Top 7 Forethought alternatives in 2025: features, price, and limitations

Forethought has definitely made a splash in the AI customer support space. But as teams hunt for better and more adaptable automation, they often hit the same walls. Many users talk about getting trapped in chatbot loops or wrestling with stiff systems that just can’t adjust to their team’s way of working. If you’ve ever felt like your AI tool is working against you, you’re not the only one.

This is why so many people are looking for Forethought alternatives. The good news is, the market is packed with great options. This guide will walk you through seven of the best choices for 2025, comparing what they offer, how much they cost, and how they work. We’ll help you find a tool that makes your team more efficient without making you overhaul your entire tech setup.

Understanding AI support platforms and Forethought alternatives

AI support platforms are tools built to make customer service quicker, smarter, and more effective. Their main purpose is to automate customer chats, help out human agents, and find useful patterns in all those support conversations. These platforms usually plug into the channels you’re already using, like email, live chat, and your help desk.

While some tools, like Forethought, aim to be an all-in-one package that takes over parts of your workflow, many modern Forethought alternatives do things differently. Instead of asking you to rip out your current setup, they layer on top of the tools you already use. This gives you a lot more power and flexibility, minus the headache of a massive software migration.

How we evaluated the top Forethought alternatives

To give you a useful and straightforward comparison, we looked at each platform based on what really matters to support teams today.

• How it connects to your tools: Does it force you to move everything to its platform, or does it work with what you already have, like Zendesk, Freshdesk, or Intercom? A tool that layers on top means less mess and a quicker start.
• AI training and control: How does the AI learn to answer customer questions? The best tools can learn from your own content, whether it’s past tickets, help center articles, or internal docs from places like Confluence or Google Docs. You should also be able to tweak the AI’s personality and tone.
• The agent experience: A good AI tool doesn’t just get rid of tickets; it makes your agents’ jobs easier. We looked for platforms with an AI Copilot that helps agents find answers and write replies faster, boosting both speed and quality.
• Setup and payoff: How fast can you get it running and see a real benefit? We love features like a simulation mode, which lets you test the AI on old tickets to see how it would have performed before you turn it on for customers.
• Price and growth: Is the pricing easy to understand and based on how much you use it? It’s best to avoid complicated plans that are hard to predict. You want a tool that can grow with your team.

Forethought alternatives: a comparison at a glance

For a quick overview, here’s how our top picks compare.

The 7 best Forethought alternatives for customer support in 2025

Here’s our detailed breakdown of the best Forethought alternatives you can find right now.

1. eesel AI: A flexible option for Forethought alternatives

eesel AI is an AI platform designed to work directly with the help desk and knowledge bases you already have. Instead of forcing you to switch, it adds an intelligent layer on top of tools like Zendesk, Slack, and Confluence. This lets it handle frontline support, help agents write replies, and power internal Q&A, all without a painful migration.

Key features:

• Layered on your stack: It works with your current tools, so there’s no need to ditch anything you like.
• Learns from everything: It trains on all your content, including past tickets, macros, help centers, Google Docs, Notion, and over 100 other sources.
• AI Copilot & AI Agent: You get both an assistant that’s always there for your agents and a fully independent AI Agent that can resolve, tag, and sort tickets by itself.
• Simulation mode: This lets you test the AI on your past tickets to see exactly how it will perform and figure out your ROI before you go live.
• Connects to other apps: It can link to external systems like Shopify to check on live order details or kick off other automated tasks.

Pricing: The Team plan starts at $239 per month (billed annually) for up to 1,000 AI interactions. The Business plan, at $639 per month, gives you access to more powerful features like training on past tickets and advanced API connections.

Pros & cons:

• Pros: It’s very flexible, quick to get started, and lets you prove its worth with simulation mode. It works with the tools you already use and has a clear, interactions-based pricing model.
• Cons: Since it’s a newer platform, it doesn’t have the big brand name of some older companies. You’ll need the Business plan for advanced features like training on past tickets.

Best for: Teams that want to use powerful, fine-tuned AI without the hassle and cost of moving away from their current help desk and tools.

2. Zendesk AI agents: A native option for Forethought alternatives

Zendesk has its own set of AI tools built right into its popular customer service platform. This includes Zendesk AI agents to handle common questions, smart triage to route tickets, and features to help human agents work faster.

Key features:

• Works seamlessly inside the Zendesk ecosystem.
• Uses AI to route and categorize tickets to keep things organized.
• Offers analytics to help you spot trends in support requests.
• Bots can be set up with a no-code, drag-and-drop builder.

Pricing: Zendesk AI is part of its higher-tier Suite plans or can be bought as an add-on. The price is usually based on each “resolution” or “agent,” which can get expensive and hard to predict as your ticket numbers grow.

Pros & cons:

• Pros: If your team lives and breathes Zendesk, the experience is completely smooth.
• Cons: You’re completely locked into the Zendesk world. If your company’s knowledge is spread across other tools like Confluence or Google Docs, the AI can’t see it, which limits how helpful it can be. There’s also no way to test its performance before you launch.

Best for: Companies that are 100% committed to using the Zendesk platform for all of their support work.

3. Intercom: A conversational choice for Forethought alternatives

Intercom is a customer communication platform known for its live chat and messenger-first style. Its AI, called Fin, is made to give instant, automated answers and help agents right inside the Intercom messenger.

Key features:

• AI-powered chatbots designed for 24/7, real-time support.
• Lets you send personalized messages and reach out to customers first.
• Connects tightly with its own knowledge base and CRM tools.

