A Complete Guide to Copy.ai Pricing and Alternatives

If you're on a marketing or sales team, you know the pressure to churn out great content never stops. AI writing tools are a lifesaver, but trying to decode their features and pricing? That can feel like a whole other job.

Copy.ai is a perfect example. It began as a straightforward copy generator but has since grown into a full-blown Go-To-Market (GTM) AI platform. This big pivot has left many people scratching their heads, wondering if the pricing and features still line up with their content needs.

This guide will walk you through every tier of Copy.ai pricing. We'll break down what you get for your money and see how it stacks up against other popular AI writing tools, so you can make a smart call for your team and your budget.

Understanding AI GTM platforms

Before we dive into the numbers, it helps to get what tools like Copy.ai are trying to become. They've expanded beyond just writing and are now billing themselves as Go-to-Market (GTM) AI platforms. The goal is to be a central hub for all your sales and marketing activities, not just for cranking out blog posts.

These platforms aim to eliminate GTM bloat by unifying your teams and automating complicated workflows. This can cover things like:

• AI-powered prospecting and researching accounts.

• Automating your lead management process.

• Creating highly personalized sales and marketing content at scale.

• Assisting with deal coaching and sales forecasting.

While this all-in-one setup is pretty powerful, it also means their features and pricing are a bit more complex than your typical writing assistant.

How we evaluated AI writing tools

To give you a fair comparison, we looked at each tool from the perspective of what marketing and sales teams actually need. We wanted to get past the marketing fluff and see which ones deliver real value.

Here’s what we looked at:

• Pricing and value: We compared the cost of each plan to its features, looking for straightforward pricing without a bunch of hidden limits.

• Core use case: We identified what each tool is best at, whether it’s short-form copy (like ads and emails), long-form content (blogs), SEO, or sales-specific jobs.

• Ease of use: We thought about how quickly a new user could get comfortable and start producing quality content.

• Integrations and workflow: We checked how well the tool connects with other essential platforms, like your CRM or Zapier.

A quick comparison of AI writing platforms

Here’s a quick glance at how Copy.ai measures up against some of the other major players.

A deep dive into Copy.ai pricing and four alternatives

Let's get into the nitty-gritty of what each platform offers and what it'll set you back.

1. Copy.ai

Core Pitch: Copy.ai positions itself as a complete GTM AI platform for sales, marketing, and operations teams. It’s built to be an all-in-one solution that transforms your business processes into automated workflows, handling everything from prospecting and content creation to lead processing and deal coaching. They refer to it as an "anti-point solution platform" because it aims to consolidate all your GTM functions.

Key Features: The platform revolves around a few core components: Workflows for task automation, AI-powered Actions, an Infobase for company knowledge, and Brand Voice for consistency. It integrates with over 2,000 tools via Zapier and uses a mix of AI models from OpenAI, Anthropic, and Gemini.

Pros: Copy.ai provides many free AI writing tools and templates for various tasks. Cons: The platform's advanced workflow automation features are part of the higher-priced plans, which may not be suitable for users who only need a content generator.

Pros: ease-of-use and friendly interface, compared to other competitors; quality of content is also superior (yet, here is a trick: in a paid plan, it seems to be much better than in a free one)...Cons: Delivery speed definitely needs improvements, as does the fact that there are not many integrations available. Another con is the absence of an AI image generator, which makes you switch between tabs and is not worth paying $49 per month.

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Copy.ai pricing:

According to the Copy.ai pricing page:

• Chat: $29/month ($24/mo if billed annually) for 5 seats and unlimited words in the chat interface. It’s a solid starting point for small teams.

• Growth: $1,000/month (billed annually) for 75 seats and 20,000 workflow credits per month.

• Expansion: $2,000/month (billed annually) for 150 seats and 45,000 workflow credits.

• Scale: $3,000/month (billed annually) for 200 seats and 75,000 workflow credits.

• Enterprise: You'll have to contact them for custom pricing. This plan is for larger organizations needing API access, guided setup, and unlimited workflows.

2. Jasper

Core Pitch: Jasper is an AI content platform designed for marketers. It's all about AI content automation through what they call "Content Pipelines," which connect your data, creativity, and distribution. Its main selling point is Jasper IQ, a context hub that uses your Brand Voice, Style Guide, and Knowledge Base to ensure everything you create sounds authentic to your brand.

Key Features: Jasper IQ is quite impressive, allowing for unlimited Brand Voices and Knowledge Assets on its business plan. They also prioritize security, being SOC 2 compliant and GDPR compliant, which is a big plus for enterprise clients.

Pros: Jasper is designed for producing on-brand content, particularly long-form articles, with a focus on marketing and brand consistency. Cons: The platform does not offer a free plan, and its starting price is higher than some other options.

Jasper pricing:

Based on the Jasper pricing page:

• Pro: Starts at $69/seat/month ($59/seat/mo if you pay annually). This includes 1 seat, 2 Brand Voices, and 5 Knowledge Assets.

• Business: Custom pricing for teams. It offers unlimited IQ customization, a no-code AI App Builder, API access, and a dedicated support manager.

3. Writesonic

Core Pitch: Writesonic has a pretty unique angle. It's an AI platform geared towards helping brands track and boost their visibility in AI search. It combines traditional SEO tools with something called Generative Engine Optimization (GEO) to help your content not only rank on Google but also get cited by AI platforms like ChatGPT and Google AI Overviews.

Key Features: The platform is divided into three sections: AI Visibility Tracking, SEO tools (using data from Ahrefs and Keyword Planner), and a Content Engine. Its AI Article Writer can generate fact-checked articles up to 5,000 words and automatically add internal links.

