Jira AI pricing: A complete guide for 2026

It seems like every software tool we use is getting an AI-powered facelift, and project management platforms are no different. Atlassian, of course, is right in the mix, weaving artificial intelligence features directly into Jira, its flagship project tracking tool. On the surface, it makes perfect sense, providing a cohesive and powerful experience for modern teams.

If you’ve tried searching for "Jira AI pricing," you might have noticed that it's helpful to understand how it's structured. There’s no simple pricing page or add-on fee because Jira's AI is a core part of the platform. Its features are integrated across existing subscription plans, ensuring that when you choose a tier, you get a comprehensive set of tools that work together.

Let's clear things up. This guide will break down how Jira’s AI is packaged, what features you unlock at each tier, and provide a helpful look at how to get the most value from your team's investment.

What is Jira AI (Atlassian Intelligence)?

So, what are we even talking about here? What most people call "Jira AI" is officially known as Atlassian Intelligence. It's a robust collection of AI features built across the entire Atlassian ecosystem, including Jira, Confluence, and other tools. It also works with Rovo, Atlassian's sophisticated AI assistant that helps you search and take action on information across your connected apps.

Think of it as a set of smart helpers working behind the scenes in the reliable software you already use. The main idea is to help your team get work done faster, make sense of the mountains of data in your projects, and automate repetitive tasks to keep everyone productive.

According to Atlassian, here’s a peek at what it can do:

• Generate and tweak text: It can help you draft clearer issue descriptions, rewrite comments for professional clarity, or even create a full test plan based on a user story. It’s like having an expert editor available 24/7.

• Summarize long threads: If you are catching up on a long ticket with many comments, this feature is for you. Atlassian Intelligence can condense complex issues and conversations into a quick, digestible summary.

• Search with plain English: You can ask questions like you would to a colleague, such as "What were our top priority bugs from last month?" It then pulls accurate answers from your Jira projects and Confluence spaces.

• Power a virtual support agent: For teams using Jira Service Management, the AI can run a sophisticated chatbot that fields common questions from employees or customers, helping resolve issues even faster.

A breakdown of Jira AI pricing plans

One of the strengths of Jira AI pricing is that you don't have to manage separate licenses for AI. When you choose a Jira plan, the AI capabilities are included as part of your core subscription. This integrated approach means that when you upgrade, every single user in your organization gets access to these advanced features.

Let's take a look at how the AI and automation features are spread across Jira's plans.

Plan	Price (per user/month, annual billing)	Key AI & Automation Features	Best For
Free	$0 (up to 10 users)	- 100 automation rule runs/month- Basic platform features	Small teams or individuals starting with professional project tracking.
Standard	~$7.53 (varies by user count)	- 1,700 automation rule runs/month- Atlassian Intelligence (Rovo): Included access (25 AI credits/user/month) for search, chat, and core AI work.	Growing teams who need streamlined user management and helpful AI assistance for search and content creation.
Premium	~$13.53 (varies by user count)	- 1,000 automation rule runs per user/month- Atlassian Intelligence: Expanded access (70 AI credits/user/month).- JSM: Includes the AI-powered Virtual Agent and advanced AIOps.	Organizations that require advanced planning, unlimited storage, and significant AI power for project management and IT support.
Enterprise	Custom (annual billing only)	- Unlimited automation rule runs- Atlassian Intelligence: Full access (150 AI credits/user/month) and advanced analytics.- Enterprise-grade security and admin controls.	Large-scale enterprises needing top-tier security, compliance, and the complete suite of AI features at scale.

As the table shows, Jira offers tiered plans to match different team sizes and needs. The most advanced AI features, particularly for support teams using Jira Service Management, are built into the Premium and Enterprise plans, offering a comprehensive solution for larger organizations.

Key Jira AI features

When you utilize the features in the Premium or Enterprise tiers, Jira's AI becomes a significant part of your daily productivity. Let's get into the specifics.

AI-powered project and work management

Atlassian Intelligence is designed to reduce the administrative effort that often surrounds project management. For example, it can take a broad idea for a feature and help you break it down into concrete user stories and sub-tasks. It can also refine rough bullet points into clear, well-structured bug reports. This allows you to spend less time on setup and more time on high-value work.

Search and summarization

The Rovo-powered search features are a major convenience. While Jira Query Language (JQL) is incredibly powerful, AI allows you to search using plain English. You can simply ask, "Show me all the tasks assigned to the design team that are due this week."

