Is Rovo AI free? A practical guide to Atlassian’s AI pricing

So, you probably heard the news: Atlassian’s new AI suite, Rovo, is now included for everyone on their Standard, Premium, and Enterprise Cloud plans. On the surface, that sounds fantastic. Free AI for the whole team!

But if you’re a bit skeptical and find yourself asking, "is Rovo AI free for real?", you’re on the right track. The answer, it turns out, isn’t a simple yes or no.

Most teams are understandably hesitant to roll out a new tool without knowing what it will eventually cost. Surprise bills from consumption-based pricing can completely derail a budget. This guide is here to clear things up. We’ll break down what "free" really means for Rovo, walk through its features, and uncover the potential hidden costs you need to watch out for.

What is Atlassian Rovo?

Before we get into the pricing weeds, let’s do a quick rundown of what Atlassian Rovo actually is. Think of Rovo less as a single tool and more as an AI-powered teammate that lives across your company’s apps. It’s built on what Atlassian calls a "Teamwork Graph," which basically maps out how all your data, projects, and people are connected.

The whole point is to help your team find information, get answers, and automate tasks without ever having to leave their Atlassian workspace. It has three main parts:

• Rovo Search: This is an enterprise search that connects to your Atlassian tools like Confluence and Jira, but also pulls from over 50 other apps your team might use, including Slack, Microsoft Teams, and Google Drive.

• Rovo Chat: This is your conversational AI assistant. You can ask it questions, have it summarize documents, or tell it to kick off tasks using your company’s internal data.

• Rovo Studio & Agents: This is a low-code/no-code builder that lets you create custom AI "agents." You can think of these as little virtual helpers programmed to handle specific jobs, like sorting new support tickets or organizing project documents.

Is Rovo AI free? The short and long answer

This is the big question, and where all the confusion starts. The short answer is: yes, for now, but with some pretty big strings attached. Rovo is currently bundled into eligible Atlassian Cloud plans at no extra upfront cost. But the long-term plan is to switch to a pay-as-you-go model, and that’s where things get murky.

The "free for now" model explained

Atlassian is rolling Rovo out to all its Standard, Premium, and Enterprise Cloud customers using Jira, Confluence, and Jira Service Management. Instead of making you pay a separate subscription, they’ve just included it in the plans you already have. It’s a smart way to get people to start using it, as Atlassian’s Head of AI, Sherif Mansour, pointed out.

The rollout is happening in stages and should be finished by the end of 2025. Once it’s active for you, you can start using Rovo without seeing a separate line item on your bill.

Understanding Rovo’s credit system and usage quotas

Even though there’s no upfront cost, Rovo usage isn’t a free-for-all. It runs on a system of "AI Credits." From what we can gather from Atlassian’s docs and what users are reporting, different actions use up credits. For instance:

• A basic question in Rovo Chat or a simple agent action might use 10 credits.

• A more involved "Deep Research" query could burn through 100 credits.

Each user gets a monthly allowance (like 70 for Premium or 150 for Enterprise), and these credits are all pooled together for the whole company to use. For the time being, Atlassian has said you won’t get charged if you go over your limit.

The catch with consumption-based pricing

This is the part you really need to pay attention to. This credit system is just the warm-up for how they’ll bill for it later. Atlassian has been open about their plan to "monetize it with consumption-based pricing over time."

This creates a huge headache for businesses. As people are pointing out in discussions on Reddit, it’s impossible for admins to forecast what this might cost down the line. There’s no public pricing calculator or list of rates. How do you get approval for a tool when you have to tell your boss, "I have no idea what this will cost us next year"? It’s a tough spot to be in.

<quote text="it's impossible for admins to forecast what this might cost down the line. There’s no public pricing calculator or list of rates. How do you get approval for a tool when you have to tell your boss, "I have no idea what this will cost us next year"?" sourceIcon="https://www.iconpacks.net/icons/2/free-reddit-logo-icon-2436-thumb.png" sourceName="Reddit" sourceLink="https://www.reddit.com/r/atlassian/comments/1mchtmv/rovo_implementation_and_pricing_question/">

The hidden costs and limitations of Rovo’s approach

Beyond the fuzzy pricing, Rovo’s model brings a few other challenges that can turn into "hidden costs" like financial risk, lack of flexibility, and wasted time.