Pricing: Intercom’s pricing is based on how many agents you have and is known for being complex. It has separate charges for its support, marketing, and engagement products, and AI features almost always cost extra.

Pros & cons:

• Pros: It’s one of the best tools out there for real-time, conversational support and is great for proactive messaging.
• Cons: It’s pricey and is built to keep you inside its own system. For teams that rely on traditional email support or use other knowledge bases, it can be a tricky and restrictive option.

Best for: Sales and support teams who focus on real-time chat and engaging with customers directly on their website or in their app.

4. Freshdesk (Freddy AI): An integrated option for Forethought alternatives

Part of the larger Freshworks family, Freshdesk uses its own AI engine, Freddy, to automate different support tasks. This covers everything from customer-facing chatbots to agent-assist tools and automatic ticket handling.

Key features:

• Freddy AI for automatic ticketing, routing, and replies.
• Supports multiple channels, including email, phone, and social media.
• Offers customizable dashboards and internal team collaboration tools.

Pricing: AI features are usually included in the more expensive plans or sold as add-ons. The price is often per agent or per session, which can be hard to budget for.

Pros & cons:

• Pros: It’s a solid pick for teams already on other Freshworks products, since it creates a more connected experience. It also handles multiple channels well.
• Cons: Like Zendesk, it works best when you’re all-in on the Freshworks ecosystem. Training the AI on knowledge from outside sources can be tough or even impossible, which holds it back.

Best for: Businesses already using the Freshworks suite that need a single platform for multichannel support.

5. Ada: A builder-focused choice for Forethought alternatives

Ada is a focused AI automation platform that gives you a powerful, no-code chatbot builder. It’s made for companies that need to handle a lot of customer questions with automated, conversational chatbots.

Key features:

• An AI chatbot with an easy-to-use drag-and-drop builder.
• Lets you build custom workflows and connect to other business software.
• Comes with built-in support for multiple languages and an analytics dashboard.

Pricing: Ada provides custom pricing based on things like how many active users you have or the number of issues the bot resolves.

Pros & cons:

• Pros: It’s a powerful and very customizable tool for building complex chatbot flows without needing to code.
• Cons: It’s mostly just a chatbot builder. It doesn’t have the deep agent-assist and automated ticket sorting features you’d find in other platforms. Building and keeping the chatbot flows updated can also take a lot of work.

Best for: Large companies that want to build complex, custom chatbot automation from scratch and have the team to manage it.

6. Kore.ai: An enterprise-grade option for Forethought alternatives

Kore.ai is an enterprise-level conversational AI platform for building advanced virtual assistants for both customers and employees. It’s especially known for its powerful natural language processing (NLP) that helps it understand what people are really asking.

Key features:

• Advanced NLP for understanding tricky and subtle user questions.
• Very customizable workflows and deployment options for big companies.
• Can be used on websites, mobile apps, and in internal contact centers.

Pricing: Kore.ai has a custom pricing model aimed at large businesses.

Pros & cons:

• Pros: The AI and NLP technology is very sophisticated. It also offers strong security and flexible setup options for large, global companies.
• Cons: The platform can be really complex and expensive to set up, often needing dedicated developers to get it working right. It’s usually more than what most small to mid-sized support teams need.

Best for: Huge, multinational corporations with the budget and tech teams to build, launch, and maintain a highly customized enterprise virtual assistant.

7. Gladly: A human-centered choice for Forethought alternatives

Gladly has a different, and pretty refreshing, take on customer service. It centers everything on the human, omnichannel experience, where AI is used to give agents more context instead of just deflecting tickets.

Key features:

• AI-powered customer profiles that build a lifelong history of conversations from every channel.
• True omnichannel support shown in a single, ongoing timeline.
• A set of tools designed to help agents, not replace them.

Pricing: Gladly uses a simple price-per-agent model.

Pros & cons:

• Pros: It’s fantastic for building deep, long-term customer relationships. It gives agents all the customer context they need, leading to more personal and helpful service.
• Cons: It’s less focused on pure automation and getting rid of tickets than other Forethought alternatives. It’s also a full platform migration, not just a simple integration, which is a big project.

Best for: High-touch brands that care more about relationship-driven customer service than high-volume, impersonal automation.

Tips for choosing the right Forethought alternatives

• Start with your current setup: Don’t switch platforms if you don’t have to. A tool that layers on top of your current help desk, like eesel AI, causes less disruption and gets you results much faster.
• Think about your agents: The best AI tools don’t replace agents; they make them better. Look for platforms with strong AI Copilot features that help your team reply faster, more accurately, and with more consistency.
• Test before you commit: Being able to test an AI on your real historical data is a huge plus. It proves the tool works and builds trust with your team before you roll it out to all your customers.
• Understand the real price: Be wary of “per-resolution” or complicated agent-based pricing, as costs can easily get out of hand. A clear, interactions-based model is usually much easier to predict and manage as you grow.

What are the best Forethought alternatives?

Picking the right Forethought alternative really depends on your team’s needs, but one thing is clear: flexibility and integration are key. While all-in-one platforms can work, they often lock you in with one vendor and have trouble adapting to your company’s unique set of tools and knowledge.

For teams that want to tap into the power of modern AI without the migration headaches, a layered tool is the way to go. By connecting directly with your existing help desk and knowledge sources, you get a more powerful, better-customized, and faster return on your investment.

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