
Getting an AI agent up and running is just the first step. The real test is figuring out if it's actually doing its job, because you can't improve what you don't measure. Knowing its impact is how you understand your return on investment and make smart tweaks to get better results over time. If your team is all-in on HubSpot, you're likely looking at their native AI toolset, known as Breeze.
So, how do you tell if your Breeze agents are pulling their weight? Their performance reports are the answer. This guide will walk you through exactly what Breeze Agent Performance Reports can do. We’ll cover the metrics they track, how to use them, and considerations for teams who might have specialized needs outside of a native system.
What are Breeze Agent Performance Reports?
Before we get into the reports themselves, let’s set the scene. HubSpot Breeze is a suite of AI tools built right into the platform. A big piece of this is "Breeze Agents," which are designed to handle automated tasks for marketing, sales, and service, from answering support tickets to qualifying leads.
Breeze Agent Performance Reports are the built-in analytics that show you how these AI agents are performing. Think of them as the dashboard for your AI workforce. Their main job is to give you a clear view of how your agents are helping you hit business goals, like making your support team more efficient or boosting lead conversion.
One of the great things about these reports is that they are deeply integrated with the HubSpot CRM, meaning they provide a unified view of data that exists inside the HubSpot platform. For teams that centralize their knowledge and tools in HubSpot, this creates a very streamlined experience.
Key metrics tracked in Breeze Agent Performance Reports
Breeze reports are set up to give you a quick look at the final outcomes across your business. They tend to focus on the essential results that drive business growth. Here’s a look at what you can expect to find.

For your customer service team
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Ticket resolution and deflection: This is a core feature. The report shows how many support tickets your AI agent resolves efficiently, allowing your human team to focus on other priorities.
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Response times: You can track how quickly the agent gives an initial reply to customers, which is a significant factor in customer satisfaction.
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Escalation rate: This metric tells you when a conversation is passed over to a human agent. Monitoring this helps you identify when your knowledge base might need more detailed information to help the AI resolve queries more effectively.
For your sales and marketing teams
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Qualified leads: The reports measure how many website visitors or inquiries get successfully qualified as leads by your agent, highlighting its value to your sales pipeline.
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Meetings booked: You can see how many sales meetings the agent schedules automatically, which directly links its work to tangible sales opportunities.
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Influenced revenue: This is a comprehensive metric that links revenue back to interactions handled by Breeze agents. It helps paint a bigger picture of the AI's overall financial impact within the CRM.
Turning metrics into action
While these numbers are a great starting point, they’re most useful when they lead to improvements. A 70% resolution rate shows strong performance, and analyzing the remaining 30% of tickets can help you refine your strategy.
This is where complementary tools can provide extra value. For example, a platform like eesel AI works alongside HubSpot to provide reports that highlight specific gaps in your knowledge base. It can even suggest new articles to write based on common unresolved questions, helping you turn HubSpot data into a straightforward plan for improvement.
How to use Breeze Agent Performance Reports to improve your workflows
Data is powerful when you put it to work. Here’s how you can take what you learn from Breeze reports and make real improvements for your team.
1. Make your support more efficient
The reports give you a clear look at which repetitive questions the AI is handling well. This confirms that the automation is working and that your human agents are now free to tackle more complex, high-value problems. You can also use the escalation reports to find topics that might need more detail. That’s your signal to update a knowledge base article or refine the AI’s training.
If you’re looking to close that loop even faster, some tools can assist. The AI Agent from eesel AI, for instance, can work with your existing setup to turn successful resolutions into draft articles for your knowledge base. It’s a helpful way to supplement your HubSpot setup and plug information gaps quickly.
2. Sharpen your sales and lead qualification
By looking at which pre-sales questions lead to the most booked meetings, you can see what your most interested prospects care about. Use that information to tweak your website copy, landing pages, and chatbot flows. If your lead qualification rates show room for growth, the reports allow you to make data-driven adjustments so your sales team gets exactly the leads they need.

