A practical guide to Gorgias GDPR compliance and data deletion in 2025

Staying on top of GDPR compliance is just part of life for any ecommerce brand these days. You can't really afford to ignore it. The risks are too high, from massive fines to losing the customer trust you’ve worked so hard to earn. But let's be honest, handling data requests, like the "right to be forgotten," can feel like a tedious manual chore for your support team, especially when you're trying to manage hundreds of other tickets in a busy helpdesk like Gorgias.

This guide is here to cut through the noise. We'll walk through exactly how Gorgias handles GDPR, break down the step-by-step manual process for deleting customer data, talk about where it falls short, and show you how to set this whole essential workflow on autopilot.

What Gorgias GDPR compliance means for your store

Gorgias, like any solid helpdesk, takes data privacy seriously and gives you the basic building blocks to stay compliant. Digging into their legal info, you’ll find they have a few key measures in place.

First off, your data is securely hosted on the Google Cloud Platform, which is a big name in security. For stores that need it, Gorgias also provides a Data Processing Agreement (DPA) that spells out the terms of how data is handled between your business and theirs.

And what about AI? That’s a common worry when it comes to data privacy. Their AI Agent has a zero data retention policy, which is great news. It means any customer data the AI touches isn’t stored or used to train their models. So, Gorgias gives you a secure foundation for handling customer data. But as you’ll soon see, the tools for actually acting on GDPR requests are very hands-on.

How to manually handle a Gorgias GDPR data deletion request

So, a customer emails you asking to be forgotten. What happens next? Here’s the standard, built-in process for handling a data deletion request in Gorgias. It gets the job done, but it’s a manual lift for your team every single time.

Step 1: Spotting the request

First things first, an agent has to actually see the request. It lands in the queue just like any other support ticket, so someone on your team needs to read it, recognize it as a GDPR request, and know what the next steps are.

Step 2: Finding and deleting the profile

Once the ticket is flagged, the agent has to manually search for the customer’s profile inside Gorgias. From there, as their documentation shows, they can delete the profile, which scrubs the associated data from the helpdesk. It's a simple enough process, but it requires an agent to pause what they're doing, navigate to the right screen, and hit the delete button.

Some teams try to make this a bit smoother by using Gorgias's native Rules and Tags. You can set up a rule that scans for phrases like "delete my data" and automatically slaps a "GDPR-Delete" tag on the ticket. This is a decent step for organization, as it gathers all deletion requests in one view for an agent to work through.

A screenshot showing how to set up rules and tags in Gorgias to manage Gorgias GDPR requests.

But here's the catch: this only tags the ticket. It doesn’t do the deleting. The most important part of the job, actually removing the customer's data, is still left entirely up to a person who has to remember to follow up and finish the task.

The problems with native tools for managing Gorgias GDPR compliance

Relying on this manual, or even semi-automated, process creates a few big headaches, especially as your business grows.

Tagging isn't the same as automating

Tagging tickets is a nice organizational tool, but it doesn't actually reduce the work. An agent still has to open the ticket, find the user profile, and manually click "delete." Every time. This eats up valuable minutes that could be spent solving more complex customer problems that actually bring in revenue.

We're only human, after all

When you have a manual process, mistakes are just a matter of time. An agent might forget to deal with a tagged ticket, get sidetracked by an urgent chat, or, in a worst-case scenario, delete the wrong customer profile. Any of these little slip-ups can turn into a serious compliance problem.

It just doesn't scale

What works when you get five requests a month completely falls apart when you're getting fifty. As your brand gets bigger, so does the number of GDPR requests. A manual process quickly turns into a bottleneck, piling stress on your support team and increasing the risk of missing a request.

The audit trail is a mess

The manual process doesn't leave behind a clean, automated log that proves a deletion request was received and handled on time. If a regulator ever asks for proof, you’re left scrambling to piece together evidence from ticket notes and agent memory, which is never fun.

While Gorgias gives you the basic functions, scaling your Gorgias GDPR compliance calls for a smarter approach. This is where AI platforms like eesel AI come in, integrating directly with your helpdesk to automate the entire workflow, not just put a label on it.

