GPT-4 vs Claude for content: A complete comparison

If you’re creating content, you've likely been caught in the big AI debate: which large language model is the best? The two names that always come up are the heavyweights from OpenAI and Anthropic. It feels like a new model is released every other week, and trying to figure out which one is right for you can be a real headache.

That's what this post is for. We’re going to put their latest models, the GPT-4o family and the Claude 3 family, head-to-head. We'll look at their writing styles, unique features, and pricing so you can make a smart decision.

However, while these general-purpose models are excellent for brainstorming or drafting, they are one part of a larger content creation process. For tasks like turning a keyword into a fully optimized, publish-ready blog post, specialized platforms like the eesel AI blog writer integrate research, writing, SEO, and asset creation into a single workflow.

OpenAI's latest models: An overview

OpenAI has been a big name in AI for a while now, and their latest models, GPT-4o and the newer GPT-4 family, are their top offerings. They're known for being incredibly versatile and having some seriously impressive multimodal capabilities, which means they can understand and generate more than just text.

These models are known for their strong reasoning skills and are part of a huge ecosystem of tools, with ChatGPT being the most famous. With OpenAI's business plans, companies are using these advanced models to support their entire workforce, from writing code to creating content.

Anthropic's latest models: An overview

On the other side, we have Anthropic's Claude 3 family, which includes Opus, Sonnet, and Haiku. Anthropic has placed a huge emphasis on AI safety, building its models with a unique method called Constitutional AI. The idea is to create AI assistants that are not only helpful but also harmless.

Claude's biggest advantages are its massive context window (great for handling long documents), its skill with complex coding tasks, and its ability to generate content with a really natural, human-like tone that many writers seem to prefer.

Comparing core capabilities

Alright, let's get down to the details. How do these models actually perform when you use them for content tasks? We've reviewed performance benchmarks and user feedback to see where each one really shines.

Writing style and creativity

Claude 3: If you want a writing partner with a bit of personality, Claude might be your best bet. It’s known for its personable, empathetic, and expressive writing style. The text it produces often feels more human and less robotic, making it a great choice for creative writing, brainstorming marketing copy, or drafting email newsletters that need a personal touch.

As someone who uses both - it depends what kind of outcome you want. I find Claude amazing for quirky sassy dialogue, a bit more relaxed than Chatgpt and uses more nuances. I use Chatgpt to elaborate on the storylines with more logic and point me in the right direction etc. Both have their pros and cons.

Reddit

GPT-4o: GPT models usually have a more formal and structured style by default. They're concise, direct, and get straight to the point. While you can definitely prompt them to be more creative, their real strength is precision. They are excellent at mimicking specific styles with incredible accuracy, so if you need to nail a particular voice, like Gen-Z slang or a technical whitepaper, GPT is a powerhouse.

Factual accuracy and reasoning

GPT-4o: OpenAI has worked hard on improving reasoning and reducing hallucinations (when an AI just makes things up). GPT-4o and its successors are built to be more cautious. If they aren't sure about something, they're more likely to admit it rather than take a guess. This makes them a solid choice for content that needs to be factually accurate.

Claude 3: Claude's Constitutional AI framework also helps it stay pretty accurate. It's very reliable for most tasks. However, some users have pointed out that in its effort to be helpful, it might sometimes fill in details that sound plausible but aren't quite right. It’s always smart to double-check any important facts, regardless of which AI you're using.

Coding and technical content generation

Claude 3: When it comes to code, Claude is a monster. Claude 3 Opus scored an impressive 84.9% on the tough HumanEval benchmark, which tests its ability to solve real-world software engineering problems. It’s especially good at handling large, multi-file codebases.

With claude I mashed together a fully functional game in 5 hours. With ChatGPT I didnt even get a decent Blender Greeble script. It got things wrong with code over and over again.

Reddit

GPT-4o: Don't write GPT off, though. It's still a top-notch coding assistant, achieving a 90.2% pass rate on the same HumanEval benchmark. The Code Interpreter tool in ChatGPT is also a fantastic feature, letting it write, run, and check code snippets on the fly, which is incredibly useful for developers and technical writers.

Performance benchmarks: A head-to-head analysis

While everyday use gives you a good feel for a model, it's always interesting to see how they do on standardized tests. Public benchmarks show that while both are at the top of their class, they have slightly different strengths. Here’s a quick, objective look at where each model currently has an edge.

A deep dive into features and user experience

Raw performance is one thing, but the features and overall user experience are what really decide how useful these tools are in your day-to-day work. Let's break down some of the key differences.

