Let's be honest, the world of AI content tools is getting crowded. Every week there's a new app promising to make your video editing faster, your writing sharper, and your life easier. It's exciting, but it's also a lot to sort through. When it comes to video, especially for social media, one name that keeps popping up is Captions AI.
So, is it actually as good as everyone says?
This article is a straight-up look at the Captions AI app from Mirage. We'll get into what it does, what it costs, and what real users think are its biggest weak spots. And just to be clear, since a few apps use a similar name, we're talking about the popular one that's all over TikTok and Instagram.
What is Captions AI?
At its core, Captions AI is a video editor for your phone, designed from the ground up for creators and small businesses. It's all about streamlining the process of making those slick, professional-looking short videos you see on Reels, TikTok, and YouTube Shorts.
The app's real magic is how it automates the annoying parts of making a video. Think about all the tedious stuff: typing out subtitles, trying to fix your shifty eye contact, or cleaning up that humming sound from your air conditioner. Captions AI uses AI to handle all of that, turning your raw footage into something you can post with way less hassle. The app is made by a company called Mirage, which you might have known as Captions, LLC before they rebranded.
Core features of Captions AI
Captions AI is packed with a ton of AI-driven features. They range from simple editing assists to generating whole video clips for you from scratch.
AI video generation and editing
This is where the app goes beyond just being an editor and starts acting like a creative partner.
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Text-to-Video: Got an idea but no footage? You can type a prompt describing the video you want, and the app will generate a script and a video to go with it. It’s a pretty wild way to brainstorm or create content when you're feeling stuck.
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AI Edit: Instead of manually scrubbing through a timeline, you can just tell the AI what you want. You can type commands like "add some B-roll of a city at night" or "make this part more dramatic," and the editor will make the changes.
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Audio and Visual Polish: The app has a couple of incredibly handy tools for that final touch. AI Denoise gets rid of distracting background noise, while AI Eye Contact digitally corrects your gaze to make it look like you're staring right into the camera, even if you were reading off a script. It's a little creepy, but it works.
AI captions and multi-language dubbing
As you'd guess from the name, the app's captioning abilities are its bread and butter. It's built to make your videos easy to watch, even with the sound off.
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Auto Captions: The app listens to your audio and automatically creates accurate captions in over 100 languages. This alone saves a ton of time and is essential for reaching a bigger audience.
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AI Dubbing & Lipdub: This is a big one if you're trying to reach an international audience. The app can translate your audio into more than 28 languages, create a new voice track, and even tweak your lip movements to match the new audio. The result is surprisingly natural.
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Caption Styling: You're not stuck with the default look. You can pick from a library of templates to change the font, color, and animations of your captions so they fit your brand or the video's mood.
AI avatars and voice cloning
If you want to create content without having to be on camera for every single video, these features are worth a look.
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AI Twin: You can create a digital version of yourself from a single selfie. This "AI Twin" can then star in new videos, speaking any script you give it. You can even change its clothes and the background, which is great for producing content without a full film setup.
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AI Actors: Don't want to use your own face? No problem. The app has a library of pre-made AI actors you can use instead.
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AI Voice Clone: To keep things consistent, you can also clone your voice. This lets your AI Twin speak with your voice, or you can use it to create voiceovers for other projects.
Captions AI pricing plans
Captions AI uses a freemium model. You can download the app and poke around for free, but most of the powerful features require a subscription. The free version is pretty restrictive and will slap a watermark on anything you export.
To get the good stuff, you'll need to pay. Here’s a quick rundown of the plans (prices are based on the iOS App Store):
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Pro Plan ($9.99/mo): This is for individual creators. It gets rid of watermarks, gives you over 100 caption templates, and unlocks the basic AI editing tools.
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Max Plan ($24.99/mo): Aimed at heavy users who want all the generative AI tools. You get everything in Pro, plus the AI Twin, AI actors, text-to-video generation, and AI Lipdub.
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Scale Plan ($69.99/mo): This one is for businesses and agencies that are churning out a lot of content. It has all the features of Max but with more AI credits and access to their top-tier AI models.
| Feature | Free | Pro ($9.99/mo) | Max ($24.99/mo) | Scale ($69.99/mo) |
|---|---|---|---|---|
| Watermark-Free Exports | No | Yes | Yes | Yes |
| Caption Generation (100+ languages) | Limited | Yes | Yes | Yes |
| Caption Templates | 1 | 100+ | 100+ | 100+ |
| AI Twin / AI Actors | No | No | Yes | Yes |
| Generative AI Editing | No | No | Yes | Yes |
| AI Lipdub & Translate | No | No | Yes | Yes |
| AI Usage Credits | None | Low | Medium | High |
One important thing to know is the credit system. The pricier plans use credits for the generative AI features. Every time you use AI Dubbing or create a video with an AI Twin, you use up credits. This means your monthly cost can be a bit unpredictable. If you're a business that needs to know exactly what you'll be spending, that can be a problem. For comparison, platforms like eesel AI offer plans with predictable pricing, so your bill doesn't jump up just because you had a busy support month.
