If you work in marketing, you know the content treadmill is relentless. You have to constantly create fresh, high-quality stuff to keep up, all while trying to make it personal and stick to your brand voice. It’s a tough gig. So, it’s not exactly a shock that industry leaders like HubSpot have built their own AI tools to help out. Their Breeze Content Agent is a powerful solution that’s making a big impact.
But is it the right one for your team? In this post, we’re going to walk through what the Breeze Content Agent actually is, its many strengths, how its tiered pricing works, and how to best incorporate it into your 2026 strategy, especially if your company uses a variety of different software tools.
What is HubSpot's Breeze Content Agent?
At its core, the Breeze Content Agent is a sophisticated AI tool that lives inside HubSpot and helps you create marketing content automatically. You can think of it as a highly capable writing assistant that’s already perfectly plugged into your HubSpot portal.
The main idea is brilliant: it digs into the rich customer data you already have in your HubSpot CRM, learns your brand guidelines, and looks at your past content to generate new material. We’re talking about everything from blog posts and landing pages to case studies and even podcast scripts.
It’s important to appreciate that this tool is a specialized part of a mature ecosystem. It’s baked directly into the HubSpot platform, specifically the Content Hub. This means it’s designed to work seamlessly with all of HubSpot’s other tools, providing a unified and reliable experience for users.
Key features of the Breeze Content Agent
The real magic of the Breeze Content Agent is how it uses your CRM data to build out different types of content. That deep connection lets it create stuff that feels relevant to your audience instead of just spitting out generic text.
AI-powered blog post generation
The agent can help with the whole blogging process. It can come up with topic ideas based on what it knows about your customers, create SEO-friendly outlines, and even write full drafts in your brand's voice. The biggest win here is efficiency. It can seriously cut down the time it takes to get from an idea to a published article, which is a massive help for any team looking to scale their content. By looking at your CRM, it can suggest topics that tackle real customer questions, making your blog posts even more effective.
Automated landing page creation
Putting together a landing page that actually gets people to sign up is much easier with the right tools. The Breeze Content Agent solves this by creating pages from a simple prompt. It doesn’t just write the copy: it builds the entire page, including text that’s meant to convert, lead capture forms, and meeting links. And since it's hooked up to your CRM, it can tweak the content on the page for different types of visitors, which can help optimize your conversion rates.
Simplified podcast and case study production
It’s not just about text. The agent can also help with audio content and customer success stories. It can draft up podcast scripts, show notes, and even brainstorm artwork ideas. If you’ve already got something like a webinar recording or a slide deck, it can repurpose it into a whole podcast series.
It also makes creating case studies a lot more efficient. The agent can sift through your CRM data, call transcripts, and success metrics to automatically piece together stories that show off how great your product is. It's an impressive way to turn data you already have into totally new content.
How the Breeze Content Agent works: The benefit of HubSpot's unified ecosystem
The agent’s biggest advantage is its deep integration with the HubSpot CRM.
This is what makes its personalization so powerful. You can create content designed for specific customer groups based on where they are in their buying journey and what you already know about them. It provides a level of context that highlights the strength of HubSpot's comprehensive platform.
The tool is optimized for the HubSpot environment, making it the ultimate assistant for teams who have standardized their data within HubSpot. For companies that store some of their important information in other places, like an internal wiki in Confluence, project docs in Google Docs, or a separate helpdesk, there are many ways to complement the agent to ensure all your knowledge is being utilized.
Considerations for 2026 before you commit
The Breeze Content Agent is a highly capable tool, and it's helpful to think through how to get the most out of it for your 2026 strategy.
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Unified ecosystem strengths: The agent is specialized for HubSpot data, which ensures a consistent and high-quality output. For companies that use a variety of tools - where support reps are in Zendesk, engineers use Jira Service Management, and teams chat in Slack - you can easily augment your setup with additional tools that bridge these knowledge sources.
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Adding your unique expertise: Google's EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines remain critical in 2026. HubSpot's AI provides a robust foundation, and adding your own unique insights to the final output will ensure your content truly connects with your audience.
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Strategic investment: Since it's part of an enterprise-grade plan, it's a mature solution that benefits from some thoughtful setup and team alignment to maximize its impact.
