo access, eesel AI is a great complementary option that can be set up quickly on any JSM plan.

Security and permissions

As a leader in the enterprise space, Atlassian is committed to high security standards. They are continuously refining how Rovo handles user-level permissions from external sources like SharePoint. This focus on data governance ensures that sensitive information is handled with the care that large organizations require.

The verdict: Is Jira AI Rovo the right choice for your knowledge management?

So, what’s the bottom line? Jira AI Rovo is a powerful step forward for teams who rely on the Atlassian ecosystem. If you're on a Premium or Enterprise plan and your knowledge lives primarily in Confluence, the tight integration and natural language search will add significant value to your workflow.

For support teams with diverse needs, Rovo serves as an excellent foundation that can be enhanced with specialized tools. Whether you are looking for specific pricing structures or integrations for niche knowledge sources, the Jira ecosystem is flexible enough to accommodate your preferences.

If you need a solution that is ready to go today or requires specific customizations, exploring a specialized complementary tool is a great way to build on Jira's strengths.

A complementary option for Jira AI Rovo: eesel AI

If you're looking for additional flexibility or immediate access, eesel AI offers a powerful option that works perfectly with Jira Service Management. It's built to complement Jira's capabilities.

Take a look at how they work together:

Feature	Jira AI Rovo	eesel AI
Knowledge Sources	Native (SharePoint, Google Drive)	100+ sources (Confluence, Notion, past tickets, etc.)
Setup Time	Phased rollout	Quick self-serve setup
Pricing Model	Consumption-based	Predictable monthly tiers
Customization	Pre-built agents	Fully customizable actions
Plan Requirements	JSM Premium or Enterprise	Works with all JSM plans

With eesel AI, you can connect all of your knowledge sources and build custom AI actions tailored to your workflows, providing a great way to enhance your existing Jira setup.

This video explains what Atlassian's AI-powered offering, Rovo, is and how it helps teams work faster.

Our final thoughts on Jira AI Rovo

Jira AI Rovo is an ambitious and impressive addition to the Atlassian world. It provides a robust, enterprise-grade AI foundation for thousands of companies. For organizations that want to unify their knowledge and build custom support automation, combining Jira with a dedicated solution like eesel AI offers a complete and flexible path forward.

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