An overview of HubSpot AI marketing tools for 2025

Let's be honest, artificial intelligence in marketing isn't some far-off concept anymore; it's right here, right now, and it's a big part of how things get done. HubSpot, being a major player in the CRM world, has jumped in with both feet, building AI into its platform. They've branded this suite of tools "Breeze," and it promises to help with everything from writing blog posts to chatting with customers.

But what do these HubSpot AI marketing tools actually do, and are they the right move for your team? This guide will give you a straight-up look at HubSpot's AI features. We'll break down what they offer, tackle the (often confusing) pricing, and point out some limitations you should know about, especially if your team's knowledge is spread across more than just one platform.

What are HubSpot AI marketing tools?

The term HubSpot AI marketing tools doesn't refer to a single app. Instead, it's a bunch of AI-powered features scattered throughout the HubSpot Customer Platform, mostly in the Marketing Hub and Smart CRM. Marketed as "Breeze," the main idea is to help your team work smarter, not harder, by automating tasks, drafting content, and serving up useful insights from your data.

HubSpot is aiming for an all-in-one feel, where AI is there to lend a hand at every step of your customer's journey. This includes:

• Creating content: Getting a first draft for a blog post, email, or social media update.

• Engaging customers: Using chatbots to answer questions or personalizing what people see on your website.

• Strategy and data: Helping with SEO, figuring out which leads are hot, and building reports.

While having everything in one place sounds great, it also means these tools are completely tied to HubSpot's world. They perform best when your entire marketing and sales operation is already running on HubSpot. For companies that use a mix of different specialized tools, this can be a real roadblock.

HubSpot AI marketing tools for content creation and SEO

HubSpot has a few AI tools designed to help you churn out content faster and make sure it’s optimized for search engines. They’re built to help you get past that dreaded writer's block and automate some of the more repetitive parts of content marketing.

Key features and how they work

The main content tools are the AI Blog Writer, Social Post Generator, and AI Email Writer. You give it a simple prompt, and the AI will spit out a draft, an outline, or some copy. For SEO, the platform can suggest topic clusters and give you tips for on-page optimization based on the keywords you're trying to rank for.

• AI Content Generation: Quickly whips up first drafts for blog posts, landing pages, and marketing emails.

• Content Remix: Takes a piece of content that's already doing well and reworks it into new formats for other channels.

• SEO Recommendations: Gives you pointers for improving your on-page SEO and building authority on specific topics.

Limitations to consider

The convenience of HubSpot's content AI is a double-edged sword. Its biggest weakness? A lack of deep, contextual knowledge about your business. The AI is trained on general information from the internet and whatever content you've put into HubSpot, but it can't tap into the goldmine of information stored in your other company tools.

This often results in content that feels a bit generic and doesn't have the specific, helpful answers your customers are actually looking for. The AI has no idea how your support team solved a tricky ticket last week, and it can't pull key details from an internal strategy doc in Google Docs or a technical guide in Confluence.

For teams that need their AI to give truly accurate and useful answers, you need something more connected. This is where a tool like eesel AI comes in. It solves this problem by connecting to all your knowledge sources at once. It can instantly plug into your helpdesk, internal wikis like Confluence or Google Docs, and past customer conversations. This ensures your AI has the full picture to create precise, on-brand responses without forcing you to move all your company data into one place.

An infographic showing how eesel AI connects various knowledge sources to provide comprehensive and accurate answers, a key advantage over more siloed HubSpot AI marketing tools.

HubSpot AI marketing tools for customer engagement and personalization

Getting people to your website is one thing; turning them into leads is the real challenge. HubSpot's AI tools try to automate this through chatbots and personalized web content.

Key features and how they work

HubSpot’s AI Chatbot can be set up on your website to answer visitor questions, qualify potential leads, and even book meetings. It learns from your website's content and any knowledge base articles you have hosted inside HubSpot. On top of that, "Smart Content" features let you show different website copy or calls-to-action to visitors depending on who they are or what they've looked at before.

• AI Chatbot: Offers 24/7 support, captures lead information, and points visitors to the right pages.

• Personalization: Changes website content on the fly to match different visitor segments, which can help improve conversion rates.

• Lead Scoring: Uses AI to predict which leads are most likely to become customers based on their behavior and profile info.

Limitations to consider

HubSpot’s engagement tools are pretty slick, but they operate within a closed system. The chatbot can only pull answers from the knowledge you’ve stored within HubSpot itself. If your company's real source of truth is a dedicated helpdesk like Zendesk or Intercom, the chatbot is flying blind. It won't be able to access that information, leading to half-answers and frustrated customers who have to be passed on to a human agent anyway.

