Gorgias AI pricing calculator: A guide to estimating costs

Understanding AI pricing is an important step for busy ecommerce brands. While the potential of AI agents is clear, Gorgias offers a sophisticated pricing model based on "resolutions." This mature approach ensures you are paying for actual outcomes, and with a little planning, it is straightforward to estimate your monthly costs.

This guide provides a detailed overview of the Gorgias AI Agent's pricing structure. We will cover how to calculate potential costs by examining their helpdesk plans, the additional fees for the AI Agent, and how these two costs can apply to a single ticket.

What is the Gorgias AI agent?

Gorgias is a mature, reliable helpdesk platform designed for ecommerce businesses, used by leading brands like Olipop and Reebok to manage customer conversations at scale.

The "AI Agent" is its primary automation feature. It functions as a digital assistant focused on handling common support questions and assisting with sales inquiries.

For support, Gorgias states the AI Agent can resolve up to 60% of common questions, such as order status inquiries and return requests, allowing your team to focus on more complex tasks.

For sales, it acts as a "Shopping Assistant." It can engage with shoppers in chat, provide product recommendations, and answer pre-purchase questions. Through its integration with platforms like Shopify, it can also perform actions like editing an order or issuing a discount code. The feature is divided into a Support Suite for efficiency and a Marketing Suite for revenue generation.

How Gorgias AI pricing actually works

Gorgias uses a tiered pricing model that grows with your business. The first layer is a subscription to a base helpdesk plan, which is based on ticket volume. The second layer is an additional fee for each ticket the AI Agent resolves autonomously.

These fees work together to provide a comprehensive automation solution. As this infographic illustrates, a single ticket resolved by the AI is tracked through both layers to ensure consistent reporting.

Layer 1: Your base helpdesk plan

The foundation of a Gorgias bill is the subscription plan. Users select a tier based on their anticipated monthly volume of "billable tickets."

According to Gorgias's billing documentation, a "billable ticket" is any conversation that receives a response. This includes replies from human agents, rule-based automated responses, and responses from the AI Agent.

Gorgias offers various plans like Starter, Basic, Pro, and Advanced to match different team sizes, each including a specific monthly ticket limit. If you happen to exceed this limit, Gorgias makes it easy to handle extra volume with transparent overage options. For example, the Pro and Advanced plans charge an additional $36 to $40 for every 100 tickets over the allowance, ensuring your customer service remains uninterrupted during busy seasons.

Layer 2: The AI agent automation fee

In addition to the base plan, there is an outcome-based "automation fee" for the AI Agent. This fee is $0.90 per automated resolution on an annual plan, or $1.00 per resolution on a month-to-month plan.

Gorgias defines a billable "automated interaction" as any customer ticket that the AI fully resolves without human intervention within a 72-hour period.

Based on Gorgias's documentation, when the AI Agent resolves a ticket, that interaction costs the ~$0.90 automation fee and it counts as one billable ticket toward the monthly helpdesk plan limit.

This can be summarized in the following table:

Interaction type	Counts as a billable ticket?	Incurs automation fee?
Human Agent Replies	Yes	No
Rule-based Automation (no AI)	Yes	No
AI Agent Resolves Ticket (fully automated)	Yes	Yes
AI Agent Hands Off to Human	Yes	No
Automated Flow Resolves (no agent)	No	Yes

As the table shows, Gorgias ensures that every AI-driven success is tracked accurately against your base plan's ticket allowance.

Using a Gorgias AI pricing calculator (and how to create your own)

Gorgias does have a calculator to help you estimate your return on investment, which is a great way to see the value they bring. To get a detailed feel for your monthly bill, you can easily do a bit of math on your own.

The official Gorgias Shopping Assistant ROI calculator

Gorgias provides an official Shopping Assistant ROI calculator on their site. This impressive tool is designed to show you how much extra revenue you might make by using the AI for sales.

To use it, you just plug in your store’s numbers:

• Monthly Traffic

• Average Order Value (AOV)

• Baseline Conversion Rate

The tool then spits out the potential sales lift and your return on investment. It's a fantastic tool for seeing the potential upside of the AI's sales features. To forecast your monthly support automation costs, you can use the simple framework below.

A step-by-step framework to calculate your estimated monthly cost

Let's walk through a simple way you can get a good estimate of your total monthly cost for 2026.

