I tested 10+ platforms to find the best rated AI sales assistant tools in 2025

Let’s be honest, most sales reps spend way too much time on tasks that aren't actually selling. I’m talking about the never-ending CRM updates, digging around for competitor info, and drafting the tenth follow-up email of the day. It’s a grind, and it pulls you away from what really moves the needle: talking to customers and closing deals.

This is the problem AI sales assistant tools are meant to solve. They act as a second brain for your sales team, automating the tedious stuff and offering up smart insights to help you sell better. But with a new tool popping up seemingly every week, it’s tough to know which ones are actually any good.

So, I decided to cut through the noise. I spent the last few weeks digging into more than a dozen platforms to figure out what are the best rated AI sales assistant tools. This is my no-fluff, hands-on review of the top contenders to help you find the right fit for your team.

What is an AI sales assistant?

We’re not just talking about the simple chatbots that pop up to answer basic questions. A proper AI sales assistant is a much smarter piece of technology that connects to the tools you already use, like your CRM, email, and call software.

Think of it as a teammate that helps your sales crew be more effective. Its main job is to handle tasks that eat up valuable time. This could be anything from automating email outreach and follow-ups and analyzing sales calls for coaching moments to generating personalized email copy and enriching lead data. It can even help with forecasting revenue and flagging deals that might be going sideways.

The point isn't to replace reps. It's to free them from the manual work so they can focus on the human side of sales, like building relationships and navigating tricky negotiations.

My review criteria

To make sure this list was genuinely helpful, I set some ground rules for myself. I wasn’t interested in slick marketing promises or endless feature lists. I wanted to see which tools actually deliver.

Here’s what I looked for in each platform:

1. Useful AI features: Does the AI solve a real sales problem in a practical way? I was looking for powerful, helpful capabilities, not just flashy gimmicks.

2. Easy to get started: How quickly can you get up and running? I gave extra points to tools with a self-serve option, letting you sign up and see value in minutes without having to book a demo.

3. Plays well with others: Does it connect with your current tech stack? The best tools integrate smoothly with your CRM, helpdesk, and knowledge bases instead of making you start from scratch.

4. Real impact: Does it actually help you prospect, qualify, coach, or close better? I focused on tools that could make a measurable difference.

5. Clear pricing: Is the cost straightforward and predictable? I was skeptical of platforms with confusing pricing or hidden fees for every little thing.

The best rated AI sales assistant tools at a glance

The 7 best rated AI sales assistant tools in 2025

Here’s a detailed breakdown of the tools that really stood out, starting with a platform that helps your entire go-to-market team get on the same page.

1. eesel AI

A screenshot of the eesel AI landing page, which is one of the best rated AI sales assistant tools.

Most of the tools I tested focus on just one part of the sales funnel. What stood out about eesel AI is that it acts as the central brain for your whole team. It connects to all your scattered company information, from Google Docs and Confluence pages to past support tickets and Slack conversations. For a sales rep, this is a lifesaver. No more frantically searching for product specs or competitor battle cards while a prospect is on the phone.

Its AI Internal Chat is what makes it so powerful for sales enablement. Reps can ask complicated questions directly in Slack and get immediate answers pulled straight from your official documents. The AI Chatbot is also a great addition for your website, helping qualify leads around the clock and turning curious visitors into actual pipeline.

What I really liked was the setup. You can connect your knowledge sources and have a bot ready to go in minutes, all on your own. It’s a genuinely self-serve experience, which is a breath of fresh air compared to enterprise tools that lock you into months of implementation calls. It gets to the root of the scattered knowledge problem, which makes every other part of the sales process run a lot smoother.

• Pros:

  • Go live in minutes with a truly self-serve setup.

  • Pulls knowledge from over 100 sources, not just your CRM.

  • Transparent, predictable pricing without sneaky per-interaction fees.

• Cons:

  • It's a knowledge and automation platform, not a dedicated prospecting database like Apollo.

• Pricing:

  • Team: $299/month for up to 3 bots and 1,000 AI interactions.

  • Business: $799/month for unlimited bots, 3,000 interactions, and advanced features like training on past tickets and AI Actions.

  • Custom: Custom pricing for unlimited interactions and bespoke setups.

2. Gong

A screenshot of the Gong landing page, which is one of the best rated AI sales assistant tools for conversation intelligence.

