Photoroom reviews 2025: An honest look at the AI photo editor

In the world of e-commerce, your product photos aren’t just pictures; they’re your digital handshake, your storefront, and your best salesperson. Great visuals can stop a scroller in their tracks and build enough trust to make a sale. But let’s be real, professional photoshoots are a huge drain on time and money.

This is where tools like PhotoRoom step in, promising a full-blown photo studio right in your pocket, powered by AI. With over 300 million downloads, it’s clearly doing something right. But is it the magic bullet for your online store?

We dug through countless PhotoRoom reviews to find out what actual users are saying. This guide cuts through the marketing hype to give you the real story on its features, pricing, and the stuff you really need to know before you commit.

What is Photoroom?

At its core, PhotoRoom is an AI photo editing app made for people who need to create professional-looking images without the headache of learning Photoshop. Think e-commerce sellers, marketers, and anyone trying to build a brand online.

It’s available on pretty much any device (iOS, Android, and web), and its main trick is using artificial intelligence to do the heavy lifting. It can instantly remove the background from your product photos, clean up imperfections, and drop your product into a whole new scene. Whether you need a crisp white background for an Amazon listing or a slick lifestyle shot for Instagram, Photoroom aims to make it fast and painless.

Key features for sellers

PhotoRoom is loaded with tools designed to make your products look their best. Let’s break down the features that have attracted millions of sellers.

AI background and object removal

This is the feature everyone talks about. You snap a picture, and with one tap, the app’s AI zeroes in on your product and cleanly cuts out the background. It’s surprisingly accurate most of the time. There’s also a "Magic Retouch" tool that acts like a digital eraser, letting you get rid of weird reflections, dust specks, or any other random thing that ruins an otherwise perfect shot.

AI-generated backgrounds

Once your product is floating in a void, you have options. You can place it on a simple white or colored background, which is perfect for marketplace listings. Or, you can get creative with "Instant Backgrounds." This feature uses generative AI to build a whole scene around your product from a simple text prompt. You could type "place this water bottle on a rock by a waterfall," and it will generate a surprisingly realistic lifestyle photo in seconds. It’s a pretty wild way to create marketing visuals without ever leaving your desk.

Batch mode for editing in bulk

If you have a large inventory, the idea of editing photos one by one is enough to make you want to curl up in a ball. PhotoRoom’s batch mode is a lifesaver here. It lets you apply the same edits, like removing the background or applying a specific template, to a whole bunch of images at once. The Pro plan lets you do 50 at a time, while the Max plan bumps that up to 250. This is a huge deal for keeping your store looking consistent.

Virtual models and other AI tricks

This one is pretty unique, especially for clothing sellers. The "Virtual Model" feature lets you display apparel on AI-generated models, saving you the cost and hassle of hiring real people and organizing a shoot. The app also has some other handy AI tools, like adding realistic shadows to ground your product, automatically improving lighting, and resizing images for different platforms like Shopify, Etsy, or Instagram with a single click.

Templates and brand kits

To keep your branding on point, PhotoRoom has a big library of templates for social media posts, ads, and product spotlights. If you’re on a paid plan, you can set up a Brand Kit. This is where you save your brand’s logos, fonts, and specific colors, so you can apply them to any design in a couple of taps.

A breakdown of Photoroom pricing

Photoroom uses a "freemium" model. The free version is good enough to get a feel for the app, but if you’re serious about using it for your business, you’ll almost certainly need to upgrade to a paid plan to get the features that actually save you time and make your photos look truly professional.

Here’s a quick look at how the plans stack up (based on paying annually):

Feature	Free	Pro	Max	Enterprise
Price (Annual)	$0	$7.50 / month	$20.83 / month	Custom
Background Removal	Yes (250 exports/month)	Unlimited	Unlimited	Unlimited
Photoroom Watermark	Yes	No	No	No
AI Features	Limited Access	Extended Access	Highest Limits & Better Models	Advanced Controls
Batch Mode	No	Up to 50 images	Up to 250 images	Custom
Virtual Models	No	Limited Access	Extended Access	Custom
High-Resolution Exports	No	Yes	Yes	Yes
Team Seats Included	1	3	3	Custom
Brand Kit	No	Yes	Yes	Yes

The truth behind the Photoroom reviews

Okay, now for the important part. While the app stores are flooded with five-star ratings, digging into sites like Trustpilot, Reddit, and Product Hunt tells a more nuanced story. There seems to be a sharp divide between people who absolutely love the app and those who’ve had some genuinely terrible experiences.

