I tested the top 5 HubSpot chatbot examples to find the best for B2B in 2026

Setting up a chatbot on your HubSpot site is a powerful way to start automating your customer interactions. HubSpot provides a mature, reliable platform that powers customer service for thousands of companies. Many businesses start with simple setups, which provide a fantastic foundation for building a more comprehensive assistant.

HubSpot’s own Chatbot Builder is a robust tool for streamlining common, repetitive interactions. As your business grows, HubSpot offers the flexibility to scale your chatbot strategy to handle even more complex scenarios within its impressive ecosystem.

I decided to go out and find some B2B companies that are actually getting it right. My goal is to walk you through some effective HubSpot chatbot examples, see what makes them tick, and then show you an AI-driven alternative that can complement your website conversations by working right within the HubSpot ecosystem.

What is a HubSpot chatbot?

HubSpot calls them "Chatflows," which is their term for a tool that automates conversations on your website. The idea is to engage visitors, answer their questions, and nudge them toward a goal, whether that’s booking a meeting or just finding the right blog post.

They mostly come in two flavors:

• Rule-based chatbots: These are the ones you’ll likely build with HubSpot’s free and starter tools. Think of them like a flowchart. If a visitor does X, the bot does Y. They work well for core tasks, like asking "What's your company size?" to qualify a lead or offering a few buttons to help people get around your site. You control the conversation with the logic you build.

• AI-powered bots: HubSpot is adding more AI features that can pull answers from a connected knowledge base. This is a definite step up, letting the bot handle a wider range of questions. To expand their knowledge further, you can integrate additional tools that help them access diverse knowledge sources across your entire company.

Ultimately, what most of us want is to give customers instant, correct answers, day or night. HubSpot provides the framework to make this happen, especially when paired with an AI that can understand the intent behind a question and pull information from every corner of your business.

How I picked these HubSpot chatbot examples

To make sure this list was actually helpful, I didn't just grab the first five bots I saw. I went looking for examples that solve genuine B2B problems and show off what you can do inside the HubSpot world.

Here’s my simple checklist:

• Is it actually useful? Does it tackle a common business headache like qualifying leads, helping people navigate the site, or answering support questions?

• Is it a good experience? Does talking to it feel smooth and helpful for the user?

• Does it qualify leads well? How good is it at spotting a potential customer and guiding them to the next step?

• Does it get personal? Does it use information from the CRM to make the chat more relevant to that specific visitor?

A quick comparison of our HubSpot chatbot examples

Tool/Example	Primary goal	Key feature	Best for
eesel AI	24/7 autonomous support & lead gen	Unifies all knowledge sources (docs, tickets, wikis)	Businesses wanting a true AI chatbot without replacing their helpdesk.
HubSpot site navigation	Improve user experience	Simple, clear navigation options	Guiding new visitors to the right content quickly.
Kaysun Corp. (content)	Lead nurturing	Smart list targeting	Promoting relevant content to known contacts based on past behavior.
Alive & Kickin' (retention)	Customer delight	Exclusive content for customers	Building loyalty and providing value to existing customers.
Falcon Structures (sales)	Shorten sales cycle	Direct meeting booking on high-intent pages	Converting bottom-of-funnel leads into sales calls with less friction.

5 powerful HubSpot chatbot examples (and one upgrade) for 2026

Before we dig into the examples built with HubSpot’s native tools, I want to start with a serious upgrade. If your goal is a chatbot that moves beyond simple scripts to deliver smart, independent support, this is the place to begin.

1. eesel AI

Full disclosure, eesel AI isn't a native HubSpot product. But its AI chatbot can be dropped onto any website, including ones running on HubSpot, and it’s built to help unify scattered knowledge alongside your existing tools.

While HubSpot bots provide a great foundation with your knowledge base, eesel AI complements this by connecting to additional company knowledge sources. We're talking past support tickets in Zendesk or Freshdesk, internal guides in Confluence or Google Docs, and your public help docs. The result is a bot that gives complete, accurate answers 24/7. It feels like a seasoned support agent working right within your HubSpot environment.

What's great about it:

• Go live in minutes: The whole platform is built for you to use yourself. You can connect your knowledge sources and get a bot running in just a few minutes, no mandatory sales demo required.

• Test without the risk: It has a simulation mode that lets you test the AI on thousands of your past support tickets before it ever chats with a live customer. This gives you a really clear picture of how it will perform and lets you launch it with confidence.

• You're in control: You get to decide exactly what the AI handles. You can start by having it answer simple questions and pass everything else to a human, or you can create custom actions, like having it look up an order status in Shopify or create a new ticket in Jira.

What to consider:

• It's a dedicated AI platform, so you'll manage it from a separate dashboard, not inside your HubSpot portal.

Pricing: eesel AI has straightforward pricing based on usage, so you aren't penalized for every ticket it successfully resolves.

