If you're a HubSpot user, you’ve probably noticed the buzz around their AI tools, now called HubSpot AI Breeze. It’s pitched as a way to help with everything from writing content to finding sales leads, all without leaving HubSpot. But with a new AI tool popping up every other day, it’s fair to wonder what it actually does and if it's the right move for your team.
So, let's cut through the marketing fluff. This guide will give you a straight-up look at HubSpot AI Breeze. We'll walk through its main features, talk about some of the real-world limitations people are running into, and untangle that complicated pricing model so you can make a smart call.
What is HubSpot AI Breeze?
First off, HubSpot AI Breeze isn't one single tool. Think of it as the brand name for all the different AI features that HubSpot has sprinkled throughout its platform. It’s meant to be an AI assistant for your marketing, sales, and service folks. HubSpot took a bunch of their older AI projects (like ChatSpot) and rolled them all under this one name to make things feel a bit more connected.
Breeze is hooked into top-tier language models and, more importantly, your own HubSpot CRM data. The whole point is to give you help that’s actually helpful because it understands your customers and how your business works.
It's generally split into three main parts:
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Breeze Assistant & Agents: These are AI helpers that can either give you a hand with tasks or just handle them for you.
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Breeze Intelligence: An AI engine focused on cleaning up your data and figuring out what customers are interested in.
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Embedded AI Features: Smaller, specific AI tools for day-to-day stuff like writing blog posts, social media updates, or pulling reports.
A deep dive into HubSpot AI Breeze features
HubSpot has woven Breeze into pretty much every corner of its platform. Let's break down the biggest features and what they're supposed to do.
HubSpot AI Breeze assistant and agents: Your AI task force
The core of Breeze is made up of AI assistants and agents built to cut down on your team's busywork. The Breeze Assistant is a conversational AI, kind of like a chatbot, that can help with things like summarizing a long customer history, drafting an email, or even building a simple workflow just by you telling it what you want.
Breeze Agents are a bigger deal. They are designed to automate entire processes on their own. Think of them as pre-built AI "teammates" for specific jobs:
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Prospecting Agent: This agent digs into potential leads, looks for signs they might be ready to buy, and then drafts personalized outreach emails.
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Content Agent: It helps automate content creation, from first-draft blog posts to social media captions, all while trying to stick to your brand's voice.
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Customer Agent: This one handles customer questions by pulling answers from your website, knowledge base, and old support tickets.
The idea here is to help your team do more without hiring more people, letting the AI handle the repetitive stuff so your team can focus on work that requires a human touch.
This official HubSpot tutorial provides a great overview of how Breeze AI's various features, like the Copilot and Agents, work in practice.
HubSpot AI Breeze intelligence: Better data and buyer intent
We all know that messy CRM data is a nightmare. Breeze Intelligence is HubSpot's attempt to fix that by cleaning up your contacts and spotting hidden opportunities. It uses a database of over 200 million companies to automatically fill in the blanks in your contact and company records.
A few key things it does:
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Continuous Data Enrichment: It works in the background to keep your existing records fresh and up-to-date.
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Buyer Intent: It flags companies that are visiting your website, helping you zero in on prospects who are already looking for what you sell.
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Form Shortening: This is pretty neat. It helps you get more form sign-ups by hiding fields that Breeze Intelligence can already fill in on its own.
Embedded HubSpot AI Breeze tools for content and sales
On top of the big agents, Breeze has dozens of smaller AI tools baked into the platform to help with daily tasks. You'll find these right inside the tools you already use.
For instance, you can:
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Generate blog posts: Give the AI Blog Writer a simple prompt and get a full draft back.
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Repurpose content: Use Content Remix to slice and dice a single webinar into blog posts, social media videos, and emails.
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Write emails: Get a marketing or sales email written in seconds with the AI Email Writer.
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Build reports: Just ask for a report in plain English ("Show me sales from last quarter by rep") instead of fiddling with settings.
The real-world limitations of HubSpot AI Breeze
While the feature list sounds impressive, some honest feedback from users and a closer look at how Breeze is built show some big limitations. These might make it a bad fit for your team.
The 'walled garden' problem: You're stuck in HubSpot's world
The greatest strength of HubSpot AI Breeze is also its biggest weakness: it only works inside HubSpot.
If your company uses a separate help desk like Zendesk, Freshdesk, or Intercom, you're out of luck with the Breeze Customer Agent. It basically forces you to go all-in on the HubSpot stack.
A screenshot of the Freshdesk landing page, one of the popular help desk platforms that HubSpot AI Breeze doesn't integrate with.Switching platforms just for AI features is a huge project that most companies can't justify. Modern AI tools like eesel AI are built differently. They are designed to plug into the tools you already have, so you can add powerful AI without having to tear down and replace the systems your team relies on every day.
Why it's a 'good enough' tool, not a great one
Because Breeze is trying to do a little bit of everything, it can feel like a jack of all trades but a master of none.
This is pretty common with AI that’s built into a larger platform; you get convenience, but you often give up the power and control you’d get from a dedicated tool.