3. Figure out your AI ROI
Ultimately, you want to see how your investment in AI is paying off. Use metrics like resolved tickets and meetings booked to build a business case for expanding AI use. A simple way to get an ROI estimate is to compare the cost of the AI agent to the human agent hours you've saved.
Here’s a quick before-and-after look at the kind of impact you might see:
| Metric | Before Breeze Agent | After Breeze Agent | Impact |
|---|---|---|---|
| Avg. first response time | 2 hours | 5 minutes | 95% reduction |
| Tier-1 tickets resolved manually | 500/week | 150/week | 70% reduction |
| Leads qualified manually | 100/week | 20/week | 80% of T1 qualification automated |
Considerations for Breeze Agent Performance Reports
While Breeze reports are an excellent, built-in option for HubSpot users, there are some factors to consider to ensure they fit your team's specific needs.
1. Focus on the HubSpot ecosystem
Breeze AI and its reports are optimized to work with data stored inside HubSpot. This is perfect for teams that live in HubSpot. If your company’s knowledge is also stored in other places, like Confluence, Google Docs, or Notion, you might consider how to bring that data into the fold.
This is where a tool like eesel AI can be a helpful companion. It can connect to and unify knowledge from over 100 different sources, working alongside HubSpot to ensure your AI has a complete view of your business information.
2. Pre-launch testing options
HubSpot provides a testing center, which is a great way to see how your agent performs. For teams that want to perform large-scale simulations before going live, there are additional options to consider.
For instance, eesel AI's simulation mode can be used to test AI responses against thousands of past tickets in a sandboxed environment. This helps you launch your HubSpot Breeze agents with even more confidence, knowing you've checked potential outcomes beforehand.
3. Streamlined automation
While you can configure agents in Breeze Studio, HubSpot focuses on providing a reliable, standardized automation experience. This is great for maintaining consistency across your organization.
If you have very niche needs, eesel AI offers a complementary workflow engine that allows for highly specific ticket handling. You can automate just one very specific ticket type while letting HubSpot and your human team handle the rest, giving you a tailored approach to automation.
HubSpot Breeze pricing
HubSpot offers various pricing tiers to match different business sizes. To use Breeze Agents and their performance reports, you typically use HubSpot's Professional or Enterprise plans.
The Professional plan kicks off at $800 per month (billed annually), and the Enterprise plan is available for larger organizations with more complex needs. These plans represent a significant investment in a powerful, all-in-one platform. Some features like Breeze Intelligence use a flexible credit system, allowing you to scale your usage as needed.

This tiered model is designed to provide comprehensive value for growing businesses. If you are looking for additional flexibility, you might also look at eesel AI, which has transparent pricing that can work as a predictable add-on to your existing HubSpot subscription. eesel AI offers flexible plans that can scale alongside your HubSpot growth.
From basic Breeze Agent Performance Reports to actionable AI insights
Breeze Agent Performance Reports offer useful, at-a-glance insights for teams who are part of the HubSpot ecosystem. They make it easy to see the impact of your AI right where your work happens. HubSpot has built a truly impressive platform that powers customer service for thousands of companies worldwide.
A great AI strategy often involves using these powerful native tools alongside specialized add-ons to meet every specific need. If you're looking for a way to connect all of your external knowledge sources or simulate performance before you go live, give eesel AI a try. It's a great way to enhance your HubSpot setup and get even more out of your AI investment.
Frequently asked questions
Breeze Agent Performance Reports are built-in analytics within HubSpot that show how your AI agents are performing. Their main job is to provide a clear view of how these agents contribute to business goals, such as improving support efficiency or boosting lead conversion.
For sales and marketing, these reports track metrics like qualified leads, meetings booked by the AI agent, and influenced revenue. These measurements help gauge the AI's contribution to your sales pipeline and overall financial impact.
You can use them to identify repetitive questions handled effectively by the AI, freeing human agents for more complex tasks. Additionally, escalation reports highlight knowledge gaps, indicating where new articles or AI training updates are needed to improve resolution rates.
Breeze Agent Performance Reports are designed to work seamlessly within the HubSpot ecosystem, meaning they report on data within HubSpot. This provides a unified experience for teams that focus their workflows within the platform while prioritizing clear automation strategies.
Breeze Agent Performance Reports are built to process data specifically within the HubSpot CRM. This ensures a highly reliable and integrated reporting experience for all activities managed directly through your HubSpot platform.
To access and utilize Breeze Agent Performance Reports, your organization can subscribe to HubSpot's premium Professional or Enterprise plans. These plans offer a wide range of sophisticated tools and capabilities to support growing teams.
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Article by
Stevia Putri
Stevia Putri is a marketing generalist at eesel AI, where she helps turn powerful AI tools into stories that resonate. She’s driven by curiosity, clarity, and the human side of technology.