• Team plan: Starts at $299/month ($239/month if billed annually) for up to 1,000 AI interactions and 3 bots.

• Business plan: Starts at $799/month ($639/month if billed annually) for up to 3,000 interactions, unlimited bots, and more advanced features like training on past tickets.

• Custom plan: For bigger companies with unique needs and unlimited interactions.

2. HubSpot’s site navigation bot

If you head over to HubSpot's homepage, you’ll see a simple but effective chatbot in action. It’s a classic rule-based bot that uses clear buttons to help visitors find pricing, product info, or support.

It's a great example of a foundational use case. It improves the website experience, reduces the chance that people will get frustrated, and gets them where they need to go quickly.

What's great about it:

• Super simple and intuitive for visitors.

• Does a good job of sending different types of visitors to the right pages.

What to consider:

• It follows a specific logic, which is perfect for reliable, consistent navigation. For teams wanting deeper personalization, HubSpot provides advanced CRM features to tailor the experience for your visitors.

3. Kaysun Corporation’s smart content bot

Kaysun Corporation, a custom injection molder, has a chatbot that cleverly targets people based on what they've done before. For example, if you’ve already downloaded a guide on a certain topic, the bot might pop up on a related page and offer you the next logical piece of content to check out.

This is a fantastic way to use your CRM data to nurture leads proactively. The bot anticipates what a visitor might need based on their history and offers it up, gently guiding them along.

What's great about it:

• The conversation feels personal and highly relevant.

• It's a smooth way to nurture leads by offering value at the right time.

What to consider:

• This approach works best when your HubSpot CRM data is clean and organized, showing how central HubSpot is to your strategy.

• This kind of personalization is a premium feature, available in HubSpot's Marketing Hub Professional or Enterprise plans.

4. Alive & Kickin' Pizza Crust’s exclusive content bot

This B2B pizza dough company uses its chatbot for customer retention. With a smart list in their HubSpot CRM, the bot can tell if a visitor is already a customer. If so, it offers them exclusive content like new recipes or industry reports that aren't available to the public.

It’s a great reminder that chatbots are powerful tools for making your current customers feel special and appreciated.

What's great about it:

• It helps build loyalty and strengthen customer relationships.

• It creates a "VIP" feeling for your best clients.

What to consider:

• Its effectiveness relies on the accuracy of your customer data in your HubSpot CRM, emphasizing the importance of keeping your HubSpot portal up to date.

5. Falcon Structures’ request a quote bot

On their "Request a Quote" page, a place where visitors are clearly showing interest, Falcon Structures uses a chatbot to strike while the iron is hot. Instead of a standard form, the bot starts a conversation, qualifies the lead, and can even book a meeting right on a sales rep’s calendar.

This is a perfect example of using HubSpot's automation to remove friction. It turns a static form into an interactive chat, which can significantly speed up the time it takes to go from casual interest to a real sales call.

What's great about it:

• It’s highly effective at capturing high-intent leads.

• It closes the gap between someone being interested and actually talking to a salesperson.

What to consider:

• The direct meeting booking feature is most powerful when integrated with HubSpot Sales Hub seats, showing the value of HubSpot's tiered ecosystem.

3 tips for making your HubSpot chatbot examples more effective

Seeing these examples is one thing, but building a great bot yourself is another. Here are three tips to help you make sure your chatbot feels like a helpful team member.

1. Bring all your knowledge together

A chatbot is most effective when it can reach comprehensive information. By expanding the knowledge your bot can access, you ensure it can handle detailed technical questions or billing inquiries with ease. The best AI chatbots can tap into information from all the places your team stores knowledge, supplementing your HubSpot help center with internal wikis and past support tickets.

2. Give your chatbot a clear purpose and personality

HubSpot makes it easy to give your bot a clear mission. Decide on its main job - whether that's to qualify leads, answer support questions, or book demos - and let that goal shape its conversational flow. While you're at it, give it some personality that fits your brand, whether that is professional and authoritative or friendly and approachable.

3. Test your chatbot before you go live

Testing is essential to ensure your bot provides the best experience. A feature that sets advanced AI platforms apart is the ability to test everything without any risk to your live customer interactions.

Move beyond basic bots to real AI automation

The HubSpot chatbot examples we've walked through show that HubSpot is a versatile and powerful platform for guiding visitors and capturing leads. By utilizing these tools and layering in advanced AI automation, you can create a truly exceptional customer experience.

The future of customer service is instant, accurate, and autonomous. That takes an AI that can understand what people are really asking and access all of your company knowledge to find the answer.

This is exactly what a tool like eesel AI is built for. It adds a powerful, self-serve AI layer on top of your existing tools, letting you automate your frontline support and provide a top-tier experience without a complicated setup.

Ready to see what a truly smart chatbot can do for your business? Set up your first AI agent with eesel AI in minutes.