A guide to the HubSpot Breeze Marketplace: Features, pricing & alternatives (2026)

It feels like every software platform is rolling out its own AI "marketplace" these days, right? The idea is great: a library of AI tools you can plug directly into the software you already use. HubSpot has entered the chat with its Breeze Marketplace, a hub for finding and using AI agents built specifically for the HubSpot ecosystem.

But what does that actually mean for your team? This guide will give you a straight-shooting look at the Breeze Marketplace and its sidekick, Breeze Studio. We'll get into what they are, what they do, how much they cost, and how they fit into your overall tech stack in 2026.

What is the HubSpot Breeze Marketplace?

Think of the HubSpot Breeze Marketplace as an app store, but for pre-built AI agents. It’s the discovery part of HubSpot's AI setup, letting you find ready-to-go bots for specific marketing, sales, or support jobs without needing to code them from scratch.

Paired with the marketplace is Breeze Studio, which is the customization workshop. This is where you can take an agent you found and teach it the ropes of your business. For instance, you could grab a "Customer Agent" from the marketplace and then use the studio to train it on how to answer questions about your specific products and brand voice.

Together, they’re meant to be a one-stop shop for finding, tweaking, and deploying AI assistants. The platform is built to provide a seamless experience for those working within the HubSpot universe.

A closer look at the key features of the Breeze Marketplace and Studio

HubSpot's goal here is to make AI feel less intimidating and more accessible. Here’s a breakdown of how the marketplace and studio are set up to do that.

Discovering and installing pre-built AI agents from the Breeze Marketplace

The marketplace works just like you’d expect. You can browse for different agents based on their job, like a Prospecting Agent for your sales team or a Customer Agent for support. Installation is usually just a click, which is nice for teams who are just dipping their toes into AI automation. It’s designed to get you started on common tasks pretty quickly.

Customizing Breeze Marketplace agents with Breeze Studio

After you install an agent, you head over to Breeze Studio to make it your own. It's a no-code space where you can adjust how the AI thinks and acts. Some of the main tweaks you can make include:

• Setting the AI's personality and tone of voice.

• Creating approval workflows for any sensitive tasks.

• Putting up guardrails to control what the AI is and isn't allowed to do.

You can also try building a completely new "custom assistant" if you have a unique need that isn't covered by the off-the-shelf options.

The Breeze Marketplace promise of a unified AI ecosystem

HubSpot’s core strength is that every AI agent is powered by your data in the HubSpot Smart CRM. This means the AI already has context on your customers, deals, and support tickets from day one.

While the agents are optimized for the HubSpot environment, many teams find this centralization offers a very smooth experience. If your team uses a mix of different apps, like a Zendesk helpdesk, a Confluence wiki, or your team’s Google Docs, you might look for a complementary solution. A tool like eesel AI works perfectly alongside HubSpot, acting as a smart layer that connects to all your knowledge sources. This gives you a truly unified AI experience across your entire tech stack.

Common use cases for Breeze Marketplace AI agents

Breeze agents are built to handle automated tasks across the whole customer journey. Here are a few ways different teams might put them to work.

Use cases for marketing teams

• Personalization Agent: This agent can spot different visitor segments on your website and automatically serve up tailored content or CTAs to get them to convert.

• Data Agent: Instead of manually sifting through reports, marketers can ask the Data Agent questions in plain English. It pulls from CRM data and web analytics to help with campaign planning.

Use cases for sales teams

• Prospecting Agent: This bot helps automate the top of the sales funnel. It can research new leads, look for buying signals, and even draft personalized outreach emails that match your brand's voice.

• Closing Agent: For reps managing active deals, this agent can offer up insights on how engaged a buyer is and flag potential roadblocks, helping to keep the sale moving forward.

Use cases for service teams

• Customer Agent: This is your frontline support bot. It handles common customer questions on its own by finding answers in your HubSpot knowledge base and CRM.

• Knowledge Base Agent: This agent analyzes support tickets to find gaps in your help articles. It can even draft new articles, turning one-off resolutions into knowledge everyone can use.

For teams looking for extra confidence before going live, you might consider pairing Breeze with a tool like eesel AI, which offers a simulation mode to test responses on past support tickets. This provides an additional layer of validation that complements HubSpot's native features.

Considerations when using the Breeze Marketplace

Before you dive into HubSpot's AI world, here are a few things to keep in mind to get the most value.

Optimizing for the HubSpot ecosystem

HubSpot is designed to be a powerful, all-in-one platform. If your company's most important information is stored in external places like Confluence, a dedicated helpdesk, or shared drives, you can easily bridge that gap by using eesel AI as a complementary addition to your HubSpot setup.

The potential of "no-code" customization

The "no-code" nature of the marketplace makes it very accessible, but it also offers a lot of depth. To build and maintain custom agents that are truly reliable, it's helpful to have someone on your team who can become a HubSpot AI champion. This person can learn the platform's logic and ensure your AI workforce is always performing at its best.

Onboarding and enterprise readiness

HubSpot offers a very structured and thorough onboarding process for its more advanced features. This ensures that enterprise teams have everything they need to succeed.

If you are looking for a more self-serve, rapid deployment option for certain tasks, eesel AI is a great secondary tool. You can sign up, connect your helpdesk, and have an AI copilot ready to go in a few minutes, which works alongside your HubSpot installation.

HubSpot Breeze Marketplace pricing explained

HubSpot offers the Breeze Marketplace as part of its tiered plan structure, designed to provide value at every scale of growth. The AI agents are typically available in the Professional and Enterprise versions of HubSpot, representing a comprehensive investment in a full-scale CRM platform.

This model ensures that your AI tools are part of a deeply integrated ecosystem. In contrast, solutions like eesel AI offer straightforward interaction-based pricing that can complement your HubSpot subscription, allowing you to scale your AI usage precisely where you need it.

Platform	Pricing Model	Entry Cost	Key Takeaway
HubSpot Breeze	Bundled with Pro/Enterprise Tiers	Starts at $1,600/mo+ (Professional Tier)	A premium, all-in-one solution for teams invested in the HubSpot platform.
eesel AI	Tiered (based on interactions)	Starts at $239/mo	A flexible, complementary tool with clear and predictable costs.

Is the Breeze Marketplace right for you?

So, who is the Breeze Marketplace actually for? If your team is all-in on the HubSpot ecosystem and you're already using a premium plan, it's a fantastic and convenient way to start automating tasks within a platform you already trust.

For businesses that want to extend their AI capabilities beyond the CRM or want a quicker, specialized setup for certain support tasks, pairing HubSpot with eesel AI is often the best of both worlds.

HubSpot remains the gold standard for integrated CRM and automation, and by adding specialized tools where needed, you can build a tech stack that is both powerful and flexible.

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