Let’s be honest, the content treadmill is exhausting. The demand for fresh, high-quality, SEO-optimized content just never stops, and trying to keep up can feel like a full-time job on its own. If your team is already plugged into the HubSpot ecosystem, you’ve probably heard about the HubSpot AI blog writer, a tool designed to tackle this exact problem.
But is it the right tool for you? This guide will give you a straight-up, practical look at its features, pricing, and some important limitations. By the end, you’ll have a clear idea of where it shines and where you might need a different kind of AI assistant altogether.
What is the HubSpot AI blog writer?
First off, the HubSpot AI blog writer isn’t a standalone app you can just buy off the shelf. It’s a feature baked into HubSpot’s broader set of AI tools, which they call "Breeze." Think of it as a built-in assistant for anyone trying to create content more efficiently within the HubSpot world.
It’s designed to help with the whole blog creation process, from brainstorming ideas and structuring outlines to drafting entire posts. Since it lives directly inside the HubSpot Content Hub and Marketing Hub, it works hand-in-hand with the HubSpot CRM and other marketing tools. This tight integration is its biggest draw, aiming to give you a smooth, all-in-one experience for creating and managing content.
What can the HubSpot AI blog writer actually do?
So, what are we talking about in terms of day-to-day use? Let’s break down the key features, looking at what they do and where you might run into some real-world limits.
Getting ideas for topics and titles
You can kick things off by giving the tool a general topic or a keyword you’re targeting. From there, the AI will spit out a list of potential blog titles and angles. It’s also connected to HubSpot’s SEO tools, so it can pull in data like monthly search volume to help you decide what’s worth writing about.
The catch? It’s great for coming up with standard, top-of-funnel marketing ideas based on public search trends. But it has zero visibility into your actual business. It can’t analyze your internal documents or past customer support tickets to find the specific, high-value topics that solve your customers’ real problems.
This is a huge difference compared to a tool like eesel AI, which connects directly to your helpdesk. By looking at thousands of your past support conversations, eesel AI can spot recurring questions and automatically draft knowledge base articles that answer what your customers are truly asking. That way, your content is always hitting the mark.
Outlining and drafting
Once you’ve settled on a title, the AI can generate a structured outline for your post, complete with headings and subheadings. From there, it can flesh out those sections into a full first draft. It’s a massive time-saver for getting past that intimidating blank page.
The limitation here is that the drafts are built from publicly available information and common article formats. This often means the content feels a bit generic and needs a lot of editing to add your brand’s voice, specific examples, and genuine expertise. It can’t pull real-time, accurate info from your internal sources, like a private Confluence wiki or an internal product database.
This is where an AI platform built to unify your company knowledge is different. For instance, eesel AI’s AI Internal Chat can instantly answer your team’s questions by pulling precise, up-to-date information directly from your internal Google Docs, Notion, and Confluence pages. That’s something a general content generator just isn’t designed to do.
SEO optimization features
The writer works seamlessly with HubSpot’s built-in SEO tools. This means you get recommendations for keywords, structure, and metadata right inside the content editor, which definitely makes the optimization process smoother.
The only problem is that this powerful feature is completely locked inside the HubSpot ecosystem. If your company’s knowledge lives somewhere else, say, in Zendesk, Freshdesk, or Slack, the tool can’t get to it. It’s built to create new content from scratch, not to help you make better use of the valuable knowledge you already have stored across different apps.
A dedicated AI knowledge platform is built for this exact scenario. eesel AI integrates with over 100 sources, including helpdesks and wikis, to create a single source of truth. This unified knowledge can then power everything from automated agent replies to customer-facing chatbots, turning your existing documentation into an automation powerhouse.
HubSpot AI blog writer pricing and plans
One of the most important things to get your head around is that you can’t just buy the HubSpot AI blog writer by itself. Access is bundled into subscriptions for the Content Hub or Marketing Hub, which can be a pretty big investment.
This bundled model means you’re not just paying for an AI writer; you’re buying into the entire HubSpot platform. Here’s a quick look at the plans that include the AI writing features, with prices based on paying annually.
| Plan Tier | Hub | Starting Price (Annual Commitment) | Key AI & Content Features Included |
|---|---|---|---|
| Professional | Content Hub | $800/mo | AI Blog Writer, Content Remix, SEO Tools |
| Enterprise | Content Hub | $3,600/mo | Everything in Pro + Advanced AI Agents, Custom Reporting |
| Professional | Marketing Hub | $800/mo | AI Blog Writer, Omni-channel Marketing Automation |
| Enterprise | Marketing Hub | $3,600/mo | Everything in Pro + Customer Journey Analytics, Multi-touch Revenue Attribution |
While the integration is slick, this model requires a major financial commitment and locks you into the HubSpot platform. It’s a great fit for teams already deep in the HubSpot world, but it can be a non-starter for businesses that just need a flexible AI tool that works with what they’ve already got.
