A guide to the top AI tools on the Shopify app store

Running a Shopify store can feel like you're juggling a dozen jobs at once. Between marketing, customer support, managing inventory, and tweaking your store design, the to-do list never seems to end. The dream is to focus on growing your business, but the reality is often getting stuck in the weeds of day-to-day tasks.

But what if you could offload some of that work? AI isn't some far-off concept anymore; it's a real tool you can find right now on the Shopify App Store. This guide will walk you through some of the top AI tools on the Shopify App Store, broken down by Shopify's own categories. We'll look at "Store Management", "Marketing and Conversion", and "Store Design" to help you figure out what you need and how to pick the right apps for your store.

What are AI tools on the Shopify App Store?

On Shopify, an AI tool is simply an app that uses artificial intelligence (think machine learning and natural language processing) to automate tasks, dig into data, and create more personal experiences for your customers. You can find these apps sorted into helpful categories like store management or marketing and conversion on the app store, which makes browsing a lot easier.

At the end of the day, these tools are built to help you:

• Automate the boring stuff, like answering the same customer questions over and over again.

• Personalize the customer journey with things like smart product recommendations.

• Give you data-driven insights so you can make smarter decisions without spending hours in spreadsheets.

Using these tools can save you a ton of time, cut down on operational costs, and hopefully, bring in more sales. By letting AI handle some of the routine work, you get to focus on strategy and the bigger picture.

Support-focused AI tools for store management

Customer support is one of the most time-consuming parts of running a business, and it’s an area where AI can make a huge difference. But not all support tools are built the same. These apps, found in the "Store Management > Support" category, range from simple chatbots that handle common questions to full-blown AI platforms that can reshape your whole support process.

Common chatbot and guided shopping tools

Most store owners dip their toes into AI with chatbots or guided shopping tools. Apps like Tidio and Gobot are popular on the Shopify App Store because they’re good at answering frequently asked questions and helping shoppers find what they’re looking for.

Tidio

Tidio mixes live chat with an AI chatbot named Lyro, which is designed to answer customer questions 24/7. Lyro learns from the information you give it, like your FAQ page, and can pass more complex chats over to a human agent when it gets stuck. It’s a decent starting point for stores looking to offer support around the clock without hiring a night shift.

Plan	Price	Features
Free	$0/month	Live chat for up to 50 users, Flows for 100 visitors/month.
Starter	$29/month	Includes everything in Free, plus up to 100 conversations.
Lyro AI	$39/month	Up to 200 conversations with the Lyro AI chatbot.

Gobot

Gobot is an AI tool that’s all about guided shopping quizzes and support chatbots. It asks customers questions to help them find the right product, which can be a clever way to boost conversion rates and gather useful customer data. A case study with Colorescience showed that Gobot helped them increase conversions by 2.92x.

Its pricing is listed as free to install, and you pay more based on engagement, making it pretty accessible for stores of any size.

The limits of standalone chatbot tools

While tools like Tidio and Gobot are helpful for knocking out simple questions, they often hit a wall with anything more complicated.

First, they operate with limited knowledge. Most chatbots only know what you manually feed them. They can learn from an FAQ page you build, but they can't tap into the goldmine of information sitting in your past support tickets on helpdesks like Zendesk or Gorgias, or in your internal notes. This means their answers can be a bit generic, and they often have to escalate to a human agent for anything beyond the basics.

Second, many of these tools follow rigid rules. For instance, Tidio's system gives priority to pre-built "Flows". If a customer's question matches one of these flows, the AI (Lyro) doesn't even get a chance to answer. The customer gets pushed down a fixed path, which can be annoying if their question doesn’t quite fit.

Finally, they’re cut off from your team’s expertise. Your team's best problem-solving probably happens in places like Slack, where they discuss tough customer issues and figure things out. Standalone chatbots can't learn from those conversations, so all that collective knowledge stays locked away instead of helping customers automatically. To visualize these limitations, the following graphic shows a breakdown of where standalone chatbots fall short.

A smarter approach: Unified AI support with eesel

This is where a tool like eesel comes into the picture. Instead of being just another chatbot, eesel works as a single brain that connects to all the tools you already use. You don't have to switch helpdesks or rebuild your knowledge base from the ground up.

Here’s what makes it different:

• Unified Knowledge: eesel learns from everything: your old help desk tickets in Gorgias or Zendesk, your internal documents in Confluence or Notion, your help center articles, and even your team's Slack conversations. This creates one single source of truth, allowing the AI to give accurate, on-brand answers to even tricky questions.

• No Starting Over: You don't have to ditch the help desk you already know and love. eesel connects with over 120+ tools in just a few clicks, beefing up your current workflow instead of making you start from scratch.

• Agent Assist & Full Automation: eesel works in two helpful ways. It can independently resolve up to 81% of incoming tickets and chats on its own. It also acts as an "agent assist" or Copilot, helping your human agents draft detailed, spot-on replies in an instant. This combo gives your team superpowers and lets them focus on the conversations that really matter.

