Gorgias automate pricing 2025: A complete breakdown

If you run an e-commerce store, you know the feeling. Customer questions are flooding in, your support team is stretched thin, and you’re looking for a smarter way to handle it all. AI automation seems like the perfect answer, a lifesaver for dealing with all those "Where’s my order?" questions. But when you start looking into popular tools like Gorgias, their pricing can feel like a puzzle you didn’t sign up for. It’s often complex, based on usage, and can leave you with some serious sticker shock at the end of the month.

This post is here to cut through the noise. We’re going to give you a straightforward, no-fluff breakdown of the Gorgias Automate pricing 2025 model. We’ll walk you through the plans, the confusing automation add-ons, and the hidden costs you should be aware of. We’ll also show you a more transparent and powerful alternative for teams who want predictability and full control over their AI.

What is Gorgias Automate?

First things first, let’s clear up what we’re talking about. Gorgias is a customer service helpdesk built specifically for e-commerce brands, especially those on platforms like Shopify, BigCommerce, or Magento. Its biggest selling point is pulling all your customer chats, emails, and social media comments into one feed.

A screenshot of the Gorgias dashboard, which is relevant to the Gorgias Automate pricing 2025 model.

Now, "Gorgias Automate" isn’t a separate product you can just buy. It’s actually a bundle of features inside the main platform that are meant to reduce manual work. These features are:

• AI Agent: This is their chatbot that handles common questions, tracks shipping info, and can even suggest products to customers.

• Rules & Macros: These are the classic helpdesk automations. You can set up rules to tag tickets, assign them to the right person, or fire off pre-written responses (macros).

• Flows: These let you build simple, guided chat conversations for your customers. Think of it as a "choose your own adventure" for solving common problems.

The whole idea is to let these tools handle the easy, repetitive tickets so your human agents can spend their time on conversations that actually need a human brain.

Gorgias Automate pricing explained

Gorgias’s pricing is where things get tricky. It’s all built around a ticket-based model. And a "billable ticket" isn’t just a conversation a human agent touches; it’s any ticket that gets a response from a person, an automated Rule, or the AI Agent. That one detail catches a lot of people by surprise.

Your bill starts with one of their main helpdesk plans, which gives you a certain number of billable tickets each month.

Plan	Price (Monthly)	Included Billable Tickets	Best For
Starter	$10/mo	50	Tiny stores just trying out a helpdesk.
Basic	$60/mo	300	Small teams with a fairly steady ticket flow.
Pro	$360/mo	2,000	Growing brands that need more integrations.
Advanced	$900/mo	5,000	Larger teams who need more control and reporting.
Enterprise	Custom	Custom	Big businesses needing dedicated support.

If you go over your ticket limit, you’ll get hit with overage fees. On the Pro and Advanced plans, that’s usually around $36-$40 for every extra 100 tickets. A busy month can get expensive, fast.

The automation puzzle

Here’s where it gets even more complicated. The prices above are just for the basic helpdesk. If you want to actually automate a good chunk of those tickets, you have to pay extra. Gorgias sells automation as a paid add-on, and the price goes up depending on your plan and ticket volume.

A look at the actions automation feature within Gorgias, which is a key part of the Gorgias Automate pricing 2025.

Let’s take their popular Basic plan as an example, which starts at $50/month for 300 tickets.

Automation Level	Base Plan (300 tickets)	With 20% Automation	With 30% Automation	With 50% Automation
Monthly Price	$50	$104	$140	$185

As you can see, automating just half of your tickets more than triples the cost of your base plan.

But here’s the part that can really make your head spin. According to Gorgias’s own fine print (for plans after May 2025), a single interaction that’s fully resolved by the AI Agent can be charged as both a "helpdesk ticket fee" and an "automation fee."

Yep, you read that right. A single, automated conversation can count as two separate billable items. This makes the true cost per resolution much higher than it looks on paper and makes it nearly impossible to predict your monthly spend. An AI that’s doing its job perfectly could actually end up doubling your bill.

Hidden costs and limitations

Beyond the confusing price tags, there are some practical headaches with the Gorgias approach that are worth thinking about before you commit.

