A practical guide to the HubSpot ChatGPT integration in 2025

You’ve probably seen the buzz about HubSpot’s new integration with ChatGPT. It sounds promising, right? But with all the talk, it’s tough to figure out what it actually does and if it’s worth your time.

Let’s cut through the noise. This guide will give you a straight-up look at the HubSpot ChatGPT connector. We’ll get into what it’s genuinely good for, and maybe more importantly, what it can’t do. We’ll cover its features, how teams are using it, how much it costs, and the data privacy questions you should be asking. By the end, you’ll know if it’s the right fit for your team.

What is the HubSpot ChatGPT integration really?

Officially, it’s called the "HubSpot deep research connector." But let’s be real, you’re just going to call it the ChatGPT integration. In a nutshell, it connects your HubSpot CRM data to ChatGPT, letting you ask complicated questions about your customers and deals in plain English. If you’ve got a paid ChatGPT plan, you can dig into your data without having to build a bunch of custom reports or bug a data analyst.

The key thing to understand is that its main job is analysis and research. It’s not built for action or automation inside HubSpot. Think of it as an on-demand data scientist who can spot trends, not as a hands-on assistant who can do tasks for you.

This is where some folks get tripped up. HubSpot already has its own built-in AI, Breeze (sometimes called CoPilot). So, what’s the difference? Breeze is your on-the-ground helper inside HubSpot. It’s great for things like drafting a marketing email or summarizing a long contact record.

The HubSpot ChatGPT integration, on the other hand, is for stepping outside your HubSpot portal to do some heavier lifting. You can run deeper analyses and even pull in other files, like spreadsheets or market research, to look at them alongside your HubSpot data.

Here’s a quick way to think about it:

Capability	HubSpot Breeze/CoPilot (Built-in AI)	HubSpot ChatGPT integration
Primary Function	Task execution inside HubSpot (e.g., drafting content, summarizing notes)	Deep data analysis and insight generation outside of HubSpot
Data Scope	Primarily HubSpot CRM data	HubSpot CRM data + any other documents you upload to ChatGPT
Use Case	Quick, in-workflow assistance for daily tasks	Strategic research, hypothesis testing, and complex trend analysis
Actionability	Can directly create reports or content within HubSpot	Provides insights and reports that a human must then act upon

How teams can use HubSpot ChatGPT

The real magic here is getting to have a conversation with your data. Instead of being stuck with predefined dashboards, you can ask specific questions and get answers that actually mean something. Let’s look at how different teams might use this.

Using HubSpot ChatGPT for marketing: Finding your best customers

If you’re in marketing, you know how hard it is to find the golden nuggets in all that customer data. The ChatGPT connector lets you ask much smarter questions than your standard reports allow.

• What you could ask: Imagine prompting it with, “Look at all the contacts we’ve added in the last 6 months. Which lead sources brought in the highest-converting groups? Now, draft a nurture sequence idea to re-engage them.”

• Why that helps: This tells you which channels are delivering customers who actually stick around, not just which ones drive clicks. With that knowledge, you can focus your budget on what’s working and create campaigns that resonate.

Using HubSpot ChatGPT for sales: Spotting the next big deal

In sales, it’s all about focus. The integration can help point your reps toward the accounts with the most potential, saving them a ton of time.

• What you could ask: A sales manager could say, “Segment our target companies in HubSpot by revenue, industry, and the tech they use. Who are the top 10 best fits for an enterprise expansion?”

• Why that helps: Instead of manually digging through the CRM, your team gets a ready-made list of accounts to go after. It’s about being more strategic to hit those revenue goals.

Using HubSpot ChatGPT for service: Getting ahead of problems

Customer service teams are often in reactive mode, just trying to keep up with incoming tickets. This tool can help them spot trends before they turn into full-blown crises.

• What you could ask: A support lead might ask, “Analyze our HubSpot support tickets from the last three months. Are there any seasonal patterns in ticket types that could help us plan our staffing?”

• Why that helps: This is how you shift from putting out fires to preventing them. You can staff up for busy seasons or identify a recurring product issue that could be solved with a better help article.

The HubSpot ChatGPT fine print: Limitations and privacy

The analysis you can do is pretty cool, but it’s not the full picture. Before you connect your entire CRM, it’s really important to know the limitations, especially if you’re looking at this for customer support.

