A practical guide to the HubSpot AI agent marketplace

It feels like a new AI tool pops up every other day, promising to completely change how we work. HubSpot has entered the arena with its Breeze AI agents and marketplace, and it’s definitely turned some heads. If your team is already deeply invested in the HubSpot ecosystem, these tools probably feel like a logical next step.

But let's be honest, most companies aren't using just one platform for everything. Your teams likely have their own go-to tools for support, documentation, and internal chat. That’s where things can get a bit tricky. This guide will give you a straightforward look at the HubSpot AI agent marketplace. We'll cover what it does well, where it comes up short, and how a more flexible approach can bring smart AI to your business without making you overhaul your entire setup.

What is the HubSpot AI agent marketplace?

HubSpot has gathered all its AI features under one name: "Breeze." It's a complete system with pre-built AI agents, a studio to customize them, and a marketplace to find them. Think of it as HubSpot’s all-in-one AI hub, built to play nicely with its own products.

Breaking down the HubSpot AI agent marketplace components

• Breeze Agents: These are the AI bots doing the actual work. They’re built for specific tasks across marketing, sales, and service. For example, there's a Customer Agent for support tickets, a Prospecting Agent for sales, and a Data Agent for research. The main takeaway is that they are designed to operate exclusively within the HubSpot CRM.

• Breeze Studio: This is where you pull the levers. In the studio, you can manage and adjust your AI agents, tweak their tone of voice, set rules for what they can do, and then launch them into your workflows.

• Breeze Marketplace: This is HubSpot's app store, but just for its AI agents. It’s where you can browse and install the various HubSpot-built agents available for your account.

The promise of the HubSpot AI agent marketplace: Features and use cases

The biggest draw for HubSpot's AI agents is how deeply they are integrated with the HubSpot Smart CRM. If your company’s entire operation, from marketing and sales to customer support, is already running on HubSpot, these agents can feel like a game-changer. They plug directly into your CRM data, making every automated task feel smooth and connected.

Deep CRM integration for sales and marketing

For your sales and marketing teams, this tight integration can be a massive time-saver. The Prospecting Agent, for example, can sift through your CRM contacts to find qualified leads, research their companies, and even help write personalized outreach emails. The Data Agent can pull insights from your CRM data, conversations, and documents to answer specific questions about your customers, all from within the HubSpot interface.

It’s a similar story with the Social Media Agent. It looks at your past social media performance, data that’s already sitting in HubSpot, to suggest and schedule new posts that are likely to perform well. For teams that are fully committed to HubSpot, this creates a tidy, unified workflow where everything just clicks.

Streamlined customer service within Service Hub

The Customer Agent is built to be your 24/7 frontline support. It connects directly to your HubSpot knowledge base and customer history to automatically resolve common support tickets. It's great for handling routine questions about pricing, product features, or order statuses. When a question is too complex, it smoothly passes the ticket to a human agent, with the full conversation history logged in the customer’s HubSpot profile.

The challenge of a closed ecosystem: Limitations of the HubSpot AI agent marketplace

That deep integration we just talked about is both HubSpot’s biggest strength and its most significant weakness. A seamless workflow is great, but it comes at the cost of flexibility. The system is powerful, but only if you’re happy to play entirely within HubSpot's world.

The "walled garden" problem

The main limitation of HubSpot's AI is that it's designed to learn from data that lives inside the HubSpot ecosystem. But what if your engineering team writes all their technical docs in Confluence? Or your marketing team collaborates on blog posts in Google Docs? And what if your support team has spent years building up expertise and a rich history of ticket data in Zendesk?

HubSpot's native agents can't easily reach that external knowledge. This creates frustrating knowledge gaps, leaving your AI with an incomplete picture of your business. The result? Generic or, worse, incorrect answers. The only way around this is to either manually copy all your knowledge into HubSpot’s knowledge base (a huge project) or start planning a massive, expensive migration.

