A complete guide to Help Scout features: What you need to know

If you’re on the hunt for a customer support tool that’s all about people, you’ve probably run into Help Scout. It’s a go-to for growing teams trying to hold on to that personal touch as they scale. But what’s really going on under the hood?

This guide will walk you through the core Help Scout features, from its famous shared inbox to its newer AI tools. Getting a handle on how these parts work together, where they really deliver, and where they might fall short is the only way to know if it’s the right long-term fit for your team. Let's get into it.

What is Help Scout? Understanding its core features

Help Scout is basically a multi-channel help desk designed for businesses that want their support to feel more like a chat with a friend than a faceless transaction. The whole idea behind it is a shared inbox that feels like a souped-up email client, not a stiff, formal ticketing system.

It hits a sweet spot for teams who are drowning in a shared Gmail or Outlook inbox but aren’t ready to jump into the complexity and cost of a big enterprise platform. It’s all about bringing order to the chaos without making things feel robotic.

Core Help Scout features for communication and collaboration

These are the tools your team will be using every single day. Help Scout has built a really solid foundation for keeping your team and your customers on the same page.

The shared inbox: The heart of Help Scout's features

The shared inbox is where Help Scout truly comes into its own. It pulls every customer conversation, whether it’s from email or live chat, into one central place for the whole team to see. This alone is huge for making sure messages don't get lost or ignored.

It’s also full of little tools that make teamwork feel effortless:

• Private Notes: You can drop internal comments on a conversation that the customer will never see. It's perfect for asking a colleague for a second opinion or giving them some quick background before you hand off a ticket.

• @mentions: Need to pull someone into a conversation? Just @mention them in a note, and they’ll get pinged.

• Assignments: You can assign conversations to specific people or teams, which clears up any confusion about who’s supposed to reply.

• Organizational Tools: You can use tags to categorize conversations, build out a library of saved replies for common questions, and even "snooze" a conversation so it disappears and pops back up later when you can deal with it.

Beacon: Your embeddable support hub

Beacon is that little widget you see on websites that you can embed on your own site or in your app. It’s a really slick way to offer help right where your customers are, without forcing them to open a new tab and hunt for a contact page.

It’s a bit of a Swiss Army knife. Beacon can serve up live chat, a simple contact form, or articles from your knowledge base, all from one little button. You can even set different "modes" like Self Service, Neutral, or Ask First, which lets you nudge users toward finding answers on their own or encourage them to reach out directly.

Docs: A built-in knowledge base

Docs is Help Scout's own knowledge base tool. It lets you build a public help center where customers can look for answers themselves, any time of day. The editor is simple to use, and you get some nice options to match your brand’s look and feel with custom CSS.

The real magic is how it connects with Beacon. When a customer starts typing a question into the Beacon widget, it automatically suggests relevant articles from your Docs site. This can instantly solve their problem and cut down on the number of simple questions your team has to answer.

Customer management and context

To give a great answer, your team needs the full story. Help Scout has a customer profile sidebar that appears next to every conversation, showing their past interactions and other important details.

• Customer Properties: You can save custom bits of information for each customer, like their subscription plan, account ID, or when they signed up. This info is always visible to your team right inside the conversation.

• Company Management: This feature groups all contacts and conversations from the same company together. It’s a lifesaver for B2B support when you need to see the entire history with a single account.

While Help Scout does a good job of providing context from within its own system, teams often need information that lives elsewhere. To get a truly complete picture of a customer's issue, an AI tool like eesel AI can pull in knowledge from other places like Confluence, past tickets, and Google Docs to give your agents richer context without them ever leaving the help desk.

A closer look at the AI Help Scout features

Help Scout has started rolling out AI features to help teams move a bit faster. They’re handy for boosting productivity, but it’s good to know exactly what they can and can’t do.

AI Answers: Automated self-service

AI Answers is Help Scout’s chatbot. It sits inside the Beacon widget and uses OpenAI to give customers instant answers. It learns primarily from your public Help Scout Docs articles and any other public website links you give it.

