HeyGen pricing (2025): A complete guide to plans & credits

AI video generators like HeyGen are popping up everywhere, and it’s easy to see why. They promise the ability to create slick-looking marketing, sales, and training videos without ever needing a camera or a film crew. It sounds amazing, right? But then you click over to the pricing page and hit the first major hurdle: figuring out what it actually costs.

HeyGen pricing isn’t a simple monthly subscription. It’s a tangled web of different plans, special features, and a credit system that can be a real head-scratcher. If you’re not paying close attention, you could easily end up with a surprise on your monthly bill.

That’s why I put this guide together. My goal is to give you a clear, no-nonsense breakdown of every HeyGen plan. We’ll get into how their credit system really works, what’s included in the price, and what costs extra, so you can figure out if it’s the right tool for your needs.

What is HeyGen?

At its heart, HeyGen is an AI platform that lets you create videos from simple text, images, or even audio clips. The main idea is to take your script and turn it into a video where a realistic AI avatar speaks your lines.

Its key features include a big library of AI avatars, text-to-video tools, a voice cloning feature that can mimic your own voice, and video translation to help you reach a global audience. Most businesses use it to churn out:

• Marketing content for social media

• Personalized sales videos for outreach

• Onboarding and training materials for employees

HeyGen also has a feature called "Interactive Avatars," which can manage some basic conversations. This hints at using it for customer engagement, but we’ll get into how that compares to dedicated support tools a little later.

A complete breakdown of HeyGen pricing: All plans explained

Alright, let’s get into the gritty. To make sure you have the most accurate info, all the details here are pulled straight from HeyGen’s official pricing page. You might see different numbers floating around on other review sites, but those are often out of date.

Here’s what HeyGen pricing looks like right now.

The free plan

• Cost: $0/month

• Ideal for: Anyone who just wants to dip their toes into AI video generation without pulling out their wallet.

The Free plan is your starting point. It gives you a decent feel for the platform’s tools, but you’ll bump into its limits pretty quickly.

Key features & limits:

• You get to create up to 3 videos per month.

• Each video is capped at 3 minutes long.

• Your videos will be exported in 720p and have a HeyGen watermark slapped on them.

• You get access to a library of over 500 stock avatars and more than 30 languages.

• It lets you create one custom video avatar to play with.

The watermark and the tight video limit mean this plan isn’t really for professional work. Think of it as a sandbox for you to see if you even like the product.

The creator plan

• Cost: $29/month (or about $24/month if you pay for the year)

• Ideal for: Solo creators, marketers, and freelancers who need to create video content on a regular basis.

This is the plan where HeyGen starts to feel like a real professional tool. It gets rid of the biggest roadblocks from the free tier.

Key features & unlocks:

• You can now create unlimited videos.

• The maximum video length gets a big bump to 30 minutes.

• Videos are exported in 1080p without any watermarks.

• You get access to more advanced features like voice cloning and a library of over 175 languages.

• It comes with a Brand Kit, so you can make sure your videos match your company’s branding.

For most people who are serious about making AI videos, this plan is the sweet spot. It gives you what you need to make polished, branded content.

The team plan

• Cost: $39 per seat, per month (and you need at least two seats)

• Ideal for: Marketing teams, agencies, and any business where a few people need to collaborate on video projects.

The Team plan is all about working together. It takes everything from the Creator plan and adds features that help teams sync up and work more smoothly.

Key features & unlocks:

• Everything you get in the Creator plan.

• 4K video export for super high-quality results.

• Workspace collaboration tools, like video commenting and shared editing access.

• Unlimited Photo Avatars.

The main reason to upgrade here is the collaboration tools. If you’re flying solo, the Creator plan is much better value for your money.

The enterprise plan

• Cost: Custom pricing

• Ideal for: Big companies with specific needs around security, scale, and customer support.

The Enterprise plan is for organizations that need more than the off-the-shelf plans can provide.

Key features & unlocks:

• Custom limits for usage and the number of seats.

• Advanced security features like Single Sign-On (SSO).

• A dedicated support manager and help with getting your team onboarded.

