A practical guide to HubSpot Breeze AI marketing features

The chatter about AI in marketing has gone from a distant hum to something you can’t really ignore. Tools like HubSpot are scrambling to build AI right into their platforms, and their big entry into the race is Breeze AI. It’s their new suite of AI features designed to help with everything from marketing and sales to customer service.

But what are you actually getting?

This article is a straight-up look at the HubSpot Breeze AI marketing features. We’ll break down how they work, try to make sense of the pricing, and talk about the serious limitations you need to know about before you bet your whole strategy on their ecosystem.

What are the HubSpot Breeze AI marketing features?

First things first, Breeze AI isn’t a standalone product. It’s more like a sprinkle of AI capabilities spread throughout the entire HubSpot platform. For marketers, most of these tools are tucked into the Marketing Hub and Content Hub, and they’re built around three core ideas:

• Breeze Copilot: Think of this as your AI sidekick that lives right inside HubSpot. It’s there to help you generate and tweak content as you go, whether you’re writing an email or polishing a landing page.

• Breeze Agents: These are the tools that can handle bigger tasks on their own. You could ask an agent to create a social media campaign from the ground up or draft a blog post from a quick outline.

• Breeze Intelligence: This is the engine working behind the scenes, analyzing your data. It adds useful info to your CRM contacts, spots accounts that are ready to buy, and helps score leads so your sales team knows exactly who to call.

The main selling point is how smoothly it all fits together. If your team is already all-in on HubSpot, these tools will feel like a pretty natural part of your day. But that convenience comes with some big strings attached.

A breakdown of key HubSpot Breeze AI marketing features

Let’s get into how these features actually help marketing teams and where you might start to feel a little boxed in.

Content creation and management

• What it is: This is where you’ll find tools like the Content Agent, AI Blog Writer, and Content Remix. They’re all about helping marketers get content out the door faster, whether it’s drafting a blog, writing landing page copy, or turning a great article into a bunch of social media posts.

• Use case: Your team needs to announce a new product. Instead of staring at a blinking cursor, they use the AI Blog Writer to get a decent first draft, which can save a ton of time on research and writing.

• Limitation & eesel AI angle: But here’s the thing: Breeze AI is mostly trained on your HubSpot data and general info from the web. That’s a huge blind spot if your company’s real expertise, the stuff that makes you special, is scattered elsewhere. A tool like eesel AI plugs into all those different knowledge sources. It learns from old support tickets in Zendesk, internal guides in Confluence, and project briefs in Google Docs. The content you get is based on the actual knowledge of your entire company, not just what’s already in your marketing library.

An infographic illustrating how eesel AI centralizes knowledge from various sources, a key advantage over the HubSpot Breeze AI marketing features.:

Lead generation and conversion

• What it is: Breeze Intelligence is behind features like Buyer Intent, Data Enrichment, and Form Shortening. These tools are pretty neat. They can spot when a visitor keeps coming back to your pricing page, automatically fill in company details like industry or size, and even shorten forms for people you already know to make it easier for them to convert.

• Use case: Someone from a big target company is repeatedly checking out your pricing. Breeze Intelligence flags it, adds more info to their profile in your CRM, and bumps up their lead score so a salesperson can follow up right away.

• Limitation & eesel AI angle: That’s all great, but it’s happening inside a closed loop. When a potential customer is live on your website, that intelligence doesn’t feel very dynamic. On the other hand, eesel AI’s AI Chatbot can be trained on your entire knowledge base and pull in real-time info from external sources, like your Shopify product catalog. It can answer tricky pre-sales questions on the spot, turning a curious visitor into a solid lead with a level of context that goes way beyond just tracking page views.

A screenshot showing the eesel AI chatbot in action, a powerful alternative to certain HubSpot Breeze AI marketing features for lead conversion.:

Campaign and social media automation

• What it is: The Social Media Agent and other AI features in HubSpot’s workflow builder help you put campaign tasks on autopilot. They can draft and schedule social posts, figure out the best times to post, and move a user to the next step in a campaign based on what they do.

• Use case: You just published a new case study. The Social Media Agent can draft a few promotional posts for LinkedIn and Twitter and schedule them to go out over the next week.

• Limitation & eesel AI angle: HubSpot’s agents are built to do specific things perfectly, as long as you do them the "HubSpot way." If your business has its own unique way of doing things, you’ll probably hit a dead end pretty quickly. With eesel AI, you can build completely custom workflows. You can create AI agents that perform custom actions, connect to your other systems through APIs, and follow the exact rules your business needs. It puts you in control, so the automation fits your business, not the other way around.