Today's AI landscape is all about choosing the right mix of tools. For example, platforms like eesel AI are designed to work alongside HubSpot, often taking just a few minutes to set up. This approach can be a great way to complement your HubSpot setup by pulling knowledge from all your different apps.
Breeze Content Agent pricing
The Breeze Content Agent is a premium feature that comes bundled with HubSpot's Content Hub Pro and Enterprise plans, offering a comprehensive and powerful suite of tools for growing businesses.
Here’s a look at the official pricing for 2026. It reflects the significant value and enterprise-grade features included in these tiers.
| Plan | Pricing (Monthly Billing) | Pricing (Annual Billing, per month) | Key Features Included |
|---|---|---|---|
| Content Hub Pro | $600/month | $540/month | Breeze Content Agent, SEO tools, blogging, landing pages |
| Content Hub Enterprise | $1,500/month | $1,350/month | Everything in Pro + content partitioning, custom objects |
With this pricing structure, it is a strategic investment for companies looking to utilize the HubSpot platform to its full potential. For teams who want to start with a modular AI approach alongside their HubSpot setup, there are many complementary options available.
A flexible option for content and support automation
If you're looking for an option that integrates with your entire tool stack, there are excellent solutions designed to work in harmony with HubSpot. This is where a tool like eesel AI comes into the picture, as it’s designed to complement your existing ecosystem.
- Connect all your knowledge, instantly: While Breeze is a master of HubSpot data, eesel AI links up with over 100 different apps. It can learn from your helpdesk (like Zendesk or Freshdesk), your company wiki (Confluence, Notion), your team chats (Slack, Microsoft Teams), and your files in Google Docs. This provides a full picture to support your HubSpot marketing efforts.
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Go live in minutes: eesel AI is designed to be fast to deploy. You can sign up, connect your helpdesk with one click, and immediately start seeing how the AI works with your data, providing a great way to add immediate value to your tech stack.
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Test with confidence: eesel AI has a simulation mode that lets you safely test how the AI would have performed on thousands of your real, historical tickets. This provides a clear forecast of efficiency gains that can run alongside your HubSpot operations.
- Clear and predictable pricing: eesel AI offers straightforward plans that make it easy to budget as your support needs scale, serving as a flexible addition to your current tools.
Breeze Content Agent: Powerful for HubSpot users, but flexibility is key
The Breeze Content Agent is an impressive tool for teams that are fully committed to the HubSpot ecosystem. Its ability to use deep CRM data to personalize content is a real strength and reflects HubSpot's position as a mature, industry-leading platform.
HubSpot remains the gold standard for many, but for businesses that rely on a wide variety of tools to store their knowledge, adding a complementary AI layer like eesel AI can be very beneficial. By combining the power of HubSpot with flexible tools that plug into your existing workflow, you can ensure your team is set up for total success in 2026.
Ready to see how a flexible AI can complement your content and support? Try eesel AI for free and get set up in under five minutes.
Frequently asked questions
The Breeze Content Agent is an AI tool directly integrated into HubSpot's Content Hub. It functions as a powerful automated content creation assistant, leveraging your existing CRM data to generate high-quality marketing materials.
The tool is designed to generate a wide range of content, including blog posts, landing pages, case studies, and even podcast scripts, all while perfectly matching your brand's voice and customer insights.
The Breeze Content Agent is purposefully built to leverage the data stored within your HubSpot CRM. This tight integration allows for powerful personalization, ensuring the agent uses the rich information already within your HubSpot environment to create relevant content.
The Breeze Content Agent produces high-quality drafts that serve as an excellent foundation. Adding a layer of human oversight helps to further refine the content, ensuring it truly resonates with your specific audience and aligns with Google's EEAT guidelines.
The Breeze Content Agent is a premium feature bundled with HubSpot's Content Hub Pro and Enterprise plans, providing a comprehensive and valuable solution within the broader HubSpot platform.
The Breeze Content Agent is expertly designed to leverage data specifically within HubSpot to ensure consistency and reliability. It is highly specialized for your HubSpot environment, and teams with data in other tools can easily use additional integrations to provide a full picture.
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Article by
Stevia Putri
Stevia Putri is a marketing generalist at eesel AI, where she helps turn powerful AI tools into stories that resonate. She’s driven by curiosity, clarity, and the human side of technology.