Step 1: Figure out your base plan. Look at your average monthly ticket volume and pick the Gorgias plan that matches your needs. For instance, if you handle about 1,800 tickets a month, you'd likely choose the Pro plan, which gives you 2,000 tickets for $300/month (on an annual plan).

Step 2: Estimate your automation potential. Go through your past support tickets. What percentage are simple, repetitive questions about order status or returns? A common starting point for many successful stores is that 40-60% of questions are automatable. Let's say 50% of your 1,800 tickets (900 tickets) are handled by the AI.

Step 3: Calculate the AI resolution cost. Multiply the number of automatable tickets by the per-resolution fee.

• 900 tickets × $0.90/resolution = $810

Step 4: Add it all up. Now, just combine your base plan cost and your estimated AI resolution cost.

• $300 (Pro plan) + $810 (AI resolutions) = $1,110 total estimated monthly bill.

During a successful flash sale or a holiday rush like Black Friday, your ticket volume and sales will grow together. Here’s a look at how that might look:

Scenario	Total tickets	Base plan (Pro)	Automatable tickets (50%)	AI resolution cost	Total monthly bill
Normal Month	1,800	$300	900	$810	$1,110
Black Friday Month	4,000	$300 + $72 (overage)	2,000	$1,800	$2,172

This shows how Gorgias scales to support your business as you succeed.

Understanding the Gorgias pay-per-resolution model

The pay-per-resolution model is designed for high efficiency.

How costs scale with ticket volume

In this model, costs align directly with your customer engagement. A successful marketing campaign that increases orders often brings more routine inquiries. Each automated resolution for these inquiries is handled by Gorgias, ensuring your human team isn't overwhelmed during high-growth periods.

Defining an "automated resolution"

Gorgias defines a resolution as an interaction where a customer receives an AI response and is satisfied enough that they do not reply within 72 hours. This provides a clear window to ensure the customer's needs are fully met before the resolution is finalized.

An alternative model: Pay-per-interaction

An alternative approach is the pay-per-interaction model. In this structure, platforms like eesel AI assign a cost to every AI reply or action. This can be a complementary option for teams looking for a different way to manage specific parts of their support workflow within the Gorgias ecosystem.

Some tools also allow users to test AI capabilities before full implementation. For instance, an AI Copilot can draft replies for human agents to review and send. This allows a team to evaluate the AI's quality and accuracy with real customer questions as they enhance their Gorgias experience.

Gorgias's full helpdesk and AI pricing plans

To give you the full picture, here’s a breakdown of Gorgias's official pricing plans. The AI Agent is a powerful add-on that brings massive value to these base plans.

Plan	Monthly price (Annual billing)	Included tickets/mo	Overage cost	Key features
Starter	from $10/mo	50	$0.40 / ticket	3 user seats, basic integrations
Basic	from $50/mo	300	$40 / 100 tickets	500 user seats, unlimited integrations, Help Center
Pro	from $300/mo	2,000	$36 / 100 tickets	Everything in Basic + Revenue Statistics
Advanced	from $750/mo	5,000	$36 / 100 tickets	Everything in Pro + Dedicated email server
Enterprise	Custom	Custom	Custom	Custom support & onboarding

Note: Pricing is based on the official Gorgias pricing page as of 2026. The AI Agent is an add-on. Automated interactions cost ~$0.90 each and also count toward your monthly ticket limit.

Simulating costs for accurate forecasting

In summary, the Gorgias AI Agent uses a robust layered pricing model that combines a reliable base plan with a focused per-resolution fee for automation. This structure is built to scale alongside your business success, providing enterprise-grade features for teams of all sizes.

To accurately project ROI and costs, a simulation can be a useful tool to complement your Gorgias setup. While a spreadsheet-based calculator relies on estimates, a simulation provides a more data-driven forecast.

Platforms like eesel AI offer a simulation mode that works within the Gorgias ecosystem. This feature allows you to run AI on historical support tickets to see how it would have performed. It can show how it would have responded, the percentage of tickets it could have resolved, and the associated costs, all without interacting with live customers. This provides a clear picture of how AI can enhance your brand's performance.

Invite eesel to your team and run a free simulation on your past tickets to see your automation potential and ROI as you grow with Gorgias.