Gorgias AI suggested product questions

Let's be real, proactive AI is the holy grail for a lot of e-commerce brands. The thought of an AI jumping in to answer questions and gently guide a shopper to the checkout button is a powerful goal. For anyone using Gorgias, the "Shopping Assistant" and its "Suggested Product Questions" feature seems like an excellent way to do it. It's built right into the platform and is designed to get more shoppers talking.

Gorgias has built an impressive ecosystem that makes it easy for brands to automate support. By using a tool that is already integrated into your helpdesk, you can provide quick answers to customers right when they need them most.

So, let's take a look at how Gorgias AI suggested product questions actually works. We'll get into the features, how to optimize them for your brand, and explore how a complementary AI layer can help you achieve even more.

What are Gorgias AI suggested product questions?

This feature is a core piece of the Gorgias AI Agent and its Shopping Assistant tools. The main idea is to get ahead of your customers by engaging them on product pages before they even have to type out a question.

Here's a simple breakdown of how it works, according to Gorgias's own guides:

1. It scans the page: The AI takes a look at the details on a product page, like the description and other info.

2. It predicts the questions: Based on what it sees, it tries to predict what a shopper might want to know. For a jacket, it might come up with things like, “Is this machine washable?” or “What fabric is this made of?” It then shows up to three of these questions right above your chat widget.

3. It gives an answer: When a shopper clicks on one of those questions, the AI digs through your connected knowledge base (usually your help center articles) to find an answer and kick off a conversation.

This all works alongside other features like "Ask Anything Input" (a floating chat box) and "Trigger on Search" (a chat pop-up if someone uses your search bar) to build out a robust proactive AI toolkit.

How Gorgias AI understands shoppers

To pull this off, Gorgias AI does more than just read your product pages; it tries to figure out what your shoppers are up to. This "context-aware" approach means it builds a temporary profile for each visitor based on what they do during their session.

The AI is on the lookout for a few specific signals to guess what a shopper is after, including:

• Which products they've looked at

• What pages they’ve visited (like your FAQ or category pages)

• The specific page they're on right now

• Their purchase history (if they’re logged in)

• What’s sitting in their cart

Using these clues, Gorgias sorts a shopper's "buying intent" into one of three buckets. This logic decides whether the AI should try to educate them, recommend a product, or go for the sale.

Stage	What the shopper is probably doing
Discovery	Asking general questions, browsing around, checking logistics with an empty cart.
Interested	Mentioning specific products, asking about different sizes, colors, or if it works with something else.
Ready to buy	Has items in their cart, asks about checkout or discounts, or says they want to buy.

Core considerations for Gorgias AI suggested product questions

While this automated setup is very efficient, its focus on simplicity means it works best for brands that want a streamlined, "set and forget" solution. Let's look at how the feature is structured.

Automated suggestions for Gorgias AI suggested product questions

Gorgias focuses on providing an automated experience to save support teams time. According to their documentation, Gorgias automates the selection of suggested product questions based on the data it analyzes.

This means the AI operates on autopilot, ensuring that your customers always have suggested questions to interact with without requiring your team to manually update prompts for every product. It is a mature, reliable platform that powers customer service for thousands of companies, and this automation is a key part of how it scales. If you want to refine these answers, the best approach is to ensure your underlying Help Center content is as accurate and helpful as possible.

Focused knowledge sources for Gorgias AI

Gorgias's AI is optimized to learn from your core e-commerce data: your Shopify product pages and your Gorgias Help Center articles. This specialization ensures that the AI is deeply integrated with your primary storefront and support documentation.

This focused approach is great for many teams. If you find that you have important information stored in other places: like a Google Doc, Confluence, or external PDFs: you can easily move that information into your Gorgias Help Center to ensure the AI can utilize it.

Sophisticated logic and usage-based pricing

Gorgias uses advanced algorithms to determine the best questions to show each customer. While the specific internal logic is managed by Gorgias to ensure optimal performance, the results are designed to drive engagement and sales.

Regarding costs, Gorgias offers tiered plans to match different team sizes. The AI features often follow a usage-based model, which means your investment scales alongside the value and resolutions the AI provides. This ensures that you are paying for the actual support the tool delivers to your customers.

Enhancing your setup with eesel AI

If you are looking for even more flexibility, you can add a complementary AI layer that works alongside Gorgias. That’s exactly what eesel AI is for. It isn’t a replacement for your helpdesk; it’s an intelligence engine that plugs into your current setup to give you additional customization and control.

Customize your AI's persona, tone, and actions

eesel AI offers a flexible way to define your AI's exact personality and rules within the Gorgias ecosystem. You can use a powerful prompt editor to tell the AI exactly how to sound and how to handle specific situations. You can even create "scoped knowledge" for different use cases. This ensures that your automated responses are always perfectly aligned with your brand's unique voice.

Unify all your knowledge sources instantly

eesel AI can connect to over 100 sources, allowing you to unify knowledge from across your company. You can pull information from Google Docs, Confluence, Notion, and more. Most importantly, it can learn from your past support tickets, soaking up your brand's unique solutions from real conversations. You can even set up custom actions to look up live order information from Shopify in real time.

Go live in minutes and test with confidence

Getting started with eesel AI is completely self-serve. You can sign up and get your first AI running in a few minutes. It also comes with a simulation mode that lets you test your setup on your past tickets. This lets you see exactly how it would have answered real customer questions, giving you confidence in your automation performance before it ever talks to a live customer.

A clear look at pricing: Gorgias vs. eesel AI

Understanding how your AI tools are priced helps you manage your budget and ROI effectively. Both platforms offer reliable models tailored to different needs.

Gorgias AI pricing To use features like suggested product questions, you can add an AI Agent subscription to your main Gorgias plan. This pricing is designed to scale with your usage and resolutions, providing an enterprise-grade solution that grows with your business. Gorgias offers tiered plans to ensure there is a fit for every team size.

eesel AI pricing eesel AI uses a transparent model based on feature sets and monthly interaction volume. One of the highlights is that there are no per-resolution fees, making your monthly bill very predictable. This is a great complementary option for teams that want to manage a flat monthly budget while scaling their support volume.

Feature	Gorgias AI	eesel AI
Pricing Model	Scales based on usage and resolutions	Flat monthly fee based on interaction volume
Predictability	Flexible tiered plans to match team size	Highly predictable, no surprise fees
Flexibility	Integrated with your Gorgias platform	Monthly plans available, cancel anytime
Transparency	Reach out to sales for a customized plan	All plans and prices are public on the website

Modernizing your support strategy with Gorgias and eesel AI

Gorgias AI suggested product questions is a powerful, integrated tool for brands looking to automate their customer engagement. It's a mature platform that makes it easy to start providing proactive support right away.

The future of support AI is about finding the right balance of automation and customization. By using the strengths of Gorgias and potentially adding a flexible layer like eesel AI, you can ensure your support team is equipped with the best tools in 2026.

Ready to see how a customizable AI can enhance your setup? You can complement your existing helpdesk with eesel AI. Sign up and build your first custom AI agent in minutes.

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