6 Best Copy.ai Alternatives for High-Ranking Content

AI writers have become a standard tool for many marketing teams, enabling them to create more content without significantly expanding their staff. For a long time, Copy.ai was a popular starting point for users exploring AI's content capabilities.

However, the landscape has changed. Copy.ai recently pivoted, rebranding as a Go-to-Market (GTM) AI Platform. The platform's goal is now to unite sales, marketing, and operations teams. This strategic shift means the platform serves a broader purpose, leading some users who primarily need a writing tool to look for alternatives. Here’s a look at how the platform has evolved.

The search for a replacement isn't just about finding another tool that writes quickly. Standards are higher now. Today, the challenge is creating content that ranks on Google, provides useful answers in AI Overviews, and has a natural, human-like tone. This guide will walk you through some of the top Copy.ai alternatives that can help you achieve these goals.

Jasper and Copy AI’s fifteen minutes is long gone. Gouging people out of the gate may have been the goal from the beginning because they saw this coming?

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What to look for in the best Copy.ai alternatives

Picking the right AI writer depends on your team's specific needs. The ideal tool for a solo blogger is likely different from one for a large marketing department. Here’s what we considered when compiling this list.

• Primary Function: What was the tool built to do? Is it a dedicated blog writer, a large SEO suite with AI writing features, or a sales automation platform? The first step is to match the tool's main purpose with your own.

• Content Quality and Human Tone: This is a key factor. The goal is to save time, and spending hours editing robotic-sounding text defeats the purpose. The best tools produce engaging, readable content that requires minimal editing.

• SEO and AEO/GEO Capabilities: A good AI writer needs to understand search. It should do more than just insert keywords. Look for tools that can identify search intent, create a logical content structure, and optimize for both traditional search engines (SEO) and the new AI Answer Engines like Google AI Overviews. This is sometimes called Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO).

• Workflow and Ease of Use: The tool should integrate into your current process and make your job easier. Consider how many steps it takes to go from a single keyword to a fully formatted, publish-ready article.

• Value for Money: This isn’t about finding the cheapest tool, but the one that offers the most value. A tool may seem expensive, but if it saves dozens of hours each month or helps increase organic traffic, it can provide a strong return on investment.

A glance at the top Copy.ai alternatives

Here's a quick summary of the tools featured in this guide. This table gives you a snapshot of what each tool is best for, so you can see which ones might work for you.

A deep dive into six Copy.ai alternatives

Let's explore what makes each of these tools a strong choice and who they’re best suited for.

1. eesel AI blog writer

The eesel AI blog writer is designed to produce high-quality, SEO-optimized blog posts with minimal effort. It takes a keyword and returns a complete article, rather than just a draft. This includes headings, AI-generated images, relevant YouTube videos, and quotes from sources like Reddit to add authenticity.

• Pros and Cons: Its primary advantage is delivering a full content package, which reduces editing and formatting time. The content is researched and optimized for AI Answer Engines (AEO), designed to improve ranking potential. A potential downside is its specific focus. Users who primarily need short-form ad copy or sales emails might find it too specialized, as its strength lies in long-form blog content.

• Pricing: A package of 50 blog posts costs $99. A free trial is available to test the output quality.

2. Jasper

Jasper is a comprehensive AI content platform for marketers in larger companies. Its main strength is helping large teams maintain a consistent brand voice across a high volume of content. The Jasper IQ feature is central to this; you can upload style guides, brand voice guidelines, and product specifications to train the AI to write in your team's style. It also includes features like "Content Pipelines" and "Agents" to automate marketing campaigns.

• Pros and Cons: Jasper is effective for creating on-brand copy and offers strong collaboration features for teams. Its versatility is a major plus. The main drawback is its price point; it’s one of the more expensive Copy.ai alternatives. Its SEO features are not as deeply integrated as some specialized tools, so it may need to be paired with another platform for advanced optimization.

• Pricing: The Pro plan starts at $59 per seat per month when billed annually. For more advanced features like API access, you'll need a custom Business plan.

3. Writesonic

Writesonic has positioned itself as an "AI search visibility platform." It’s built to help create content that performs well in both traditional search results (SEO) and newer AI answer engines (which they call Generative Engine Optimization, or GEO). Their AI Article Writer 6.0 is notable for producing factually accurate articles by using real-time data and analyzing competitor content.

