Getting tickets to the right agent is one of the most impactful things you can do for your support operation. When a French-speaking customer with a billing question reaches an agent who only handles technical issues and speaks English, everyone loses time. The customer waits longer. The agent wastes effort redirecting. Your metrics suffer.
Zendesk skills-based routing exists to solve this problem. But here's where it gets tricky: Zendesk offers two different ways to use skills for routing, and they work quite differently. One is called standalone skills-based routing. The other is omnichannel routing with skills, available through Zendesk Suite plans.
Let's break down what each approach actually does, what it costs, and how to decide which one (if either) makes sense for your team.
What is skills-based routing in Zendesk?
Skills-based routing is a ticket assignment strategy that matches customer requests to agents based on qualifications rather than just availability. Instead of sending every ticket to the next available agent, the system considers what skills are needed to resolve the issue and routes accordingly.
Skills can be anything that differentiates your agents: languages they speak, products they know, technical certifications they hold, or experience levels they've reached. A ticket might need an agent who speaks German AND knows your enterprise product AND has security clearance. Skills-based routing finds that specific agent.
Zendesk gives you two ways to implement this:
- Standalone skills-based routing: A pull-based model where agents use filtered views to find and self-assign tickets matching their skills
- Omnichannel routing with skills: A push-based model that automatically assigns tickets based on skills, availability, and capacity
There's also a third option worth knowing about. At eesel AI, we've built an AI teammate that learns routing patterns from your existing ticket history instead of requiring you to manually define every skill and rule. But more on that later.
Understanding standalone skills-based routing
Standalone skills-based routing is the simpler of the two approaches. It functions more as a way to sort incoming tickets by skills rather than actually routing them directly to agents.
How standalone routing works
When you enable standalone skills-based routing, you create skills as attributes (like "French language" or "Product A expert") and assign them to agents. You then set up conditions that determine when those skills apply to tickets. Maybe any ticket from a French email domain gets the "French" skill. Maybe tickets containing "refund" get the "Billing" skill.
Agents use specialized views to see only tickets that match their assigned skills. They manually assign tickets to themselves from these filtered views. It's a pull model: the work waits in queues, and agents pull what they're qualified to handle.
Zendesk offers two types of skills-based views:
- Skills-based condition views (recommended): You can filter all views by skills, with no limit on tickets assessed or displayed. Closed tickets are excluded, and tickets with no skills won't appear.
- Skills-match views: Only one allowed per account, limited to 3,000 tickets or processing timeout, and only the first 30 tickets are displayed.

Key limitations to know
Standalone skills-based routing has some important constraints:
- It only works with email, web form, side conversations, and API tickets. You cannot use it with voice calls or messaging conversations.
- You're limited to one skills-match view per account, and it only shows 30 tickets at a time.
- It requires ongoing manual involvement from agents. They need to actively monitor views and self-assign.
- Skills-match views can't include closed tickets, and condition views exclude tickets with no skills assigned.
Source: https://support.zendesk.com/hc/en-us/articles/4408883700122
Understanding Suite omnichannel routing
Omnichannel routing is the more sophisticated approach. It's a push-based system that automatically assigns tickets to agents based on multiple factors working together.
How omnichannel routing works
With omnichannel routing, tickets are automatically assigned (for email) or offered (for messaging and calls) to the best-suited available agent. The system considers:
- Agent status: Agents set a unified status (Online, Away, Offline) across all channels. Professional and Enterprise plans can create custom statuses like "In training" or "Out to lunch."
- Capacity rules: You define how many tickets each agent can handle per channel. An agent might take 5 emails but only 2 voice calls at once.
- Skills matching: The system finds agents whose skills match the ticket requirements.
- Priority: On Professional+, tickets can be routed based on priority level and SLA breach timing.
Tickets need a routing tag (like auto_routing) to enter the omnichannel queue. Triggers typically add this tag and assign skills when tickets are created.
Advanced features in omnichannel routing
On Professional and Enterprise plans, omnichannel routing adds powerful capabilities:
- Custom queues: Create multiple queues with primary and fallback groups. If no agents in your primary group are available, tickets automatically route to fallback groups.
- Skills timeout: Configure how long to wait for an agent with matching skills before falling back to any available agent. This prevents tickets from sitting indefinitely when specialists are offline.
- Agent skill priority: Mark certain skills as high priority for specific agents, ensuring they receive matching tickets before other work.
- Reassignment: On Professional+, reopened tickets can be reassigned when the original agent is unavailable.
Source: https://support.zendesk.com/hc/en-us/articles/4409149119514
Limitations to consider
Omnichannel routing also has constraints:
- You cannot activate it if you're using only live chat. Messaging must be activated too.
- When you first turn it on, all agent statuses are automatically set to offline. Agents must manually set their status after activation.
- Voice tickets cannot be reassigned once assigned to an agent, even if that agent becomes unavailable.
- Talk Partner Edition isn't supported with omnichannel routing.
- Light agents can't be assigned tickets or set statuses.
Source: https://support.zendesk.com/hc/en-us/articles/4409149119514
Plan requirements and pricing
This is where the two approaches diverge significantly. Your Zendesk plan determines which routing options are available to you.
Standalone skills-based routing requirements
Standalone skills-based routing requires:
- Suite Professional, Enterprise, or Enterprise Plus
- OR Support Enterprise plan
It's not available on Team or Growth plans. This means you're looking at a minimum of $115 per agent per month (annual billing) to access standalone SBR.