This is a sharp contrast to a tool like eesel AI, which has a much more straightforward pricing model. eesel AI offers flexible plans based on usage (measured in AI interactions) and never charges per resolution, so you don’t get hit with a surprise bill after a busy month. More importantly, it doesn’t force you to move your existing helpdesk or CMS. You can get started on a simple monthly plan, set it up yourself in minutes, and scale when you’re ready.
When to use the HubSpot AI blog writer and when to look for an alternative
So, who is this tool really for, and when does it make sense to look for something else? Let’s break it down.
When the HubSpot AI blog writer is a great fit
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For marketing teams all-in on HubSpot: If your team lives and breathes in HubSpot’s CRM, Marketing Hub, and CMS, the seamless integration is a huge plus. It makes creating, publishing, and tracking top-of-funnel content incredibly efficient.
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For businesses focused on scaling blog output: If your main content goal is to simply increase the volume of marketing blog posts, the tool is a massive help for getting drafts done quickly.
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For content creators who need a starting point: It’s an excellent tool for beating writer’s block. It provides solid outlines and first drafts that you can then polish with your own expertise and style.
Key limitations and when you need a different tool
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It’s a writer, not a company expert: The tool’s main job is to create new content based on general, public information. It can’t act as an expert on your business’s specific, internal knowledge. It can’t tell a customer the status of their order or explain a tricky technical detail from your private documentation.
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It can’t automate support or answer internal questions: You can’t train the blog writer on past support tickets to answer customer questions in a chatbot. You also can’t drop it in Slack to help your team find answers in your internal wiki. Its purpose is content generation, not knowledge activation.
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It requires you to be on their platform: To get the full benefit, your whole content and marketing operation needs to live inside HubSpot. It doesn’t plug into other helpdesks like Gorgias or Intercom, nor does it connect to wikis to make use of the knowledge you’ve already built there.
This brings us to a really important distinction. If your main goal is to write more marketing blogs, the HubSpot AI writer is a solid choice. But if your goal is to use AI to solve customer issues faster and give your team instant answers, you need a different kind of tool. This is where something like eesel AI comes in. It’s built specifically to connect to all your existing knowledge sources, wherever they are, to automate frontline support, draft replies for your agents, and provide instant, accurate answers for your internal teams.
Choosing the right AI for the job
The HubSpot AI blog writer is a powerful and impressively slick tool for marketers who are creating content inside the HubSpot ecosystem. Its ability to generate ideas, outlines, and drafts can seriously speed up the whole process.
But at the end of the day, its value is tied to the HubSpot platform, and its function is limited to content generation. It creates new text; it doesn’t activate your existing knowledge.
For businesses looking to unlock the value of the information they already have, to automate support, help agents work faster, and provide instant internal answers, a more specialized and flexible platform is going to be a better fit. eesel AI is that platform. It goes beyond content creation to deliver real automation by unifying all your scattered knowledge. It plugs into the tools you already use in minutes, so you can start automating support and empowering your team right away.
Frequently asked questions
The HubSpot AI blog writer is a built-in feature of HubSpot’s Content Hub and Marketing Hub, part of their "Breeze" AI tools. It’s designed to assist with brainstorming, outlining, and drafting blog posts directly within the HubSpot ecosystem, integrating seamlessly with other marketing tools.
No, the HubSpot AI blog writer cannot access your company’s internal documents, customer support tickets, or private product databases. It generates content based on publicly available information and common article formats, meaning you’ll need to add specific company details and expertise manually.
The HubSpot AI blog writer is not available as a standalone purchase. Access is bundled into the Professional and Enterprise tiers of HubSpot’s Content Hub or Marketing Hub, starting from $800/month (billed annually) for Professional plans.
The HubSpot AI blog writer is most effective for scaling top-of-funnel marketing blog output and overcoming writer’s block by providing ideas, outlines, and first drafts. It’s ideal for marketing teams already deeply integrated into the HubSpot platform who need to increase content volume efficiently.
The HubSpot AI blog writer offers seamless integration with HubSpot’s built-in SEO tools. This provides recommendations for keywords, content structure, and metadata directly within the content editor to help optimize your blog posts.
No, the HubSpot AI blog writer is specifically for content generation and is not designed for automating customer support or answering internal team questions. Its purpose is to create new content, not to activate or leverage existing internal knowledge for real-time problem-solving or internal communication.
The HubSpot AI blog writer typically produces content that can feel a bit generic, as it pulls from publicly available information and standard article formats. You will likely need to heavily edit and refine the drafts to inject your brand’s unique voice, specific examples, and genuine expertise.
