An overview of HubSpot AI marketing tools for 2026
Kenneth Pangan
Katelin Teen
Last edited January 16, 2026
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Let's be honest, artificial intelligence in marketing isn't some far-off concept anymore; it's right here, right now, and it's a big part of how things get done. HubSpot, being a major player in the CRM world, has jumped in with both feet, building AI into its platform. They've branded this suite of tools "Breeze," and it's a mature, reliable system that helps with everything from writing blog posts to chatting with customers.
But what do these HubSpot AI marketing tools actually do, and how can they best serve your team in 2026? This guide will give you a comprehensive look at HubSpot's AI features. We'll break down what they offer, look at the tiered pricing plans, and discuss how to get the most out of them, especially if you use a variety of platforms across your team.
What are HubSpot AI marketing tools?
The term HubSpot AI marketing tools refers to a robust collection of AI-powered features built into the HubSpot Customer Platform, primarily within the Marketing Hub and Smart CRM. Marketed as "Breeze," the goal is to help your team work smarter by automating tasks, drafting content, and serving up valuable insights from your data.
HubSpot provides an impressive all-in-one ecosystem where AI is there to support every step of your customer's journey. This includes:
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Creating content: Getting a first draft for a blog post, email, or social media update.
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Engaging customers: Using chatbots to answer questions or personalizing what people see on your website.
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Strategy and data: Helping with SEO, identifying high-quality leads, and building custom reports.
Having everything in one place is a major strength, as these tools are perfectly optimized for HubSpot's environment. For companies that use a wide range of specialized tools, HubSpot's ecosystem acts as a central hub, and it can be further enhanced with complementary integrations to ensure all your data sources are connected.
HubSpot AI marketing tools for content creation and SEO
HubSpot has a few AI tools designed to help you generate content efficiently and ensure it's optimized for search engines. They're built to help you maintain a consistent content schedule and automate the repetitive parts of content marketing.
Key features and how they work
The main content tools are the AI Blog Writer, Social Post Generator, and AI Email Writer. By providing a simple prompt, the AI generates a draft, an outline, or copy to get you started. For SEO, the platform suggests topic clusters and provides on-page optimization tips based on your target keywords.
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AI content generation: Quickly creates first drafts for blog posts, landing pages, and marketing emails.
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Content remix: Takes your successful content and reworks it into new formats for different channels.
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SEO recommendations: Provides actionable pointers for improving on-page SEO and building authority on specific topics.
Considerations for content depth
HubSpot's content AI is a convenient and powerful starting point. It performs exceptionally well with the information stored within your CRM. If your business relies on a large volume of external documentation, you can supplement HubSpot's capabilities with specialized tools.
For example, a tool like eesel AI works alongside your HubSpot setup to connect to all your knowledge sources at once. It can plug into your helpdesk, internal wikis like Confluence, or Google Docs. This ensures that while HubSpot handles your core marketing automation, your AI has a full, context-aware picture of your business's technical and support knowledge.
HubSpot AI marketing tools for customer engagement and personalization
Attracting visitors is the first step: turning them into leads is where HubSpot's AI tools truly shine through automated chatbots and personalized experiences.
Key features and how they work
HubSpot's AI Chatbot can be easily deployed on your website to answer visitor questions, qualify leads, and book meetings. It learns from your website content and knowledge base articles hosted within HubSpot. Additionally, "Smart Content" features allow you to show tailored website copy or calls-to-action based on visitor profiles.
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AI chatbot: Offers 24/7 support, captures lead information, and guides visitors to the right pages.
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Personalization: Dynamically changes website content to match visitor segments, helping to improve conversion rates.
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Lead scoring: Uses AI to predict which leads are most likely to convert based on their behavior and profile data.
Enhancing customer engagement
HubSpot's engagement tools provide a slick, integrated experience. For companies that have extensive data in other platforms like Zendesk or Intercom, you can enhance your HubSpot chatbot by using complementary AI solutions. eesel AI, for instance, offers one-click integrations that allow you to deploy an AI agent trained on your entire support history and external wikis, working in harmony with your HubSpot marketing efforts.
HubSpot AI marketing tools for reporting and analytics
Understanding campaign performance is essential for growth. HubSpot's AI simplifies how you build reports and forecast trends, making data more accessible to everyone on the team.
Key features and how they work
The AI Reporting Assistant allows you to build custom reports and dashboards using plain English commands. For example, you could ask it to "show me all the leads from our 2026 summer campaign, broken down by source." The platform also uses predictive analytics to forecast deal closures and identify patterns.
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Reporting assistant: Builds complex reports from simple text commands, making data analysis approachable.
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Predictive analytics: Helps forecast revenue and identifies trends in customer behavior.
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Data quality tools: AI automatically finds and suggests merging duplicate contacts to keep your CRM organized and accurate.
