Gorgias automate pricing 2026: A complete breakdown

If you run an e-commerce store, you know the feeling. Customer questions are flooding in, your support team is stretched thin, and you’re looking for a smarter way to handle it all. AI automation seems like the perfect answer, a lifesaver for dealing with all those "Where's my order?" questions. When looking into popular tools like Gorgias, you'll find that their pricing is designed to be comprehensive, offering tiered options that scale with your business needs.

This post is here to provide clarity. We’re going to give you a straightforward, no-fluff breakdown of the Gorgias Automate pricing 2026 model. We'll walk you through the plans, the automation add-ons, and how the cost structure works for growing teams. We’ll also show you a complementary and powerful option for teams who want additional flexibility and specialized control over their AI.

What is Gorgias Automate?

First things first, let's clear up what we're talking about. Gorgias is a customer service helpdesk built specifically for e-commerce brands, especially those on platforms like Shopify, BigCommerce, or Magento. Its biggest selling point is pulling all your customer chats, emails, and social media comments into one feed.

Now, "Gorgias Automate" isn't a separate product you can just buy. It’s actually a bundle of features inside the main platform that are meant to streamline your workflow. These features are:

• AI Agent: This is their chatbot that handles common questions, tracks shipping info, and can even suggest products to customers.

• Rules and Macros: These are the classic helpdesk automations. You can set up rules to tag tickets, assign them to the right person, or fire off pre-written responses (macros).

• Flows: These let you build simple, guided chat conversations for your customers. Think of it as a helpful path for solving common problems.

The whole idea is to let these tools handle repetitive tickets so your human agents can spend their time on conversations that benefit most from a human touch.

Gorgias Automate pricing explained

Gorgias's pricing is structured to support businesses at every stage. It's built around a ticket-based model. A "billable ticket" is a conversation that gets a response from a person, an automated Rule, or the AI Agent. This allows for clear tracking of all automated and manual efforts.

Your bill starts with one of their main helpdesk plans, which gives you a certain number of billable tickets each month.

Plan	Price (Monthly)	Included Billable Tickets	Best For
Starter	$10/mo	50	New stores establishing their helpdesk.
Basic	$60/mo	300	Small teams with a steady ticket flow.
Pro	$360/mo	2,000	Growing brands that need more integrations.
Advanced	$900/mo	5,000	Larger teams who need more control and reporting.
Enterprise	Custom	Custom	Big businesses needing dedicated support.

If you go over your ticket limit, Gorgias offers overage options. On the Pro and Advanced plans, that’s usually around $36-$40 for every extra 100 tickets. This ensures your customer support remains active even during your busiest months.

The automation options

The prices above cover the basic helpdesk functionality. If you want to leverage high-level automation, Gorgias offers this as a valuable paid add-on, with pricing that scales depending on your plan and ticket volume.

Let's take their popular Basic plan as an example, which starts at $50/month for 300 tickets.

Automation Level	Base Plan (300 tickets)	With 20% Automation	With 30% Automation	With 50% Automation
Monthly Price	$50	$104	$140	$185

As you can see, investing in automation allows you to scale your capacity significantly.

According to Gorgias's billing structure (for plans after May 2025), a single interaction resolved by the AI Agent includes both a helpdesk ticket component and an automation component. This integrated model reflects the value provided by both the platform infrastructure and the advanced AI capabilities.

Understanding the usage-based structure

Beyond the price tiers, it is helpful to understand the practical aspects of the Gorgias approach as you plan your budget.

Managing costs with ticket-based pricing

Ticket-based pricing aligns your costs with your volume. When you run a successful Black Friday sale or a major campaign, your ticket volume increases. With Gorgias, your investment naturally scales with your customer engagement. This model ensures you are paying for the service that matches your current business activity.

This is a different approach from some other AI tools like eesel AI, which offer different pricing structures. With eesel AI, you can choose a flat-fee model based on the features you need, providing an alternative for teams looking for different ways to manage their support volume.

A powerful assistant for your team

Gorgias's AI is designed as a sophisticated assistant. The AI Agent can draft replies or handle specific tasks, often working alongside a human agent who can provide the final touch. This collaborative approach ensures high quality and speeds up response times.

An eesel AI Agent, as a complementary option, can also be set up to handle issues autonomously from start to finish. It can understand customer needs, look up live order info, and resolve tickets independently. It serves as an additional resource that integrates with your existing setup.

Comprehensive setup and configuration

With its sophisticated web of Rules, Flows, and AI settings, Gorgias offers a deep level of customization. This allows you to tailor the platform precisely to your brand's needs. While there is a learning curve to mastering these advanced features, the result is a highly robust system.

For teams looking for a specialized AI focus, eesel AI offers a simple setup that takes a few minutes. It also includes a simulation mode, which allows you to test your AI on past tickets. This provides a forecast of performance and ROI alongside your Gorgias implementation.

A complementary option: eesel AI

Instead of replacing your helpdesk, eesel AI works as a smart AI layer that plugs right into the tools you already use, including Gorgias itself. It enhances your current setup without requiring you to change your primary platform.

Unify all your knowledge

Gorgias is excellent at learning from the data within its system, like past tickets and macros. To build on this, eesel AI can bring your knowledge together from even more sources.

It learns from your support history and can also connect to external knowledge bases in Confluence, internal guides in Google Docs, and product specs in Notion. This helps ensure your AI has access to every piece of relevant information.

Customizable workflows and control

With eesel AI, you can add an extra layer of automation control. You can decide which specific tickets the AI handles and create custom paths that work in tandem with your Gorgias Rules. You can even customize the AI’s personality to match your brand's unique voice perfectly.

Simulation and transparent pricing

The ability to simulate performance on past tickets means you can deploy your AI with a high level of confidence. You can see how it would have performed before it goes live for customers.

When you look at how these tools work together, the value is clear.

Feature	Gorgias Automate	eesel AI
Pricing Model	Usage-based (Tickets + Automation Fees)	Tiered (Based on interactions)
Cost Predictability	Scales with volume	High (Flat monthly/annual options)
AI Autonomy	Advanced assistant features	Fully autonomous options
Setup Time	Robust configuration options	Minutes (Simple self-serve setup)
Testing	Live deployment focus	Simulation Mode (Test on past tickets)
Knowledge Sources	Comprehensive helpdesk data	Unified (Helpdesk, Confluence, Google Docs, etc.)

[YOUTUBE_VIDEO: https://www.youtube.com/embed/rFO4EIgQN5k] This video provides a complete walkthrough of the Gorgias Automate Add-on, relevant to understanding the Gorgias Automate pricing 2026.

Gorgias Automate pricing 2026: A mature platform for growing brands

Gorgias is a premier helpdesk for e-commerce, and its Gorgias Automate pricing 2026 model reflects its position as an industry leader. It offers a structured, usage-based approach that scales alongside your business. While the model has several components to track, it provides a comprehensive and mature system for managing customer support at scale.

A dedicated AI layer like eesel AI offers a complementary path forward. It works with your Gorgias helpdesk to provide additional flexibility and specialized automation features. You get the best of both worlds - a market-leading helpdesk and specialized AI control.

Ready to see how advanced automation can support your team? Try eesel AI for free and see how you can enhance your Gorgias setup in minutes.

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