A guide to HubSpot's Breeze content generation: Features, limits & alternatives

The pressure is on. Marketing teams are expected to churn out more content than ever, blogs, landing pages, social posts, you name it. AI seems like the obvious answer, but let's be honest, it often creates its own set of problems. You get generic text, lose control over the final product, or get stuck with a tool that only works inside one specific platform.

HubSpot’s Breeze is trying to be the solution, automating content marketing right inside its CRM. But how well does it actually work? This post is an honest look at HubSpot's Breeze Content Generation. We’ll get into its features, its real-world limitations, and how it compares to some more flexible options out there.

What is HubSpot's Breeze AI and its role in content generation?

First off, let's clear something up. The branding around "Breeze" can be a bit of a headache. HubSpot uses it as an umbrella term for all its AI stuff, and it’s easy to get lost.

Here’s a simple breakdown:

• Breeze Copilot: Think of this as the general, chat-style AI helper that you'll see across the platform.

• Breeze Agents: These are AI tools built for specific jobs, like prospecting or social media. The Content Agent is our focus here.

• Breeze Intelligence: This is all about data and buyer intent, thanks to HubSpot's acquisition of Clearbit. It's cool, but not what we're talking about for content creation.

So when we're talking about Breeze Content Generation, we're really talking about the Breeze Content Agent. The goal is to help you create marketing assets without ever leaving HubSpot. It’s meant to be an all-in-one tool for HubSpot users, which is both its biggest selling point and its biggest catch.

Core features of HubSpot's Breeze Content Generation

Let's look at what the Breeze Content Agent promises to do. On paper, it's a solid toolkit for teams that live and breathe HubSpot.

Landing page creation

Breeze can generate landing pages for events, ebook downloads, or product features. The idea is to get a page up quickly, complete with forms and SEO basics. It also has a drag-and-drop editor, so you don’t need a design degree to make it look decent.

Blog post generation

If you're staring at a blank page, Breeze can suggest blog topics and write up a full, SEO-focused draft. It helps create detailed outlines that follow best practices, like using the right headings and keywords. There's also a "Brand Voice" feature that scans your old content to try and match your company's style. (The key word here is try).

Content remixing and repurposing

This is one of its more interesting features. "Content Remix" can take one piece of content, like a big blog post, and slice it up into different formats. You could turn an article into social media posts, an email, or a podcast script. It can also create case studies by pulling info straight from your CRM, turning customer data into a story.

The reality: Limitations of Breeze Content Generation

While Breeze is a nice perk for HubSpot power users, you start to see the cracks when you push it a little. Most of the issues come from it being a closed-off system.

A lack of deep control

You might find that Breeze has its own ideas. For instance, you can write some great copy for a landing page, only for the AI to ignore it and generate its own version. That lack of fine-grained control means you can end up spending more time editing the AI's work than you saved by using it in the first place. In contrast, tools built for more control, like eesel AI, give you a prompt editor where you can tell the AI exactly what tone to use and who it should act like. You're in the driver's seat.

That lack of fine-grained control means you can end up spending more time editing the AI's work than you saved by using it in the first place.

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A "walled garden" ecosystem

Breeze's biggest weakness is that it only knows what's inside HubSpot. If your company's real knowledge is scattered across Confluence, your product specs are in Google Docs, and your team talks things through in Slack, Breeze can't see any of it. It's working with incomplete information. This is where a tool like eesel AI has a huge advantage, since it's designed to connect to over 100 sources and get the full picture.

This infographic shows how eesel AI connects to various knowledge sources, a key differentiator from HubSpot's Breeze Content Generation capabilities.

Struggles with complex tasks

For a simple blog outline or a basic landing page, Breeze is fine. But users have found it starts to struggle with more complex requests, like building detailed reports or creating workflows with multiple steps. It's more of a generalist than a specialist. That’s why robust testing is a must. With eesel AI, you can run simulations on thousands of past scenarios to see how your AI setup will handle things before you launch it, so you know it can manage the tricky stuff.

This image displays the eesel AI simulation feature, which allows for testing AI performance, a contrast to the more limited preview options in Breeze Content Generation.

Steep learning curve

Even though Breeze is part of HubSpot, getting it to work well requires a pretty solid understanding of the platform's data and settings. It’s not something you can just switch on and expect perfect results from. This is a big contrast to the self-serve approach of eesel AI, where you can connect your tools with a few clicks and get started in minutes, without having to schedule a sales call.

Pricing: How much does Breeze Content Generation cost?

So, what's the price tag? The Breeze Content Agent isn't a separate add-on. To get it, you need to be on one of HubSpot’s more expensive plans: Content Hub Professional or Content Hub Enterprise.

Here's what that looks like:

• Content Hub Professional: Kicks off at $500 per month (but you're billed $6,000 annually).

• Content Hub Enterprise: Starts at $1,500 per month (billed at $18,000 for the year).

This pricing structure means getting your hands on Breeze's AI tools is a serious investment and locks you deeper into the HubSpot platform. If you're not already a big HubSpot customer, that's a pretty high barrier to entry.

This is a whole different ballgame compared to eesel AI's pricing, which is straightforward and predictable. The monthly plans are flexible, and you don't get hit with weird per-resolution fees, so your costs won't suddenly balloon as you grow.

A screenshot of the eesel AI pricing page, highlighting its transparent and flexible plans as an alternative to the pricing structure for Breeze Content Generation.

Is HubSpot's Breeze Content Generation the right tool for you?

HubSpot's Breeze Content Generation can be a decent tool for teams that are already all-in on the HubSpot ecosystem and just need a way to pump out simple content a bit faster. If HubSpot is the center of your universe, the built-in nature of Breeze is a clear benefit.

But that convenience comes at a cost. You give up flexibility, deep control, and the ability to pull in knowledge from outside the HubSpot bubble. For a lot of businesses, those aren't just small issues, they're dealbreakers.

So the real question is: Do you want an AI tool that fits neatly inside your marketing platform, or one that connects to your entire business? If you need the latter, you’ll probably find Breeze feels more like a cage than a launchpad.

Beyond Breeze Content Generation: A better way to automate content and support

If you're feeling boxed in by a closed system like HubSpot's Breeze, it might be time to look at a more open and powerful alternative.

eesel AI is built to work with the tools you already love, not make you switch to new ones. You can get started in minutes, connect all your scattered knowledge, and get total control over your AI for everything from content creation to customer support.

See what eesel AI can do for your team. Start a free trial today or book a demo and we can walk you through it.