A complete guide to the Gorgias Yotpo integration in 2025

If you're running an e-commerce store, you know your helpdesk and your reviews platform are two of the most important tools you use daily. Gorgias is a popular helpdesk for thousands of online brands, and Yotpo is a powerhouse for collecting reviews and building loyalty programs. It's no surprise that many of the fastest-growing stores use both.

Connecting them isn't just a nice-to-have, it's pretty much essential for creating a customer experience that feels joined-up and personal. This guide will walk you through everything you need to know about the Gorgias Yotpo integration. We'll cover what it does, how to set it up, what it costs, and how you can push its automation capabilities even further.

What is the Gorgias Yotpo integration?

The integration is all about connecting your customer support conversations with the valuable user-generated content you collect. It gives your support agents the full context they need to help customers, all without having to constantly switch between different browser tabs.

Understanding Gorgias

Gorgias is a customer support helpdesk built specifically for e-commerce brands. Its main job is to pull all your customer conversations from email, social media, live chat, and SMS into a single dashboard. What makes it so useful is its deep connection with platforms like Shopify and BigCommerce, which lets your agents see order details and even process refunds without ever leaving the ticket they're working on. You can also see how tools like eesel AI integrate with Gorgias to take things a step further.

Understanding Yotpo

Yotpo is a marketing platform that helps brands make the most of their customer content. It's best known for its tools that collect and display product reviews, customer photos, and Q&A sections on your site. Beyond reviews, Yotpo also offers products for Loyalty & Referrals programs and SMS & Email marketing. The main goal is to build trust and social proof, which helps drive sales and keep customers coming back.

How the Gorgias Yotpo integration works

When you connect these two systems, key data from Yotpo appears directly inside the Gorgias interface. When an agent opens a support ticket, they can instantly see that customer's review history, loyalty point balance, VIP status, and more, right in a sidebar next to the conversation. This simple connection saves a ton of time and cuts out the manual work of looking up customer details in another system.

Key features of the Gorgias Yotpo integration

This integration gives your support team the information they need to deliver faster, more personalized service. Here's a look at what it can do.

See all customer data in one place

The biggest win of this integration is getting a complete picture of the customer without leaving the helpdesk. When an agent is talking to a customer, they can see a bunch of Yotpo data right in Gorgias:

• Loyalty & Referrals: See their current point balance, VIP tier, and how many successful referrals they've made.

• Reviews & UGC: View their average star rating, an AI-powered sentiment analysis of their feedback, the top topics they mention, and the full text of their last five reviews.

Having this 360-degree view means your agents can tailor their responses on the fly. An issue from a loyal, high-spending VIP customer can be handled with a different touch than a complaint from a first-time shopper, and your team will know the difference at a glance.

Manage reviews and Q&A from the helpdesk

Agents don't need to log into Yotpo to handle customer feedback. They can post public or private replies to reviews directly from the Gorgias ticket. This streamlines the whole process of managing reviews and helps ensure that a negative comment never gets missed. It also lets your team use Gorgias Macros (canned responses) to quickly handle common feedback.

Automatic ticket creation for reviews

You can set up the integration to automatically create a new ticket in Gorgias every time a customer leaves a review. This is incredibly useful because it turns what is often passive feedback into an active, trackable conversation. Your team can proactively reach out to thank customers for positive reviews or immediately address issues raised in negative ones, turning a potentially bad experience into a chance to win back a customer.

How to optimize your support with the Gorgias Yotpo integration

Getting the data into Gorgias is a great first step, but the real value comes when you use that information to build smarter workflows.

The integration setup process

Getting the integration up and running is surprisingly simple. You don't need to bring in a developer or mess with any code. The whole process takes just a few clicks:

1. Head to the Settings → App Store → All Apps section in your Gorgias account.

2. Find Yotpo and click the Add Yotpo Account button.

3. You'll be sent over to Yotpo to log in and authorize the connection.

4. Once that's done, you can configure your settings, like enabling automatic ticket creation for new reviews.

Best practices for your support team

To get the most out of the integration, it's a good idea to set up a few things inside Gorgias:

• Create specific Views: Build dedicated views for Yotpo-related tickets, like a "Negative Reviews" queue or a "Loyalty Program Questions" list. This helps your team prioritize and organize their work.

