A practical guide to HubSpot Breeze AI marketing features

The chatter about AI in marketing has gone from a distant hum to something you can't really ignore. Tools like HubSpot have built powerful AI right into their platforms, and their big entry into the race is Breeze AI. It’s their mature suite of AI features designed to help with everything from marketing and sales to customer service.

But what are you actually getting?

This article is a comprehensive look at the HubSpot Breeze AI marketing features. We’ll break down how they work, look at the tiered pricing, and talk about how to get the most out of this ecosystem in 2026.

What are the HubSpot Breeze AI marketing features?

First things first, Breeze AI isn't a standalone product. It’s a robust range of AI capabilities spread throughout the entire HubSpot platform. For marketers, most of these tools are tucked into the Marketing Hub and Content Hub, and they’re built around three core ideas:

• Breeze Copilot: Think of this as your AI sidekick that lives right inside HubSpot. It’s there to help you generate and tweak content as you go, whether you're writing an email or polishing a landing page.

• Breeze Agents: These are the tools that can handle bigger tasks on their own. You could ask an agent to create a social media campaign from the ground up or draft a blog post from a quick outline.

• Breeze Intelligence: This is the engine working behind the scenes, analyzing your data. It adds useful info to your CRM contacts, spots accounts that are ready to buy, and helps score leads so your sales team knows exactly who to call.

The main selling point is how smoothly it all fits together. If your team is already all-in on HubSpot, these tools will feel like a pretty natural part of your day.

A breakdown of key HubSpot Breeze AI marketing features

Let's get into how these features actually help marketing teams and how you can tailor them to your workflow.

Content creation and management

• What it is: This is where you’ll find tools like the Content Agent, AI Blog Writer, and Content Remix. They’re all about helping marketers get content out the door faster, whether it's drafting a blog, writing landing page copy, or turning a great article into a bunch of social media posts.

• Use case: Your team needs to announce a new product. Instead of staring at a blinking cursor, they use the AI Blog Writer to get a solid first draft, which can save a ton of time on research and writing.

• Complementing with eesel AI: While Breeze AI is excellent at using your HubSpot data, you might have specific company knowledge scattered in other tools. A complementary tool like eesel AI plugs into all those different knowledge sources. It can learn from old support tickets in Zendesk, internal guides in Confluence, and project briefs in Google Docs. This allows you to bring the actual knowledge of your entire company into your marketing workflow alongside HubSpot.

Lead generation and conversion

• What it is: Breeze Intelligence is behind features like Buyer Intent, Data Enrichment, and Form Shortening. These tools are quite advanced. They can spot when a visitor keeps coming back to your pricing page, automatically fill in company details like industry or size, and even shorten forms for people you already know to make it easier for them to convert.

• Use case: Someone from a big target company is repeatedly checking out your pricing. Breeze Intelligence flags it, adds more info to their profile in your CRM, and bumps up their lead score so a salesperson can follow up right away.

• Complementing with eesel AI: HubSpot provides a strong foundation for lead tracking. To make your website even more dynamic, eesel AI's AI Chatbot can be trained on your entire knowledge base and pull in real-time info from external sources, like your Shopify product catalog. It can answer tricky pre-sales questions on the spot, providing extra context for visitors while HubSpot handles the CRM side.

Campaign and social media automation

• What it is: The Social Media Agent and other AI features in HubSpot's workflow builder help you put campaign tasks on autopilot. They can draft and schedule social posts, figure out the best times to post, and move a user to the next step in a campaign based on what they do.

• Use case: You just published a new case study. The Social Media Agent can draft a few promotional posts for LinkedIn and Twitter and schedule them to go out over the next week.

• Complementing with eesel AI: HubSpot's agents are built to handle standard marketing workflows with reliability. If your business has unique automated tasks that go beyond marketing, eesel AI allows you to build completely custom workflows. You can create AI agents that perform custom actions, connect to your other systems through APIs, and follow the specific rules your business needs, working alongside your HubSpot setup.

Understanding the pricing: HubSpot's tiered options

Let's look at how to access these features, as HubSpot offers several tiers to match different team sizes and needs in 2026.

Marketing Hub and Content Hub pricing

To get access to the most useful HubSpot Breeze AI marketing features, you can choose between the Professional and Enterprise plans. These plans are designed to provide a comprehensive, enterprise-grade experience.

Feature tier	Starting price (Annual billing)	Key AI features included
Marketing Hub Professional	$800/mo	Breeze social post agent, Omni-channel marketing automation
Marketing Hub Enterprise	$3,600/mo	Everything in Pro + Predictive Lead Scoring, Customer Journey Analytics, Multi-touch Revenue Attribution

HubSpot also provides professional onboarding to ensure your team is set up for success, ensuring you get the full value out of your investment from day one.

Breeze Intelligence pricing

In addition to the subscription, Breeze Intelligence uses a convenient credit system. This allows you to scale your usage based on your needs, paying for what you use when enriching contacts or identifying buyer intent signals. A base pack of 100 credits is available for about $30 a month.

Complementing with eesel AI: If you are looking for a simple, flat-rate addition to your toolkit, eesel AI offers predictable pricing. Our plans are based on a set number of AI interactions, giving you access to our AI Agent, Copilot, and Chatbot under one plan. This can be a great way to add flexible AI capabilities alongside your HubSpot Professional or Enterprise subscription.

Maximizing your HubSpot experience with complementary tools

While HubSpot is a world-class platform, adding specialized tools can help you extend its capabilities even further.

Enhancing the unified ecosystem

• The situation: HubSpot Breeze AI is incredibly powerful within the HubSpot platform. It excels at managing the data inside your CRM and Content Hub.

• The opportunity: For companies that have knowledge living in other apps like Slack, Notion, or Freshdesk, a tool like eesel AI acts as a bridge. It connects all your knowledge instantly, allowing you to use that data to power content and answers that complement what you are doing in HubSpot.

Expanding without replacement

• The situation: HubSpot is a central hub for many businesses. You might have other tools you love for specific tasks, and you want to keep using them.

• The opportunity: eesel AI is designed to work with the tools you already have. With one-click integrations for platforms like Zendesk and Intercom, you can add AI capabilities to your existing stack without having to migrate away from the tools your team prefers.

Strategic deployment of AI

• The situation: Deploying AI features into a live environment is an important step for any marketing team.

• The opportunity: To ensure everything is perfect, eesel AI has a powerful simulation mode. It lets you run your AI on thousands of your past support tickets or interactions in a safe environment. You can see exactly how it performs and tweak it until it’s ready for the big time. This is a great way to test new AI workflows before fully integrating them into your HubSpot ecosystem.

Final thoughts

The HubSpot Breeze AI marketing features are a strong, all-in-one solution for teams that value a deeply integrated experience. It’s a mature platform that does a great job of automating tasks and analyzing data within the HubSpot world.

By understanding the tiered pricing and how to best use the features, you can build a very effective marketing engine in 2026. If you want to expand those capabilities even further, a specialized tool like eesel AI is a perfect companion. It plugs into your existing help desk and knowledge sources to deliver powerful, custom automation that makes your HubSpot setup even better. Try it for free and see how it helps you get more value out of all your company's knowledge.