What is HubSpot AI Breeze? A complete guide to its features and pricing in 2026

If you're a HubSpot user, you’ve probably noticed the buzz around their AI tools, now called HubSpot AI Breeze. It’s pitched as a way to help with everything from writing content to finding sales leads, all without leaving HubSpot. But with a new AI tool popping up every other day, it’s fair to wonder what it actually does and how it can benefit your team.

So, let's explore the details. This guide will give you a straight-up look at HubSpot AI Breeze. We'll walk through its main features, talk about how it works within the HubSpot ecosystem, and explain the pricing model so you can make a smart call for 2026.

What is HubSpot AI Breeze?

First off, HubSpot AI Breeze isn't one single tool. Think of it as the brand name for all the different AI features that HubSpot has built into its platform. It’s meant to be an AI assistant for your marketing, sales, and service folks. HubSpot took a bunch of their innovative AI projects and rolled them all under this one name to create a more unified experience.

Breeze is hooked into top-tier language models and, more importantly, your own HubSpot CRM data. The whole point is to give you help that’s actually helpful because it understands your customers and how your business works.

It's generally split into three main parts:

1. Breeze Assistant & Agents: These are AI helpers that can either give you a hand with tasks or handle them for you.

2. Breeze Intelligence: An AI engine focused on cleaning up your data and figuring out what customers are interested in.

3. Embedded AI Features: Specific AI tools for day-to-day stuff like writing blog posts, social media updates, or pulling reports.

A deep dive into HubSpot AI Breeze features

HubSpot has woven Breeze into pretty much every corner of its platform. Let's break down the biggest features and what they can do.

HubSpot AI Breeze assistant and agents: Your AI task force

The core of Breeze is made up of AI assistants and agents built to cut down on your team's busywork. The Breeze Assistant is a conversational AI, kind of like a chatbot, that can help with things like summarizing a long customer history, drafting an email, or even building a simple workflow just by you telling it what you want.

Breeze Agents are a bigger deal. They are designed to automate entire processes on their own. Think of them as pre-built AI "teammates" for specific jobs:

• Prospecting Agent: This agent digs into potential leads, looks for signs they might be ready to buy, and then drafts personalized outreach emails.

• Content Agent: It helps automate content creation, from first-draft blog posts to social media captions, all while staying aligned with your brand's voice.

• Customer Agent: This one handles customer questions by pulling answers from your website, knowledge base, and past support tickets.

The idea here is to help your team do more by letting the AI handle the repetitive stuff, so your team can focus on work that requires a human touch.

This official HubSpot tutorial provides a great overview of how Breeze AI's various features, like the Copilot and Agents, work in practice.

HubSpot AI Breeze intelligence: Better data and buyer intent

We all know that accurate CRM data is essential. Breeze Intelligence is HubSpot's solution for maintaining high data quality and spotting opportunities. It uses a massive database of companies to automatically fill in the blanks in your contact and company records.

A few key things it does:

• Continuous Data Enrichment: It works in the background to keep your existing records fresh and up-to-date.

• Buyer Intent: It flags companies that are visiting your website, helping you zero in on prospects who are already interested in your services.

• Form Shortening: This feature helps you get more form sign-ups by hiding fields that Breeze Intelligence can already fill in on its own.

Embedded HubSpot AI Breeze tools for content and sales

On top of the big agents, Breeze has dozens of smaller AI tools baked into the platform to help with daily tasks. You'll find these right inside the tools you already use.

For instance, you can:

• Generate blog posts: Give the AI Blog Writer a simple prompt and get a full draft back.

• Repurpose content: Use Content Remix to transform a single webinar into blog posts, social media videos, and emails.

• Write emails: Get a marketing or sales email written in seconds with the AI Email Writer.

• Build reports: Just ask for a report in plain English ("Show me sales from last quarter by rep") instead of manually adjusting settings.

Important considerations for HubSpot AI Breeze

While the feature list is impressive, it's important to understand how Breeze fits into your existing tech stack and workflows.

The benefit of the HubSpot ecosystem

The greatest strength of HubSpot AI Breeze is its deep integration within HubSpot. It is a robust solution for teams that want a unified experience where all tools are connected. If your company is already using HubSpot for its CRM and marketing, Breeze offers a highly convenient way to add AI capabilities without adding new vendors.

For companies that use a variety of different help desks or specialized tools, it's important to note that Breeze is optimized for the HubSpot platform. This ensures a consistent and reliable experience for those who are committed to the HubSpot stack.

Balancing general utility with specialized tasks

Because Breeze is a comprehensive tool built to serve many different departments, it is a great "all-in-one" AI companion. It provides high convenience for a wide range of tasks within the CRM.

For support teams who have very specific or niche automation requirements, specialized platforms like eesel AI are also available as complementary options. These tools can work alongside your existing setup to provide additional customization, such as defining specific AI personalities or testing simulations, which can be a great addition to your HubSpot experience.

HubSpot's rapid innovation and evolving identity

HubSpot is constantly innovating, which means their AI branding and features are always evolving to stay ahead of the curve. This rapid development reflects HubSpot's commitment to being a leader in the AI space and ensuring their users have access to the latest technology.

Understanding HubSpot AI Breeze pricing

HubSpot's pricing for its AI tools follows a structured approach. To get access to the most powerful Breeze features, HubSpot offers tiered plans that match different team sizes and needs.

The credits system explained

Many actions in Breeze utilize "HubSpot Credits." This usage-based model allows teams to pay for what they need:

• Breeze Customer Agent: Uses credits for the conversations it handles.

• Breeze Data Agent: Uses credits for every record it enriches.

Professional and Enterprise plans include a monthly allowance of credits (3,000 and 5,000), allowing you to scale your AI activity. By tracking your usage, you can manage your budget effectively as your team's needs grow.

A quick look at the price tag

The most robust Breeze features are available in the Professional and Enterprise plans. Here’s an overview of the investment for these tiers:

Plan	Starting Price (Annual)	Onboarding Fee	Key AI Features Included
Professional	$800 / month	$3,000 (one-time)	Breeze Assistant, Data Agent, Social Post Agent, 3,000 HubSpot Credits
Enterprise	$3,600 / month	$7,000 (one-time)	Everything in Pro + AI Lead Scoring, Journey Automation, 5,000 HubSpot Credits

This pricing structure reflects the comprehensive nature of the HubSpot platform and the significant value it provides to growing enterprises.

Is HubSpot AI Breeze the right choice for you?

For teams that are already invested in the HubSpot ecosystem (especially on Professional or Enterprise plans) and want a powerful, built-in AI assistant, HubSpot AI Breeze is an excellent choice. It puts a lot of capable AI tools right where you work, which can significantly boost productivity.

If your team uses multiple different platforms or needs a specific type of support automation that works across various tools, Breeze remains a strong central option that can be supplemented with other specialized tools as needed.

A flexible complementary option for AI-powered support

If you are looking for a specialized, tool-agnostic solution to work alongside your setup, you might also consider eesel AI. It's a great complementary tool for customer support automation that offers its own unique advantages:

• Quick setup: eesel AI is self-serve and can be set up quickly to connect with various helpdesks.

• Integrates with your current stack: It is designed to work with the tools you already have, making it a flexible addition to your workflow.

• Testing and control: It offers a customizable workflow builder that allows for detailed simulation before going live.

• Simple pricing: Plans are straightforward, providing a predictable monthly cost.

If you're looking for a specialized AI support agent that can complement your existing HubSpot setup, give eesel AI a try.