The biggest downside here is that the pricing isn’t public. You can’t just look it up and budget for it; you have to get on a call with their sales team, which can really slow things down if you’re just trying to get started.

Plans at a glance

Here’s a simple table to help you see how the main plans stack up against each other.

The hidden costs: Is the credit-based model right for you?

While the monthly plans look pretty clear, this is where HeyGen pricing gets a little tricky. Many of the coolest, most advanced features aren’t actually included in your monthly subscription. Instead, they run on a credit system or are sold as paid add-ons, which can make your final bill pretty unpredictable.

Here’s a rundown of what will eat up credits or cost you extra:

• Avatar IV Generation: This is HeyGen’s most realistic and advanced avatar model, but using it drains a separate pool of credits.

• Custom Avatars: Want a high-quality "Video Avatar" that looks and sounds exactly like you? That’s usually an extra purchase.

• Video Translation: Translating your videos into other languages also costs processing time or credits.

• API Usage: If you want to connect HeyGen with your own apps or workflows, you’ll need to pay for their API access, which has its own pricing.

Using HeyGen for support: Interactive avatars vs a dedicated AI agent

HeyGen’s "Interactive Avatar" feature might make you think about using it for basic customer support or sales chats on your website. But trying to shoehorn a video creation tool into a customer support role comes with some major drawbacks.

For one, it can’t really connect with helpdesks like Zendesk, Freshdesk, or Intercom. That means it can’t read past tickets for context, tag conversations for your team, or hand off a tricky problem to a human agent. Its knowledge is stuck in a script or a single document, while a real support agent needs to learn from your entire help center, old ticket solutions, and internal docs in Confluence or Google Docs.

On top of that, paying for a support agent based on minutes of video generated is just an awkward and unpredictable way to budget. A 24/7 support chatbot deals with text, so paying per interaction just makes more sense.

This is where a tool built for the job is a much better fit. An AI agent from eesel.ai is designed from the ground up for support automation and plugs right into the helpdesk you already use.

Here’s what makes it different:

• Go live in minutes: It’s totally self-serve. You can connect it to your helpdesk with a click and get going right away without having to sit through a sales demo.

• Unify your knowledge: eesel AI automatically learns from your past tickets, help center articles, and internal knowledge bases. Its answers are based on solutions that have already worked for your customers.

• Transparent pricing: eesel AI has a predictable, per-interaction pricing model. There are no hidden fees or confusing video credits, so you always know what you’re paying.

• Total control and confidence: You can simulate how the AI will handle thousands of your past tickets before you ever turn it on for customers. You can also set up custom actions, like looking up an order status in Shopify or routing a ticket, which a video avatar just can’t do.

Here’s a direct comparison:

| Feature | HeyGen Interactive Avatar | eesel AI Agent | | :--- | :--- | :--- | :--- | | Primary Use Case| Video-based engagement | Frontline support automation | | Helpdesk Integration | Basic / API-based | One-click (Zendesk, Freshdesk, etc.) | | Knowledge Sources | Limited to uploaded scripts/docs | Past tickets, help centers, Confluence, etc. | | Custom Actions | No (cannot tag/route tickets) | Yes (triage, API calls, escalations) | | Pricing Model | Based on video credits/minutes | Predictable per-interaction plans | | Setup Time | Requires video production | Go live in minutes |

HeyGen pricing: Choosing the right tool for the job

The HeyGen pricing model offers a powerful and flexible way to create AI videos, especially if you’re on a marketing or training team. The plans are pretty accessible, and the tech itself is impressive. But its confusing credit system and extra costs mean you have to watch your usage like a hawk to stay on budget.

While HeyGen is a solid choice for making video content, it just wasn’t built to automate customer support. For that job, you need a dedicated solution that’s more effective, predictable, and easier on your wallet.

This video provides a detailed breakdown of HeyGen pricing plans and their limits to help you choose the best option.

If your real goal is to scale your support team, lower your ticket count, and give customers instant answers based on your team’s hard-earned knowledge, then a purpose-built tool is the way to go. See for yourself how eesel AI can automate your support workflows in just a few minutes.