Jira AI pricing: A complete guide for 2025

It seems like every software tool we use is getting an AI-powered facelift, and project management platforms are no different. Atlassian, of course, is right in the mix, weaving artificial intelligence features directly into Jira, its flagship project tracking tool. On the surface, it makes perfect sense, but it’s also created a ton of confusion.

If you’ve tried searching for "Jira AI pricing," you’ve probably hit a wall. There’s no simple pricing page or add-on fee. That’s because Jira’s AI isn’t a separate product you can buy. Instead, its features are sprinkled across their existing subscription plans, making it incredibly difficult to figure out what you’re actually paying for and what you truly get in return.

Let’s clear things up. This guide will break down how Jira’s AI is packaged, what features you unlock at each tier, and take an honest look at whether it’s the most effective, or budget-friendly, choice for your team.

What is Jira AI (Atlassian Intelligence)?

So, what are we even talking about here? What most people call "Jira AI" is officially known as Atlassian Intelligence. It’s not just one thing; it’s a collection of AI features built across the entire Atlassian ecosystem, including Jira, Confluence, and other tools. It also works with Rovo, Atlassian’s newer AI assistant that helps you search and take action on information scattered across your different apps.

Try not to think of it as a standalone tool, but more like a set of smart helpers working behind the scenes in the software you already use. The main idea is to help your team get work done faster, make sense of the mountains of data in your projects, and automate some of the mind-numbing tasks that slow everyone down.

According to Atlassian, here’s a peek at what it can do:

• Generate and tweak text: It can help you draft clearer issue descriptions, rewrite your comments to sound more professional, or even create a full test plan based on a single user story. It’s like having an editor on call.

• Summarize long threads: Ever come back from a vacation to a 50-comment-long thread on a single ticket? This feature is for you. Atlassian Intelligence can condense long-winded issues and conversations into a quick, digestible summary.

• Search with plain English: You can ask questions like you would to a colleague, such as "What were our top priority bugs from last month?" It then pulls answers from your Jira projects and Confluence spaces, saving you from wrestling with complex search queries.

• Power a virtual support agent: For teams using Jira Service Management, the AI can run a chatbot that fields common questions from employees or customers. This is a big one, but it comes with a major catch we’ll discuss in a bit.

A breakdown of Jira AI pricing plans

Here’s the most important thing to grasp about Jira AI pricing: you don’t buy the AI features directly. You buy a more expensive Jira plan, and the AI capabilities are included. This bundled approach means that to get any meaningful AI functionality, you have to upgrade your entire subscription for every single user.

Let’s take a look at how the AI and automation features are spread across Jira’s plans.

Plan	Price (per user/month, annual billing)	Key AI & Automation Features	Best For
Free	$0 (up to 10 users)	* 100 automation rule runs/month* No Atlassian Intelligence features	Small teams or individuals just getting started with basic project tracking.
Standard	~$7.53 (varies by user count)	* 1,700 automation rule runs/month* Atlassian Intelligence (Rovo): Limited access (25 AI credits/user/month) for search, chat, and basic AI work.	Growing teams who need better user management and could use some light AI help for search and content creation.
Premium	~$13.53 (varies by user count)	* 1,000 automation rule runs per user/month* Atlassian Intelligence: Increased access (70 AI credits/user/month).* JSM: Unlocks the AI-powered Virtual Agent and advanced AIOps.	Larger organizations that require advanced planning tools, unlimited storage, and more substantial AI power for both project management and IT support.
Enterprise	Custom (annual billing only)	* Unlimited automation rule runs* Atlassian Intelligence: Highest access (150 AI credits/user/month) and advanced analytics.* Advanced security and admin controls.	Large-scale enterprises needing top-tier security, compliance, dedicated support, and the full suite of AI features at scale.