Feature	Native Gorgias	eesel AI
Automation Level	Flags tickets for a person to delete	Fully automated from start to finish (identifies, executes, and closes)
Scalability	Low (depends on how busy your agents are)	High (handles any volume, instantly)
Risk of Error	High (it's a manual process)	Low (it's a consistent, automated workflow)
Audit Trail	Manual and messy	Automated log right inside the ticket
Setup	Creating manual rules and macros	Go live in a few minutes with a self-serve setup

How to fully automate Gorgias GDPR requests with an AI agent

Instead of just organizing the manual work, what if you could have an AI agent handle the entire GDPR data deletion process for you? Here’s how a tool like eesel AI makes that happen.

First, eesel AI connects to your Gorgias helpdesk with a one-click integration. You don't have to switch platforms or mess up your team's existing flow. It’s designed to be completely self-serve, so you can get it up and running in minutes, not months.

Once it's connected, the AI starts learning. It doesn't just look for rigid keywords like "delete my data." It’s trained on your past tickets to understand what customers actually mean. Whether someone says, "forget my info," "I want to invoke my GDPR rights," or "remove my account," eesel AI gets it.

This is where the real magic happens. You can set up a custom AI Action within eesel AI to handle these requests. This action makes a secure API call straight to Gorgias to delete the customer's profile automatically. The entire workflow becomes hands-off:

1. A customer sends a deletion request, which creates a ticket in Gorgias.

2. The eesel AI Agent reads the ticket and understands the customer wants their data deleted.

3. The AI triggers the custom "Delete Profile" action you've set up.

4. The action makes an API call to Gorgias, and the profile is deleted.

5. The AI can then send a quick confirmation message to the customer and automatically close the ticket.

And if the AI ever isn't 100% sure about what the customer wants, it simply leaves the ticket for a human agent to review. Nothing falls through the cracks.

Best of all, you can test-drive this entire process before it ever touches a live customer ticket. eesel AI has a simulation mode that lets you run the workflow on thousands of your historical tickets in a safe environment. You can see exactly how it will perform, get a solid prediction of its resolution rate, and tweak its behavior until you're completely confident, all before you flip the switch.

A breakdown of Gorgias pricing

To give you the full picture, it helps to know how Gorgias structures its pricing. Their plans are mostly based on how many tickets your team handles each month.

Helpdesk Plans

Gorgias has several tiers for its helpdesk, and each one includes a certain number of tickets.

Plan	Billed Monthly	Tickets Included
Starter	from $10/mo	50 tickets/mo
Basic	from $50/mo	300 tickets/mo
Pro	from $300/mo	2,000 tickets/mo
Advanced	from $750/mo	5,000 tickets/mo

AI Agent Pricing

The AI Agent is an add-on, and its pricing is based on usage. You pay for each "automated interaction," which usually costs between $0.90 and $1.00 for every ticket the AI resolves completely.

This pay-per-resolution model can work well, but it can also lead to unpredictable costs. A sudden flood of tickets means a surprise on your next bill. This is one of the key differences from a platform like eesel AI, which offers transparent, predictable pricing. With eesel AI, you pick a plan with a set number of AI interactions per month, and that includes everything, the AI Agent, Copilot, and Triage. It just makes budgeting for automation a lot simpler, without any hidden surprises.

Stop flagging and start automating Gorgias GDPR compliance

Trying to manage GDPR requests manually in Gorgias is more than just inefficient; it's risky and impossible to keep up with as you grow. The built-in tools can help you get organized, but they don't actually lighten the load. The core task of deleting data is still a manual, error-prone job that drains your team's time.

True, end-to-end automation isn't some far-off dream. It's practical and available right now. By bringing in an AI agent like eesel AI, you can turn your GDPR process from a multi-step headache into a single, automated workflow that just runs in the background. This frees up your team to focus on what they're best at: delivering amazing customer experiences.

Ready to give your team a break and make sure your GDPR compliance is always on point? Sign up for a free trial of eesel AI and see how you can automate data deletion in just a few minutes.