Pros: Writesonic focuses on both traditional SEO and Generative Engine Optimization (GEO), which can be useful for businesses that rely on organic traffic. It offers a flexible and affordable option for content teams. Cons: The most advanced GEO features are only available in the higher-tier plans.

Writesonic pricing:

Here's the breakdown from the Writesonic pricing page:

• Lite: $49/month ($39/mo billed annually) for 1 user and 15 articles per month.

• Standard: $99/month ($79/mo billed annually) for 1 user and 30 articles per month.

• Professional: $249/month ($199/mo billed annually) for 2 users and 100 articles, plus GEO tracking for 100 AI prompts.

• Advanced: $499/month ($399/mo billed annually) for 5 users and 200 articles, with advanced GEO features like sentiment analysis.

• Enterprise: Custom pricing that includes unlimited prompts and full GEO capabilities.

4. Reply.io

Core Pitch: Reply.io isn't your average AI writer. It's a specialized sales engagement platform packed with powerful AI features. It’s designed to automate the entire sales outreach process, from finding prospects in its huge B2B database (over 1 billion contacts) to deploying multi-channel campaigns and booking meetings.

Key Features: Its standout feature is the Jason AI SDR Agent, which can determine your ideal customer profile, find leads, write personalized outreach, manage replies, and book meetings on your behalf. It can engage with prospects via email, LinkedIn, calls, SMS, and WhatsApp.

Pros: Reply.io is a specialized tool for sales teams looking to scale outreach and automate pipeline generation. Cons: Its specialization means it is not designed for general content marketing tasks like writing blog posts or social media updates.

Reply.io pricing:

As seen on the Reply.io pricing page:

• Email Volume: Starts at $59/user/month ($49/mo billed annually) for reaching out to 1,000 active contacts.

• Multichannel: Starts at $99/user/month ($89/mo billed annually) for unlimited contacts and multichannel sequences.

• AI SDR: Starts at $500/month (billed annually) to have an AI agent handle your outreach.

5. Grammarly

Core Pitch: You've probably heard of Grammarly. It's an AI-powered writing assistant focused on improving and polishing text you've already written. It checks for grammar, spelling, clarity, and tone, functioning more like an editor than a content creator. The business plans are excellent for helping teams maintain a consistent voice across all communications.

Key Features: Grammarly for Business allows you to create a company Style Guide and define Brand Tones to keep everyone aligned. Its generative AI features are more about rewriting sentences and adjusting tone than creating new content from scratch. Best of all, it works almost everywhere you write.

Pros: Grammarly helps ensure a team's written communication is professional, clear, and consistent with its brand voice. Cons: It is designed for editing and improving existing text, not for generating new content from scratch.

Grammarly pricing:

According to the Grammarly plans page:

• Free: Offers basic grammar and spelling checks, plus 100 AI prompts per month.

• Pro: $30/member/month ($12/mo billed annually) for full-sentence rewrites, tone adjustments, and 2,000 AI prompts.

• Enterprise: Custom pricing with unlimited AI prompts, SAML SSO, and advanced security features.

General vs. specialized AI writing tools

The tools discussed serve various purposes, from sales emails to ad copy. For creating long-form, SEO-optimized blog content, some teams may find that a specialized tool offers advantages.

Creating a high-ranking blog post involves research, structure, optimized headings, links, and media. While many AI writers provide a text draft, the user often handles the remaining steps to get it publish-ready.

A tool built specifically for blog creation aims to manage the entire process, from keyword to a publish-ready article.

An example of a specialized tool: eesel AI

For teams focused on scaling organic traffic through blog content, a specialized tool like the eesel AI blog writer offers a comprehensive solution. It is designed to generate a complete, SEO-optimized blog post from a single keyword.

Its focus is on creating a final asset rather than a first draft. Every article it produces includes:

• Automatic Assets: AI-generated images, infographics, and tables are integrated directly into the post.

• Social Media Integration: It automatically finds and embeds relevant YouTube videos and real Reddit quotes to make your content more engaging and credible.

• Context-Aware Research: The AI understands what kind of information to search for based on your topic.

• AEO Optimization: The content is structured to perform well in AI answer engines like Google AI Overviews and Perplexity.

You can try the tool for free to evaluate its output.

How to choose the right AI tool for your needs

With so many options out there, choosing the right tool really depends on your main objective and your budget.

Here’s a quick guide:

• If you need to automate a wide range of GTM tasks for both sales and marketing, Copy.ai's workflow-based plans are a powerful option.

• If your main goal is to create high-quality, perfectly on-brand long-form content, Jasper is a suitable choice.

• For teams focused on SEO who want an edge in AI search, Writesonic offers a specialized toolset.

• For sales teams, a dedicated platform like Reply.io will deliver a much better return than a general writer.

• If your biggest challenge is ensuring the content your team already produces is top-notch, Grammarly is the ideal solution.

• And finally, if your primary goal is to scale organic traffic with high-quality blog content, a specialized tool like the eesel AI blog writer is a direct option for this goal.

For a more detailed comparison of how these tools stack up, especially for marketing and team use cases, the video below offers a great visual breakdown.

This video offers a detailed comparison between Copy.ai and ChatGPT, helping you decide which is better for your marketing needs.

Final thoughts

Copy.ai offers a really flexible GTM platform, and its pricing is designed to scale from small teams to large enterprises. Its key strength is the wide array of tools it provides for automating various marketing and sales tasks.

But the best AI tool is always the one that aligns with your most important business objective. An all-in-one platform is nice, but a specialized tool will almost always do a better job at a specific, high-stakes task.

Before you commit, identify your single most important content goal. If that goal is scaling your blog and driving organic growth, consider giving a purpose-built tool a try. You might find that the right tool isn't the one that does everything, but the one that does the one thing you need, exceptionally well.