Gong is the big name in conversation intelligence for a reason. It joins your sales calls and meetings (and even reads your emails), then records, transcribes, and analyzes everything. Its AI is brilliant at picking out key topics, talk-to-listen ratios, and customer sentiment, giving you an unfiltered look at what makes your top reps so good at their jobs.

It’s an incredible tool for coaching. As a manager, you can stop giving vague feedback and start pointing to specific moments in a call to offer targeted, data-backed advice. The "deal intelligence" feature is also top-notch, flagging risks in your pipeline based on what was actually said in conversations, not just what a rep logged in the CRM. It helps you see if a deal is really on track.

• Pros:

  • Incredibly deep analysis of every sales conversation.

  • Powerful for coaching reps and replicating what works.

  • Gives you a realistic view of your pipeline health.

• Cons:

  • It's enterprise-focused with custom pricing, putting it out of reach for most smaller teams.

  • It analyzes what's already happened, so you'll need other tools for prospecting and accessing knowledge in real-time.

• Pricing: You have to talk to their sales team for a custom quote, which usually means it's geared toward larger teams with bigger budgets.

3. Apollo.io

A screenshot of the Apollo.io landing page, a top choice when considering what are the best rated AI sales assistant tools for prospecting.

For top-of-funnel activities, Apollo.io is a beast. It combines a massive B2B database of over 275 million contacts with a full set of tools for email sequencing, dialing, and automation. It's built to be a one-stop shop for finding prospects and kicking off your outreach.

The AI-powered search and filtering are what make it so useful. You can get incredibly specific to find high-intent prospects who are actively looking for a solution like yours. The platform also scores leads based on how likely they are to convert and helps keep your contact info fresh with data enrichment. If your main goal is to fill the pipeline, Apollo is tough to beat.

• Pros:

  • A huge, consistently updated database of verified contacts.

  • Combines prospecting and engagement tools in one platform.

  • Strong AI features for lead scoring and identifying buyer intent.

• Cons:

  • Because it does so much, some features can feel less polished than specialized tools.

  • Data accuracy can be a bit hit-or-miss for very niche industries.

• Pricing:

  • Free: Includes 1,200 email credits per year and basic features.

  • Basic: $49/user/month (billed annually) for 30,000 credits and CRM integrations.

  • Professional: $79/user/month (billed annually) for 48,000 credits, unlimited sequences, and a US dialer.

  • Organization: $119/user/month (billed annually) for 72,000 credits and advanced reporting.

4. Lavender

A screenshot of the Lavender landing page, an excellent example of what are the best rated AI sales assistant tools for email coaching.

Lavender is a nifty AI assistant that lives right in your inbox and helps you write sales emails that people actually reply to. As you type, it gives you real-time feedback, scoring your email on things like clarity, tone, and complexity. It’ll even research your recipient on the fly and suggest personalized opening lines.

It's on this list because it does one thing, and it does it exceptionally well: it helps you stop sending bad emails. It's a perfect example of AI helping a rep's skills without getting in the way. After a few weeks of using it, you find yourself naturally writing better emails even without its help.

• Pros:

  • Instant, actionable feedback on your email copy.

  • The personalization assistant is a huge time-saver for research.

  • Integrates right into Gmail, Outlook, and major sales platforms.

• Cons:

  • It’s highly specialized and only focuses on the email writing part of the job.

• Pricing:

  • Basic: Free for analyzing up to 5 emails per month.

  • Starter: $29/user/month for unlimited emails.

  • Individual Pro: $49/user/month to add integrations with platforms like Salesloft and Outreach.

5. Fireflies.ai

A screenshot of the Fireflies.ai landing page. Fireflies.ai is recognized as one of the best rated AI sales assistant tools for meeting notes.

Fireflies.ai is a simple tool that solves a massive headache. It’s an AI notetaker that joins your virtual meetings on Zoom, Google Meet, or Teams, and then records, transcribes, and summarizes the whole conversation. This frees up your reps to be fully present with the customer instead of scrambling to catch every detail.

This is easy…. Fireflies.ai for me, just a simple cheap google meets note taker & transcription SaaS, but I have so many meetings I just simply lose track of actions, summaries, agreed next steps & it saves my bacon every week.

Reddit

Its beauty is its simplicity. After a call, you get a searchable transcript and a summary of key topics and action items. You can even create shareable "soundbites" of important moments, which is great for passing customer feedback to your product team. It’s the perfect tool for getting the tedious task of documenting calls off your plate.

• Pros:

  • Automates note-taking and transcription with high accuracy.

  • Connects with all major conferencing tools and CRMs.

