Let’s be real: the demand for great content is relentless. Your team is probably juggling SEO, writing, and trying to keep up with an ever-growing list of keywords. AI tools are supposed to be the answer, but many of them just spit out generic fluff that you end up spending hours editing anyway. It’s a common story.
That brings us to Frase AI, a name that pops up a lot in the SEO world. It promises to help you research, write, and optimize articles more quickly. In this review, we’ll take an honest look at what Frase AI actually does, where it shines, where it stumbles, and what a more complete AI solution might look like for your business.
What is Frase AI?
Frase AI is a tool built to help people research, write, and tune up content so it ranks better on search engines. The main idea is to make the whole SEO content process, from a blank page to a published article, a lot smoother. It works by analyzing the top-ranking pages for whatever keyword you’re targeting and then gives you suggestions on topics, questions, and stats to include.
The platform is mainly for SEO managers, content marketers, and agencies who are constantly trying to get their articles to the top of Google’s results. It bundles a research tool, an AI writer, and an optimizer into one place, hoping to cut down on the manual grunt work of making high-quality blog posts.
Key features of Frase AI: a deep dive
To figure out if Frase is the right tool for you, you have to look past the marketing hype. Here’s a breakdown of its main features and how they actually work in practice.
Frase AI content research and planning: its biggest strength
This is where Frase really gets it right. If you’re tired of manually dissecting the top 10 Google results for every article, you’ll appreciate this part.
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SERP Analysis: You give it a keyword, and Frase goes to work, crawling the top 20 Google results. It pulls out the most common headings, questions people are asking online (on sites like Quora and Reddit), and other key topics your competitors are covering.
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Automated Content Briefs: Using all that data, Frase can whip up a detailed content brief in a few minutes. This brief usually includes a suggested outline, keywords to use, and even links to useful sources. For teams that need to produce a lot of content, this feature alone can be a huge help.
But here’s the catch. Frase is great at scanning the public internet, but it can’t see your company’s most important information: your internal knowledge. It has no access to your product docs, old support tickets, or internal wikis. This means the content it helps you create will always be missing the specific, in-depth details that show you’re a real expert.
This limitation highlights a different way of thinking about AI. Instead of just scraping Google, a tool like eesel AI connects to all your company’s apps, your Confluence, your Google Docs, your support history, to build an AI that understands your business from the inside.
Frase AI content generation: promise vs. reality
After you have a brief, Frase’s AI writer can step in to generate a first draft. You can use its templates to write introductions, flesh out sections, and more.
The thing is, while the AI produces text quickly, the quality can be a bit of a mixed bag. Many user reviews say the same thing: the output often feels generic or repetitive and needs a lot of editing to get it ready to publish. It’s a decent starting point, but you’re probably not going to get a finished article out of it.
There’s also the "voice" problem. An AI trained on the whole internet doesn’t know how to sound like your brand. The writing can come off as robotic and often lacks the personality that actually connects with readers.
The best AI assistants learn from your team’s actual writing. For example, eesel AI trains on your past support conversations and internal documents. This lets it write replies and content that match your company’s tone and voice, delivering information that is both accurate and genuinely on-brand.
| Feature | Frase AI Raw Output | Human-Edited / eesel AI Output |
|---|---|---|
| Speed | Gives you an instant first draft. | Needs editing time, or is nearly instant with better AI training. |
| Brand Voice | Generic and often sounds robotic. | Stays consistent with your unique, authentic brand voice. |
| Accuracy | Might include factual errors or old information. | Is fact-checked and based on your own verified knowledge. |
| Context | Doesn’t have deep knowledge of your business. | Is based on your internal data and past customer conversations. |
Frase AI content optimization and workflow
Once you’ve written your piece, Frase helps you optimize it. It gives your article a "Topic Score" by comparing it to what the top competitors have written, telling you which keywords you might want to add or change. It also connects with Google Docs and WordPress, which helps it fit into how you already work.
But this brings up another issue: Frase works in a bubble. It’s a tool built almost entirely for the marketing team. The content and knowledge it creates stay within that one workflow, completely separate from other important teams that talk to customers, like support or customer success.
A better AI setup should connect these departments, not keep them separate. With a platform like eesel AI, the same brain that helps marketing write a blog post can also power an AI agent in Zendesk, an internal help bot in Slack, or a chatbot on your website. This makes sure every customer and employee gets the same correct answer, no matter where they ask.