It becomes pretty clear when you look at the table. The AI features that really move the needle, especially the automation for support teams using Jira Service Management, are locked away in the Premium and Enterprise plans. If your goal is to do more than just summarize a few tickets or get slightly better search results, you have to be prepared for a serious price hike across your entire organization.

Key Jira AI features

If you do decide to take the plunge and upgrade to Premium or Enterprise, what do these AI features actually look like in your day-to-day work? Let’s get into the specifics.

AI-powered project and work management

Think about the last time you started a new project. How much time did you spend just setting things up? A huge chunk of project management is the administrative work around the actual work. Atlassian Intelligence wants to reduce that friction.

For example, it can take a big, fuzzy idea for a feature and help you break it down into smaller, concrete user stories and sub-tasks. It can also take your rough, bullet-point notes for a bug report and polish them into a clear, well-structured request that an engineer can immediately understand and act on. The benefit here is simple: speed. You spend less time on tedious setup and more time building.

Search and summarization

This is where the Rovo-powered features shine. Normally, if you want to find something specific in Jira, you might have to use Jira Query Language (JQL), which has a bit of a learning curve. With AI, you can just ask a question in plain English, like, "Show me all the tasks assigned to the design team that are due this week." It’s a much more natural way to find what you need.

The summarization feature is also a lifesaver, especially on long-running or complex projects. When a new person joins the team or an executive needs a quick status update, the AI can scan pages of comments, description changes, and linked issues to give you a "too long; didn’t read" (TL;DR) version. This helps keep everyone aligned without making them read a novel.

Jira Service Management (JSM)

This is the heavyweight champion of Jira’s AI offerings, and it’s also the most expensive. The features unlocked in the Premium plan are aimed squarely at automating frontline support. The Virtual Agent is the main event here. You can set it up in your help center or integrate it into tools like Slack or Microsoft Teams. It can then handle common, repetitive questions like "How do I reset my password?" or "How do I request access to a new system?" on its own, deflecting tickets before they ever hit a human agent’s queue.

This tier also includes AIOps (AI for IT Operations), which intelligently groups related incident alerts. So instead of getting 50 separate alarms when a server goes down, your IT team gets one consolidated incident, helping them spot and solve major problems much faster. These are genuinely powerful features, but they’re tied to that pricey subscription.

This video from Atlassian provides an introduction to how Atlassian Intelligence features work directly within Jira to enhance collaboration and productivity, which is a core component of the Jira AI pricing structure.

The hidden costs and limitations of Jira AI pricing

Having AI built right into your main tool sounds great, but Jira’s all-or-nothing approach has some serious downsides that you won’t see on the pricing page. It’s really important to understand these before committing to a costly upgrade.

The bundled approach: Pay for things you don’t need

This is the biggest headache. To get Jira’s AI, you have to upgrade your entire plan for all users.

Imagine this scenario: your 10-person customer support team could really use the AI-powered Virtual Agent. But your 100-person engineering team is perfectly happy on the Standard plan and doesn’t need any of the advanced features in Premium. Well, too bad. To get AI for those 10 support agents, you have to upgrade all 110 employees to the Premium plan. You could end up paying thousands of extra dollars for advanced roadmapping tools and project archiving that your engineers will never even touch.

This is where a more modern approach really makes sense. A tool like eesel AI connects directly to your existing helpdesk, whether it’s Jira Service Management, Zendesk, or Intercom. You get a powerful, autonomous AI agent without being forced into an expensive, company-wide platform upgrade.

Limited knowledge sources

An AI is only as smart as the information it can learn from. Atlassian Intelligence is designed to live inside its own ecosystem, primarily learning from your Jira issues and Confluence pages. But what happens if your most critical troubleshooting guides are stored in Google Docs? Or your company’s official policies are in Notion? What about all the valuable solutions shared in past Slack conversations?

Jira’s AI can’t see any of that. This means it often gives incomplete answers or, worse, just says, "I don’t know." It’s like hiring a brilliant detective but only letting them investigate one room of the house.