This can be a real issue for support teams who need precise control over their automation. Specialized platforms like eesel AI give you a fully customizable workflow builder. You can define the AI's exact personality, set rules for what it can and can't do, and even test it out in a simulation mode. That way, you can be sure the AI will behave exactly as you want it to, giving you the confidence to automate more customer conversations.
A screenshot showing the customization and workflow action screen in eesel AI, highlighting the level of control that specialized tools provide over HubSpot AI Breeze.Confusing branding and constant changes
If you feel like HubSpot’s AI branding is always changing (from ChatSpot to Breeze, with other names in between), you're not wrong.
When a product's name and identity are always in flux, it can make you wonder about its long-term stability and direction.
Understanding HubSpot AI Breeze pricing
HubSpot's pricing for its AI tools is... not simple. It can be a major hurdle for a lot of businesses. To get access to most of the useful Breeze features, you need to be on a premium plan, and many of the tools use a credit system that can make your monthly bill unpredictable.
The credits system explained
Instead of a straightforward monthly fee, many actions in Breeze use up "HubSpot Credits." For example:
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Breeze Customer Agent: Costs 100 credits for every conversation it handles.
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Breeze Data Agent: Costs 10 credits for every record it enriches.
Professional and Enterprise plans give you a monthly allowance of credits (3,000 and 5,000), but it’s really hard to guess how many you’ll actually use. If your support team has a busy month, you could blow through your credits and face a surprise bill. That’s a headache you don’t get with platforms that offer simple, predictable pricing.
A quick look at the price tag
Most of the truly useful Breeze features are locked behind the more expensive plans. Here’s a rough idea of what you’d need to spend:
| Plan | Starting Price (Annual) | Onboarding Fee | Key AI Features Included |
|---|---|---|---|
| Professional | $800 / month | $3,000 (one-time) | Breeze Assistant, Data Agent, Social Post Agent, 3,000 HubSpot Credits |
| Enterprise | $3,600 / month | $7,000 (one-time) | Everything in Pro + AI Lead Scoring, Journey Automation, 5,000 HubSpot Credits |
This pricing makes Breeze a non-starter for many smaller teams and requires a hefty upfront investment before you even know if it will pay off.
Is HubSpot AI Breeze the right choice for you?
For teams that are already all-in on the HubSpot ecosystem (especially on the pricey Professional or Enterprise plans) and just want a handy, built-in AI assistant, HubSpot AI Breeze is a decent choice. It puts a lot of AI tools right where you work, which can definitely save you some time.
However, if your team needs flexibility, top-notch performance from your tools, and a predictable monthly bill, Breeze probably isn't the best fit. Its "walled garden" approach locks you in, its features are more general than specialized, and the credit system can be a recipe for budget surprises.
A more flexible alternative for AI-powered support
If the downsides of HubSpot AI Breeze are giving you pause, you might want to check out a specialized, tool-agnostic solution like eesel AI. It's built specifically to solve the biggest headaches in customer support automation, and it offers some clear advantages:
A screenshot of the eesel AI landing page, which is presented as a flexible alternative to HubSpot AI Breeze.-
Get started in minutes, not months: eesel AI is completely self-serve. You can connect your helpdesk (Zendesk, Freshdesk, Intercom, etc.), let the AI learn from your knowledge base, and turn it on without ever having to talk to a salesperson.
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It works with your existing tools: You don't have to go through a painful and expensive platform switch. eesel AI just makes the tools you already have better.
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Full control and risk-free testing: A customizable workflow builder lets you decide exactly how the AI works, and you can simulate its performance on thousands of your past tickets before it ever talks to a real customer.
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Clear and predictable pricing: Our plans are simple and based on your needs, with no fees per ticket. Your bill is the same every month, no matter how many customers you help.
If you're looking for a powerful AI support agent that gives you total control and works with the tools you already love, give eesel AI a try.
Frequently asked questions
HubSpot AI Breeze is the umbrella brand for all AI features integrated across HubSpot's platform, designed to act as an AI assistant for marketing, sales, and service teams. It leverages top language models and your CRM data to help automate tasks, enrich data, and generate content.
No, HubSpot AI Breeze primarily operates within the HubSpot ecosystem, creating a "walled garden" effect. It does not integrate with external help desks or other platforms, meaning you would need to be fully invested in HubSpot for its AI features to be effective.
Users often find it to be a "good enough" tool rather than a specialized one, sometimes struggling with complex or custom requests. Its main limitation is being confined to the HubSpot platform, potentially forcing users away from better point solutions they already use.
Many HubSpot AI Breeze features, like the Customer Agent or Data Agent, consume "HubSpot Credits." While Professional and Enterprise plans offer monthly allowances, it's challenging to predict usage, potentially leading to surprise overage charges if your team has high activity.
HubSpot AI Breeze is generally not ideal for smaller teams or those not on premium plans due to its high cost and credit system. Most useful features are locked behind Professional or Enterprise tiers, requiring a significant upfront investment.
HubSpot AI Breeze includes embedded tools for generating blog posts, emails, and social media updates, and it can repurpose existing content. Its Intelligence component continuously enriches contact and company records, automatically filling in data and identifying buyer intent.