This workflow demonstrates the custom automation capabilities of eesel AI, which offers more flexibility than the standard HubSpot Breeze AI marketing features.:

The true cost: Pricing explained

Alright, let’s talk money, because this is where it gets a little complicated. You don’t just buy "Breeze AI." Its features are bundled into HubSpot’s pricier subscription tiers, and some of the best stuff costs extra.

Marketing Hub and Content Hub pricing

To get access to the most useful HubSpot Breeze AI marketing features, you have to sign up for the premium plans. And the price jump from a basic plan to one with AI is pretty steep.

Feature Tier	Starting Price (Annual Billing)	Key AI Features Included
Marketing Hub Professional	$800/mo	Breeze social post agent, Omni-channel marketing automation
Marketing Hub Enterprise	$3,600/mo	Everything in Pro + Predictive Lead Scoring, Customer Journey Analytics, Multi-touch Revenue Attribution

And don’t forget the mandatory onboarding fees. They’ll tack on an extra $3,000 for Professional and a cool $7,000 for Enterprise just to get you started. Those costs can be a nasty surprise.

Breeze Intelligence pricing

On top of the hefty subscription fees, Breeze Intelligence can add even more to your bill. It works on a credit system, so you pay each time you enrich a contact or identify a buyer intent signal. A small pack of 100 credits costs about $30 a month, and it goes up from there.

Limitation & eesel AI angle: This confusing, multi-layered pricing can lead to some unpredictable monthly bills. It’s a big contrast to the clear, predictable pricing you see with tools like eesel AI. Our plans are based on a flat number of AI interactions, so you don’t get punished for having a good month. You get all our main products, AI Agent, Copilot, and Chatbot, under one simple plan. Plus, you can start with a monthly subscription and cancel anytime, which isn’t something HubSpot and many others make easy.

Key limitations and why you might need an alternative

Convenience is nice, but going all-in on Breeze AI comes with some strategic headaches that could hold you back.

The walled garden problem

• The issue: Breeze AI is smart, but its brain is stuck inside the HubSpot platform. It can’t learn from your team’s chats in Slack, your technical docs in Notion, or your customer support history in Freshdesk.

• Why it matters: Your company’s real, working knowledge is spread out across a dozen different apps. An AI that can’t access all that information is working with one hand tied behind its back. It ends up giving you generic answers instead of ones that are actually useful.

• The alternative: eesel AI is built to be a central brain that connects all your knowledge instantly. It plugs into the apps you’re already using, so it can give answers and create content based on the full picture of your business. That brings a level of accuracy that a single-platform tool just can’t compete with.

The ‘rip and replace’ requirement

• The issue: To really get the most out of Breeze AI, you have to commit to the entire HubSpot ecosystem. If you’re happy with your current help desk or use other tools you love, you’re looking at a costly and painful migration process.

• Why it matters: Forcing your teams to ditch tools they know and like just to get some AI features is a great way to kill morale and productivity.

• The alternative: eesel AI works with the tools you already have. With one-click integrations for platforms like Zendesk, Intercom, and Slack, you can be up and running in minutes, not months. It improves the tools you have instead of making you replace them.

This screenshot shows eesel AI's seamless integrations, a flexible alternative to the HubSpot Breeze AI marketing features' closed ecosystem.:

The lack of a risk-free rollout

• The issue: With a system as baked-in as Breeze, there’s no real way to test out an AI agent to see how it performs before you set it loose on your customers and internal teams. There’s no practice mode.

• Why it matters: Launching AI without testing is just asking for trouble. It can lead to bad customer experiences, confused employees, and a general loss of trust in the new tech you’re so excited about.

• The alternative: eesel AI has a powerful simulation mode. It lets you run your AI on thousands of your past support tickets in a safe environment. You can see exactly how it would have answered, get solid predictions on its performance, and tweak it until it’s perfect, all before it interacts with a single live customer. It lets you launch new automation with confidence.

The eesel AI simulation mode provides a risk-free way to test automation, a key differentiator from the HubSpot Breeze AI marketing features.:

Final thoughts

The HubSpot Breeze AI marketing features are a handy, all-in-one solution for teams that are already living and breathing HubSpot. It does a good job of automating tasks and analyzing the data that’s already inside its own world.

But its siloed knowledge, vendor lock-in, confusing pricing, and lack of a safe testing environment are pretty big downsides. If your business needs an AI solution that’s more powerful, flexible, and works with the tools you already use, a specialized platform is probably a much better fit.

Don’t replace your stack, make it better. eesel AI plugs into your existing help desk and knowledge sources to deliver powerful, custom automation in minutes. Try it for free and see what a difference it makes when your AI can access all of your knowledge.