This diagram shows how a siloed AI (like Jira's) has limited knowledge, whereas a connected AI (like eesel) can access data from all company apps, a key factor to consider with Jira AI pricing.

In contrast, eesel AI is built from the ground up to connect all your scattered knowledge. It integrates with dozens of apps, your helpdesks, wikis, shared drives, and internal chats, to build a complete picture of how your business operates. This allows it to give far more accurate and helpful answers right from the start.

No clear way to test before committing

Flipping the switch on a built-in AI tool can feel like a leap of faith. How will it actually perform with your real customers? How many tickets will it successfully resolve? Will its tone match your brand’s voice? With Jira’s AI, it’s hard to know the answers until it’s already live and interacting with users. There’s no safe sandbox to properly test its effectiveness.

That’s a big risk to take with your customer experience. This is another problem that specialized AI platforms have solved. For instance, eesel AI has a powerful simulation mode. It lets you test your AI agent on thousands of your past tickets in a totally safe environment. You can see exactly how it would have replied to real inquiries, find areas where its knowledge is weak, and get solid forecasts on how many tickets it will resolve, all before a single customer talks to it. You can then roll it out gradually, with full confidence in how it will perform.

A screenshot of the eesel AI simulation mode, which allows teams to test the AI's performance and see projected resolution rates before going live, a feature not available in the standard Jira AI pricing model.

A better alternative to the Jira AI pricing model

Instead of getting locked into a rigid and expensive ecosystem, you can choose a tool that adapts to your needs. A dedicated AI platform like eesel AI offers a more strategic, flexible, and powerful solution for support teams.

Get started in minutes, not months

Upgrading your company’s Jira plan is a whole process. It involves research, budget meetings, getting buy-in, and waiting for approvals. With eesel AI, the setup is designed to be incredibly simple and self-serve. You can connect your helpdesk and knowledge sources in a few clicks and have a working AI agent ready for testing on the same day. There are no mandatory sales calls or demos required to get going. You can move from signing up to seeing it work in minutes.

A workflow diagram showing the quick, self-serve implementation process for eesel AI, which contrasts with the lengthy approval process often required for significant Jira AI pricing changes.

Take full control over automation and tone

Jira’s AI gives you some options, but you’re mostly stuck with its default behavior. eesel AI provides a fully customizable workflow builder. You get to decide exactly which types of questions the AI should handle (like password resets or "how-to" guides) and which ones should be immediately escalated to a human. With an easy-to-use prompt editor, you can define its exact persona, voice, and tone, ensuring the AI feels like a true extension of your team and your brand.

An image of eesel AI's customization panel where users can set specific guardrails and behaviors, offering more control than the options included with Jira AI pricing.

Unify all your knowledge for a smarter AI

We’ve mentioned this before, but it’s the most important point: an AI is only as good as the data it learns from. By training on your team’s actual past ticket resolutions from your helpdesk, eesel AI (https://eesel.ai) automatically learns your specific business context, unique troubleshooting steps, and brand voice. It delivers personalized and accurate support that a generic, platform-level AI just can’t replicate. It understands your business because it learns directly from it.

The final word on Jira AI pricing

So, what’s the final word on Jira AI pricing? It’s not a line item on an invoice; it’s the cost of upgrading your entire company to a higher-tier plan. While Atlassian Intelligence does offer some useful features that are conveniently built-in, this all-or-nothing model comes with some serious strings attached.

You’re looking at a potentially huge investment, an AI that’s cut off from much of your company’s knowledge, and a risky rollout with no real way to test it beforehand.

For teams that want powerful, controllable, and easy-to-implement AI that plays nicely with the tools they already use, there’s a much smarter path forward. eesel AI gives you a best-in-class AI agent that plugs right into your current workflow, learns from all your knowledge sources, and lets you prove its value risk-free before you go live.

Ready to see how easy it is to add truly effective AI to your support team? Start your free eesel AI trial today.