Context window: Who handles long-form content better?

Claude 3: This is where Claude really stands out. It offers an industry-leading 200,000-token context window on its paid plans, which is huge. This means you can drop in a massive document, like a full research paper or even a short book, and have it analyzed or summarized in one go. For some users, this can go up to 1 million tokens.

GPT-4o: GPT-4o has a very solid 128,000-token context window, which is more than enough for most long-form tasks. It's a lot of context, but Claude's standard offering is still larger, making it the clear winner for anyone working with extremely long texts.

Multimodal capabilities: More than just text

GPT-4o: OpenAI calls GPT-4o its first "omni" model for a good reason. It can natively handle audio, video, and image inputs, and it can generate text, audio, and images as output. This makes it a true all-in-one creative tool. You can have a spoken conversation with it, show it a video and ask questions, or ask it to generate an image for your blog post right in the chat.

Claude 3: Claude can analyze text and images that you upload, but its output is limited to text. It doesn't generate images or audio. Its focus is on being the best text-based assistant it can be, which is great for writers but less ideal if you need a single tool for creating media-rich content.

Security and data privacy

GPT-4o: Security is a big concern, especially for businesses. OpenAI offers SOC 2 Type 2 compliance for its business products and API, and it clearly states that business data is not used for training its models. This gives companies handling sensitive information a good level of assurance.

Claude 3: Anthropic has a similar policy. It also offers SOC 2 Type 2 compliance and provides a contractual guarantee that your data won't be used to train their models. Both companies have made enterprise-grade security a priority.

eesel AI: It's also worth mentioning that platforms like eesel AI are built with security as a core principle. Your data is encrypted and is never used to train any third-party models, giving you total peace of mind when connecting your company's knowledge base.

The role of specialized tools in content creation

While GPT and Claude are powerful generalist tools, creating high-ranking blog content is a specialized task. It involves more than just writing text. You need to do SEO research, create a structure, find visuals, add internal links, and include social proof. A general chat interface is not typically built for this kind of complete workflow.

This is where a purpose-built platform like the eesel AI blog writer comes in. It is designed to handle the process of turning a keyword into a complete, publish-ready, and optimized blog post.

Here are some features that can benefit content teams:

• SEO and AEO Optimization: It’s built not just for traditional search engines but also for the new wave of AI answer engines like Google AI Overviews, helping your content stay visible.
• Automatic Asset Generation: It doesn't just write text; it creates custom images, infographics, and tables to make your content more engaging.
• Authentic Social Proof: It automatically finds relevant YouTube videos and real quotes from Reddit discussions to add credibility and a human touch that readers trust.
• Proven Results: This tool was used to grow the eesel AI blog from 700 to 750,000 impressions per day in just three months.

The best part? It's completely free to try, so you can see the high-quality output for yourself at blog-generator.eesel.ai.

Pricing and access: A full breakdown

Both platforms have different pricing tiers, so you can find a plan that fits whether you're a casual user, a professional, or a large enterprise. Let's look at what you get for your money.

Consumer plans for individuals and teams

For most individual users and small teams, the subscription plans for ChatGPT and Claude are the best option. Here’s how they compare.

API pricing for developers

If you're a developer planning to build applications using these models, you'll be looking at the API pricing, which is usually charged per million tokens (a token is about ¾ of a word).

For a more hands-on look at how these models perform for content creation tasks, check out this video comparison. It breaks down the practical differences when using both AI tools for writing.

A video reviewing the differences between GPT-4 vs Claude for content and explaining which tool is better for different writing tasks.

Which AI should you choose for your content?

So, after all that, which AI should you pick? The answer really comes down to what you need it for.

Here’s a quick summary to help you decide:

• Choose OpenAI (GPT-4o) if you need an all-in-one creative tool. Its incredible versatility and native multimodal features (image, audio, video) make it the perfect choice for creating a wide variety of media-rich content.
• Choose Anthropic (Claude 3) if you're a writer or developer focused on text and code. Its better handling of long-form content, more natural writing style, and top-tier coding abilities make it a specialist's dream.

But for most businesses trying to grow their content marketing, the decision often goes beyond the base model and considers the overall workflow. General-purpose chat interfaces are excellent for many tasks, but may not be the most efficient solution for producing fully optimized blog posts from start to finish.

This is where a specialized tool like the eesel AI blog writer can be a valuable addition to a content strategy. It simplifies the entire process, turning a single keyword into a publish-ready post that's built to drive organic traffic. You can generate your first blog for free and see the difference for yourself.