A visual of the eesel AI pricing page, which contrasts with the unpredictable credit system of Captions AI by showing clear, public-facing costs.Limitations and user feedback
No app is perfect, and for all its cool features, Captions AI has some downsides. Looking at user reviews and spending time with the app reveals a few common complaints.
The interface can be a lot
When you pack so many features into one mobile app, things can get cluttered. Some users find the interface overwhelming. If you just want to add some plain, simple subtitles, trying to find that one setting among all the generative tools and animation options can be frustrating. For a beginner, there’s definitely a learning curve.
Performance issues and bugs
Digging through App Store and Google Play reviews, you'll see recurring complaints about lag, slow processing times, and random bugs. People report things like captions going out of sync after an edit or the app crashing right as they try to export a finished video. The developers are pushing out updates pretty regularly, but these kinds of hiccups can really mess up your workflow.
Great for marketing, but what about support
This is probably the biggest issue for any business trying to use the app. Captions AI is genuinely great for making marketing videos that get people's attention. But what happens after they watch? The app’s job is done once you hit export. It doesn’t connect to your help desk, your CRM, or any of your other business systems. It helps you get new customers in the door, but it doesn't help you support them once they're inside.
The bigger picture: From video engagement to customer support
Making killer video content with a tool like Captions AI is a fantastic way to bring in new customers. But with that success comes a brand new problem: a flood of comments, questions, and support tickets. Once your videos start driving traffic, you have to be ready to handle all those new customer conversations.
Why eesel AI is the next step for businesses
This is where a tool like eesel AI fits into the puzzle. It's built to solve the very problem that content creation leaves behind. While Captions AI helps you talk to your audience, eesel AI helps you talk with them, without overwhelming your team.
Unlike a video editor, eesel AI connects to all the places your company knowledge lives. It can learn from your Zendesk or Freshdesk help center, internal documents in Confluence or Google Docs, and even your team's past support conversations.
An infographic illustrating how eesel AI centralizes knowledge from different sources like Zendesk, Google Docs, and Confluence to power support automation.With all that knowledge, eesel AI can power AI agents that handle common questions, draft helpful replies for your human agents, and sort incoming tickets automatically. It takes care of the inquiries your great marketing generates, making sure new customers get quick and accurate answers. Best of all, it sets up in minutes and works with the tools you already use. There's no need to overhaul your current system, so you can roll it out gradually without any risk.
This tutorial provides a step-by-step guide on how to create and edit videos using the core features of Captions AI.
Create content with Captions AI, then automate support
Captions AI is a seriously impressive tool for anyone making short-form video content. Its AI-powered captioning, dubbing, and video generation make it a go-to for marketers and creators who need to work fast. Its strengths are obvious, but so are its limits: it's a content tool, and that's where its job ends.
A smart business strategy pairs engaging content with smart support. Use tools like Captions AI to grab your audience's attention. Then, use a solution like eesel AI to provide the kind of fast, helpful customer service that turns those new viewers into happy, long-term customers.
Frequently asked questions
Captions AI automates tedious aspects of video production, like generating subtitles, correcting eye contact, and removing background noise. It's designed to streamline the creation of slick, professional short videos for social media platforms.
The app includes powerful features like AI video generation from text, AI Edit for command-based editing, and AI Dubbing with lip-sync correction for multi-language content. It also offers AI Twins and actors to create videos without being on camera.
Users sometimes report a cluttered interface, performance issues like lag or crashes, and slow processing times. Additionally, the app lacks integration with broader business systems like help desks or CRMs.
Captions AI operates on a freemium model, but the free version has significant limitations and watermarks. Paid plans (Pro, Max, Scale) unlock features, with generative AI tools consuming credits, making monthly costs variable depending on usage.
It is specifically built for creators and small businesses focused on producing engaging short-form videos for platforms like TikTok, Instagram Reels, and YouTube Shorts. The AI tools are geared towards making these types of videos stand out quickly.
While Captions AI excels at creating marketing content to attract customers, its function ends at video export. It does not integrate with help desks, CRMs, or other business systems necessary for managing customer support or ongoing interactions.
