Freepik AI pricing explained: Is it worth it in 2025?

It feels like a new AI creative tool pops up every week, right? What used to be a small club of niche image generators has exploded into a universe of all-in-one platforms that claim they can do everything from making videos to writing ad copy. Freepik, a name many of us know from its days as a go-to library for stock images, has officially jumped into the ring. It’s no longer just a stock photo site; it’s a full-blown AI creative suite.

But with new tools comes the headache of figuring out new, and often confusing, pricing. That’s why we’re here: to give you a straight-up, honest look at the Freepik AI pricing model. We’re going to peel back the marketing layers to understand its credit system, what "unlimited" really means, and help you decide if it makes financial sense for you, whether you’re a solo creative or part of a larger business team.

What’s included in Freepik’s AI suite?

For a long time, Freepik was the place you went for stock photos, vectors, and design templates. It was a reliable workhorse for designers and marketers. But recently, it’s shifted gears to become a creative platform that bundles a whole set of generative AI tools under one roof.

The idea is to give you a single place to create brand-new content from scratch. The main parts of the suite are:

• AI Image Generation: This is the star of the show. Freepik gives you a toolbox with popular AI models like Flux, Google Imagen, and Seedream, letting you turn simple text prompts into surprisingly polished visuals.

• AI Video Generation: The platform also has tools to whip up short video clips from text or even existing images. It’s pretty handy for social media posts or simple animations.

• AI Audio Tools: You can generate voiceovers for your videos or create custom sound effects, which helps round out the whole multimedia package.

• AI Editing Tools: It’s not just about making new things. The platform offers practical editing tools like an image upscaler, a background remover, and features to replace or erase objects in a photo.

It’s pretty clear the whole setup is geared toward content creators, marketers, and designers, the folks whose job it is to constantly produce new assets.

A breakdown of Freepik AI pricing plans

To really get a handle on Freepik AI pricing, you have to look at two things: the subscription plans and, more importantly, how their credit system actually works. The sticker price on the website doesn’t tell you the full story.

Freepik has a few different tiers, from a free plan to get your feet wet to big enterprise solutions, each aimed at a different type of user.

Subscription plans

Here’s a look at their main plans. We’re showing the annual pricing here since it offers a decent discount.

*Note: This pricing is based on info from Freepik’s official pricing page as of late 2024 and could change.

How the credit system works

Okay, here’s where things can get a little tricky and, potentially, expensive. For most plans, everything you do with Freepik’s AI costs "credits." And it’s not a simple one-to-one system; different actions use up credits at wildly different rates.

For instance, creating a single high-quality image can cost anywhere from 50 to 500 credits, depending on which AI model you pick. If you’re making a video, the cost skyrockets. A short, 9-second HD video can vaporize over 2,600 credits. All of a sudden, the Essential plan’s 84,000 annual credits (which is 7,000 a month) doesn’t feel like a lot if you’re an active creator. You could easily burn through that monthly allowance with just a couple of video clips and a few detailed images.

That "unlimited" generation on the Premium+ and Pro plans sounds great, but you have to read the fine print. According to Freepik, this unlimited deal mostly covers standard image generation. If you want to use more advanced features, like training a custom AI model on your own characters or using premium tools like the Magnific upscaler, those will still dig into your credit balance.

Hidden costs: Why it isn’t a fit for support & ops teams

While Freepik has built a powerful toolkit for creatives, its pricing and features show exactly why it’s not the right tool for business operations teams like customer support, ITSM, or internal help desks. What these teams need is completely different.

Unpredictable costs and budget headaches

Let’s be real, a credit-based system is a nightmare for budgeting. A support team’s ticket volume can jump without warning. If you were using a credit-based AI tool for your responses, a busy month could lead to a massive, unexpected bill. Trying to forecast costs becomes a guessing game, and you’re basically punished for being busy and having more customer conversations.

This is a world away from platforms built specifically for business use. A tool like eesel AI offers clear, predictable pricing based on a set number of AI interactions per month (an interaction is just one reply or one action). There are no complicated credit formulas or surprise fees. You know exactly what you’re paying, which lets teams budget properly without sweating over usage spikes.

A screenshot of eesel AI's pricing page, highlighting the predictable, interaction-based model that contrasts with the variable Freepik AI pricing.

The wrong tool for the job

There’s a fundamental difference between a tool made for creating new assets and one made for automating workflows. Freepik is fantastic for helping you create a beautiful marketing image from a text prompt. It is not built to solve a customer’s shipping problem, triage an urgent IT ticket, or answer an employee’s question about the company’s PTO policy.

For those jobs, you need a platform that’s designed for automation from the ground up. That’s what eesel AI does. Instead of making content out of thin air, eesel AI taps into your company’s existing knowledge. It learns from your past support tickets, your help articles in tools like Zendesk or Freshdesk, and your internal wikis in Confluence or Google Docs.

Think about the workflow. A designer using Freepik is starting with a blank canvas to create a new ad. A support workflow is about a customer ticket coming into your helpdesk, where eesel AI can automatically understand it, find the right answer in your knowledge base, and solve it without a human ever touching it.

A workflow diagram illustrating how eesel AI automates support by analyzing tickets, consulting the knowledge base, and providing resolutions.

Missing essential business automation features

Because Freepik is a creative suite, it just doesn’t have the features that are absolute must-haves for business and support automation.

• Simulation & Gradual Rollout: When you’re about to let an AI talk to your customers, you want to be 100% sure it knows what it’s doing. eesel AI has a simulation mode that lets you test your setup on thousands of your past tickets in a safe environment. You can see exactly how it would have responded, get solid forecasts on how many tickets it will resolve, and even calculate your cost savings before it ever goes live. Then, you can roll it out slowly, maybe letting it handle just one type of question until you’re comfortable. A creative tool like Freepik just has no reason to offer this kind of risk-free testing.

• Custom Actions & Integrations: Real automation is about more than just giving answers; it’s about taking action. A solid support AI needs to do things. With eesel AI, you can customize agents with actions like escalating a ticket to the right team, adding tags for reporting, looking up an order status in Shopify, or updating a customer’s profile in your CRM. This deep connection to your existing business tools is what separates a business automation platform from a content generator.

A screenshot of the eesel AI simulation mode, a key feature for businesses that is not relevant to Freepik AI pricing or its creative suite.

Choosing the right AI platform for your needs

Look, Freepik has built an impressive suite of AI tools that puts a lot of creative power in your hands. For designers, marketers, and content creators, it’s a compelling all-in-one platform for making new visual and audio assets.

However, its credit-based pricing can lead to some nasty surprises on your bill, and the "unlimited" plans have some important strings attached. For any kind of business operations team, that model just doesn’t provide the stability you need for smart budgeting.

More importantly, if you work in customer service, ITSM, or internal support, your goal isn’t just to generate content. It’s to automate processes, solve problems faster, and make your team more efficient by using the knowledge you already have. And that calls for a totally different kind of AI platform.

Automate your support with AI that’s built for business

If you’re looking for an AI platform that gives you predictable costs, plugs right into your helpdesk and knowledge bases, and lets you automate workflows with confidence, then it might be time to check out eesel AI.

Start your free trial today and see how quickly you can automate support, not just generate content.