How budgeting becomes a guessing game

The switch to a consumption model is the biggest issue. Without clear pricing, you have no way of knowing if a busy month for your support team will result in a shockingly high bill. This is a common problem with pricing models that charge per interaction or per ticket solved, they can end up penalizing you for growing your business.

This is where a tool with a predictable price tag gives you some breathing room. For instance, a platform like eesel AI has straightforward, tiered plans based on a set number of AI interactions. You know exactly what you’re paying each month, no surprises. It makes budgeting easy and lets you scale without worrying about a ballooning bill.

A closed ecosystem vs. true flexibility

Rovo is built to work best inside the Atlassian world. It can connect to outside tools, sure, but its main job is to pull information into the Atlassian workflow. That’s great if your company is all-in on Jira and Confluence, but what if your support team lives in Zendesk, Freshdesk, or Intercom?

Adopting Rovo might mean you have to change your team’s established processes to fit how it works. A truly flexible AI tool should work around you. eesel AI was built with that in mind, offering one-click integrations that plug straight into the helpdesk and knowledge bases you already use. There’s no need to overhaul your entire workflow just to get started with AI.

eesel AI's flexible architecture allows it to integrate with over 100 tools, unlike the closed Atlassian ecosystem.:

"Go-live" friction: Is it really ready out of the box?

While Rovo Studio gives you a no-code builder, creating AI agents that are actually helpful and reliable takes time. You have to set them up, test them, and tweak them. There’s a learning curve, and launching a poorly built agent can cause more problems than it solves.

And how can you trust an agent to talk to real customers before you’ve seen it in action? A much safer way to launch is by using a simulation. With eesel AI, you can test your AI on thousands of your past support tickets in a safe sandbox environment. This gives you a real forecast of how it will perform, so you can fine-tune it and roll it out confidently, one step at a time.

eesel AI's simulation mode lets you test your AI on past tickets to forecast performance, a safer way to launch than building agents from scratch.:

A more transparent alternative: How eesel AI simplifies AI adoption

All this uncertainty around Rovo is exactly why we built eesel AI differently. We wanted to offer a simpler, more predictable way for customer service and internal support teams to get started with AI automation.

Instead of locking you into one ecosystem, eesel AI fits into your existing one. Instead of vague future costs, we give you clear, upfront pricing. Here’s a quick look at how the two approaches compare:

Feature	Atlassian Rovo	eesel AI
Pricing Model	Bundled for now; future pay-as-you-go model is undefined and unpredictable.	Transparent, predictable monthly or annual plans based on interaction volume. No surprise fees.
Setup & Onboarding	A gradual rollout that’s still in progress; requires learning a new studio to build agents.	Radically self-serve. You can go live in minutes with one-click integrations for your current helpdesk.
Testing & Rollout	Limited options for testing agents at scale before you launch them.	A powerful simulation mode lets you test on past tickets and see performance forecasts before going live.
Flexibility	Built for the Atlassian ecosystem and works best when you stay within it.	Platform-agnostic. It plugs right into Zendesk, Freshdesk, Intercom, Slack, and over 100 other tools.
Control	You configure agent behaviors and rules inside Rovo Studio.	You get fine-grained control to define the AI’s personality, what it can do, and which tickets it automates.

By focusing on a simple setup and predictable pricing, eesel AI gets rid of the risks and headaches that often stop teams from successfully using AI.

Is Rovo AI free? Navigating the shift to AI-powered teamwork

Look, there’s no doubt that Atlassian Rovo is an ambitious and powerful AI suite. Making it available to all Cloud customers is a big move that will get a lot more people using AI. However, the answer to "is Rovo AI free?" is a definite "not forever."

The plan to switch to an undefined, consumption-based pricing model creates a level of uncertainty that most businesses can’t just ignore. When you’re picking an AI platform, predictability and control are just as important as the features on the box.

Before you commit to a platform, make sure its long-term plan fits with your budget and how your team actually works. Don’t let the promise of "free for now" lock you into a future of unpredictable bills and rigid workflows.

Ready for an AI solution that’s powerful, easy to set up, and won’t give your finance team a heart attack? Explore how eesel AI can automate your support without the budget surprises.