The positives: What people love

• It’s just easy to use: This is the most common praise you’ll see. People love that they can get fantastic results without any design background. It takes something that used to be complicated and makes it accessible for small business owners who are already wearing a dozen other hats.

• It’s fast and efficient: For sellers, time is money. The background removal is quick and usually spot-on, saving hours of tedious work compared to manual tools like Photoshop. That time saved is a massive win.

• The results look professional: Many users say the app has single-handedly improved the look of their online store, helping them create clean, high-quality product photos that they believe have led to more sales.

The negatives: Recurring complaints

• Customer support is a black hole: This is, by far, the biggest red flag in negative PhotoRoom reviews. People frequently complain that support is either non-existent, handled by unhelpful bots, or takes ages to get a human response. When you run into a problem, especially a technical or billing one, this is a massive point of frustration.

• Shady billing practices: This one is concerning. We saw numerous reviews from users who were charged unexpectedly after a free trial, had a nightmare of a time trying to cancel their subscription, and were flat-out denied refunds. Some long-time paying customers even reported that features they were paying for were suddenly moved to a more expensive plan without any warning.

• The app can be buggy: Some users have noted that the app has become less reliable over time, with complaints about frequent crashes, bugs, or a drop in the quality of the AI-generated backgrounds after an update. For a business that depends on this tool, that kind of inconsistency is a real problem.

Scaling your store: A lesson on customer support

Creating amazing product photos with a tool like PhotoRoom is a fantastic first step. Better photos bring in more traffic, which leads to more sales. But what comes next? More sales always, always lead to more customer questions.

"Where’s my order?"

"What’s your return policy?"

"Do you ship to Canada?"

The frustration people feel with PhotoRoom’s customer service is a perfect lesson for any growing brand. If you feel helpless when a tool you pay for ignores you, imagine how your customers feel when they can’t get a straight answer from you about their own money. As your business grows, providing fast, reliable support becomes just as critical as your product photos.

Meet eesel AI: Effortless support for growing brands

While PhotoRoom can help you polish your storefront, eesel AI is built to handle everything happening behind the scenes. It’s an AI platform made specifically for the customer service chaos that comes with a growing e-commerce business. It ensures your support scales as beautifully as your product listings.

Forget the support headaches you read about in the PhotoRoom reviews. eesel AI is all about speed and giving you control.

• Go live in minutes, not months: You can set up and launch eesel AI completely on your own. It plugs into help desks like Gorgias and Zendesk with a single click, so you can start automating answers almost immediately.

• Unify your knowledge instantly: eesel AI connects directly to your existing knowledge sources. It can learn from your Shopify product catalog, past support tickets, and help center articles to give accurate, on-brand answers from day one.

• Transparent and predictable pricing: Our plans are simple and based on what you use, with no hidden fees for each resolution. You won’t get hit with a surprise bill, which is a common complaint among PhotoRoom users. You can start on a monthly plan and cancel anytime, no questions asked.

This infographic shows how eesel AI centralizes knowledge from various sources to automate customer support, a key feature for scaling brands.:

With eesel AI, you can put an AI Chatbot on your site to handle common questions 24/7, or use an AI Agent to automate responses right inside your help desk, freeing up your human team to focus on more complex issues.

Great visuals are just the beginning

So, is PhotoRoom the right choice for you? Based on the PhotoRoom reviews, it’s a genuinely powerful and easy-to-use tool that can seriously upgrade your product photography game. If you’re not a designer, its background removal and AI scene generation can be a huge time-saver.

However, the loud and consistent complaints about non-existent customer support and questionable billing practices are serious risks for any business. The last thing you need is to be fighting with a tool you depend on.

At the end of the day, building a successful e-commerce brand is about more than just pretty pictures. It’s about creating a smooth customer experience from the moment they land on your site to the follow-up questions they have after purchase. While a tool like PhotoRoom helps you get their attention, a solution like eesel AI makes sure you can keep them happy as you grow.

Ready to scale your support without the headache? Explore how eesel AI can automate your e-commerce customer service today.