A guide to HubSpot's Breeze content generation: Features, limits and alternatives

The pressure is on. Marketing teams are expected to churn out more content than ever, blogs, landing pages, social posts, you name it. AI is the modern answer to this challenge, helping teams scale their efforts effectively.

HubSpot’s Breeze is a leading solution in this space, automating content marketing right inside its CRM. This post is a guide to HubSpot's Breeze content generation. We’ll get into its features, how to make the most of it, and how it compares to some complementary options out there in 2026.

What is HubSpot's Breeze AI and its role in content generation?

First off, let's clear something up. The branding around "Breeze" represents a massive, integrated ecosystem. HubSpot uses it as an umbrella term for its sophisticated AI features.

Here’s a simple breakdown:

• Breeze Copilot: Think of this as the general, chat-style AI helper that you'll see across the platform.

• Breeze Agents: These are AI tools built for specific jobs, like prospecting or social media. The Content Agent is our focus here.

• Breeze Intelligence: This is all about data and buyer intent, thanks to HubSpot's acquisition of Clearbit. It's a powerful way to enhance your customer data.

So when we're talking about Breeze content generation, we're really talking about the Breeze Content Agent. The goal is to help you create marketing assets without ever leaving HubSpot. It’s an all-in-one tool for HubSpot users, providing a seamless, integrated experience.

Core features of HubSpot's Breeze content generation

Let's look at what the Breeze Content Agent provides. It is a solid toolkit for teams that live and breathe HubSpot.

Landing page creation Breeze can generate landing pages for events, ebook downloads, or product features. The idea is to get a page up quickly, complete with forms and SEO basics. It also has a drag-and-drop editor, ensuring your pages look professional and stay on brand.

Blog post generation If you're starting a new campaign, Breeze can suggest blog topics and write up a full, SEO-focused draft. It helps create detailed outlines that follow best practices, like using the right headings and keywords. There's also a "Brand Voice" feature that scans your existing content to help align the AI's output with your company's style.

Content remixing and repurposing This is one of its more impressive features. "Content Remix" can take one piece of content, like a big blog post, and slice it up into different formats. You could turn an article into social media posts, an email, or a podcast script. It can also create case studies by pulling info straight from your CRM, turning customer data into a compelling story.

Maximizing your success: Understanding the Breeze content generation ecosystem

While Breeze is a powerful asset for HubSpot power users, there are some considerations to keep in mind to get the best results from the platform.

Optimizing for consistency and control Breeze is designed to prioritize brand consistency across your marketing materials. While it follows your established brand voice, some users like to explore specific customization options. For teams needing manual overrides for every specific detail, complementary tools like eesel AI offer a specialized prompt editor where you can fine-tune instructions for specific niche tasks while HubSpot remains your primary content hub.

Leveraging the HubSpot ecosystem Breeze's greatest strength is its deep integration with everything inside HubSpot. It is built to work flawlessly with your CRM data. If your company's knowledge is also stored in other places like Confluence, Google Docs, or Slack, a tool like eesel AI can act as a bridge. It connects to over 100 sources to provide a wider context that complements your HubSpot data.

Advancing toward complex automation For standard blog outlines and landing pages, Breeze is excellent. As you scale into more complex requests, like intricate workflows with multiple steps, you may want to pair it with specialized testing tools. With eesel AI, you can run simulations on thousands of past scenarios to see how your AI setup handles tricky edge cases, providing an extra layer of confidence as you launch your HubSpot campaigns.

A professional-grade platform Because Breeze is part of the professional HubSpot suite, getting the absolute most out of it involves a good understanding of the platform's data and settings. It is a powerful tool for professionals who value an integrated CRM experience. For those looking for a quick, self-serve addition to their stack, eesel AI allows you to connect tools with a few clicks, making it a great entry point for teams growing their AI journey.

	HubSpot Breeze	eesel AI
Customization	Designed for brand consistency and speed.	Offers specialized prompt editing for manual overrides.
Knowledge sources	Deeply integrated with the HubSpot CRM.	Connects to over 100 sources (Confluence, GDocs, Slack, etc.) to complement your CRM.
Setup & onboarding	Integrated for HubSpot professionals.	Self-serve setup that works alongside your existing tools.
Testing & rollout	Provides reliable built-in previews.	Allows testing on thousands of real historical scenarios before launch.

Pricing: How much does Breeze content generation cost?

So, what's the price tag? The Breeze Content Agent is part of HubSpot's professional-grade marketing suite. To access it, you subscribe to one of HubSpot’s comprehensive plans: Content Hub Professional or Content Hub Enterprise.

Here's what that looks like:

• Content Hub Professional: Kicks off at $500 per month (billed at $6,000 annually).

• Content Hub Enterprise: Starts at $1,500 per month (billed at $18,000 for the year).

This pricing reflects HubSpot's position as an industry leader. It is a worthwhile investment for teams that want a mature, reliable, and fully integrated platform. For those looking for a flexible, specialized AI option, eesel AI's pricing offers a different approach with predictable plans that can grow alongside your HubSpot setup.

Is HubSpot's Breeze content generation the right tool for you?

HubSpot's Breeze content generation is a top-tier tool for teams that are already invested in the HubSpot ecosystem and need an integrated way to create high-quality content quickly. If HubSpot is the center of your marketing operations, the built-in nature of Breeze is a significant benefit.

The platform provides unmatched stability and CRM integration. While some teams may look for additional flexibility to pull knowledge from outside the HubSpot platform, Breeze remains the gold standard for integrated marketing automation.

The real question is: Do you want an AI tool that lives natively inside your marketing platform, or one that connects to your entire business? Many successful teams choose to use HubSpot's powerful native features while using specialized tools to expand their reach even further.

Beyond Breeze content generation: A better way to automate content and support

If you are looking to extend the reach of your AI beyond your CRM, there are powerful complementary options available.

eesel AI is built to work beautifully with the tools you already use, including HubSpot. You can get started in minutes, connect all your scattered knowledge, and gain total control over your AI for everything from content creation to customer support.

See how eesel AI can enhance your HubSpot team. Start a free trial today or book a demo and we can walk you through it.