AI tools for marketing and conversion

The Shopify App Store is also loaded with AI tools made to help you get over creative blocks, automate marketing chores, and personalize the shopping experience to bring in more sales.

Content and copywriting tools

If you’ve ever stared at a blank screen trying to write a product description, these tools are for you. They use generative AI to write persuasive copy for product pages, emails, and ads.

Shopify Magic

Shopify Magic is Shopify's own set of free AI features. It’s built right into your admin dashboard, so you can generate text for product descriptions, email subject lines, and blog posts with a click. Since it’s included with all Shopify plans, it’s a super convenient way to get your feet wet with AI.

The catch? The output can feel a little generic at times. You'll probably need to spend some time editing the suggestions to make sure they match your brand's unique voice.

Jasper

For more serious content creation, a tool like Jasper is a solid choice. It's a powerful AI content platform with over 100 different templates for just about anything, from social media posts to long-form blog articles. You can even train Jasper on your brand voice to make sure everything it generates actually sounds like you.

Plan	Price (Billed Annually)
Pro	$59/seat/month
Business	Custom pricing

While Jasper has more firepower than Shopify Magic, it also has a higher price tag and takes some initial setup to get it dialed in with your brand.

Personalization and recommendation tools

Personalization is a huge driver of sales, and it's something AI is really good at. These tools look at customer behavior, like what they click on, what they’ve bought before, and what’s in their cart, to show them products they’re more likely to buy.

LimeSpot Personalizer

LimeSpot is a well-known app that provides AI-driven product recommendations, upsells, and cross-sells. It can add dynamic sections to your store like "frequently bought together" or "you might also like" on your product pages, in the cart, and even in your emails. It goes way beyond the basic "related products" to create a genuinely personal shopping experience that can really boost your average order value.

LimeSpot's pricing is tied to your store's revenue. For a store earning up to $50,000 in monthly revenue, for example, the cost would be $150 per month.

AI tools for store design

AI isn't just for words and data. It can also help you create eye-catching visuals and tune up your store's technical performance. You’ll usually find these tools in the "Store Design" category on the Shopify App Store.

Image and video creation tools

Professional product photoshoots and video ads can get expensive, fast. AI image and video generators give you a much more affordable option, letting you create high-quality visuals in minutes.

CreatorKit

CreatorKit is an AI tool that can generate product images and video ads that are designed to convert. You can upload a basic product photo, and CreatorKit’s AI will automatically remove the background and place your product in a professional-looking lifestyle shot. It also has video templates to quickly turn your product images into engaging ads for social media.

Plan	Price (Billed Annually)
Free	$0/month (with limited downloads)
Pro	$32/month
Business	$82/month

CreatorKit is a great fit for stores that need to pump out a lot of visual content for product pages and ad campaigns without blowing their budget.

SEO and site optimization tools

Technical SEO tasks are often tedious and easy to forget, but they’re super important for getting organic traffic. AI can automate a lot of this stuff to make sure your store is always optimized for search engines.

Squirai Image Optimizer

Page speed is a huge ranking factor for Google, and big, clunky images are one of the main reasons sites load slowly. Squirai is an AI tool that automatically compresses your images to improve your site speed. It also generates SEO-friendly alt text and metadata for your images, which helps you rank higher in Google Image Search.

Plan	Price
Free	$0 (for up to 50 images)
Standard	$4.99/month (for 400 images)
Professional	$9.99/month (for 1500 images)

How to choose the right AI tools on the Shopify App Store

With so many options, how do you actually pick one? Here's a simple framework to think about it, as shown in the visual below:

1. Start with Your Biggest Headache: What's the most time-consuming or frustrating thing on your plate right now? Is it answering the same support tickets all day? Writing product descriptions? Pick a tool that solves a real, nagging problem you have today.

2. Make Sure It Plays Nicely with Others: The best tools work with your current setup, not against it. A solution like eesel is so useful because it improves your current help desk and knowledge sources, meaning you don’t have to waste time moving platforms or data.

3. Think About ROI, Not Just Price: A free tool that gives you generic results isn't nearly as valuable as a paid tool that gives you a clear return on your investment. Look for platforms that offer a clear path to value. For example, eesel customers often see a full return on their investment within just two months.

Making AI tools on the Shopify App Store your partner for growth

The Shopify App Store has plenty of powerful AI tools that can help you automate support, streamline marketing, and polish your store design. From free, built-in options like Shopify Magic to more advanced platforms like eesel and Jasper, there’s something out there for every need and budget.

The trick is to think of AI not as a replacement for you, but as a partner that can help you grow. By choosing tools that fit into your workflow, solve specific problems, and give you a real return, you can get out of the weeds and back to building the business you love.

Better support without changing how you work

While many AI tools make you build new systems from scratch, eesel connects all your existing knowledge to deliver fast, accurate support automatically. See how you can resolve up to 81% of customer questions without lifting a finger. Get a demo of eesel today.