Source: https://support.zendesk.com/hc/en-us/articles/4408883700122
Omnichannel routing requirements
Omnichannel routing has tiered availability:
- Team and Growth plans: Basic omnichannel routing is available, but without skills-based routing. You get automatic assignment based on status and capacity only.
- Professional and above: Full skills-based routing within omnichannel, plus priority-based routing, custom queues, and custom agent statuses.
Source: https://support.zendesk.com/hc/en-us/articles/4409149119514
Current Zendesk pricing
Here's how the plans break down as of 2026:
| Plan | Annual Price | Monthly Price | Standalone SBR | Omnichannel Skills |
|---|---|---|---|---|
| Support Team | $19/agent | $25/agent | No | No |
| Suite Team | $55/agent | $69/agent | No | Basic only |
| Suite Growth | $89/agent | $115/agent | No | Basic only |
| Suite Professional | $115/agent | $149/agent | Yes | Yes |
| Suite Enterprise | $169/agent | $219/agent | Yes | Yes |
Source: https://www.zendesk.com/pricing/
The jump from Suite Growth to Suite Professional is significant: $26 per agent per month on annual billing. For a team of 20 agents, that's an additional $6,240 per year to access skills-based routing features.
Setup complexity comparison
Beyond the price difference, consider the time and effort required to implement each approach.
Setting up standalone routing
Standalone skills-based routing is relatively straightforward. First, plan out your skills (what differentiates agents and tickets). Then create skill types and individual skills in Admin Center. Define conditions for when skills apply to tickets. Assign skills to agents. Create skills-based views for agents to use. Finally, train agents on the self-assignment workflow.
Most teams can get standalone SBR running in a few days. The main ongoing work is maintaining the views and updating skills as your team changes.
Setting up omnichannel routing
Omnichannel routing requires more configuration. You need to enable omnichannel routing in Admin Center, configure agent statuses (default or custom), set capacity rules per agent or group, create triggers to add routing tags to tickets, configure skills and assignment conditions, set up custom queues with fallback groups (Professional+), configure skills timeout settings, choose assignment method (spare capacity or round robin), and train agents on status management and the new workflow.
Plan for at least a week of setup and testing, plus ongoing tuning of capacity rules and queue configurations.
Maintenance considerations
Both approaches require ongoing maintenance:
- Standalone SBR: Managing views, training new agents on self-assignment, updating skills when team composition changes
- Omnichannel: Monitoring agent status compliance, tuning capacity rules, optimizing queue configurations, handling skills timeout adjustments
Source: https://support.zendesk.com/hc/en-us/articles/5866925319962
Choosing the right approach for your team
So which should you choose? Here's how to think about it.
Choose standalone skills-based routing if:
- You want a simpler setup with less configuration overhead
- Your team prefers self-directed work assignment
- You have lower ticket volumes where manual assignment isn't a bottleneck
- You want to avoid complex agent status management
- You're already on Professional plan and only need email/web routing
Choose omnichannel routing if:
- You need automatic ticket assignment without agent intervention
- You have high-volume, multi-channel support (email, messaging, voice)
- You want capacity management and load balancing across channels
- You need fallback routing when primary agents are unavailable
- You want unified agent status across all channels
- You have the resources to invest in setup and ongoing tuning
Hybrid approaches
Some teams use a hybrid approach. They use omnichannel routing for routine tickets that need quick assignment, and standalone views for complex escalations requiring agent judgment. This lets you route simple inquiries automatically while letting agents self-select complex cases.
A simpler alternative: AI-powered routing with eesel AI
There's another option that doesn't require manually defining every skill or spending days on configuration. At eesel AI, we take a different approach to intelligent routing.

Instead of asking you to create skill types, define conditions, and maintain complex rules, our AI learns from your existing ticket history. It analyzes patterns in how tickets have been routed and resolved, then applies that learning to new tickets automatically.
Here's what that means in practice:
- Setup time: Minutes, not days. Connect eesel AI to your Zendesk account and it starts learning immediately.
- No manual skill configuration: The AI identifies patterns in your data rather than requiring you to predefine every skill.
- Works with any Zendesk plan: Since we're not using Zendesk's native skills features, you're not locked into Professional or Enterprise plans.
- Automatic adaptation: As your team and ticket types evolve, the AI adjusts without manual rule updates.
We offer two products that work together:
- AI Triage: Intelligently routes, tags, and prioritizes tickets based on learned patterns
- AI Agent: Handles frontline support autonomously, escalating only what needs human attention
If you're finding Zendesk's native routing options either too limited (on lower tiers) or too complex to configure (on higher tiers), our AI teammate might be worth exploring.
Making your routing decision
Let's recap the key differences:
- Standalone skills-based routing is simpler to set up but requires manual agent involvement. It only works for email/web tickets and requires Professional+ plans.
- Omnichannel routing offers automatic assignment across all channels but needs more configuration. Skills-based features require Professional+ plans.
- Both approaches require ongoing maintenance of skills, rules, and views.
Your decision should factor in:
- Your current Zendesk plan and upgrade budget
- Your ticket volume and channel mix
- Your team's technical capacity for configuration
- How much automation you actually need
For teams that want intelligent routing without the configuration complexity, AI-powered alternatives like eesel AI offer a middle path: sophisticated routing that learns from your data rather than requiring you to manually encode every rule.
If you're curious how AI-powered routing might work for your specific Zendesk setup, you can see eesel AI in action and explore whether it's a fit for your team.
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Article by
Stevia Putri
Stevia Putri is a marketing generalist at eesel AI, where she helps turn powerful AI tools into stories that resonate. She’s driven by curiosity, clarity, and the human side of technology.