• Pros and Cons: The platform's strong focus on GEO is a significant advantage for users looking to future-proof their content strategy. It balances content creation and SEO analytics. Because it combines both SEO and GEO features, the platform can be more complex than a basic AI writer.

• Pricing: The Lite plan starts at $39 per month with annual billing, which includes 15 article generations.

4. Rytr

Rytr focuses on simplicity and affordability, making it a popular choice for freelancers, solo entrepreneurs, and small teams. It is used by over 8 million writers. The interface is clean and straightforward, focusing on basics like grammar checks and tone adjustments. It can generate over 40 different types of content, from blog outlines to social media captions.

• Pros and Cons: The low price and user-friendly design are its biggest draws. The browser extension is another useful feature, allowing users to access Rytr's AI capabilities across different websites. The trade-off for its simplicity and affordability is that it may not be as robust for large-scale content production or advanced SEO tasks. The long-form articles it generates can sometimes lack the consistency of more specialized tools.

• Pricing: The Unlimited plan is available for $9 per month, and the Premium plan is $29 per month. Both offer discounts for annual payment.

5. Anyword

Anyword is designed for performance marketers who are focused on conversion rates. Its standout feature is a predictive performance score that estimates how well different versions of copy will resonate with an audience. They claim an 82% accuracy rate, which is a notable claim. This makes it a useful tool for writing ad copy, landing pages, and email subject lines where every word counts.

• Pros and Cons: Anyword's data-first approach is its key strength. It helps remove guesswork from copywriting and can impact campaign ROI. It's also fully compliant with SOC 2, ISO 27001, GDPR, and HIPAA, which is a significant benefit for security-conscious teams. The downside is that it isn't built for long-form content or organic SEO. If your main goal is driving traffic with blog posts, you might find it too specialized.

• Pricing: The Starter plan begins at $39 per month with an annual subscription.

6. Surfer

Surfer is an SEO tool first and an AI writer second. It’s for teams that want to optimize every on-page detail to rank on Google. Its core feature is the Content Editor, which provides real-time feedback on keyword usage, article structure, and topic coverage by analyzing the top-ranking pages for your keyword. Its AI assistant, Surfy, helps you write and edit within this structured, SEO-focused environment.

• Pros and Cons: For on-page SEO, Surfer's guidance is comprehensive. It bridges the gap between writing and optimizing. However, because its entire workflow is built around SEO, it can feel rigid for users who are looking for a simple AI writing assistant. API access is also restricted to their Enterprise plan.

• Pricing: The Essential plan starts at $79 per month when billed annually.

How to choose the right Copy.ai alternative for your team

Picking the right one involves matching the tool to the job.

First, clarify your main goal. Are you trying to scale up SEO-driven blog content? Then a tool like eesel AI or Surfer is a logical choice. Trying to get more conversions from your ads? Anyword is a strong option. Need to maintain a consistent brand voice across a large company? Jasper was built for that. Just need to write faster on a budget? Rytr is a suitable choice. Your primary goal should guide your decision.

Next, consider your team's workflow and size. A solo freelancer has different needs than a 10-person marketing team. Look for a tool that fits how you already work. Rytr's browser extension is suitable for individuals, while Jasper's Brand IQ is designed for large, distributed teams.

Finally, use the free trials. Almost every tool on this list lets you try it out for free. Put them to the test with a real-world task. For example, you can generate a complete blog post for free with the eesel AI blog writer to evaluate the final result.

For those who prefer a visual overview, watching a comparison video can be a helpful way to see these tools in action and understand their unique features and interfaces.

A YouTube video exploring various Copy AI alternatives and competitors, showcasing the top AI writing tools available.

Beyond drafting: Find Copy.ai alternatives that help you publish

Choosing a Copy.ai alternative is about more than just finding something that generates text. Modern AI writers can be partners in the content creation process. They can handle research, SEO, finding assets, and formatting, all the tasks that used to be time-consuming.

Consider tools that provide more than just a rough draft to save editing time. A tool that delivers a more polished product can help scale content creation and achieve results more efficiently.

To see an example of this approach, you can generate your first blog post for free with the eesel AI blog writer.

Explore more Copy.ai resources: Copy.ai overview, Copy.ai review, Copy.ai pricing, and our detailed comparisons including Copy.ai vs Rytr, Copy.ai vs Surfer SEO, Copy.ai vs Anyword, Copy.ai vs SEO.ai, Jasper AI vs Copy.ai, and Writesonic vs Copy.ai.