A guide to the HubSpot Breeze Marketplace: Features, Pricing & Alternatives (2025)

It feels like every software platform is rolling out its own AI "marketplace" these days, right? The idea is great: a library of AI tools you can plug directly into the software you already use. HubSpot has entered the chat with its Breeze Marketplace, a hub for finding and using AI agents built specifically for the HubSpot ecosystem.

But what does that actually mean for your team? This guide will give you a straight-shooting look at the Breeze Marketplace and its sidekick, Breeze Studio. We’ll get into what they are, what they do, how much they cost, and, most importantly, the limitations you need to know about before you dive in.

What is the HubSpot Breeze Marketplace?

Think of the HubSpot Breeze Marketplace as an app store, but for pre-built AI agents. It’s the discovery part of HubSpot’s AI setup, letting you find ready-to-go bots for specific marketing, sales, or support jobs without needing to code them from scratch.

Paired with the marketplace is Breeze Studio, which is the customization workshop. This is where you can take an agent you found and teach it the ropes of your business. For instance, you could grab a "Customer Agent" from the marketplace and then use the studio to train it on how to answer questions about your specific products and brand voice.

Together, they’re meant to be a one-stop shop for finding, tweaking, and deploying AI assistants. The catch? It all has to happen inside the HubSpot universe.

A closer look at the key features of the Breeze Marketplace and Studio

HubSpot’s goal here is to make AI feel less intimidating. Here’s a breakdown of how the marketplace and studio are set up to do that.

Discovering and installing pre-built AI agents from the Breeze Marketplace

The marketplace works just like you’d expect. You can browse for different agents based on their job, like a Prospecting Agent for your sales team or a Customer Agent for support. Installation is usually just a click, which is nice for teams who are just dipping their toes into AI automation. It’s designed to get you started on common tasks pretty quickly.

Customizing Breeze Marketplace agents with Breeze Studio

After you install an agent, you head over to Breeze Studio to make it your own. It’s a no-code space where you can adjust how the AI thinks and acts. Some of the main tweaks you can make include:

• Setting the AI’s personality and tone of voice.

• Creating approval workflows for any sensitive tasks.

• Putting up guardrails to control what the AI is and isn’t allowed to do.

You can also try building a completely new "custom assistant" if you have a unique need that isn’t covered by the off-the-shelf options.

The Breeze Marketplace promise of a unified AI ecosystem

HubSpot’s big pitch is that every AI agent is powered by your data in the HubSpot Smart CRM. This means the AI already has context on your customers, deals, and support tickets from day one.

The flip side of this is that the agents are stuck in a walled garden. They can’t access information from your other critical tools, like a Zendesk helpdesk, a Confluence wiki, or your team’s Google Docs. For any team that uses a mix of different apps, this lock-in can be a real headache. A tool like eesel AI takes a different route, acting as a smart layer that connects to all your knowledge sources. This gives you a truly unified AI without forcing you to move everything into one vendor’s platform.

Common use cases for Breeze Marketplace AI agents

Breeze agents are built to handle automated tasks across the whole customer journey. Here are a few ways different teams might put them to work.

Use cases for marketing teams

• Personalization Agent: This agent can spot different visitor segments on your website and automatically serve up tailored content or CTAs to get them to convert.

• Data Agent: Instead of manually sifting through reports, marketers can ask the Data Agent questions in plain English. It pulls from CRM data and web analytics to help with campaign planning.

Use cases for sales teams

• Prospecting Agent: This bot helps automate the top of the sales funnel. It can research new leads, look for buying signals, and even draft personalized outreach emails that match your brand’s voice.

• Closing Agent: For reps managing active deals, this agent can offer up insights on how engaged a buyer is and flag potential roadblocks, helping to keep the sale moving forward.

Use cases for service teams

• Customer Agent: This is your frontline support bot. It handles common customer questions on its own by finding answers in your HubSpot knowledge base and CRM.

• Knowledge Base Agent: This agent analyzes support tickets to find gaps in your help articles. It can even draft new articles, turning one-off resolutions into knowledge everyone can use.

One thing that might make support teams a bit nervous is the lack of a proper testing environment. Breeze agents are a solid start for HubSpot-native teams, but you can’t easily validate their performance before they start talking to customers. For comparison, eesel AI has a simulation mode that lets you test it on thousands of your past support tickets. You get a clear forecast of its resolution rate and can see exactly how it would have responded, so you can go live with confidence.

Limitations and considerations of the Breeze Marketplace

Before you commit to HubSpot’s AI world, it’s worth taking a minute to think about the downsides.

Deep dependency on the HubSpot ecosystem

This is the biggest thing to keep in mind. If your company’s most important information is stored in external places like Confluence, a dedicated helpdesk, or shared drives, Breeze agents can’t reach it. This seriously limits how helpful and accurate they can be. To get real value, you’re pushed to centralize everything within HubSpot, which just isn’t realistic for most companies.

The hidden complexity of "no-code"

While "no-code" sounds like "no work," that’s not quite the full story. Building and maintaining custom agents that are actually reliable takes a good amount of time and know-how. Someone on your team will need to learn the platform’s logic, get familiar with HubSpot’s data structures, and keep an eye on the agents to make sure they’re working correctly. It can easily turn into a full-time job, which kind of defeats the point of a simple, automated tool.

Onboarding and time-to-value

To get your hands on the more advanced Breeze features, you often have to go through the whole sales demo and onboarding dance with HubSpot. It can be a slow, traditional enterprise process.

This is a big difference from more modern AI tools. With eesel AI, for example, you can sign up, connect your helpdesk in one click, and have a working AI copilot ready to go in a few minutes, not a few months. The platform is designed for you to get value right away, without ever needing to schedule a call with a salesperson.

HubSpot Breeze Marketplace pricing explained

You can’t just buy access to the Breeze Marketplace on its own. The AI agents are bundled into HubSpot’s more expensive subscription plans. You’ll mostly find Breeze Agents in the Professional and Enterprise versions of HubSpot, which is a pretty big financial commitment.

This bundled model means the cost of AI is tied to your entire platform subscription. In contrast, solutions like eesel AI offer straightforward pricing based on how much you use the AI, with no fees per resolution. You pay only for what you need, without getting locked into a massive platform upgrade.

Platform	Pricing Model	Entry Cost	Key Takeaway
HubSpot Breeze	Bundled with Pro/Enterprise Tiers	Starts at $1,600/mo+ (Professional Tier)	AI isn’t sold separately; requires a major investment in the full HubSpot platform.
eesel AI	Tiered (based on interactions)	Starts at $239/mo	Clear, predictable cost. You can start small and scale as you grow.

Is the Breeze Marketplace right for you?

So, who is the Breeze Marketplace actually for? If your team is all-in on the HubSpot ecosystem and you’re already paying for (or planning to upgrade to) a premium plan, it’s a pretty convenient way to start automating tasks without adding another tool to your stack.

However, for most businesses, the vendor lock-in, the potential for "no-code" to become complicated, and the high bundled price tag are serious drawbacks.

If your team prefers flexibility, quick setup, and being in control, a platform like eesel AI is probably a better fit. It’s an AI layer that works with the tools you already use, letting you bring all your knowledge together and automate support with a powerful, self-serve platform.

Automate support the smart way

Ready for an AI platform that adapts to your tools, not the other way around? eesel AI connects to your helpdesk, knowledge bases, and internal docs to deliver accurate, autonomous support in minutes.

Start a free trial and build your first AI agent today.