  • Very affordable, with a generous free plan to get you started.

• Cons:

  • It's a notetaker, not a deep analytics platform. It doesn't have the advanced deal analysis you'd find in Gong.

• Pricing:

  • Free: Includes unlimited transcription (with limits) and 800 minutes of storage.

  • Pro: $10/user/month (billed annually) for unlimited AI summaries and 8,000 minutes of storage.

  • Business: $19/user/month (billed annually) for unlimited storage, video recording, and conversation intelligence.

6. Salesforce Einstein

A screenshot of the Salesforce Einstein landing page, a powerful enterprise solution among the best rated AI sales assistant tools.

Salesforce Einstein isn't a standalone tool you can just go out and buy; it's the native AI layer built directly into Salesforce. It crunches all the data living in your CRM to offer predictions, recommendations, and automations that are specific to your business.

For any team already running on Salesforce, looking into Einstein is a good idea. Its predictive lead and opportunity scoring helps your team focus their time on deals that are most likely to close. The activity capture feature alone is a huge help, as it automatically logs emails and events, finally putting an end to manual data entry.

• Pros:

  • Deeply integrated with all of your Salesforce data.

  • Powerful predictive scoring and forecasting capabilities.

  • Automates many of the most annoying CRM-related tasks.

• Cons:

  • It's a closed ecosystem. It only works if you're a Salesforce customer and can be complicated to set up properly.

  • It can't access knowledge that lives outside of Salesforce, unlike tools like eesel AI which can pull information from anywhere.

• Pricing: Some features are included in higher-tier Sales Cloud editions, but most are available as add-ons starting around $50/user/month.

7. Clari

A screenshot of the Clari landing page, a leader in what are the best rated AI sales assistant tools for forecasting.

Clari is a purpose-built platform for sales leaders and RevOps teams who are tired of guessing their forecast. It uses AI to provide a clear, confident picture of where your revenue will land. It does this by automatically capturing activity data from your reps' emails, calendars, and calls, then using that data to generate incredibly accurate predictions.

It solves one of the biggest headaches in sales leadership: forecast accuracy. Its AI doesn't just look at CRM data; it analyzes real engagement to see which deals are at risk and which have momentum. It gives you a true, unbiased view of your pipeline.

• Pros:

  • Exceptionally accurate, AI-driven revenue forecasting.

  • Provides complete visibility into the entire revenue process.

  • Automates data capture to keep your pipeline data clean and reliable.

• Cons:

  • This is a high-end tool built for leadership, not individual reps looking for an assistant.

  • It's priced for enterprise teams and requires a custom quote.

• Pricing: Custom quote required.

Finding the right AI sales assistant tool: What really matters

After testing all these tools, a few things became very clear. If you're looking for an AI assistant that will actually make a difference, don't get distracted by a long list of features. Focus on these core ideas.

You should be able to try it yourself

You shouldn't have to sit through three demos and a long sales process just to see if a tool is right for you. The best platforms let you sign up and start testing right away. You should be able to see if it's valuable in minutes, not months. This puts the power back in your hands.

It needs to connect all your knowledge

Sales teams run on information, but it's usually scattered everywhere, in wikis, slide decks, Slack channels, and Google Docs. A great AI assistant doesn't just live in your CRM. It needs to connect all your knowledge sources to provide fast, complete answers, making your entire team smarter.

Look for a way to test it safely

You should never have to test a new AI on live customers. Look for tools that offer a simulation mode, letting you see how the AI would have performed on thousands of your past sales conversations. This lets you test, tweak, and roll out new automation with confidence, because you already know the impact it will have.

The price should be clear

Be careful with pricing models that charge "per-resolution" or "per-interaction." These can lead to surprise bills and basically penalize you for being successful. The best companies offer flat, transparent pricing so you always know exactly what you're paying.

Let AI handle the tasks, not the relationships

The best rated AI sales assistant tools all have one thing in common: they handle the repetitive, data-heavy work that bogs sales reps down. This frees up your team to do what they do best, like building relationships, listening to customer needs, and providing real, human value.

AI is an incredibly powerful assistant, but it's not a replacement for a great salesperson. The right tool simply empowers your team, making them faster, smarter, and more effective. It gives them the information and time they need to win.

This video provides a helpful review of some of the best AI-enabled sales tools available today.

Ready to give your sales team instant access to all your company knowledge? Start your free eesel AI trial and you can build your first AI assistant in under five minutes.