The HubSpot ChatGPT limitation: It’s an analyst, not an assistant

This is probably the biggest catch: the HubSpot ChatGPT integration is read-only. ChatGPT can give you a brilliant report identifying your top support issues, but it can’t do anything about them in HubSpot. It can’t close a ticket, tag a conversation, or draft a reply for an agent. A human always has to bridge that gap, taking the insights and manually applying them back in HubSpot.

This is the main difference between an analysis tool and a true AI support agent. A solution like eesel AI is built for action. It connects to helpdesks like Zendesk or Freshdesk to actually resolve common tickets, triage requests, and give agents editable draft replies in seconds. It closes the loop between insight and resolution.

An illustration of an AI support agent like eesel AI drafting an email reply directly within a helpdesk, highlighting the difference from a read-only tool like the HubSpot ChatGPT integration.

Don’t forget about HubSpot ChatGPT data privacy

Connecting your CRM to an external AI is a big deal. You’re sending potentially sensitive customer information outside of your own systems.

While OpenAI has enterprise-level privacy policies, the idea of giving an outside model access to your whole CRM might be a non-starter, especially if you’re in a regulated industry like finance or healthcare. At the end of the day, making sure you’re compliant is on you.

This is where tools built specifically for support have an edge. For instance, a platform like eesel AI is designed with security front and center. Your data isn’t used for training general models, and it has features like EU data residency and custom data retention to meet strict compliance needs.

The HubSpot ChatGPT knowledge gap: Your company knowledge lives everywhere

The HubSpot connector can only see what’s in your HubSpot CRM, contacts, companies, deals, and tickets. But let’s be honest, your company’s real knowledge base is probably a beautiful mess spread across Confluence, Google Docs, Slack channels, and your help center.

The insights you get are limited to what’s in HubSpot, which is often just one part of the story.

A screenshot showing the wide range of integrations eesel AI connects with, illustrating a comprehensive knowledge base beyond just the CRM data available to the HubSpot ChatGPT tool.

An effective AI needs to see everything. That’s why eesel AI connects to over 100 sources right away, pulling from your helpdesk history, internal wikis, and chat logs. This gives it the full context to provide answers that are not just smart, but also accurate and comprehensive.

Getting started with HubSpot ChatGPT: Cost and setup

So, what do you actually need to get this thing running? It’s not just a simple toggle switch; there are a couple of requirements to keep in mind.

Here’s what you’ll need:

1. A HubSpot Account: Good news here, the connector works with any HubSpot plan, even the free one.

2. A Paid ChatGPT Subscription: This is the main hurdle. The integration won’t work without a paid ChatGPT Plus, Team, or Enterprise plan.

A quick heads-up for folks in the EU, EEA, or UK: you’ll most likely need a ChatGPT Team or Enterprise plan, which can really add to the cost, particularly for smaller businesses.

The setup can also be a bit of a roadblock. The first person to set up the integration for your company needs to be a Super Admin or have App Marketplace permissions. So if you’re just on the marketing team and want to play around with it, you’ll have to get in line and wait for an admin to set it up.

This can be a pain if you just want to move quickly. It’s one reason why platforms like eesel AI offer a self-serve setup that you can complete in a few minutes. You can connect your helpdesk and see how the AI performs on your past tickets almost immediately, without needing special permissions or juggling multiple subscriptions.

Is HubSpot ChatGPT right for you?

There’s no doubt that the HubSpot ChatGPT integration is a cool tool for deep-dive research. It gives teams a way to ask tough questions of their CRM data and get smart answers without needing a data scientist on payroll.

This video provides a complete overview and live demonstration of how the HubSpot ChatGPT integration works.

But you have to be clear about what it is, and what it isn’t. It’s an analyst, not a doer. It’s a read-only tool that comes with real data privacy considerations, and its view is limited to the data you have inside HubSpot.

If your goal is to simply understand your data better, it’s a great starting point. But if you need to turn those insights into action, like actually resolving support tickets, giving agents instant help, and creating a single source of truth for your entire company, you’ll likely need to look at a dedicated AI agent platform.

Ready to put AI to work? See what a true support automation tool like eesel AI can do for you.