Broadening your data insights
HubSpot's analytics are powerful for data within its platform. To get an even more holistic view that includes customer support conversations from other tools, you can use specialized dashboards. The reporting in eesel AI is designed to complement HubSpot by highlighting content gaps and process improvements based on what customers are asking in real-time across all your channels.
This video demonstrates how to use HubSpot's AI tools to automate various marketing tasks for better results.
HubSpot AI marketing tools pricing
HubSpot offers a tiered pricing structure that matches different team sizes and needs, ensuring that as your business grows, the platform scales with you.
The Marketing Hub features a few main pricing tiers (when billed annually) for 2026:
| Plan | Starting Price (Monthly) | Key AI & Marketing Features |
|---|---|---|
| Free | $0 | Basic forms, email marketing, and live chat to get you started. |
| Starter | $15/month/seat | Professional branding and simple automation for small teams. |
| Professional | $800/month (includes 3 seats) | Omni-channel marketing automation, AI chatbot, and custom reporting. |
| Enterprise | $3,600/month (includes 5 seats) | Multi-touch revenue attribution, predictive lead scoring, and advanced analytics. |
Prices are based on HubSpot's pricing page and are subject to change. Professional and Enterprise plans include professional onboarding to ensure your team's success.
HubSpot's pricing reflects the value of its mature, enterprise-grade ecosystem. For teams looking for a specialized AI add-on that works alongside HubSpot, platforms like eesel AI offer affordable, flexible plans starting at $239/month (billed annually). This includes a full suite of AI products like the Agent, Copilot, and Chatbot, giving you additional options to customize your workflow.
Choosing the right setup for HubSpot AI marketing tools
HubSpot AI marketing tools are a strong, integrated choice for teams that want a comprehensive, all-in-one platform. The convenience of having your content, engagement, and analytics unified in a mature ecosystem is a significant advantage for modern marketing teams.
For businesses that want to maintain this unified experience while also leveraging data from tools like Zendesk, Confluence, or Slack, the best approach is to enhance HubSpot with complementary integrations. This allows you to keep HubSpot as your primary CRM while ensuring your AI has access to all your company's knowledge.
By picking an AI that adapts to your workflow, you can get the best of both worlds. eesel AI is designed to work seamlessly with HubSpot, bringing all your scattered knowledge together to provide smart, context-aware automation that makes your HubSpot setup even more powerful.
If you are ready to explore the full potential of AI in 2026, consider how a solution like eesel AI can complement your HubSpot ecosystem and help your business grow.
A tutorial on HubSpot's Breeze AI, which uses generative AI and CRM data to help with content generation and summarizing records.
Frequently asked questions
[HubSpot AI marketing tools refer to a suite of AI-powered features, branded "Breeze," embedded throughout the HubSpot Customer Platform, particularly in the Marketing Hub. They aim to automate tasks, draft content, and provide insights across your marketing and sales operations. These tools are designed to lend a hand at every step of the customer journey, from content creation to customer engagement and data analysis.
HubSpot AI marketing tools assist by generating first drafts for blog posts, emails, and social media updates, and by remixing existing content for new formats. For SEO, they suggest topic clusters and provide on-page optimization tips. This helps teams overcome writer's block and automate repetitive content marketing tasks.
HubSpot AI marketing tools are incredibly effective at utilizing data stored within the HubSpot ecosystem. To ensure a comprehensive view that includes external platforms like Google Docs, Confluence, or Zendesk, some teams use complementary tools like eesel AI to connect these disparate knowledge sources. This allows your business's knowledge base to work seamlessly alongside HubSpot's native AI features.
Yes, HubSpot AI marketing tools offer features like an AI Chatbot for 24/7 support and lead qualification, and "Smart Content" for personalizing website experiences. These tools can adapt content based on visitor behavior and profiles, learning from data and knowledge base articles stored directly within HubSpot.
Accessing the most advanced HubSpot AI marketing tools is typically available through the professional-grade Marketing Hub plans, such as Professional ($800/month) or Enterprise ($3,600/month). These tiers provide the scalability and enterprise-grade support needed for growing teams. While there is an investment involved, it provides a comprehensive, mature ecosystem for your entire marketing operation.
HubSpot AI marketing tools enhance reporting by offering an AI Reporting Assistant that can build custom reports from simple text commands, eliminating the need for complex data wizardry. They also provide predictive analytics to forecast trends and identify valuable patterns in your data. This helps teams make data-driven decisions more easily.
If you use a variety of specialized tools, solutions like eesel AI offer a complementary way to bridge your knowledge. These platforms integrate with your existing setup (like Zendesk, Confluence, Google Docs), providing context-aware automation that enhances your HubSpot experience without requiring you to migrate all your data.
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Article by
Kenneth Pangan
Writer and marketer for over ten years, Kenneth Pangan splits his time between history, politics, and art with plenty of interruptions from his dogs demanding attention.