The summarization feature is another great tool for efficiency. When a new person joins a project or a stakeholder needs an update, the AI can scan comments and linked issues to provide a clear summary, keeping everyone aligned without requiring them to read through every historical update.

Jira Service Management (JSM)

Jira Service Management offers some of the most advanced AI capabilities on the market. The Virtual Agent is a key feature in the Premium plan, allowing you to automate frontline support. It can be integrated into tools like Slack or Microsoft Teams to handle common inquiries like password resets, freeing up your human agents for more complex tasks.

This tier also includes AIOps, which intelligently groups related incident alerts. Instead of managing dozens of individual alarms, your IT team gets a consolidated view, helping them resolve major issues with impressive speed.

This video from Atlassian provides an introduction to how Atlassian Intelligence features work directly within Jira to enhance collaboration and productivity, which is a core component of the Jira AI pricing structure.

Understanding the integrated approach of Jira AI pricing

Having AI built directly into your main tool is a significant advantage, though Jira's organization-wide approach is a specific model that is helpful to understand before you commit.

The unified experience: Organization-wide access

Jira's AI is designed as a whole-platform upgrade. When you move to a tier like Premium, all users on that instance gain access to the new capabilities. This ensures that everyone is working with the same set of advanced tools, which can be very beneficial for maintaining a consistent workflow across different departments.

For teams that want to add specialized AI functionality to a specific group while keeping their existing Jira setup, a complementary tool like eesel AI can be a great option. It connects to your existing helpdesk, whether it's Jira Service Management, Zendesk, or Intercom, allowing you to add a focused AI agent to your workflow.

Ecosystem-focused knowledge

Atlassian Intelligence is exceptionally smart within its own ecosystem. It excels at learning from your Jira issues and Confluence pages to provide highly context-aware answers. If your team primarily stores its knowledge within Atlassian tools, the AI will be incredibly effective.

If you have additional data in other apps like Google Docs, Notion, or Slack, you might consider using an additional tool to bridge those gaps.

In this scenario, eesel AI works alongside Jira to connect scattered knowledge. It integrates with dozens of apps to provide a complete picture, making it a powerful partner for your existing Jira instance.

Ready-to-use implementation

Jira's AI features are designed to be "ready-to-go" once you enable them in your settings. This ease of activation is a major plus for teams that want to start using AI immediately without a lengthy implementation phase.

For those who want to run deep simulations on past data before going live with a customer-facing agent, eesel AI offers a specialized simulation mode. You can test the AI agent on your past tickets to see exactly how it would respond, which is a great way to refine your strategy before a full rollout.

A complementary addition to your Jira AI setup

Instead of replacing your existing systems, you can choose tools that enhance your Jira experience. A dedicated AI platform like eesel AI offers a flexible and powerful way to extend your support capabilities.

Quick and easy setup

While upgrading a large Jira instance is a significant step, eesel AI is designed to be a quick, self-serve addition. You can connect your helpdesk and knowledge sources in just a few clicks. This allows you to add specialized AI features to specific workflows on the same day, moving from setup to results in minutes.

Tailored automation and tone

While Jira provides robust defaults, eesel AI allows for a highly customizable workflow builder. You can decide exactly which questions the AI handles and which are escalated to your team. With a flexible prompt editor, you can ensure the AI’s voice perfectly matches your brand, serving as a seamless extension of your Jira team.

Sourcing knowledge for a smarter AI

By training on your team's past ticket resolutions, eesel AI (https://eesel.ai) learns your unique business context and troubleshooting steps. This works in harmony with the data already in your Jira instance to deliver accurate and personalized support. It understands your business because it learns from your specific history.

The final word on Jira AI pricing

So, what's the final word on Jira AI pricing? It is a structured model that bundles powerful Atlassian Intelligence features into high-tier plans. While this represents an investment in your organization's productivity, it provides a mature and reliable AI platform that is deeply integrated into your team's existing workflows.

Jira remains the gold standard for project management and helpdesk software, and its AI offerings are a testament to that leadership.

For teams that want to get even more from their setup, adding a specialized tool like eesel AI can provide the extra flexibility needed for specific support use cases. It plugs right into your Jira workflow, learns from all your knowledge sources, and allows you to expand your AI capabilities with ease.

Ready to see how easy it is to add truly effective AI to your support team? Start your free eesel AI trial today.

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