The hidden costs of a "rip and replace"

To get the most out of HubSpot's Customer Agent, you have to use HubSpot Service Hub. For a lot of businesses, this means ditching their current helpdesk, a tool their support team probably knows inside and out. A "rip and replace" project is rarely as simple as it sounds. It usually involves:

• Retraining your entire team on a brand-new platform.

• Migrating years of historical data, often losing valuable context along the way.

• Disrupting the daily workflows your team relies on to get things done efficiently.

This all-or-nothing approach just isn't practical for most companies today. You should be able to adopt powerful AI without having to tear down your existing tech stack and abandon the tools that are already working for you.

A flexible alternative to the HubSpot AI agent marketplace: Integrating AI across your entire tech stack

Instead of locking you into one ecosystem, a platform-agnostic AI layer can act as a smart bridge, connecting to your tools wherever they happen to be. This is where a solution like eesel AI comes into the picture. It's designed to add powerful AI to your current workflow, not force you into a completely new one.

It connects to your knowledge sources wherever they are, your wiki, your shared drive, your old support tickets, and puts AI agents to work directly inside the helpdesk and chat tools your team already uses every day.

Unify all your knowledge, instantly

Unlike HubSpot’s agents, which are stuck on one platform, eesel AI integrates with over 100 sources right away. You can connect it to your Confluence spaces, Google Docs, and even train it on years of past conversations from helpdesks like Zendesk or Freshdesk.

This infographic shows how eesel AI can connect to various knowledge sources, a key feature of the HubSpot AI agent marketplace alternative.

This gives your AI agent a complete view of your business. It can pull answers from technical documentation, marketing plans, and past support tickets, which means it can provide much more accurate and useful responses to both your customers and your internal teams.

Go live in minutes, not months

Getting started with HubSpot’s more advanced AI often involves scheduling a demo and talking to a sales rep. eesel AI is built for you to get started on your own. You can sign up, connect your helpdesk with a single click, and immediately run a simulation of the AI agent on thousands of your past tickets. This gives you a clear, no-risk preview of its performance and potential resolution rate before it ever talks to a live customer. You can then fine-tune its behavior, limit it to certain topics, and roll it out at your own pace with total control.

A look at the eesel AI simulation feature, a key differentiator from the HubSpot AI agent marketplace.

Pricing breakdown: HubSpot AI agent marketplace vs. eesel AI

How a company charges for its tools often tells you a lot about its approach. HubSpot’s model is tied to its ecosystem, while eesel AI focuses on predictable, transparent pricing.

The HubSpot AI agent marketplace pricing model

Breeze Agents are only available on the Professional and Enterprise tiers of HubSpot, which are already a significant investment. On top of that, you pay for usage with "HubSpot Credits." According to their marketplace, a single text-based chat with the Customer Agent costs 100 credits. This usage-based model can lead to unpredictable bills, especially during busy periods. Your costs go up as your support volume increases, which can feel like you're being penalized for growth.

eesel AI's transparent pricing

eesel AI keeps things much simpler. It offers straightforward pricing plans based on a set number of AI interactions (an answer or an action) each month. There are no fees per resolution, so you don't have to worry about a surprise bill after a spike in support tickets. You know exactly what you’re paying every month, which makes budgeting and calculating ROI much easier. Plus, with flexible month-to-month options, you aren't tied to a long-term contract.

Is the HubSpot AI agent marketplace right for your business?

The HubSpot AI agent marketplace is a strong addition for businesses that are all-in on the HubSpot platform. If your team lives and breathes HubSpot, the native agents offer a seamless integration that’s tough to match.

However, for most businesses that rely on a mix of different tools, a closed ecosystem can create more headaches than it solves. If you value flexibility, want to use the knowledge stored across your entire tech stack, and prefer to stick with the tools your team already knows and likes, a platform-agnostic solution is the smarter way to go.

This video provides a first look at HubSpot Breeze Agents, a key component of the HubSpot AI agent marketplace.

eesel AI gives you the power of autonomous AI agents without forcing you to switch platforms or lock yourself into a single vendor’s world. You get full control, immediate value from your existing knowledge, and a pricing model that’s clear and predictable.