This is a huge problem for companies that have already set up and invested in solid support platforms. Moving everything over to HubSpot is a massive, expensive headache. A much simpler path is to use an AI that plays nicely with the tools you already have. With its one-click integrations, eesel AI plugs right into your current setup. You can get an AI agent up and running in minutes, trained on your past support tickets, macros, and external knowledge bases, without having to change how your team works.

HubSpot AI marketing tools for reporting and analytics

Making sense of campaign performance and using data to make better decisions is a must. HubSpot's AI tries to make this easier by simplifying how you build reports and forecast trends.

Key features and how they work

The AI Reporting Assistant lets you build custom reports and dashboards just by typing what you want in plain English. For example, you could ask it to "show me all the leads from our summer campaign, broken down by source." The platform also uses predictive analytics to guess which deals are likely to close and spot patterns in your data.

• Reporting Assistant: Builds complex reports from simple text commands, so you don't have to be a data wizard.

• Predictive Analytics: Helps forecast revenue and identifies customers who might be about to leave or make another purchase.

• Data Quality Tools: AI automatically finds and suggests merging duplicate contacts to help keep your CRM tidy.

Limitations to consider

Just like its other features, HubSpot's analytics are confined to the data inside its own platform. If your customer journey involves tools outside of HubSpot (like a separate payment system or a different support platform), your reports are going to have blind spots.

And while HubSpot is great at tracking marketing and sales numbers, it often misses the rich, human feedback buried in customer support conversations. Those little nuggets of information, like seeing the same question pop up in support tickets over and over, are incredibly valuable for improving your marketing. The reporting dashboard in eesel AI is built specifically for this, highlighting content gaps and process improvements based on what your customers are actually asking for.

This video demonstrates how to use HubSpot's AI tools to automate various marketing tasks for better results.

HubSpot AI marketing tools pricing

HubSpot's pricing can be a bit of a maze, and it’s a serious investment, especially since the best AI features are bundled into the more expensive plans.

The Marketing Hub, where you'll find most of these AI tools, has a few main pricing tiers (when billed annually):

Plan	Starting Price (Monthly)	Key AI & Marketing Features
Free	$0	Basic forms, email marketing, live chat (no real AI).
Starter	$15/month/seat	Removes HubSpot branding, adds simple automation.
Professional	$800/month (includes 3 seats)	Omni-channel marketing automation, A/B testing, custom reporting, AI chatbot.
Enterprise	$3,600/month (includes 5 seats)	Multi-touch revenue attribution, customer journey analytics, predictive lead scoring.

Just a heads-up: These prices are from HubSpot's pricing page and could change. The Professional and Enterprise plans also come with hefty, one-time onboarding fees ($3,000 and $7,000, respectively).

The main thing to understand here is that to get your hands on HubSpot’s most useful AI tools, you have to commit to a pricey plan and pull your whole operation into their ecosystem. That kind of vendor lock-in can be limiting and very expensive down the road.

In comparison, platforms like eesel AI have clear, predictable pricing without charging you per customer interaction. With plans starting at $239/month (billed annually) that include a full set of AI products (Agent, Copilot, Chatbot), it offers a powerful and affordable alternative that works with the tools you already know and love. You can even get started on a flexible monthly plan and cancel whenever you want.

A view of the eesel AI pricing page, showing transparent and straightforward plans as an alternative to the complex pricing of some HubSpot AI marketing tools.

HubSpot AI marketing tools are powerful but restrictive

There's no question that HubSpot AI marketing tools are a strong, integrated option for teams that are all-in on the HubSpot ecosystem. The convenience of having AI help you with content, customer engagement, and analytics all in one place is definitely appealing.

But that convenience comes at a price: you lose flexibility, control, and access to all of your company's knowledge. For businesses that depend on a mix of best-in-class tools like Zendesk, Confluence, and Slack, HubSpot's "our way or the highway" approach creates information silos. It leaves you with a tough choice: either undertake a massive migration project or settle for AI that doesn't have the full story.

A more modern approach is to pick an AI that adapts to your workflow, not the other way around. eesel AI is designed to integrate smoothly with the tools you already use, bringing all your scattered knowledge together to provide genuinely smart, context-aware automation.

If you want to tap into the power of AI without getting locked into a single platform, it might be time to look at a solution that puts you in the driver's seat. You can get started with eesel AI in just a few minutes and see what's possible when your AI can learn from everything your business knows.

A tutorial on HubSpot's Breeze AI, which uses generative AI and CRM data to help with content generation and summarizing records.