• Build helpful Macros: Write a set of pre-written responses for common review scenarios. This keeps your brand voice consistent and saves your agents from typing the same thing over and over.

• Train your team: Make it a habit for agents to glance at the Yotpo widget before they start typing a reply. A quick check can give them the context they need to turn a good response into a great one.

The limits of built-in automation

Gorgias has its own automation tools called Rules and Macros, which are great for basic tasks. For example, you can set up a Rule to automatically tag a ticket with "Damaged Product" if a review contains the word "broken." This is handy for organization, but it has its limits.

This kind of rule-based system can't fully grasp the nuance of a customer's issue. More importantly, it can't use the rich data from the Yotpo widget to draft a complete, personalized response on its own. An agent still has to open the ticket, read the review, check the customer's loyalty status, choose the right Macro, and then hit send. There's still quite a bit of manual work involved.

This is where you might want something more powerful. Instead of just tagging a ticket, an AI platform like eesel AI can plug directly into your existing Gorgias setup. It can read the ticket content, analyze the Yotpo data in the sidebar, and then autonomously draft a response that's perfectly tailored to the situation. Imagine it sees a 1-star review from a VIP customer. It could automatically draft a reply that acknowledges their loyalty, apologizes for the problem, and offers a specific store credit, all without an agent lifting a finger. Best of all, you can get eesel AI set up in minutes.

A workflow diagram illustrating how eesel AI automates the customer support process, from ticket analysis to resolution, going beyond the basic rules of the Gorgias Yotpo integration.

Gorgias pricing explained

Gorgias uses a pricing model that's based on your ticket volume, not the number of agents on your team. This is great for growing brands because you can add new team members without your monthly bill going up.

Understanding the Gorgias pricing model

Gorgias's plans are built around "billable tickets." A ticket becomes billable when it gets a response from a human agent, a Rule, or the AI Agent. The good news is that spam, newsletters, and auto-responders are automatically filtered out and don't count toward your total. This is a key difference from platforms that charge per user, as Gorgias allows unlimited users on most of its plans.

A detailed breakdown of Gorgias plans

Here's a look at the main helpdesk plans. Keep in mind that these are monthly prices, and you can usually get a discount for paying annually.

Plan	Monthly Price	Billable Tickets/mo	Overage Cost (per 100)
Starter	$10/mo	50	+$0.40 / ticket
Basic	$60/mo	300	+$40
Pro	$360/mo	2,000	+$36
Advanced	$900/mo	5,000	+$36
Enterprise	Custom	Custom	Custom

The cost of the Gorgias AI agent

Gorgias also offers an AI Agent as an add-on, but its pricing can be a little tricky. It's priced per "automated interaction," which is a conversation that gets fully resolved by the AI. This typically costs around $0.90 per resolution.

The catch is that each AI interaction also counts as a billable helpdesk ticket. This means you're often paying twice for every automated resolution. This model can lead to unpredictable costs that spike during busy periods, making it hard to budget for.

In contrast, eesel AI offers a more straightforward pricing model. Our plans come with a generous bucket of monthly AI interactions for a flat fee. There are no per-resolution fees, so you never have to worry about a surprise bill after a busy sales weekend. This predictable structure lets you scale your AI support with confidence, knowing your costs won't get out of hand.

A screenshot of the eesel AI pricing page, which shows a clear, flat-fee pricing model as an alternative to per-resolution costs.

Getting your data together is just the first step

The Gorgias Yotpo integration is a smart move for any serious e-commerce brand using both platforms. It does a fantastic job of centralizing customer data and giving your support team the context they need to provide great service.

But it's important to remember that just having the data in one place is only half the battle. The real challenge is acting on that data quickly and at scale. While Gorgias's built-in tools are good for basic organization, unlocking true automation often requires a more intelligent layer that can understand context, make decisions, and take action on its own.

Take your Gorgias Yotpo integration a step further with AI

While the Gorgias Yotpo integration brings your data together, eesel AI puts that data to work automatically. If you're ready to move beyond manual responses and simple tagging, see how eesel AI can plug into your existing Gorgias setup to autonomously resolve up to 60% of your support tickets. You can get it running quickly and even test the AI on your past tickets with a simulation mode before you activate it for your customers.

Explore the eesel AI for Gorgias integration today.