The problem with unpredictable costs

Ticket-based pricing makes budgeting a nightmare. Run a successful Black Friday sale or have a marketing campaign take off, and your ticket volume will soar. With Gorgias, that success comes with a financial penalty: a much bigger support bill from all the overage fees. This model pretty much punishes you for growing. The more customers you talk to, the more you pay.

This is a huge difference from modern AI tools like eesel AI, which believe in predictable, straightforward pricing. With eesel AI, you’re not charged per ticket. You pay a flat fee based on the features you need, so you can grow your support volume without sweating the bill.

An assistant vs. a true teammate

A lot of what Gorgias calls "AI" is more of an assistant than an autonomous worker. The AI Agent might draft a reply, but it often needs a human to click "send." While that can speed things up, it doesn’t fundamentally free up your team’s time in the way a truly autonomous agent can.

An eesel AI Agent, on the other hand, can be set up to handle issues from start to finish. It can understand what a customer needs, use custom actions to look up live order info from your systems, and close the ticket, all without a person ever getting involved. It’s the difference between hiring a helper and hiring a full-time employee.

The setup and rollout headache

With its web of Rules, Flows, and AI settings, getting Gorgias configured just right can be a steep learning curve. Even more nerve-wracking is rolling out automation. How can you be sure it will work correctly without risking a bad customer experience?

This is another spot where a dedicated AI platform really shines. eesel AI offers a shockingly simple, self-serve setup that takes a few minutes, not a few months. But the real secret sauce is its simulation mode. You can test your AI on thousands of your past tickets to see exactly how it would have replied. This gives you a precise forecast of its performance and ROI before you ever turn it on for live customers.

A simpler alternative: eesel AI

Instead of boxing you into one helpdesk’s world, eesel AI works as a smart AI layer that plugs right into the tools you already use, including Gorgias itself. It makes your current setup better instead of forcing you to rip everything out and start over.

Unify all your knowledge, not just some of it

Gorgias is pretty good at learning from the data inside its own system, like past tickets and macros. But what about all the important information scattered across the rest of your company?

This is where eesel AI really stands out. It brings your knowledge together from everywhere. It learns from your support history, sure, but it can also instantly connect to your external knowledge bases in Confluence, your internal guides in Google Docs, and your product specs in Notion. This lets it give customers much more accurate and complete answers.

Get total control with a customizable workflow

With eesel AI, you get to be the boss of your automation. You decide exactly which tickets the AI handles and create custom paths for everything else. No more fighting with rigid, pre-set rules. You can even customize the AI’s personality and tone of voice to make sure every customer interaction sounds just right for your brand.

Test with confidence and pay a fair price

The ability to simulate performance on past tickets means you can deploy your AI without crossing your fingers and hoping for the best. You know exactly how it will perform before you flip the switch.

When you put the two models next to each other, the difference is pretty clear.

Feature	Gorgias Automate	eesel AI
Pricing Model	Confusing (Tickets + Automation Fees + Overages)	Transparent (Based on interactions, not tickets)
Cost Predictability	Low (Changes with ticket volume)	High (Flat monthly/annual plans)
AI Autonomy	Mostly an assistant (Often needs human review)	Fully autonomous (Can be set for end-to-end resolution)
Setup Time	Days or Weeks	Minutes (Super simple self-serve setup)
Testing	Limited to deploying live	Powerful Simulation Mode (Test on past tickets first)
Knowledge Sources	Just helpdesk data	Unified (Helpdesk, Confluence, Google Docs, etc.)

This video provides a complete walkthrough of the Gorgias Automate Add-on, relevant to understanding the Gorgias Automate pricing 2025.

Gorgias Automate pricing 2025: Look beyond the bundle for real control

Gorgias is a solid helpdesk for e-commerce, but its Gorgias Automate pricing 2025 model is a big problem. It’s complicated, makes costs unpredictable, and its AI doesn’t have the full autonomy and control that modern support teams really need. The shaky costs and the high-stakes rollout are major limitations.

A dedicated AI layer like eesel AI offers a more powerful, transparent, and controllable path forward. It works with your existing helpdesk to make it smarter, instead of locking you into a pricey and rigid system. You get top-tier AI without the hidden fees and headaches.

Ready for predictable pricing and powerful, autonomous automation? Try eesel AI for free and see how you can upgrade your support in minutes.