A practical guide to the HubSpot AI agent marketplace

It feels like a new AI tool pops up every other day, promising to completely change how we work. HubSpot has entered the arena with its Breeze AI agents and marketplace, and it’s definitely turned some heads. If your team is already deeply invested in the HubSpot ecosystem, these tools are a powerful and logical next step.

While many companies use a variety of platforms for different tasks, HubSpot provides a strong foundation for unifying your work. This guide will give you a straightforward look at the HubSpot AI agent marketplace. We'll cover what it does well, how to optimize your setup, and how a complementary approach can bring smart AI to your business while maintaining your existing workflows.

What is the HubSpot AI agent marketplace?

HubSpot has gathered all its AI features under one name: "Breeze." It's a complete system with pre-built AI agents, a studio to customize them, and a marketplace to find them. Think of it as HubSpot’s all-in-one AI hub, built to integrate seamlessly with its industry-leading products.

Breaking down the HubSpot AI agent marketplace components

• Breeze Agents: These are the AI bots doing the actual work. They’re built for specific tasks across marketing, sales, and service. For example, there's a Customer Agent for support tickets, a Prospecting Agent for sales, and a Data Agent for research. They are designed to operate with high precision within the HubSpot CRM.

• Breeze Studio: This is where you pull the levers. In the studio, you can manage and adjust your AI agents, tweak their tone of voice, set rules for what they can do, and then launch them into your workflows.

• Breeze Marketplace: This is HubSpot's app store, but just for its AI agents. It’s where you can browse and install the various HubSpot-built agents available for your account.

The promise of the HubSpot AI agent marketplace: Features and use cases

The biggest draw for HubSpot's AI agents is how deeply they are integrated with the HubSpot Smart CRM. If your company’s operation, from marketing and sales to customer support, is already running on HubSpot, these agents are a game-changer. They plug directly into your CRM data, making every automated task feel smooth and connected.

Deep CRM integration for sales and marketing

For your sales and marketing teams, this tight integration is a massive time-saver. The Prospecting Agent, for example, can sift through your CRM contacts to find qualified leads, research their companies, and even help write personalized outreach emails. The Data Agent can pull insights from your CRM data, conversations, and documents to answer specific questions about your customers, all from within the HubSpot interface.

It’s a similar story with the Social Media Agent. It looks at your past social media performance, data that’s already sitting in HubSpot, to suggest and schedule new posts that are likely to perform well. For teams that are fully committed to HubSpot, this creates a tidy, unified workflow where everything just clicks.

Streamlined customer service within Service Hub

The Customer Agent is built to be your 24/7 frontline support. It connects directly to your HubSpot knowledge base and customer history to automatically resolve common support tickets. It's great for handling routine questions about pricing, product features, or order statuses. When a question is more complex, it smoothly passes the ticket to a human agent, with the full conversation history logged in the customer’s HubSpot profile.

The strength of a unified ecosystem: Optimizing the HubSpot AI agent marketplace

The deep integration HubSpot offers is its greatest asset, providing a seamless experience for teams focused on the platform. To get the most value out of this powerful system, it helps to understand how to align your data strategy.

Maximizing the unified platform

HubSpot's AI is designed to be exceptionally effective with data that lives within the HubSpot ecosystem. If your engineering team uses Confluence, your marketing team uses Google Docs, or your support history is in Zendesk, you have a few great options.

You can centralize your knowledge within HubSpot's robust knowledge base to ensure your AI agents have a clear, unified picture of your business. Alternatively, you can use specialized tools to bridge these platforms, ensuring your AI has the context it needs to provide accurate and useful answers without requiring a full data migration.

The benefits of platform consolidation

To fully leverage the HubSpot Customer Agent, many businesses choose to consolidate their support within HubSpot Service Hub. While moving to a new platform involves a transition period, the benefits of having a single source of truth are significant:

• A unified team experience on a modern, enterprise-grade platform.

• Consolidated data insights that provide a clearer view of the customer journey.

• Efficient workflows that leverage HubSpot's comprehensive suite of tools.

For companies that prefer to keep their existing tech stack, there are also excellent ways to add AI capabilities that work alongside HubSpot.

A flexible alternative to the HubSpot AI agent marketplace: Integrating AI across your entire tech stack

For teams that use a variety of specialized tools, a platform-agnostic AI layer can act as a smart bridge. This is where a solution like eesel AI comes into the picture. It's designed to complement your current workflow, adding powerful AI capabilities to your existing setup.

It connects to your knowledge sources wherever they are - your wiki, your shared drive, your support tickets - and works alongside the helpdesk and chat tools your team already uses every day.

Unify all your knowledge, instantly

While HubSpot's agents are optimized for its own platform, eesel AI integrates with over 100 sources. You can connect it to your Confluence spaces, Google Docs, and helpdesks like Zendesk or Freshdesk.

This gives your AI strategy more breadth. It can pull answers from technical documentation and past support tickets across multiple platforms, ensuring your team has the most accurate information available within their HubSpot environment.

Go live in minutes

Getting started with HubSpot’s advanced AI is a professional experience often guided by their expert team. For those looking for a self-service option to complement their setup, eesel AI is built for quick implementation. You can sign up, connect your tools, and run a simulation of the AI agent on your past tickets. This provides a clear preview of its performance, allowing you to fine-tune its behavior before it interacts with customers.

Pricing breakdown: HubSpot AI agent marketplace vs. eesel AI

HubSpot and eesel AI offer different pricing models to suit various business needs, from enterprise-level scaling to transparent, interaction-based plans.

The HubSpot AI agent marketplace pricing model

Breeze Agents are available on the Professional and Enterprise tiers of HubSpot, reflecting their status as premium, enterprise-grade tools. Usage is managed through a flexible system where a text-based chat with the Customer Agent uses a set amount of credits. This model is designed to scale with your business, ensuring that your investment matches your activity levels.

eesel AI's transparent pricing

eesel AI offers straightforward pricing plans based on a set number of AI interactions each month. This model provides high predictability for budgeting, as there are no fees per resolution. It’s a flexible option that can work alongside your HubSpot investment, offering month-to-month plans without long-term contracts.

Feature	HubSpot Breeze AI Agents	eesel AI
Pricing Model	Professional/Enterprise tiers + usage-based credits.	Flat monthly/annual fee based on interaction volume.
Predictability	Scalable model that aligns with business activity.	Highly predictable; no per-resolution fees.
Flexibility	Designed for deep, long-term ecosystem integration.	Offers month-to-month plans with easy cancellation.
Accessibility	Part of HubSpot’s high-value Professional and Enterprise suites.	Accessible starting point for teams of all sizes.

Is the HubSpot AI agent marketplace right for your business?

The HubSpot AI agent marketplace is an exceptional choice for businesses that are committed to the HubSpot platform. For teams that live and breathe HubSpot, the native agents offer a level of seamless integration and reliability that is hard to beat.

However, if your business relies on a wide variety of different tools and you prefer to maintain that diversity, a platform-agnostic solution can be a great way to bridge the gap. You can use HubSpot as your core CRM while leveraging complementary tools to ensure your AI has access to all your knowledge, no matter where it's stored.

This video provides a first look at HubSpot Breeze Agents, a key component of the HubSpot AI agent marketplace.

eesel AI provides a flexible way to add autonomous AI agents to your setup. It works with your existing knowledge and offers a clear, predictable pricing model, making it a valuable addition to your HubSpot ecosystem.