Frase AI pricing: what’s the real cost?
Frase has a few pricing tiers: a Solo plan for about $15/month, a Basic plan for $45/month, and a Team plan for $115/month. At first glance, these prices look okay, but there’s a pretty big catch. The basic plans give you a very small number of AI-generated words (as few as 4,000 per month).
If you want unlimited AI words, you have to buy the "Pro Add-On" for another $35/month. Just about anyone using this seriously will need that add-on, which means the real cost to get started is quite a bit higher than what you see on the pricing page. This kind of pricing can be confusing and makes it hard to guess what your bill will be each month.
It’s a common headache with a lot of AI tools. It’s why a platform like eesel AI uses a straightforward pricing model based on monthly AI interactions. There are no hidden fees or confusing add-ons. You get a predictable cost that lets you grow without worrying about surprise charges.
| Plan | Base Price (Monthly) | True Cost with Unlimited AI Words | Key Limitation |
|---|---|---|---|
| Solo | $14.99 | $49.99 | Limited to 4 articles/month. |
| Basic | $44.99 | $79.99 | Limited to 30 articles/month. |
| Team | $114.99 | $149.99 | Unlimited articles. |
The verdict: is Frase AI right for you?
So, what’s the bottom line? Should you get Frase AI? It really depends on what you need.
Who it’s good for: Content teams and SEO folks who need a faster way to do research and build article outlines. If your main problem is creating content briefs that are backed by data, and you have people who can do heavy editing on AI drafts, Frase could be a solid tool for your workflow.
Who it’s not for: Any business looking for an AI platform that can do more than just write articles. If you need an AI to answer customer support tickets, help manage your internal knowledge, or automate workflows without much human help, Frase isn’t going to cut it.
At the end of the day, Frase is a good assistant for an SEO writer, but it’s not an automated brain for your entire business.
Beyond Frase AI and SEO: why your business needs a unified AI platform
Just focusing on content creation is like looking at only one piece of a much bigger puzzle. A tool like Frase that works in a silo misses the real opportunity: creating a single source of truth that helps everyone in your company.
A unified AI platform connects to all the tools you already use and helps every department. Your support team can find answers for tickets instantly. Your sales team has the latest product info right when they need it. New hires can ask an internal bot questions instead of bugging their teammates.
This is where AI in the workplace is heading, and it’s exactly what eesel AI was built for. By connecting to your helpdesk, your wiki, and all your internal docs, eesel becomes a central brain for your company. From there, it can run specialized AI agents wherever you need them. Best of all, you can get it up and running in minutes yourself and even test it on your past support tickets in a simulation mode, so there’s no risk.
Key takeaways
Frase AI is a solid choice for its specific corner of the world: SEO content research and planning. It’s excellent at turning search engine data into workable content briefs. But its weaknesses in AI writing quality, its isolated design, and its confusing pricing mean it’s not the right all-in-one solution for most businesses.
The future of AI for businesses isn’t just about writing content faster. It’s about building a smarter, more connected company.
Ready to see what a unified AI platform can do for your business? You can get started with eesel AI or book a demo in just a few minutes and launch an AI assistant that works for your whole team.
Frequently asked questions
Yes, its biggest strength is analyzing top search results to quickly generate data-driven content briefs and outlines. If research and planning is your main bottleneck, it’s a very effective tool.
You should plan on doing a fair amount of editing. The AI-generated content is a good starting point, but it often sounds generic and may require significant changes to match your brand’s voice and quality standards.
To get unlimited AI-generated words, you’ll need the Pro Add-On, which costs an extra $35 per month. This means you should add that to the base price of the Solo, Basic, or Team plan to find your actual monthly cost.
No, Frase is designed almost exclusively for marketing and SEO content workflows. Its knowledge is siloed and isn’t meant to be used by other departments like customer support or sales.
Frase AI analyzes public information from top-ranking Google pages to guide your content. In contrast, a unified platform connects directly to your company’s internal apps, like Google Docs or Confluence, to provide answers based on your own verified knowledge.
Not directly. Since Frase is trained on the broad internet, its writing style is generic and doesn’t learn from your company’s existing content. You will need to manually edit the output to align it with your brand’s unique voice.