This works pretty well for straightforward questions that are already answered in your help center. But its helpfulness is directly tied to how good your public documentation is. If a customer asks something complex or a question that can only be answered using an internal doc, it’s probably going to get stuck. The eesel AI Agent is a stronger alternative here because it trains on a much wider set of information, including all your past support tickets, internal wikis, and private documents. This lets it accurately solve a much bigger range of customer problems.

AI Summarize and AI Assist

These are tools built for your agents to help them work more efficiently.

• AI Summarize: With a single click, this tool will spit out a quick summary of a long, rambling conversation. It's really useful when you're passing a ticket to a teammate or doing a quality check.

• AI Assist & Drafts: These tools help your agents write better replies, faster. They can draft an entire reply from a simple prompt, shorten or expand text you’ve already written, or even translate it into another language.

These features are great for helping human agents, but they don't automate the full process. They can’t resolve a ticket on their own or perform actions like tagging or closing a conversation. For teams that want to fully automate responses and the actions that go with them, eesel AI has a workflow engine you can customize completely. Plus, with eesel's simulation mode, you can safely test your automation on thousands of your real past tickets to see exactly how it'll behave before you ever switch it on for customers.

Workflow automation and integrations

As you grow, you need to automate repetitive tasks and connect your tools. Here’s how Help Scout approaches this.

Workflows for rule-based automation

Workflows are Help Scout's automation tool, and they run on simple "if this, then that" logic. For instance, you could set up a workflow to automatically tag any conversation with the word "refund" or assign all emails from a VIP customer straight to a senior agent.

These are handy for basic sorting, but they rely on rigid rules and keywords. They can't understand a customer's actual intent, so they can’t handle more complex routing or automation.

Integrations with your key tools

Help Scout offers integrations with popular CRMs like Salesforce and HubSpot, and project management tools like Jira. It's worth pointing out that these important native integrations are only available on the Plus plan and above.

While Help Scout has over 100 apps in its directory, many of these require a third-party tool like Zapier or Make to connect. This can mean extra costs and another tool to manage. In contrast, eesel AI comes with over 100 direct, one-click integrations for both knowledge sources and help desks, so you can build a powerful, unified AI system without paying for or managing extra middleware.

This video provides a tutorial on how to use Help Scout workflows, tags, and reports to enhance your customer support.

Explaining pricing for Help Scout features

Help Scout’s pricing is split into three main plans, with their AI chatbot available as an add-on.

Feature	Standard Plan	Plus Plan	Pro Plan
Price	$25 /user/mo	$45 /user/mo	$75 /user/mo
Inboxes	2	5	10
Users	Up to 25	Up to 50	Unlimited (min 10)
Workflows	Basic (150)	Advanced (500)	Unlimited
Key Integrations	No	Salesforce, HubSpot, Jira	Salesforce, HubSpot, Jira
AI Assist	Unlimited	Unlimited	Unlimited
AI Drafts	No	Unlimited	Unlimited
HIPAA/SSO	No	Add-on	Yes

The most important detail here is how they price their chatbot. AI Answers is a paid add-on that costs $0.75 per resolution. A "resolution" is counted any time the AI successfully answers a customer's question without a human getting involved.

This per-resolution model can make your monthly bill hard to predict and potentially very expensive, especially when you're busy. This is a big difference from eesel AI's pricing, which is completely transparent and predictable with no fees per resolution. With eesel AI, your cost is based on the plan you pick, not how many tickets your AI resolves. You can scale up your automation without dreading a surprise on your next invoice.

Are the Help Scout features right for you?

Help Scout is a fantastic choice for small and mid-sized businesses that want a friendly, easy-to-use help desk with great collaboration tools. Its shared inbox is one of the best out there, and it’s simple enough that your team can get started without a ton of training.

But its weaknesses start to show when you want to lean more heavily on customer support automation. Its AI can only learn from public-facing content, it can't automate entire workflows from start to finish, and its per-resolution AI pricing can get expensive and unpredictable in a hurry.

If you like your help desk but need more powerful, flexible, and affordable AI, eesel AI is the logical next step. If you're ready to unlock real support automation by training an AI on all of your team's knowledge, and do it with a predictable price tag, see how the eesel AI Agent can plug into your tools in just a few minutes.